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Page 1: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

Marketing Simplified.

Page 2: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

About Ivana & DIYmarketers

Ivana Taylor is the founder of DIYMarketers.com, an influential resource

for entrepreneurs and business owners who want to learn simple,

effective, and powerful ways to market their brands and businesses.

In 2010 Ivana was ranked #21 out of 30,000 of the most influential people

on the Internet. She is also the book editor for Small Business Trends and

is a contributing author to the AMEX Open Forum. In early 2015,

DIYmarketers was ranked as the 62nd most influential business insider out

of 1,000, according to Little Bird.

Page 3: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

More than 5 million small business owners TRUST DIYMarketers’ advice on what brands to use and how to use them to get customers, keep customers and make money.

Out of all the marketing and branding gurus and experts out

there, why should you work with Ivana and DIYmarketers? We

can throw all sorts of numbers, stats, and charts at you – and

we can, if you really want those! – but we want to cut straight to

the chase and give you three huge reasons why you’ll love

working with us:

REACH

RELATIONSHIPS

RELEVANCE

Page 4: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

DIYMarketers REACHES the people who matter to you and the people you want to

influence

Ivana and DIYmarketers have been featured in a variety of media outlets –

both mainstream and online – such as MSNBC and Forbes.

Page 5: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

DIYMarketers REACHES the people who matter to you and the people you want to

influence

Ivana also speaks at events and conducts and participates in webinars geared

toward entrepreneurs and small business owners. She is the resident DIY

Marketing Expert and Business Book Editor for Small Business Trends. She

has more than 200 articles published on the AMEX OpenForum.

DIYMarketers is the go-to resource for small business media when they are

looking for marketing advice for time and cash-strapped small business

owners.

Page 6: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

DIYMarketers REACHES the people who matter to you and the people you want to

influence

Of course, we don’t reach everyone – but we reach the highly-engaged market

of small business owners who are looking for practical ways to get and keep

customers through direct, digital and traditional marketing tools and

strategies.

Page 7: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

DIYMarketers builds strong RELATIONSHIPS with main street business owners and keeps them engaged.

Anyone can reach out to people and get their message heard. It’s another thing

altogether to be able to move people to act and to buy into what you’re selling,

whether it’s a product, a service, or even an idea. So what does it really take to

get it done?

We can help you dig deep and bring out the powerful authenticity of your

brand that can truly draw people to your business. DIYMarketers is valued by

brands for the high level of engagement and conversation around their

products and services. This isn’t advertising – it’s relationship building.

“Ivana is an outstanding professional. She is smart, energetic, forward-

thinking, and an effective leader. She's also fun to be around. I've

thoroughly enjoyed every encounter with Ivana, and look forward to

working with her in the future.”

- Anita Campbell, SmallBizTrends.com

Page 8: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

DIYMarketers specializes in RELEVANCE: We Can Help You Turn Your Prospects into Customers and Your Customers Into Clients for Life.

Knowing what makes your ideal customer tick is one of the most important

things you need to know. What does it take to really understand your target

market? What do you need to do to build a solid relationship with the people

who matter most to you and your business? How can you turn people who

already know about your business and your brand into loyal clients for life?

Ivana and DIYmarketers have the insight and the experience to help you do just

that. But most importantly, we want to help you get it done.

“I would recommend, without reservation, Ivana to anyone who wants a

marketing consultant that cares about you and your success. She thinks

out of the box and proactively and creatively defines unique solutions

based on your specific needs.”

- Ron Finklestein, Sales Training Coach & Business Speaker

Page 9: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

We Make

Marketing

Simple.

There are a million ways to market your business and what you have

to offer out there. But the questions you need to ask are: How can we

stand out in our market? What do we need to do to really reach out

and resonate with our target market? Who can we work with to really

take our brand to the next level?

We can make marketing simple for you and your business. Simple

gets straight to the point. Simple is effective. Simple is powerful.

“Ivana is absolutely incredible. She worked with me and in 18 months

had quintupled my business. She is personable, savvy and cuts right

through the layers to get to the heart of the problem.”

- Bill Jelen, MrExcel.com

Page 10: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

What do the BIGGEST Small Business INFLUENCERS Say About Ivana & DIYmarketers?

If business is all about relationships - and it is - then the first

relationship you need to build is with Ivana Taylor and

DIYMarketers. Not only does Ivana know everyone worth knowing,

she is an incredibly generous connector, influencer, and catalyst.

If you have a product, service, or idea to sell, she will help you - as

she has helped me - get those products, services, and ideas in front

of the right people in the right way so that they listen - pay

attention - and BUY.

For smart companies and brands that want to attract, engage, and

win more customers, hiring Ivana and her team is your secret

weapon to make it happen. Shhhh... keep this quiet or your

competition will hire her before you do.

David Newman MARKETING EXPERT; AUTHOR OF “DO IT! MARKETING: 77

INSTANT-ACTION IDEAS TO BOOST SALES, MAXIMIZE

PROFITS AND CRUSH YOUR COMPETITION”

www.doitmarketing.com

Ivana Taylor is one of the smartest writers I know on small

business marketing. She writes in a way that helps you really

understand new marketing tactics and ideas.

