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Marketing Plan

Vivace Body Spray

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Introduction

Hisham Bin Mustafa

Nahid Hassan

Tasnim Akter

ASM Sayem

Syed Ashraful Alam

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Product View

Product Name: Vivace

Organization: Anonymous 5 limited

Slogan: Expresses You Everytime

Logo:

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Types of Product and their Classifications

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We will be right back after theCommercial Break!!!!

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Market Segmentation

Market consists of different customers, products,

tastes and needs

Vivace cannot take upon the mass market to increase

their sales

we grouped the potential buyers of our body spray

They include the teenagers, youth, adults and aged

person of both the gender

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Marketing Environment

Customers

Suppliers

Intermediaries

Competitors

Publics

Political Forces

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Competitors

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SWOT Analysis

Strength

Covering a mass population by providing different

tastes for different age

Production through highly advanced technology

International quality products

Lesser labor costs

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SWOT Analysis

Weakness

New firm promoting single product

Existing competitors

Unable to export the commodities to other countries

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SWOT Analysis

Threats

Easy manufacturing by the illegal companies

Leakage of Technology

Leakage of Strategy

Established multi-national companies

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PEST Analysis

Political

Anonymous 5 ltd. company and its employees

are required to comply with the laws andregulations of the countries

Obey the current government and regularityagencies

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PEST Analysis

Economic

The company pays heed to the

consumers buying power, and thus

it keeps its product price at an

affordable rate

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PEST Analysis

Social

Anonymous 5 ltd. is committed to

providing branded products andservices which consistently offer value

in terms of price and quality, and which

are safe for their intended use keepingsocial concerns into account

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PEST Analysis

Technological

The firm will work on the basis of sound

science and technology, applying

rigorous standards of product safety

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Objectives and Issues

Vision: Maintaining long-term aromatic beliefwithin the consumers

Mission: Offering a healthy and fragrantEnvironment

Goals: create and capture the market rapidly

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Marketing Mix

Promotions

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Marketing Mix

Advertising & Viral Marketing

Sales Promotion & Personal Selling

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Marketing Mix

Places

The anonymous 5 ltd company attempts to

cover the network of all the districts ofBangladesh

Keeping the stock and transporting it to the

right place at the right time is also a part of

intended positioning

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Budget

Target Customer : 49% of 16crore = 7,84,00,000

Customers we expect:7% of 7,84,000 = 55,00,000 (aprrox.)

Units Sold per month: 55, 00, 000 by 5 = 11, 00, 000

Revenue /Month: 11,00,000 into 200= BDT 22,00,00,000

We pretend that 50% of expenses go by as Cost of

Production and more 35% is the marketing

Profit: 15% of 22,00,000= BDT 33,000,000

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We will be right back after theCommercial Break!!!!

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Vivace Commercials

Location: Street

Casts:

Preety: Girl

Eve Teasers: Sayem, Nahid, Hisham, Imran

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