Marketing Plan

1. Market Segmentation• Health practitioners (doctors, nurses,

medical researches, medical student).• Government and Private hospitals east

and peninsular Malaysia.• Hemodialysis manufacturers

companies and vendors.• Public.

2. Marketing Strategy.

Advertisements

•Rent a space in news papers for company introduction including services provided and information regarding our company’s operation.

•Advertisement in medical website with easy link provided to our company’s website.

Organizing talks and forums

regarding hemodialysis treatment.

•Organizing talk and forum regarding hemodialysis treatment inviting doctors, medical practitioners and even students from medical centre.

Booth set up and promotion

through visitation.

•Booth set up at any medical awareness campaign.

•Promoting through visiting to government and private hospitals and any healthcare centre by sending our sales and promoters

Marketing Plan Market strategy Specification Budget

1. Advertisements •An A4 size of column in News Strait Times will be rented to promotes company’s name and services offered.• Cooperation with WebMD.com website for company’s website link promotion.

RM5,000.00

2. Organizing talks and forums regarding hemodialysis treatment

•Sends Company’s consultants to hospitals for talks delivering in hospital’s talk organized.

RM5,000.00

3. Booth set up and promotion through visitation.

• involves in Hemodialysis medical treatment campaign that will be organized by hospitals or institutes around country.

RM10,000.00

Market Size Year Number of patients in Malaysia

1980 59

2000 6,689

2006 15,000

2009 21,159

2000 2006 20090

5000

10000

15000

20000

25000

Number of patients in Malaysia VS year

Adapted from http://thestar.com.my/news/story.asp?file=/2011/3/21/nation/8313071&sec=nation and http://www.ncbi.nlm.nih.gov/pubmed/19230240

Future Marketing Plan

Marketing strategies Future plan

Advertisement •Rent billboards at around highway in capital city in each state in Malaysia for company’s logo promotion.

Organizing talks and forums regarding hemodialysis treatment

•Organizing our own talks and forum and inviting all parties involving health practitioners and manufacturers itself.