yu

Marketing PlanPresented by

Muneeb Ahmad

Shah Abdul Azeem

Microsoft is unique in history. By virtue of its dedication to providing complete PC user desktop solutions, Microsoft has revolutionized computing by making it available on every desktop

Executive Summary

Google

Apple

Oracle

VMware

Situation Analysis

Competitors

Microsoft Corporation or is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services

Company

With 90,000 employees in over 190 countries supporting and developing varied products and services for our customers and partners, Microsoft is focused on ensuring a high level of satisfaction among our customers and partners

Customers

Microsoft is the world's leading producer of computer software. Microsoft was incorporated in 1981, but the company's roots go back at least as far as 1975, when the first commercially available personal computer appeared on the cover of Popular Electronics.

Context

Standard and Poor's and Moody's have both given a AAA rating to Microsoft, whose assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt

Market Opportunity and Issues

•Launch new tech operating systems.•Sell products to customers.•Increase market share; beating competitors•Think of ideas of products.

Objectives

Microsoft addresses accessibility by:

Continuing our longstanding commitment and leadership in developing innovative accessibility solutions.

Making the computer easier to see, hear, and use by building accessibility into Microsoft products and services.

Market Strategy

Knowing users' views and demographic traits offers a great potential for personalizing web search results or related services such as query suggestion and query completion

Target Markets

Ironically Great Plains began as an Apple Retailer! However, when Doug Burgum became involved in the 1980s he decided to focus on developing accounting software (having confirmed with his old mate Bill Gates that he wouldn’t end up in competition with Microsoft) and Great Plains became one of the first multi-user accounting systems running on true 32-bit Windows.

Positioning

Microsoft software's are affordable for every pc user.

There applications and electronics items prices are also reliable.

Price

Place refers to the availability of a product in a location or geographical region. Some products are available worldwide, whereas others can only be purchased in a very specific region.

Place

The final step in the marketing mix is promotion, which refers to the way a business publicizes its product offerings

Promotion

Microsoft's ambitions are anything but small. The world's #1 software company develops and sells a variety of products used by consumers and businesses

Review and Control

About a year ago, we embarked on a new strategy to realize our vision, opening the devices and services chapter for Microsoft. We made important strides —launching Windows 8 and Surface, moving to continuous product cycles, bringing a consistent user interface to PCs, tablets, phones and Xbox — but we have much more to do.

Market Organization

Just as every business needs to plan and budget for future growth, you need to plan for dealing with total or partial loss of business data. To determine what provisions to make for partial or complete loss of data, estimate the approximate cost in time and money to rebuild or replace critical data

Contingency Plan

Thanks for your corporation