marketing móvil para crear tu app
DESCRIPTION
Captar, fidelizar y vener. Eso es lo que buscas con la app de tu negocio pero, ¿cómo lo puedes hacer? Te damos una breve píldora de formación para explicártelo.TRANSCRIPT
![Page 2: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/2.jpg)
hola
![Page 3: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/3.jpg)
hola
![Page 4: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/4.jpg)
hola
![Page 5: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/5.jpg)
hola
![Page 6: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/6.jpg)
Cliente móvil.
![Page 7: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/7.jpg)
@Rodadofrutos
@Upplication
![Page 8: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/8.jpg)
2007 Lanzamiento 1er
iPhone
![Page 9: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/9.jpg)
2014Facebook compra una app
por 19.000MM $
![Page 10: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/10.jpg)
2007 - 2014
![Page 11: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/11.jpg)
28millones
smartphones
e
Estudio “Apps en España 2013” The App Date
![Page 12: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/12.jpg)
8millones
tablets
Estudio “Apps en España 2013” The App Date
![Page 13: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/13.jpg)
30%
búsquedas LOCALESGoogle
Estudio “Our Mobile Planet 2013” Google
![Page 14: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/14.jpg)
![Page 15: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/15.jpg)
![Page 16: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/16.jpg)
AÑO 2011
“Si no tienes una estrategia móvilno tienes una estrategia de futuro”
Eric Schmidt
![Page 18: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/18.jpg)
4 PASOS
Captar..
Fidelizar..
Escuchar..
Informar
![Page 19: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/19.jpg)
PASO 1..CAPTAR
“¿tu web, cómo se ve en el móvil?”
![Page 20: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/20.jpg)
![Page 21: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/21.jpg)
![Page 22: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/22.jpg)
![Page 23: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/23.jpg)
64%
de los usuarios que ven una web no
adaptada SE VAN
Estudio “Our Mobile Planet 2013” Google
![Page 24: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/24.jpg)
¿Web responsive?¿Web móvil?
![Page 25: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/25.jpg)
SEO móvilDiseño sencillo
Botones de acción
![Page 26: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/26.jpg)
PASO 2..FIDELIZAR
“Una app, ¿para mi negocio?”
![Page 27: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/27.jpg)
Una app es_ _ _ _ _ _ _
???
![Page 28: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/28.jpg)
Una app es
HERRAMIENTADE
MARKETING
![Page 29: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/29.jpg)
1. Diferénciate 2. Ofrece contenido exclusivo3. Aporta valor a tu cliente4.Cómodo canal de comunicación 5. Gana imagen de marca6. VENDEEE
![Page 30: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/30.jpg)
¿DESCARGAS?
¡¡Sin miedo!!
![Page 31: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/31.jpg)
PASO 3..ESCUCHAR
Desde el móvil es más sencillo hablar
de ti...
![Page 32: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/32.jpg)
![Page 33: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/33.jpg)
![Page 34: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/34.jpg)
PASO 4..INFORMAR
Llevas el móvil en el bolsillo
![Page 35: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/35.jpg)
¡Noooooooooo!
![Page 36: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/36.jpg)
Mails Adaptados
![Page 37: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/37.jpg)
Notificaciones Push
![Page 38: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/38.jpg)
![Page 39: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/39.jpg)
No tengo tiempoNo tengo dineroNo tengo ni idea
![Page 40: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/40.jpg)
Mails??
![Page 41: Marketing Móvil para crear tu app](https://reader033.vdocument.in/reader033/viewer/2022052909/55990d3a1a28abc45b8b47e1/html5/thumbnails/41.jpg)
Analíticas