marketing on facebook | 5 takeaway lessons
DESCRIPTION
Presented at a special San Diego Software Industry Council's event held on April 24, 2009. For more info on the event, check out our blog post on it at http://booststrapping.typepad.com/booststrapping/2009/04/marketing-on-facebook-5-takeaway-lessons.html Find out more about eBoost Consulting at http://www.eboostconsulting.comTRANSCRIPT
Don Cherry
Don Cherry
Introducing your new business card.
Marketing on Facebook is unbelievable!“ ”
-Johnny Chan eBoost Consulting (Apr. 24 2009)
Marketing on Facebook is unbelievable!“ ”
Yo.
FIVETAKEAWAYLESSONS
about marketing on
Lesson
Fools Rush In.
1
1
Gotta understand the context, lovin’!…
Fools Rush In.
“…by mid-June 2009 there would be as many
35-49 year olds on Facebook as 18-34 year olds.”
-The Nielsen Company, Global Faces and Networked Places, 2009
Social Technographics Ladder
Lesson
Facebook marketing is like baking.
2
Facebook marketing is like baking.
2
…there’s a precise recipe
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient…
Integration is the main ingredient…
A dash of resource…
A dash of resource…
Contests add spice…
Contests add spice…
Lesson
Andre Agassi was right.
3
Andre Agassi was right.
33Image is every-thang!
Fan Page
ORGroup Page
?
<table width="xx" height="yy" border="0" cellspacing="0" cellpadding="0"><tr> <td background="http://www.yourdomain.com/linkto/nonfans.jpg"> <fb:visible-to-connection> <img src="http://www.yourdomain.com/linkto/fans.jpg" height="xx" width="yy" /> </fb:visible-to-connection> </td></tr></table>
Lesson
irrelevance = irreverence.
4
Your target audience will dictate
your Facebook strategy.
Now let’s pick on Qualcomm!
Lesson
Ignorance is NOT bliss.
5
PR disaster? Act quick.
REVIEW
There you have it. 5 takeaways you can use when embarking on Facebook.
Fools rush in. Facebook marketing is like baking.Andre Agassi was right.Irrelevance = Irreverence.Ignorance is NOT bliss.
?any
Ooooo…sooo sorry. Seems like we are Out. Of. Time.
Or visit me at www.booststrapping.com
Thanks. You’ve been lovely.
presentation by
Johnny Chan