MARKETING TOOLSFor

Hospital

By : Rahul Arora

Campaigning tools:

Traditional methods of campaign • BTL activity • Associates Partner campaign

New methods of campaign • Beam Light campaign • One touch campaign • Whats app DP campaign • Street Plays Campaign

Series of activities & its Impact

Beam Light with BTL

One touch support

Whats APP DP campaign

Creating Awareness

Building Trust

Increasing Foot fall

Campaign 1.1: Beam Light Beam light :-

“Light of Trust” the beam light would work as an instant indicator of availability for all medical needs as it would be able to attract people from at least a radius of 5km.

Advantages :-• People will recognize as a Brand .• One time investment.• Constant brand hammering.• Good source of attraction.• Unique identification and location indicator.• Curiosity would cause word of mouth.

Campaign 1.2: BTL

BTL Activity:• Poster • New paper • Flyers • Sticker on new paper • Wall painting• Stutter paints • Dhaba paint • Umbrella activity • Auto advertisement • Flex Board at chemist level and hooding. • Street Plays Advantages:-• Wide door step coverage.• Targeting specific zones.• Cost effective.

Campaign 2 One touch Support

Introduction of one touch ambulance support Program:- • Mobile APP for smart phones.• Ambulance at one touch.• Mobile APP would also give updates on schemes.• GPRS status update of nearest ambulance and approx time that it would take to reach

the patient.• Auto call back from call centre for further guidance.

Advantages:-• Ready assistance for customers.• Source of Database for hospital• One touch assistance for both educated/uneducated.• User friendly application.

Sample News paper ad/ social media Campaign

Ab Din Ho Ya Raat Jab Bhi ho Zarurat Dabao button aur pao 10min Mai Humara sath

XXX hospital Now in Greater Noida

Download our mobile app and always found us with you.

Campaign 3: Whats app DP campaign • Upload DP on your whats’ app profile for 15 days and get free voucher of OPD

consultation which can be redeemed within six months from date of issue for consultation purpose.

DP

Advantages:-• Source of Database for hospital• Viral advertisement..

Zero Down: Associate Partner Campaign • Targeting all the trade doctors of XXXXXXXX region and ask them to become associate

partner of XXX hospital XXXX• In Return XXX hospital will ensure visibility of their name in hospital panel list.• XXXX will provide hospital signature pad’s and assist them with light hooding to be put

outside their clinic with XXXX logo.• Hospital would get increased foot fall and Doctors would get ancillary benefits

Zero Down: Campus Campaign

Presentation by Doctors of XXXX in the colleges.• Gynecologist to create awareness on Breast cancer/ Cervical cancer and how to evaluate

it.• Psychiatrist to give presentation on stress handling.• Introduction of XXXX health card & Increasing revenue.

Monthly Strategies Plan for 1 Month • Installation of Beam light • Adding approximately 10 associate in max group • Painting of 10 shutters • Distribution of 50 umbrella • Wall painting • Chemist hooding.• Other BTL activities.Plan For 2nd Month (in addition to activities of 1st month)• Preparatory activity of APP and initial phase depending on costing and availability of

Software engineer.• Mid term analysis to check affectivity and re-instate campaign as required.Plan for 3rd Month (in addition to activities of previous months)• Studying database and looking into cost out put analysis.• Sharing relevant progress reports.

What really matters???...

Thank You

By Rahul Arora:Contact Number:- 9990392050