Marketing plan for US markets

Submitted by:

Jatin Sharma

Before entering US market:

• Analyzing Direct competitors: those website/firms whose service offerings are similar to yours, or huge enterprises that have your service offering as only a category(subset) within them.

• Acknowledge & ascertain all Indirect competitors include all the links providing information about offerings in your business line. They could be the wiki links, review website, blogs, news, article or discussion forums. They all act as barrier for the online customer to reach your store.

Target Customers

• Existing magento users which require:• Experience to advance resources to improve existing service levels

• Leverage acquired data in a better, optimised way

• Advance Infrastructure: ensures streamlined implementation and improved business processes

• Reduced operating costs, including upfront and ongoing capital investments

• Eliminate the need to hire, train, retain, and manage a large IT staff: thus focus on their core business

• Effectively maintain safe and secure technology infrastructures with worry-free support, operations, maintenance, upgrades, and disaster recovery services

• Hassle free project management

Why Magento?

• As per forrester research, highest cost benefit ratio for magento when compared to hosting services, SaaS, inhouse etc

• Almost 34% of top e-commerce platform owners rely on magento.

Why chose RetailOn?

• We are here to provide quality ecommerce services in Magento. This filter has provided us the leverage for offering quality solution.

• Help distinguish your websites from other Magento Community edition users.

• Eliminating need to develop inhouse expertise: cumbersome & expensive.

• A team of professionals with strong command on their specific area of service. We have successfully delivered projects involving different levels of complexities for small companies to large corporate.

Strategies

• Use software products for inbound marketing e.g. hubspot etc

• Social media marketing

• Email marketing

• Web analytics & search engine optimization.

• Employing targeted advertising methods from the data acquired from above means.