SUBMITTED TO : SUBMITTED BY :

MS. SONALI PUNJ AMIT KUMAR

ROLL NO. 51

BBA-MBA (INTG)

SECTION – A

3RD SEM

Marketing mix (Product, Price , Place, Promotion )

The term marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Product: A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are often service based like the Tourism industry & hotel industry. Typical examples of a mass produced tangible object is the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system.

Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.

Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.

THE 4 P’S OF MARKETING MIX INVOLVES THESE THINGS.

HCL Technologies

TypePublic

(BSE: 532281; NSE: HCLTECH)

Founded 11 August 1976 [1]

Headquarters Noida, UP, India

Key people

Shiv Nadar, Founder, Chairman, Chief Strategy Officer

Vineet Nayar - CEO

Ranjit Narasimhan - COO-President, BPO Division

Industry Information Technology Services

Revenue ▲USD 4.8 Billion

Employees 52,000 (2008)

Website HCL Tech Website

OverviewHCL Technologies is a leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on 'transformational outsourcing', underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and network of offices in 19 countries to provide holistic, multi-service delivery in key industry verticals including Financial Services, Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences & Healthcare, Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government and Energies & Utilities. HCL takes pride in its philosophy of 'Employee First' which empowers our 52,714 transformers to create a real value for the customers. HCL Technologies, along with its subsidiaries, had consolidated revenues of US$ 2.0 billion (Rs. 8300 crores), as on 30th September 2008

MARKETING MIX USED BY HCL

PRODUCT

HCL continue to provide technology services to storage networking vendors in areas that span the whole spectrum of storage networking, from switches to storage subsystems and storage management software. Beneath these services is expertise in networking, operating systems, hardware and embedded systems. HCL serve vendors for subsystems, interconnect, adapters, device drivers, data protection, host based solutions and test automation.

HCL has been closely associated with the industry initiatives in bringing about improvements that would ensure greater return on investments, the end-user community has already made. HCL developed the test suite for the Storage Management Specification (SMI-S) for the Storage Networking Industry Association (SNIA) that is being used by SNIA to certify products from various vendors. For product vendors, HCL continues to leverage on its experience to provide standards-based solutions in SMI, CIM/WBEM based solutions, storage management and simulation frameworks. In addition to these, HCL focuses on the emergence of new technologies such as iSCSI, SATA and SAS. Reiterating the focus on research and development in areas that would add value to the customers at the core of their business, HCL has built reusable components and has add-on services that would enable our customers a rapid adoption of the new technologies to retain market leadership.

Product Development: Areas of expertise: FC, iSCSI, SATA, SAS. HCL clients leverage on our pre-tested, easily portable reusable components such as iSCSI Stack, iSCSI-FCP Gateway, Storage Simulator, and OSD Conformance Tools to gain speed-to-market advantages.

Quality Assurance: HCL's product testing and verification services help product vendors reduce product rollout time and the risk of unreported issues appearing in releases. HCL's robust processes and vast experience in setting up of test labs, system testing, regression testing, and test automation, brings about significant cost and time savings for product vendors.

Pricing: HCL Infosystems Ltd., India's premier information enabler and country's leading

ICT system integrator and Distribution Company today launched ‘MiLeap’ India’s first full functional, ultra portable range of laptops that offer true mobile internet computing experience at a price point starting from Rs.13,990/-

HCL are using a good price range for their products, So that all persons can afford it according to their needs. It varies from product to product & their configurations.

For example:

HCL Notebook P3012

GG Price: 27999.00

Simple & Clean Martini Design(Sunrise Red color),Intel's Next Generation Montevina Platform(Centrino 2),1.3M Pixel LG Smart Cam with internal Mic & Viewcam Viewer, Enhance Mobility with Weight Saver,Triple Hexa band antenna for Enhanced Connectivity Anywhere , Anytime,LG Smart Indicator

HCL Notebook P3010

GG Price: 26599.00

Trendy Ultra portable Netbook, Clutch Design with White color, With Energy Saving Processor come with Intel Atom Processor N270, 1.6GHz, 533MHz FSB, 512KB L2 Cache,Genuine Windows XP Home Operating system,10" WSVGA LED display, LG Smart Cam(1.3M Pixel),Bluetooth *Yes (Bluetooth v2.0+EDR)Optional

HCL Notebook P3013

GG Price: 28499.00

Intel Pentium Dual Core T2390, 1 GB RAM, 160 GB HDD, 15.4? Wide Screen TFT, DVD Super Multi Drive, Integrated Camera & Bluetooth, FreeDOS Operating System,Best Suited for: Teachers, Students, Home Users, Fashion, Designers, Multimedia Apps,Sales Executives.

HCL Notebook P3015

GG Price: 26599.00

Trendy Ultra portable Netbook,Clutch Design with Black colour,With Energy Saving Processor come with Intel Atom Processor N270, 1.6GHz, 533MHz FSB, 512KB L2 Cache,Genuine Windows XP Home Operating system,10" WSVGA LED Display,Webcam LG Smart Cam(1.3M Pixel), Bluetooth (Bluetooth v2.0 EDR)Optional .

Place:

HCL are using most of the field for selling its product. So it is very popular in all fields. For example:

HCL Infosystems Limited, India's premier Information Enabler and country's leading ICT System Integrator and Distribution Company has provided technology to equip the police force to access automated information that travels faster helping the Police to reach crime scene immediately. HCL modernized the police control room through information and communication technology (ICT).

Promotions:

It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.

HCL's Blue Ocean strategy continues to gain momentum with its focus on new markets, solutions and offerings that bring enhanced value for customers. Differentiated business and pricing models that HCL pioneered a few years ago are today adding more value and transforming the customers' business. This is especially relevant in today's environment where we have created a firm basis for growth and enhanced our readiness to help our customers become more cost efficient and competitive.

RECOGNITIONS

-- IDC mentions HCL is moving away from manpower-based pricing to output- based pricing, from India-focused delivery centers to globally distributed delivery centers

-- Ovum believes HCL has a solid strategy and proposition in applications outsourcing for European customers. It has a growing emphasis on larger deals under its asset-light and consulting-light 'full service co-sourcing' model

-- HCL features in Workforce case study by the Harvard Business School and Kauffman Foundation on identifying best workforce management practices in the world, especially from emerging nations. The study presents an overview of the organizations' best practices in recruiting, training, managerial development, and employee retention

-- Information Week recognizes HCL's Employee First and highlighting the school of thought that believes 'if you treat your people right, they'll be far more motivated and equipped to engage with (and maximize returns from) your customers'

-- HCL voted as the Most Innovative Company in the world for its workforce practices and wins the Optimas Award instituted by Workforce Management

-- HCL wins multiple awards including Organization with Innovative HR Practices recognition at the Asia Pacific HR Congress - Global HR Excellence Awards.

CURRENT NEWS OF HCL.

HCL Announces New Power Architecture (TM) Design Center; HCL to provide Power Architecture based system solutions to OEMs

HCL Technologies Joins Xilinx XPERTS Program HCL Technologies Partners with Magma to Offer Expert Design Services for Leading

Edge IC Designs AIRBUS and HCL Technologies ink embedded software development deal - Project

entails development of software for A340 Flight Warning System HCL Tech appointed the first ‘SuperH Design Agency’ HCL Technologies Joins ARM ATAP Program HCL Technologies Ltd has bagged $780 million outsourcing deal from Skandia.

References:

http://en.wikipedia.org/wiki/HCL_Technologies

HCL Tech Website

www.yahooanswer.com

www.google.com