marketing myopia.ppt

11
ITM UNIVERSITY HR’s Evolving Role in Organizations and Its Impact on Business Strategy Submitted by: Kapil singh jadon Kanika Bansal Neha Singh Anisha

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a study of marketing myopia terminologies so that you can understand all the relevant topics of this subject

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Page 1: marketing myopia.ppt

ITM UNIVERSITY

HR’s Evolving Role in Organizations and Its Impact on Business Strategy

Submitted by: Kapil singh jadon

Kanika BansalNeha Singh

Anisha

Page 2: marketing myopia.ppt

Objectives of the study

To understand the roles of HR in the organization.

To understand that how HR involved or contribute in to organization’s business strategy.

To understand the responsibilities of HR in the organization.

Page 3: marketing myopia.ppt

methodology used

The survey includeds questions regarding organizational practices and HR staffing related to human resource functions within respondents’ organizations .

A sample of HR professionals was randomly selected from SHRM’s membership database.

Only members who had not participated in a SHRM survey or poll in the previous six months were included in the sampling fram

Page 4: marketing myopia.ppt

How hr contributes in to business strategy

Survey Results :

The top three critical HR functional areas that contributed to organization’s current business strategies are:

staffing, employment and recruitment

training and development

employee benefits

Page 5: marketing myopia.ppt

Survey result

Functional areas Percentage (n=582)

Staffing, employment ,recruitment

52%

Training & development 29%

Employee benefits 29%

Page 6: marketing myopia.ppt

to understand responsibilities of hr

Survey Results :

Top 5 Insourced HR Responsibilities 1) Performance management

2) Employee communication plans/ strategies

3) Policy development and/or implementation

4) Strategic business planning

5) Compensation and/or incentive plans administration

Page 7: marketing myopia.ppt

Survey result

Responsibilities Percentage

performance management (n=482) 94%

employee communication plans & strategies (n=477)

93%

policy development & implementation (n=495)

91%

strategic business planning (n=463) 90%

compensation & incentive plans administration (n=489)

85%

Page 8: marketing myopia.ppt

to understand responsibilities of hr

Survey Results :

Top 5 outsourced HR Responsibilities 1) Employee assistance/counseling

2) Flexible spending account administration

3) Background/criminal background checks

4) Consolidated Omnibus Budget Reconciliation Act (COBRA)

5) Pension benefits administration

Page 9: marketing myopia.ppt

Many organizations find it more efficient and cost effective to outsource the administration of their benefits to firms that are highly knowledgeable about the financial regulations.

responsibilities percentage

Employee assistance/counseling(n=263) 62%

Flexible spending account Administration(n=248)

60%

Background/criminal background checks(n=240)

52%

Consolidated Omnibus Budget Reconciliation Act (COBRA) (n=228)

46%

Pension benefits administration(n=138) 33%

Page 10: marketing myopia.ppt

to understand roles of hr

Nearly two-thirds of HR professionals (61%) viewed their HR function/department’s role as equally strategic and transactional.

One third of respondents (33%) reported that their HR function/department’s role was primarily transactional.

Only 6% of HR professionals viewed their HR function/department’s role within the organization as primarily strategic.

Page 11: marketing myopia.ppt

THANK

YOU