Marketing Plan Business Plan

Industry Profile Location and facilities

Describe and explain the location of your business

Distribution

How do you plan to get your product or service to your customer?

My business will be located in Vanhorn Iowa

It will be located in vh because there is a need for golf grips. There is a golf course located 5 minutes away, which will bring in avid golfers who need new grips.

I will complete the process in my garage. The customer will either drop the clubs off or i can pick them up. I will then have the clubs ready for pick up or deliver the clubs when finished.

Competition profile

Describe your competitors

Golf pride Golf pride multi multi

compoundcompoundTour wrapTour wrap LaborLabor

Dicks Dicks Sporting Sporting GoodsGoods

9.59/grip9.59/grip 4.59/grip4.59/grip 3.00/clu3.00/clu

GolsmithGolsmith 3.00/club3.00/club

Golf GalaxyGolf Galaxy 3.00/club3.00/club

Customer profile

Describe your intended customer

Income

Age

Gender

Location

Customer

Age: 35-55

Income: 40,000-100,000

Male/Female

Benton County

Pricing profile

Describe how you will price your product or service

I will be using a discount pricing system. I will research each competitor and then price my service lower then theirs. I will add a bit for delivery and pick up. I will also offer the customer to buy grips at a 10%mark up from purchase price.

Advertising/promotio

n Describe how you advertise and promote your business and what it will cost

Marketing

Flyers: $5.00 (100 flyers)

Bumper Stickers: $280.00 (1000 stickers

Business Cards: $50.00 (500 cards)

Key Chain: $300.00 (100 key chains)

Total: $635.00

Marketing Industry profile

Competition profile

Customer profile

Pricing profile

Advertising/promotion