marketing plan for new solar-power lawn mower
DESCRIPTION
It was my marketing presentation in class. The purpose of presentation is to sale to products but not marketing process. I focused on evaluate the market and support the increase of customer awareness to the product. Product: Lawn mower used Solar power Company: Cutterz (imagined) located in Finland. Market: United State p/s: My first time ever trying infographic technic :)TRANSCRIPT
Gardening meets Luxury Trade Show 2014
Ilkka Poti Aki Latomaa Tuomo Nurmi Trang Le Huyen
Who are we ?
2004
Vesa Peltonen
utterZ - “HULK’’ your life -
- “HULK’’ your life -
‘HULK’ is
‘HULK’ is Green
‘HULK’ is Technology
‘HULK’ is Undefeatable
45 working abroad
Finland, Sweden, Australia, Japan, etc.
Market
United State
America 2,3 bill acres
27,3 million acres
America 2,3 bill acres
27,3 million acres Pennsylvania
America 2,3 bill acres
27,3 million acres Pennsylvania 76%
1/3 acres
U.S lawn care 49% Americans take care of own lawn
LATINOs
Latinos worker in the industry
1/5 hire professional workers
$30billions USD spend for lawn care
Turfgrass Industry
$25
500,000
billions
Mark up
Workers in American
700,000 Atheletics fields
26 millions Golfers
17,000 Golf courses
$11,53 per hour
$11,53 per hour
$11,53 per hour
... draw attention to what could be done to free up
men to fight and help with shortages of wool during
World War I. The wool was auctioned off for $100,000 and given to the Red Cross.
Speaking of presidents, early Presidents Washington and
Jefferson both used sheep to keep their home lawns at
manageable heights.
1827 Edwin Budding
WOW.. I’m look
high fashion
1902 Ransomes
future energy REVOLUTION
enjoin your life
future energy REVOLUTION
enjoin your life
Product
CUTTERz
Cutterz 1000 is full automatic and economical lawn mower which use solar power.
Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn
trimmed, clipped and looking great in a snip!
Cutterz 1000 is full automatic and economical lawn mower which use solar power.
Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn
trimmed, clipped and looking great in a snip!
CUTTERz 1000 automati
c
Up 1000 m2
Customers
Retailers
Life enjoyment Busy schedule
Lots money Have own house
Private Love luxury
IDEAL PARTNER
High reputation
Major appliances warranty Network of retailers
Golf Course Industry
$696,524
18-hole course
18-hole course
Labor 58%
18-hole course
Equipment and fuel
14%
Strategies
Pricing & Promotion
Customer Awareness