marketing plan "morning tea"

21
PROJECT REPORT TEAMZ INTERNATIONAL SUBMITTED BY MEEZAN 2252 SUBMITTED TO SIR. HAMZA KHALIL

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Marketing report of my internship at Morning Tea, Teamz International

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Page 1: Marketing Plan "Morning Tea"

PROJECT REPORT

TEAMZ

INTERNATIONAL

SUBMITTED BY

MEEZAN 2252

SUBMITTED TO

SIR. HAMZA KHALIL

KASBIT KARACHI CAMPUS

Page 2: Marketing Plan "Morning Tea"

CONTENTS

EXECUTIVE SUMMARY

VISION & MISSION

OBJECTIVE

ORGANIZATIONAL HISTORY

ABOUT TEA

BRANDS

CORE COMPETENCY

WE BELIEVE

QUALITY CONCIOUS

SWOT ANALYSIS

RECOMMENDATION

Page 3: Marketing Plan "Morning Tea"

ACKNOWLEDGEMENT

We all gratified to Allah, the most beneficial, who

gave us the strength and will to overcome the

obstacles surfaced during the completion of this

report.

This report is made on “TEAMZ INTERNATIONAL”

and has been prepared as a part of the course

requirement for OPERATIONS AND PRODUCTION

MANAGEMENT. The material compiled and

presented in this report is a result of exhaustive

work.

This report has proved to be an extremely

instructive and creative experience. For this, I

would like to thank my course instructor “SIR

Page 4: Marketing Plan "Morning Tea"

HAMZA KHALIL” for providing me an opportunity to

prepare this report.

Page 5: Marketing Plan "Morning Tea"

EXECUTIVE SUMMARY

The main purpose of this report is to identify the

factors to enhance business of Teamz

International and to give the solutions of those

problems that they are facing currently which has

becoming a barrier in the results

Page 6: Marketing Plan "Morning Tea"

VISION

To be excellent all the around

MISSION

To provide Tea of international quality at

competitive prices.

To improve skills of employees by imparting

training and inculcating them a sense of

responsibility.

To achieve maximum indigenization and promote

the Tea vending industry.

Page 7: Marketing Plan "Morning Tea"

OBJECTIVE

Teamz International is keen to assure the maximum

quality during all stages of production following the

all principles of quality control systems available in

the modern era.

We provide proper training to the individuals under

strict monitor systems.

Member of Teamz International are motivated to

share their ideas in the development and the

betterment of the company. Teamz International

getting his share in Tea business by wholesaler,

retailers, hotels, tea shops and huge numbers of

institutions and educational canteens.

Page 8: Marketing Plan "Morning Tea"

ORGANIZATIONAL

HISTORY

TEAMZ INTERNATIONAL was established by SHEIKH AHSAN UL HAQ

founder of the company. The word TEAMZ was created with the computation of

the first word of his ardent sons/family members and soon Teamz International

was flourished and has a strong self distribution network and appeared as a

reliable Tea company in Business community. Under the slogan HAR LAMHA

MORNING KA MAZA and lazzat k haqiqi mainon k sath i.e. (Every time is like

Morning time) and (with the real meaning of taste) the entrepreneurial business

man SHEIKH AHSAN-UL-HAQ who wanted to make his special blended tea as

a popular and approachable drink for everyone with a high quality on reasonable

prices.

After a great thought the brand name came into the market by MORNING TEA

the idea behind the brand name which is the symbol of enlightens and freshness,

that means the product has quality of freshness and taste, the message is that

whenever the person drinks MORNING TEA, he feels that time is just like

freshness at the time of MORNING.

Teamz International rigid in process of quality control system, ensures that the

finished product confirm to stringent quality specification, that fully meets with

the requirements of Q.C.S.

Teamz International had participated in massive International trade events one of

them is Expo-2005, the biggest exhibition in Pakistan, more then 58 countries

Page 9: Marketing Plan "Morning Tea"

were participated in this event, Teamz international introduced itself as a second

tea exporter in Pakistan. By this event many of the peoples appreciated the

attractive and exclusive designs of all products of Morning Tea.

The reason behind Teamz Interantional’s success is their focusing on customer

relationship management policy (CRM) by rendering extra ordinary services,

quality and by fulfilling their reasonable demands with due respect to their valued

customers, in result Teamz International wins the hearts of their consumers.

These activities added new dimensions to their marketing activities making them

more attractive, exciting and interactive as possible.

This successful journey of Teamz Interrnational continues towards up with its full

force and getting day by day achieving targeted goals by using their day by day

increasing experience. Therefore, Now It is progressing tremendously in the

particular directions to gain new heights by work and efforts, by introducing

quality products for the betterment of tea taste for their tea lovers.

Page 10: Marketing Plan "Morning Tea"

ABOUT TEA

Tea is the agricultural product of the leaves,

leaf buds, and internodes of the CAMELLIA

SINENSIS plant, prepared and cured by various

methods. "Tea" also refers to the

aromatic beverage prepared from the cured

leaves by combination with hot or boiling

water, and is the common name for

the CAMELLIA SINENSIS plant itself

Page 11: Marketing Plan "Morning Tea"

BRANDS

Page 12: Marketing Plan "Morning Tea"

ONE OF THE MAIN BRAND

BONANZA BLEND

Page 13: Marketing Plan "Morning Tea"

OUR CORE

COMPETENCY

Tea blending and tasting both are art and

science on which Teamz International feels

pride itself being master on both the aspects

WE

BELIEVEWe believe quality is never an accident. It is always the

result of high intention, sincere efforts, intelligent

directions and skill full execution.

QUALITY

CONCIOUSThe product MORNING TEA has originality and potential with

its quality i.e. color, fragrances liqueur, taste and strong effects

with soft freshness.

Page 14: Marketing Plan "Morning Tea"

SWOT ANALYSIS

STRENGTH: All companies brand strength is their customer,

because they feel that their customers are their assets. Though,

they give supreme importance to their customers. Therefore, there

customer are loyal and sincere to the product.

WEAKNESS: Production becomes integral aspect when they

have to render the brand to the market. Operations and

production effectiveness increasing the factor

OPPORTUNITIES: As far as the opportunities are concerned,

they avail the benefit that their pricing is low as compare to

the other products and their target market is intellectual

where they don’t have to face their competitors.

THREATS : This factor is due to their consideration BTL

advertisement activities. They are lacking with the latest

technology due to which they are unable to provide

their services on time and efficiently.

Page 15: Marketing Plan "Morning Tea"

RECOMMENDATION

After having the whole research, we have come to an end

and we have analyzed that the company needs to start more

advertisement with efficient team work which will

ultimately increase their performance. Company is also

recommended to establish tea vending cafeterias to

facilitate the consumers.

As far as concern with the IT Depart they are lacking with

the latest technology machineries due to which they are

unable to get success. Thus, they should install new latest

machineries for their rapid production that will enhance

their work capabilities easily for employees effectively.

These are the major aspect that depicts in their

Organization which lacks them to move step further for the

betterment. Therefore after implementing all these

recommendation my research will depict the consequences

which will definitely at least fetch those improvements that

Page 16: Marketing Plan "Morning Tea"

will reflects there on-going commitments towards

improving the quality in a most competitive market.