marketing plan outline
TRANSCRIPT
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The Diaper SensorMarketing Plan Outline
Jennifer DunbarFDMK 395
December 2014
Bellevue University
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Dirty DeedsSoiled Diaper Warning System
With the latest RFID technology and an inexpensive label you will know when Baby needs to be changed
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Peel and Stick to any Diaper
Moister Sensor
RFID Chip
Antenna
When the tag senses moisture the RFID chip sends a signal to the Antenna on the base unit which sounds the alarm
Works for ClothAnd Disposable
DiapersVolume Control
Night Time SettingOver 200 RingtonesSmart Phone App
Connects to your computer or Tablet for additional features
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http://www.gamingedgeassociates.com/products/marketing-strategy-planning/
Employing our structured approach to marketing strategy and planning we work with business stakeholders to:1. Determine business vision and objectives2. Design brand strategy and positioning3. Identify key strategic initiatives4. Plan marketing activity5. Execute and optimize
Marketing Plan Template
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Define Vision
Mission Statem
ent
Premier baby
Products
Improve
Lives
Situation Analysis
Target Marke
t
Competitors
Branding
Marketing
Objectives
S.W.O.T
Business
Strategy
Business
Environment
Marketing
Activity
Advertising
Traditional & Digital
Engagement
Design & Execute
Design
Build
Execute
Monitor &
Optimize
Anylitics
A/B Testin
g
Adjust Marketing Plan
Outline
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Define VisionMission Statement
We will meet the needs of our society by developing our staff with integrity and vision so we can provide the highest
quality products to enhance the value of their lives
Our manufacturing process will respect the
environment and the consumer
We will support our community through
our actions
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Situation Analysis
Target Markets•Parents and caregivers of infants and toddlers
Competitors•V-Tech•Safety 1stBranding•Recognizable•Loyalty
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Marketing Objectives
Strength
Weakness
Opportunity
Threat
SWOT
Environment
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Online
Leads
Word Of
Mouth
Engagement
FeedbackPromotion
Community
Content
Press Relations
Events
Traditional
Listening
Marketing Activity
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Design & Execute
Design
Logo
Art
Slogan
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Monitor & Optimize
ROI
Google Analytics
Conversion Rate
Customer Service
A/B Testing
Market Plan Adjustment
$alesFeed Back
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ReferencesGaming Edge. (2014). Retrieved from Products, Marketing Strategy & Planning: http://www.gamingedgeassociates.com/products/marketing-strategy-planning/Lake, L. (n.d.). What is a Marketing Plan? Retrieved 2014, from About.com: http://marketing.about.com/od/plantutorialsandsamples/a/whatismktgplan.htm