marketing plan for an bus tracker app
TRANSCRIPT
‘Track-Bus’ feature gives live position of bus, expected arrival,seating status(full, empty),fare and bus ratings.
A premium version will follow free version Ease the process of tracking buses/trains
Interactive Interface
COMPANY OVERVIEW
Precisely estimate arrival time
Seating status: whether bus is full or partially full or empty
Estimate time to reach destination
COMPANY OVERVIEW
Payment through user’s account
A monthly pass in premium version
Estimate fare to travel at locations
COMPANY OVERVIEW
Available on Google Play Store
Focused on almost everyone using smart-phone
Collaborate with various firms
Reasonable budget:
Users will mostly be daily travelers and this segment is extremely choosy in spending their money.
Low budget:
Owing to middle class target segment the premium version should be within affordable limits.
TARGET CUSTOMERS
Target segment:
Smart phone users
People who need to travel on a regular basis
People who are strict on schedule
PROBABLE RISKS
Inevitable risks involved:
Low Budget Alternative app available
Continuous improvement required to avoid downfall
PRODUCT AND PRICE
Most of the features will be free User should acquainted with the app Monthly passes in premium version
INCENTIVES
Referring will give additional discounts Every new premium user will get some amount in wallet
COMMUNICATION
Through social networking sites Face book , Twitter, LinkedIn Through television , magzines , Google Ads
This marketing plan for an app was created by AMIT RATHOD(VNIT NAGPUR) during marketing internship under the guidance of Prof. SAMEER MATHUR(IIML)