marketing plan audit of telenor pakistan
DESCRIPTION
Marketing Plan Audit of Telenor PakistanTRANSCRIPT
Marketing Plan Audit of Telenor Pakistan
Marketing Management
Faisal Ahmad JafriSyed Sohaib Hassan
For the current operating period (2012-2014), Telenor has streamlined customer centricity, and the perception to be the most preferred brand.
Taking advantage of its mega marketing campaign, it must highlight its differentiated services and increase customer base.
superior voice quality, faster mobile internet and an emotional connect that should make feel Telenor Pakistan as the most socially concerned brand for Pakistanis.
Marketing Strategies - Objectives
PRODUCT
Telecom ServicesTalk Shawk
DjuicePersona
Financial ServicesEasy Paisa
PRICE
Location Based Charging
Fixed line rent of Rs 1500 and then further billing is charged based at a rate
of Re 1 /min
Easypaisa services depend upon the amount of transaction conducted
PLACE
Aggressive franchising
Online SIM Issuance
PROMOTION
ATL campaigns e.g. advertisements, and also
BTL campaigns
social media websites
SMS services
Investigation and Analysis of Marketing Plan as per the Ps of Marketing Mix
Activities to be implemented
People responsible for implementation
Time and Location of Implementation
Implementation Plan
Revenue and No of SIMs Sold
Effective Churn Rate
Costs/Expenses
Customer feedback
Competitions’ major activities
Control Measure and KPIs