Melinda Emerson AMERICA’S #1 SMALL BUSINESS EXPERT

www.smallbizlady.com

If you want to grow your small business then call Ivana Taylor. Her

firm DIYMarketers is great at helping small businesses look like big

brands on small budgets. She will help you attract great prospects

that convert into customers who come back and bring their

friends.

Jon Ferrara FOUNDER & CEO OF NIMBLE

www.nimble.com

Page 11: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

What do the BIGGEST Small Business INFLUENCERS Say About Ivana & DIYmarketers?

Few people have such an authentic appeal with small business

owners and marketing managers in small businesses. Ivana

knows exactly what to say to engage and captivate attention."

I love, love, love Ivana's enthusiasm and authenticity when it comes

to marketing advice for do-it-yourselfers. She and her community

at DIYMarketers.com represent the best in DIY marketing advice.

She engages with her audience - never talks down."

When I need to understand marketing concepts quickly, accurately

and in a way that "speaks" to me as a small business owner, I turn

to Ivana Taylor. She is able to convey complex concepts simply.

When Ivana speaks, I listen."

Anita Campbell CEO, SMALL BUSINESS TRENDS LLC

www.smallbiztrends.com

Ivana's energy, enthusiasm and audience foresight is infectious.

She has the uncanny ability to ask the right questions to

stakeholders and frame the proposition that customers love and

embrace.

Vivek Bhaskaran CEO, SURVEY ANALYTICS

www.surveyanalytics.com

The great thing about Ivana and DIYMarketers is how seamless she

makes marketing. Her energy, knowledge, and enthusiasm make

working with her enjoyable. Equally valuable is this – it works!

Diane Helbig CEO, SEIZE THIS DAY COACHING;

AUTHOR, EXPERT INSIGHTS

www.seizethisdaycoaching.com

Page 12: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

What do the BIGGEST Small Business INFLUENCERS Say About Ivana & DIYmarketers?

I love DIYMarketers because the insights I

receive are super short, super timely, and

super trendy; so I feel confident that I know

the basic info on the newest marketing trends,

but only what I need to know and only when I

need to know it.

Shawn Miller CEO, PERFORMANCE INSTITUTE; CREATOR, CELEBRITY CEO

MODEL; EDITOR, CELEBRITY ENTREPRENEUR MAGAZINE

www.shawnmmiller.com

Ivana has her finger on the pulse of the SMB

community. She knows what issues they face

and conveys no-nonsense ideas and strategies

that help them move their businesses

forward. She's built a fantastic community and

that's why I reached out to her to become a

contributor to DIYMarketers. It's a rare

community of SMB owners & marketers that

are motivated and working hard to get stuff

done!

Robert Brady SENIOR MANAGER: SOFTWARE, SMB, STRATEGY, CLIX

MARKETING; GOOGLE ADWORD CERTIFIED PARTNER

www.clixmarketing.com

With an intuitive sense of marketing, Ivana

earned her place as an important influencer

within the small business community. She’s

thoughtful, well-connected and a great

resource for business owners looking to craft

appropriate and effective marketing

campaigns.

Dustin Luther DIRECTOR, ENGAGEMENT, DUN & BRADSTREET,

EMERGING BUSINESSES

www.dandb.com

Page 13: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

Customized Programs that Position YOU as the Industry Standard

While this isn’t a secret, not a lot of brands realize it: we marketing experts have

our favorite brands that we recommend. It’s our job to try lots of different

things and then to filter through the BS and make recommendations based on

our experience. Our communities trust us to eliminate the fluff and get

straight to the tool that will get the job done. The tools and brands we

recommend go on to become the industry standards – they become the

default brand for any given marketing activity.

That’s right! We will build you a customized campaign design to create a hyper-

engaged conversation about your brand, your products and services, and –

most importantly – on how a busy and overwhelmed small business owner can

use your brand and product to leverage their time and money.

Because of DIYMarketers’ close relationships with thousands of small business

experts, leaders and influencers, we can easily create effective and powerful

Page 14: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

Customized Programs that Position YOU as the Industry Standard

content that informs, educates and puts you in the center of the conversation.

DIYMarketers will position you as a standard in the industry. Here are just some

examples of the proven and tested marketing techniques and strategies that

we can put into play for you in a focused and well-executed campaign:

Webinars – Live as well as recurring automated educational webinars

Online Events – DIYMarketers has a complete infrastructure in place to

produce a complete online event featuring your company and product or

service. We will work with you to set the theme, recruit speakers, promote

and create a crazy conversation on social media – all about YOU!

Twitter Conversations

Google Hangouts

Featured Content

eBooks

Page 15: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

Let’s get started!

We love it when people say nice things about how we’ve been able to help them

out. But you know what’d be even better? If we could sit down and talk about how

we can help you supercharge your business now.

Get in touch

330-472-0981

ivana.s.taylor

Ivana S. Taylor

297 Providence Dr.

Medina, OH 44256 USA

Online and on social

www.diymarketers.com

@DIYMarketers

DIYMarketers Page

Ivana S. Taylor

Page 16: Marketing Simplified.Page... · effective, and powerful ways to market their brands and businesses. In 2010 Ivana was ranked #21 out of 30,000 of the most influential people on the

Marketing Simplified.

www.diymarketers.com