marketing models
DESCRIPTION
Marketing ModelsTRANSCRIPT
Statistical Problems
Fig. 6.1Example 6.1 - The Little Manufacturing CompanyMonth= D16= Magazine expenditure constraintE17 >= D17= High-income audience constraintD10:E10 >= 0= Answers must be positiveCellFormulaCopied toF10SUM(D10:E10)F12SUMPRODUCT(D7:E7,D10:E10)E15F12E16E10D160.4*E3F15IF(D15= G15= Goal 1: Total audience at least 3mH16 >= G16= Goal 2: Magazine expenditureH17 >= G17= Goal 3: high-income audienceF10 = E3= Advertising budget LP constraintD10:E10,D15:E17 >= 0= Answers must be positiveD15 = 0.0= Goal 1 must not be underachievedCellFormulaCopied toF10SUM(D10:E10)H15SUMPRODUCT(D7:E7,D10:E10) + D15 - E15H16E10 +D16 - E16H17SUMPRODUCT(D8:E8,D10:E10) + D17 - E17D21D15/$G15D21:E23H25SUM(D21:E23)..
Fig. 6.17Example 6.8 - A Product Pricing Model for Bill's BarbecuesBBQHotplatemodelmodelUser input cellsMaximum unit price =$180220are shadedUnit production costs =110.00140.00Unit profit =67.9165.22ConstraintsUnit prices P1, P2 =177.91205.22UsedAvailable121130Demands x1, x2 =6754834850Objective: Maximise profits =8,072Solver ParametersSet Target Cell:F12Equal to:MaxBy Changing Cells:E8:F8Subject to Constraints:E7:F7 >= 0= Profits must be positiveE8:F8