marketing plan
TRANSCRIPT
ArbabSaad
Ali RazaHussainWaqar
Basit
PROGRAM
To provide quality education to the youth of our nation in a stimulating and conducive learning atmosphere by providing them with the intellectual and technological tools necessary to meet the challenges of the future
WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!
Survey Report
0
20
40
60
MBA MBA in R.Y.Khan
Position
Yes No
Perfect Excellent
Satisfactory
Yes No Perfect Excellent Satisfactory
MBA 50
MBA in
R.Y.Khan 50
Position 15 25 10
Our city is industrial area; people should know how
to grow their industries and business to earn more
both the money & position.
• Cities in south Punjab facing a serious problem-
unemployment, M.B.A program enables one to start
his / her own business.
• Today M.B.A become requirement for every good
job, if one can’t do his own business.
• Students can’t access big universities in big cities,
so its need to launch M.B.A program here from W4
category universities.
Entry Requirements Normal
DurationNo. of Credit Hours
BA/BSc/B.Com
(14 Years)
70% Marks3.5 Years 96 Credit Hours U.C.P
MBA
Admission Detail
Admission Detail& Offers
• Total Seats 100• M.B.A In Marketing / Finance• Scholarship For Position Holders• 50% Discount on 80% Marks in Graduation• 25% Discount on 75% Marks in Graduation• Free Career Counseling Classes• Job Recommendations in Multinational Companies
Target Market
Students Recently Pass Their GraduationAreOur Target Market
Market Size
Sadiq Abad Rahimyar khan
Growth Rate
Expected Growth Rate is High
Desired Feed Back Received in Market Research
WHY Students Choose UCP For
Their
Some Students can’t Leave their HomeMay be They Victim of Home Sickness
Geographical Characteristics of Customer
WHY Students Choose UCP For
Their
Limited Income ,They Can’t Afford Extra Expenses in Other Cities
Avoid From Money Wastage
Demographical Characteristics ofCustomer
WHY Students Choose UCP For
Their
They Get Rid of Same Education Style
Psychological Characteristicsof Customer
Positioning Strategy• Compare Competitor’s Capability• Our Offers• Innovation• Analyzing the Customer • Monitoring the Position
AfterFrom U.C.P
You’ll Able To Excel YourCore Competencies
Student Satisfaction
Satisfaction NeedValue
U.C.POffering aValuable Degree To Its Student
U.C.P’S Competitors
U.S.A in R.Y. Khan
IUB in B.W.P
Sales & Revenue Estimation
Estimated Revenue Will BeMore Than 8.5 Million/YearOn Total SalesAccording toFee StructureAndAdmission Policy
Market PositionIt Has High Market Share in Its RegionSo Position is Strong as Compare to Other Institutes
Product StrategyNewly Launch in Rahimyar Khan
&Come in Unsought Product Category
Distribution StrategyEvening Classes
In
Punjab College Campus,
Rahimyar Khan
Price Strategy
Value Education Charge Value Price
Promotion Strategy
• Fill Queries From Graduation Students
I Certify That All the Answers State here given by me
And Sky Riders personally meet me.
Name: __________________________________________
Class: ____________________
Institute: __________________________________________
City: ____________________
After My Graduation, I Want to Do M.B.A
i. Yes
ii. No
I prefer to Do My M.B.A
In My Home Town
i. Yes
ii. No
U.C.P Image in My Mind
i. Satisfactory
ii. Excellent
iii. Perfect
WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!
Promotion Strategy
• Distribute Leaflets
• Paste Banners in Different Locations
Promotion Strategy
• Conduct Seminars
Promotion Strategy
Promotion Strategy
• Newspaper
Coordination With Other Functions
• Business Processes• Financing• Human Resource Management• Operational Function• I.T Function • Marketing• Legal Provisions• Utilities etc…
Forecasting And Budgeting
Start Up Cost Rupees
Security payment for building use 10,00,000
Renovation and Interior design 15,00,000
Furnishing 12,00,000
I.T lab and other equipment 20,00,000
Advertising on all available media 14,00,000
Staff cost 5,00,000
Generator 4,50,000
Miscellaneous cost 3,25,000
TOTAL START UP COST Rs.83,75,000
Forecasting And Budgeting
Registration fee Rs.15,000
First semester Rs.51,000
(8500*6=51000)
Second semester Rs.51,000
(8500*6=51000)
Third semester Rs.51,000
(8500*6=51000)
Forth semester Rs.51,000
(8500*6=51000)
Fifth semester Rs.51,000
(8500*6=51000)
Sixth semester Rs.51,000
(8500*6=51000)
Seventh semester Rs.51,000
(8500*6=51000)
Total fee Rs. 372,000
Fee Structure
Revenue and Expenses(Estimated)Revenue 7,43,750
Expenses
Rent 1,00,000
Salary to administration staff 1,35,000
Salary to teaching staff 2,08,000
Salary (other staff) 51,000
Utilities 50,000
Generator fuel 10,000
Other expense 25,000
Total expenses 5,79,000
Total profit per month(estimated) 1,64,750
SWOT Analysis
Identifying
Internal Strengths (S)
And Weaknesses (W)
And also Examining
External Opportunities (O)
And Threats (T)
Strengths
• Adequate Financial Resources
• Good Contacts/Relations
• Good Competitive Skills
• Special Expertise
• An Acknowledge Academic Leader
• Innovative Programs/Services
• Good Overall Reputation
Weaknesses
• Not Enough Programming Staff
• Internal Operating Problems
• Limited Area
Opportunities
• Enter New Markets or Segments
• Expand Services to Meet
Broader Range of Student Needs
• Diversity into Related Services
• Fast Market Growth
• Weak Competitors
Threats
• What are other companies doing• Other Institutes Have Better Infrastructure
• Entry of new Institute
• Changing Trends
