marketing mpr report april 2010
TRANSCRIPT
1
APRIL 2010
MARKETING DEPARTMENT
ACTION PLAN TARGET TIMELINE STATUS
Foreign Embassy Sales Blitz
New Dealerships/Territories Expansion
•Country/Embassy
selection•Scheduling•Presentations•Follow-thrus
Taiwan AMPA
Exhibit Preparation
March
April 12 – 15
Embassy itinerary finalized c/o
Sales.
Event preparation have been
done. MB Composite & CJ2A
Master Kit Brochure
Invitation Letter & Poster
Done
Please See attachments.
AMPA Taiwan Exhibit Preparation Materials
3
TARGET TIMELINE STATUS
AMPA Taiwan Exhibit Brochure
April 12 - 15 Done
AMPA Taiwan Exhibit Preparation Materials
4
TARGET TIMELINE STATUS
AMPA Taiwan Exhibit Invitation Letter & Poster
April 12 - 15 Done
ACTION PLAN TARGET TIMELINE STATUS
Web Advertising New and Improved
Gas Tank
Same as Original
Trade publication advertising- Supply Line- JP Magazine
March – April
1st Blast
2010-04- 16
2nd Blast
2010- 05 - 11
April, June
Aug., Oct. 2010
eMail blast layout completed.
For blasting/execution.
Please see attached materials.
Awaiting final Budget clearance
c/o Finance.
New and Improved Gas Tank - Same as Original
6
TARGET TIMELINE STATUS
New and Improved
Gas Tank
Same as Original
March - April Done. Waiting for Go Signal
ACTION PLAN TARGET TIMELINE STATUS
D2D" New Service Brand (UPS Door-To-Door Delivery Service)
Online/Website
Product Catalogue•Webpage Layout
• Photoshoot
April Shopping cart/payment gateway
Concept layout done and
submitted to DigiMarketing
Agency.
Photoshoot for the D2D Service
Have been scheduled. To be
Submitted to Digimarketing by
Batch of 20’s per week.
D2D Online Website Catalog
8
TARGET TIMELINE STATUS
Online/Website
Product Catalogue•Webpage Layout
March - April Done
Shopping Cart
Currency Selection
Product Search
Category
User Menu
Best Seller List
Contact Details
Log In & Registration
Product Model Page
Site Link
Featured Product
Page Lists
Promo Banner
Product Catalog
Payment Methods
D2D Online Website Catalog
9
TARGET TIMELINE STATUS
Online/Website
Product Catalogue•Webpage Layout
March - April Done
Tabbed Menu for Product Info
ACTION PLAN TARGET TIMELINE STATUS
Search Engine Optimization Program (SEO)
"Virtual MDJuan Store“
"JOGs" Community/Networking Building
Internal Internet Immersion Program
(3 I's)
New & Improved
MB Gas Tank
•Online/Website
Product Catalogue•eMail Blasting
Social Network Engagement
Jan - Feb
Jan – Feb
Jan – Feb
Jan – Feb
For development with
DigiMarketing Agency.
DSD Product catalogue layout
developed. For finalization with
DigiMarketing Agency.
ACTION PLAN TARGET TIMELINE STATUS
eJeepney Proposal Designs
Exhibit Paticipation
Revised Designs for: •Phil Air Force•Boracay Regency
•Earth Day 2010
Clean Air Motorcade.• Istituto Cervantes (Motorcade)
April
April
Proposal Designs Done.
Please see attachments.
Material Preparations for Exhibit.
Please see attachements.
Marketing Materials for PhUV
12
TARGET TIMELINE STATUS
•Earth Day 2010
Clean Air Motorcade.• Istituto Cervantes (Motorcade)
April Done
Earth Day 2010 Clean Air Motorcade
13
TARGET TIMELINE STATUS
•Earth Day 2010
Clean Air Motorcade.
April Done
Earth Day 2010 Clean Air Motorcade
14
TARGET TIMELINE STATUS
•Istituto Cervantes (Motorcade)
April Done
eJeepney Finalized Design for Boracay Regency
15
TARGET TIMELINE STATUS
eJeepney Proposal Designs : Boracay Regency
April Done
eJeepney Design for PAF Patrol Jeep
16
TARGET TIMELINE STATUS
eJeepney Proposal Designs : PAF Patrol Jeep
April Done
17
TARGET TIMELINE STATUS
eJeepney Proposal Designs : PAF Patrol Jeep
April Done
eJeepney Design for PAF Peso Ride
eQuad Proposal Design for PAF
18
TARGET TIMELINE Q
eQuad Proposal Designs : PAF
April Done
Issues/Concerns/Initiatives
Status Next Steps
Creative manpower shortage vis-à-vis Centro
-Time/task management- 4 applicants interviewed but were rejected
- Coordinate with HR on more applicants