marketing plan for launching of juice

8/12/2019 Marketing Plan for Launching of Juice

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SUPERIOR UNIVERSITY

Project of Marketing Planfor New Product Launch

Preented to!

M" #$eha %ahid

Preented &$!

U'an #li Man(oor ))*)+

#&u&akar Sadee, ))*-)

Mohin #&&a ))*./

M"#rlan k$ani ))*00

Sai'a Rafi, Maih ))*-)

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1o'2an$ na'e!

3 "M#NI# 4PVT5Li'ited 1o'2an$

1o'2an$ logo!

Product na'e!

PEP UP 6UI1E

Product logo!

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1ontent of 'arketing 2lan

Part! ) E7ecuti8e Su''er$

Part! 9 Pur2oe and Miion

Part! * Situational #nal$e

Product Market #nal$i

:itri&ution #nal$i

1o'2etitor #nal$i

;inancial #nal$i

Other #nal$i

Part! 0 Strateg$ and o&jecti8e

Marketing trateg$

Marketing o&jecti8e

Part! + Technical 2rogra''ed

Market Product

Pro'otion

:itri&ution

Pricing

Other

Part! -


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E7ecuti8e Su''er$

The report explain the marketing plan for launching a fresh juice named PepupThis product has been made by the K.MANIA (PVT) Limited Companyis improved from the ministry of health. In the beginning of the report wehave explained the mission and vision of the K.MANIA (PVT) LimitedCompany. And then we have future carried out our. It will be introduce in the

market with the help of various promotional display advertisements anddistribution of fee samples to the general public and nancial institution

This report examine that this product is initially launching in Lahoresdomestic market the study included both primary and secondary research.

The primary study focused on a survey of the competitors and the liking anddisliking of the people. Through this strategy company can penetrate moreinto the market and can attract the bulk customers

!or the purpose we have contracted "#$T analysis of the company to seecompanys strength% weakness opportunities and threats. Then we haveexplained the purpose benets and objectives of the product.

Then we have made a marketing mix strategy for our product. #e havedivided market into di&erent segment and decided to target customers of allages.

#e have also paid special attention to packaging color and price of theproduct. #e have decided to place the product in all the markets of 'unjabspecially canteen of college and universities

#e will promote our product through various means of advertisement. #eshall also conduct market survey in near future to know the opinion of the

public about our product and developed our product accordingly.

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The Mania 4P8t5 1o'2an$

Viion

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Introduction To >Pe2 u2?'eople started too perished under the scorchin$ the heat of summer in our country theyneed of ener$y drin) to refresh themsel"es Pe2 u2 is a fresh *uice product. +t pro"ideener$y and )eep fresh when feel wea) and tired after doin$ lot of wor) in whole day.

+t contains "itamin and proteins which is useful ener$y sources. ,itamins $i"esfreshness and proteins are the ener$y cells that are rechar$e the human body so theywor) at their maimum.

The students employee and wor)ers all field of humans become tired due to the wor)burden and sunli$ht which ma)e them feel lose. They need an ener$y drin) that ma)ethem ener$ize so they may be able to perform better a$ain and feel fresh.

Slogan

>Refrehing world?

Ingredient are!

Man$o apple pine apple banana $rapes mi

-rtificial colors

tabilizers

-scorbic acid

/eta carotene

u$ar

O&jecti8e

To increase mar)et shares

To increase the len$th of product line

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To increase profit

To satisfy customer

To face the stron$ competitors

1urrent Market Situation>Pe2 u2?is fresh *uice product that is $oin$ introduce in Lahore domestic mar)et. !eare focusin$ to all le"els are $eneration. The price of Pe2 u2is moderate because it isfor all

Market eg'entation

The consumer of %Pe2 u2?consists of the followin$s

@eogra2hic!

- zone &ull ber$ MM -lam road 3efense4

/ zone &arden town Model town !ahdat road 4

zone Moon mar)et Multan road -llama +#bal town4

3 zone 6pper mall Railway station 3harma 'ura

:e'ogra2hic!

7ids 8lders

'atients

8tc.

Our co'2etitor

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The Pe2 u2is currently facin$ "ery competiti"e en"ironment. /ecause already in mar)etfollowin$ compotators are

hezan

9estle

/enz

ountry

oca cola aosis4

Product re8iew

The PEP UPis a"ailable in 250ml size and in different fla"ors

/anana

Man$o

&rapes

Mi

:ran$e

'ineapple

1OMPETITIVE REVIEA

PEP UP1o'2etitor

The competitors of PEP UPare more than ten. hezan and nestle are leadin$ mar)etri$ht now and other companies are also ha"e a $reat ima$e in mar)et. hezan andnestle ha"e loyal customer in all o"er the 'a)istan because both are from so many yearsin mar)et. :ur aim to compete our all competitors in short period of tome

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Our 'ain co'2etitor are and

1o'2etitorB Cualitie

&ood distributions channel

o many fla"ors

tandard and attracti"e pac)in$

Lar$e production and mar)et co"era$e

-"ailability in "arious wei$hts pac)in$

Price

Minimum price of *uice is 15 R.s

Place

hezan has a lar$e mar)et share in 'a)istan

Sale

ales 200;2?>0;000

Pro'otion

They promote this product throu$h

a. 8lectric mediab. 'rint mediac. FM radiod. !all chal)in$

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Margin

@rou2 )0")H J G*. &2 G*. &2

;ood &e8erage

)9"0H J G).&2 G9. &2

Earning

2er hareUnderl$ing 1; )"0- J G*"+H GD"+H

-ll calculations based on non@rounded fi$ures

Strateg$ reatin$ share "alue $lobal forum

&ood pricin$

/etter #uality

/y offerin$ different fla"ors

+ntensi"e distribution

-ttracti"e pac)a$in$

SAOT #nal$i of 3" Mania

Strength

AeakneO22ortunit$Threat

Strength!

