marketing options beyond the nearest farmers market john pike deborah cavanaugh-grant ellen phillips...
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![Page 1: Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109 ephillps@illinois.edu](https://reader035.vdocument.in/reader035/viewer/2022062619/5515617555034691418b4b02/html5/thumbnails/1.jpg)
Marketing Options Beyond the Nearest Farmers Market
John PikeDeborah Cavanaugh-Grant
Ellen PhillipsUniversity of Illinois Extension
708-352-0109 [email protected]
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The Local Foods Frenzy
• Increasing Consumer awareness and demand• Increasing number of NEW Farmers Markets• Grocery, restaurant, distributors positioning in
response to demand– And transportation costs
• Producers positioning to supply produce
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Marketing Options• Direct to Consumer
– Farmers Market– On-Farm Market– CSA
• Wholesale– Distributor– Grocery– Restaurant
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Differing Opinions on Opportunity
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Local Food Buyers
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Direct Marketing◦ The customer is the consumer/end-user◦ Main thoughts of the purchasing decision
Quality product Trust of the producer Emotion
About the customer
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About the Customer
Wholesale Marketing◦ Main thoughts of the purchasing decision
Quality, trust of producer, accurate invoicing, professionalism, competitive pricing, packaging, communication, delivery, storage capability, Guarantees, Farm Safety Plan, Third Party Verification/Audit, Traceability, Insurance, etc.
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. A Food Industry “Match Maker”
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MarketMaker Welcomes 3 New States in 2010
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Taste of the States
Food productsHighlighted in rotating banner ad
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Business Spotlight
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Click through on Business Spotlight provides detailed production and contact information
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Now In Season
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IL Farmers Market Search
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Market Research
Select your target market with census tract demographic
profiles and business searches
Find high income or ethnic populations or Retail outlets serving those neighborhoods
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Customized census profiles
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Detailed Searches
Buyers can use MarketMaker to find suppliers too. This search has identified producers of certified organic sunflower designated by blue dots
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Search By Certification
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Monthly News Letters for Subscribers
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Featured Groups
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What’s Next?
• Additional search options for Consumers• Agritourism MarketMaker• Institutional Buyers Portals
– Sourcing needs– Delivery specification– Food safety requirements
• Farm to School• Food Banks• Mobile Apps
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University of Nebraska – LincolnInstitute of Agriculture and Natural Resources
The Food Processing CenterJill Gifford 402-472-2819
• From Recipe to Reality– Decision making tool to start a food manufacturing
business– Chicago April 15
• Better Process Control School for Acidified and Low Acid Canned Foods– April 11-13, Lincoln Nebraska
• National Small Food Manufacturer Conference• May 23-24, Omaha, Nebraska
• Better Process Control School– October 4-7, Lincoln, Nebraska