marketing plan for coffee mugs
TRANSCRIPT
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Submitted By-Rohan Raj 2013239Rohit Barve 2013240Rohit Gupta 2013241Rohit Jain 2013242Rohit Suneja 2013244
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INTRODUCTION
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SEGMENTATION - TARGET - POSITIONING
#mycoffeemugs
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• Unique product• Creative• Personalized• Social (event and gathering)• Luxurious• Versatile
POSITIONING
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Economic profileMiddle and upper class
customers
Age groupAll age group especially youth
Market Segment
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Geographic Market SegmentTarget
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Relative Coffee Consumption in India
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Non drinkers7%
Ocassional drinkers59%
Light drinkers25%
Medium drinkers
4%Heavy drinkers
5%
Heaviness of Coffee Consumption
PERCENTAGE
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4 P’s#mycoffeemugs
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PRODUCT
PRICE
PLACE
PROMOTION
4 P’s
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PRODUCT
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TRADITIONAL MUGS
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PROMOTIONAL MUGS
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THEME BASED
Sci-Fi
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FESTIVAL MUGS
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OCCASSIONS MUGS
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GEEKY MUGS
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PUZZLE MUGS
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LOVE MUGS
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ARTISTIC MUGS
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CREATIVE MUGS
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MAGIC MUGS
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ECO-FRIENDLY MUGS
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CUSTOMISED MUGS
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Price range from ₹ 150-1500.
Depends on creativity.
Usually purchased for gifts .
Price can be high for personalized product.
price
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PLACE
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Online
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Chain Stores
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Retails Stores
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Malls
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PROMOTION
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Online Advertisements
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Personal selling
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Contest
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Word Of Mouth
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Window Display
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Inbound marketing
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THANK YOU