6pdated technolo$y plant

Auality product

pecialist a"ailable for specialize tas) *obs

Bire eperience staff

Medical income of employee 'a)istani made

Tar$eted to low and middle class people

Reasonable price

8piry date abo"e si months

Aeakne

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9ew in *uice industry

mall distribution networ)

tron$ competitors

9o mar)et share

Limited eperience of customers

O22ortunitie +ncrease the distribution networ)

-c#uirin$ the new technolo$y

Mar)et is "ery bi$ and attracti"e

Ta)e o"er the distributor

+ncrease demand of hi$h #uality of product due to Lahore bein$

a de"elop city

Threat

'olitical instability

9ew entrance of eitin$ competitors

o many competitors

Retainin$ consumers

8conomic instability

+ncrease of $eneral sales ta

3e"elopment of plant

Marketing Strateg$ and O&jecti8e

The mar)etin$ strate$y is based on positionin$ of product in the mind of consumers.

'ro"idin$ hi$h #uality *uice to the customers.

!e will distribute our product on mass le"el so that we can

maimize the profitability.

)" Poitioning trategie

!e want to put our ima$e an on in the consumers mind as compare tocompetitorCs product. !e want to tar$et the hi$h schoolC colla$e and $raduatestudents and $o"ernment sector that ha"e to wor) hard and need to %Refresh(them an instant

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9" Seg'entation

!e made the mar)et se$mentation on followin$ basses

&eo$raphic

3emo$raphic

'sycho$raphic

/eha"ioral

@eogra2hic eg'entation

Re$ion

ity

Rural and semi urban areas

:e'ogra2hic eg'entation

-$e

Family size

&ender

+ncome

:ccupation

8ducation

P$chogra2hic eg'entation

ocioeconomic classification 84

Life style

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6sa$e rate

Loyalty status

Readiness sta$e

-ttitude towards the product

*" Targeting

!e will tar$et the followin$ customers

7ids


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o &rapes

o 'ine -pple

o Man$o

o /anana

o Mi fruit

o -pple


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8cellent in taste

&i"es freshness

Tetra pac) protection pac)in$

Cualit$

Bi$h #uality assurance would be our first priority@hi$h performance would be

+mplementin$ hi$h #uality standards Total #uality mana$ement

-c#uisition of hi$h #uality raw mate

Packaging

'roduct units are pac)ed in D@layered Tetra /ric) -septic.

Si(e

:ur product is a"ailable in 250 ml pac).

*" Pricing Plan

:ur price includes custom ser"ices and other epenses. 'assa$e throu$h its life cyclechan$es its price strate$y. To attain lar$e mar)et share prices should be at moderatele"el to see) attraction of lar$e number of consumer

Pricing in Pakitan Ru2ee

Fruits cost Rs E@

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Factory o"er head Rs 5@

Miscellaneous Rs 2@

Retailer mar$in Rs 2@

'rofit RsE@

Total price Rs15@

-ccordin$ to our abo"e pricin$ plan we ha"e decided to offer the product to customers atRs.1G.The price is "ery much competiti"e and offer is feasible enou$h to catch a lar$epercenta$e of mar)et shares.

PRI1E #N: CU#LITY @RI:!

This $rid shows what pricin$ strate$y a firm is perusin$H

PRI1E

L:!

B+&B

'R889T-T+:9 'R:36T38,8L:'M89T

M-R78T

38,8L:'M89T3+,8R+F+-T+:9

L:! B+&B

CU#LITY!

-ccordin$ to the abo"e $rid we are offerin$ hi$h #uality with low rate.

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0"1o''unication 2lan!

Pro'otion!

-ctually promotion is the first step when we are launchin$ a product. /ut we ma)e itsstrate$y in last because we want our $ood ima$e in the mind of our customers.

1riteria for 2ro'otion

:ur main ob*ecti"e to pro"ide

-wareness

7nowled$e

Li)in$

'reference

purchasin$

1ore ource of 2ro'otion!

electronic media

print media

cable networ)

billboards

hoardin$s

ELE1TRONI1 ME:I#!

B8998L T+M8 36R-T+:9 T:T-L

&8: 'rime time I 'ost prime time 1 min 1215000

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369+5000

-M--98!

8arly day I 'rime time 1 min 2?0000

TOT#L 9./....

PRINT ME:I#!

98!'-'8R

'-&R :L:R:R

/L-7 I!B+T8

+J8 3-+L

marketing plan for launching of juice

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