By-Rashish SinghIIT Roorkee

Confused about where to look for a research intern

Researchopedia

Can prove to be the perfect solution

Researchopedia is working towards providing the link between the professors in various colleges who are carrying out researches and college students who are looking for opportunities in the field of research.

Researchopedia plans to connect research oriented students currently studying in college to the potential professors who are actually working on projects in their field of interest.

The target market includes around 2.25 million undergraduate students. And with the government’s increased concerns towards ensuring education for all this number keeps on increasing each and every year.

There is no direct competition in the market.However companies like Lets Intern and Internshala also have the same target customers.

Revenue Model

-App will be free of cost.-Customer can search and look at research projects of professors without paying any amount.-But in-order to get the phone number or the email id, the customer will have to pay for the premium pack.-The student will have to renew the subscription at end of six months. Keeping in mind a college student may apply for at most two research projects during two vacations, which are separated by a period of six months.

• Regarding creating awareness- To reach out to most of the tier one and two colleges in all fields during the first six months of operation.• Regarding pooling customers- To offer

some cashback to customers who refer apps to others so as to increase the number of customers during the initial phase.• Regarding revenues- To convert a minimum

of 70% of app users to premium package.

How to enter the market?

• Collecting data of professors from reputed colleges. Moving from one tier to next.

• Targeting tier one and two colleges in the beginning as the students in these colleges are more inclined towards research.

• Recruiting college ambassadors who will help spread awareness about the app and benefits associated with it.

• Providing incentives to existing users to pool in more customers.

Expansion of market -After covering most of the tier one and tier two colleges expansion to tier three and tier four colleges will begin.- This expansion will be accompanied with the expansion of data base to foreign professors willing to give research opportunities to Indian college graduates.

Collaborations

• In-order to spread awareness among college students collaborations with student bodies such college fests team through sponsorship can prove to be very beneficial.

• Posting advertisements on study portals can also generate customers.

• Collaborating with intern providing portals such as Internshala and LetsIntern can also be beneficial.

SWOT ANALYSIS

•First of its kind app that works at solving a need of college students

•No existing date, data collection is difficult. •Spreading awareness can be difficult

•Huge market with no direct competition

•Less research oriented Indian students may prefer intern related apps more than research oriented app.

Disclaimer This presentation was created by Rashish Singh as a part of a assignment given by Prof Mathur during winter internship.

Rashish Singh Prof Mathur