marketing non profit organizations - smile foundation

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Smile Foundation www.smilefoundationindia. org

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Students presenting their work for the subject "Marketing of Non Profit Organizations"

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Page 1: Marketing Non Profit Organizations -   Smile Foundation

Smile Foundation

www.smilefoundationindia.org

Page 2: Marketing Non Profit Organizations -   Smile Foundation

Smile foundation• Smile foundation is a national level

development organization reaching out to lakhs of underprivileged children and youth through innovation projects on education, healthcare and livelihood in states of India.

• Founded in 2002.

Page 3: Marketing Non Profit Organizations -   Smile Foundation

Smile Foundation

A national level development organisation

beneficiaries: children & youth

reach: 100,000 directly

presence: 21 states

no. of projects: 130

subjects: education, healthcare, livelihood, girl child

empowerment, advocacy

smilefoundationindia.org

Page 4: Marketing Non Profit Organizations -   Smile Foundation

Progress through Partnership

Major Brands working with Smile Foundation

FORTUNE 500

[from top 100 list]

06 > P & G

10 > Microsoft

19 > Target

26 > Bank of America

35 > Caterpillar

Page 5: Marketing Non Profit Organizations -   Smile Foundation

Few Other Brands with Smile Foundation (Total 70)

Barclays

Capgemini

HSBC

Société Genéralé

Tata Pipes

Tech Mahindra

Asian Hotels Ltd (Hyatt)

CVENT

Canara Bank

Allahabad Bank

Lotus Herbals

Jindal Stainless Ltd.

Symbian

Supportsoft

Verint

www.smilefoundationindia.org

Page 6: Marketing Non Profit Organizations -   Smile Foundation

Our mottoEmpowerment through Education

• Education is both means as well as the end to a better life

• Smile Foundation believes that whether you are addressing

healthcare, poverty, population control, unemployment or human

rights, no better place to start than in the corridors of education

www.smilefoundationindia.org

Page 7: Marketing Non Profit Organizations -   Smile Foundation

Working Model: SVP Social Venture Philanthropy (SVP)

an application of ‘Venture Capital’ model from the corporate sector

What does Smile do under SVP?

Smile foundation identifies, handholds and build capacities of genuine

grassroots NGOs; to achieve:

Sustainability

Scalability

Accountability

Leadership

www.smilefoundationindia.org

Page 8: Marketing Non Profit Organizations -   Smile Foundation

Major Programs Mission Education

Smile Twin e-Learning Programme

Smile on Wheels

Swabhiman

Action For Children

Special Intervention (Child For Child, Health with

Smile, Disaster Management, Individual Support

Programme, Be The Change)

www.smilefoundationindia.org

Page 9: Marketing Non Profit Organizations -   Smile Foundation

Our Presence

www.smilefoundationindia.org

21 states across India

-------------------------------------

Rajasthan, Uttar Pradesh,

Bihar, Jharkhand, Orissa,

Madhya Pradesh, Karnataka,

Andhra Pradesh, Tamil Nadu,

Uttarakhand, Chhattisgarh,

West Bengal, Delhi NCR, Haryana,

Gujarat, Maharashtra, Goa,

Jammu & Kashmir,

Kerala, Assam and Manipur

Page 10: Marketing Non Profit Organizations -   Smile Foundation

SOCIAL MEDIA PRESENCE OF SMILE

FOUNDATION

www.smilefoundationindia.org

Page 11: Marketing Non Profit Organizations -   Smile Foundation

List Of Workshops And Events

www.smilefoundationindia.org

Page 12: Marketing Non Profit Organizations -   Smile Foundation

Eminent Personalities

www.smilefoundationindia.org

Page 13: Marketing Non Profit Organizations -   Smile Foundation

www.smilefoundationindia.org

Page 14: Marketing Non Profit Organizations -   Smile Foundation

Print MediaRegional National

www.smilefoundationindia.org

Page 15: Marketing Non Profit Organizations -   Smile Foundation

Radio

www.smilefoundationindia.org

Page 16: Marketing Non Profit Organizations -   Smile Foundation

Online Media

www.smilefoundationindia.org

Page 17: Marketing Non Profit Organizations -   Smile Foundation

Social Media

www.smilefoundationindia.org

Page 18: Marketing Non Profit Organizations -   Smile Foundation

www.smilefoundationindia.org

Page 19: Marketing Non Profit Organizations -   Smile Foundation

Fund Raising• Fashion Show

• “Cook for a Smile”

• Many Campaigns

www.smilefoundationindia.org

Page 20: Marketing Non Profit Organizations -   Smile Foundation

Campaign• “Choone do aasman”• Joint initiative by Smile Foundation

and NDTV.

www.smilefoundationindia.org

Page 21: Marketing Non Profit Organizations -   Smile Foundation

Short Film

www.smilefoundationindia.org

Page 22: Marketing Non Profit Organizations -   Smile Foundation

www.smilefoundationindia.org

Page 23: Marketing Non Profit Organizations -   Smile Foundation

www.smilefoundationindia.org

Page 24: Marketing Non Profit Organizations -   Smile Foundation

“Be the change you want to see in the world.” – Mahatma Gandhi

THANK YOU

www.smilefoundationindia.org

www.smilefoundationindia.org