marketing planning overview date marketing planning overview customizable powerpoint template
TRANSCRIPT
Marketing Planning OverviewDate
Marketing Planning Overview
CustomizablePowerPointTemplate
Example three
Example four
Example two
Agenda
Example one
PROGRAM OVERVIEW
1
2
3
4
Overall Marketing Planning
GOALSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.
Objectives
TASKSGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.
RESOURCESGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.
EVALUATIONGo ahead and replace with your own text. This is example text. Go ahead and replace with your own text.
Strategies
PROVEN METHODS NEW METHODS POSITIONING STRATEGY
• Method a. This is example text.
• Method b. This is example text.
• Method c. This is example text.
• Method a. This is example text.
• Method b. This is example text.
• Method c. This is example text.
• Method a. This is example text.
• Method b. This is example text.
• Method c. This is example text.
Marketing Program Planning
TacticSample Text. Replace me with your own text.
TacticSample Text. Replace me with your own text.
TacticSample Text. Replace me with your own text.
Marketing Strategy
Marketing Program Planning
Marketing Strategy
Marketing Strategy
Primary Objective
Social
Webinars
PPC
Paid Programs
Nurturing & DB Emails
FEB
Applicable Event
ApplicableEvent
ARCS & PILLARS
Add audience or persona
Add audience or persona
Add audience or persona
High Level Program Planning Template
JAN MAR APR MAY JUN JUL
EVENTS
AUDIENCE & SEGMENTS
ONGOING
AVERAGE / MONTH•x programs•x webinars•x live events•x paid programs
Applicable Event
Applicable Event
Applicable Event
Applicable Event
Applicable Event
High Level Program Initiative
High Level Program Initiative
High Level Program Initiative
Yearly Program View by Quarter
Q1Program 1
Program 2
Program 3
Program 4
Program 5
Program 6
Q2Program 1
Program 2
Program 3
Program 4
Program 5
Program 6
Q3Program 1
Program 2
Program 3
Program 4
Program 5
Program 6
Q4Program 1
Program 2
Program 3
Program 4
Program 5
Program 6
Q3 ‘13
Program Roadmap
TACTIC
TACTIC
TACTIC
TACTIC
TACTIC
TACTIC
TACTIC
TACTIC
Q4 ‘13 Q1 ‘14 Q2 ‘14
Initiative 1
Initiative 2
Initiative 3
Initiative 4
TACTIC
Product Launch Program Plan
CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
1 HC
Email 1
Email 2
Email 3
eBook
Cheatsheet
Datasheet
Blog Post
Webinar 1
Webinar 2
In-Person Event
Social
PPC Campaign
Paid Email Campaign
Direct Mail
SalesCall-down
Funnel Analysis: Program A (Webinar Example)WHERE ARE THERE OPPORTUNITIES?
Current List for Program Send(X number of leads)
Webinar Sign-Ups(X%)
Webinar Attend(X%)
Webinar Follow Up Includes Offer for Demo(X%)
Attend(X%)
Good Leads(X%)
Opportunities(X%)
Won(X%)
Program Launch Date:Goals:List Size:
Roughly X% Register ~ X NumberWebinar Dates:“
X% Attend – X Number
X% Register for Demo – X Number
X% Fit the Right Profile – X Number
X% Fit the Right Profile – X Number
Of those that attend the demo, X% become opportunities – X Number
Win X% - X Wins
Awareness / Lead Gen
Campaign Details
MARKETING-SALES FUNNEL GOAL ACTIVITY
Interest
Demo
Opps
Won
Goal 1
Goal 2
Goal 3
Activity 1-5
Activity 1-5
Activity 1-5
Content Initiative Planning
Content Planning
Q1 Q2 Q3 Q4
Theme 1 Theme 2 Theme 3 Theme 4
Ebook Ebook Ebook Ebook
Infographic Infographic Infographic Infographic
Slide Deck Slide Deck Slide Deck Slide Deck
Blog Posts Blog Posts Blog Posts Blog Posts
ONGOING INITIATIVE
ONGOING INITIATIVE
ONGOING INITIATIVE
VideosPer Quarter
Slide DecksPer Quarter
InfographicsPer Month
EbooksPer Month
Content Program Drill-Down Per QuarterMessaging Arc Product Launches Trend Related Partner/Thought Leader SEO
Asset 1 Asset 1 Asset 1 Asset 1 Asset 1
Asset 2 Asset 2 Asset 2 Asset 2 Asset 2
Asset 3 Asset 3 Asset 3 Asset 3 Asset 3
Asset 4 Asset 4 Asset 4 Asset 4 Asset 4
GOALS:
X XX X
Event Planning
Yearly Events Calendar
Events Date Activity Lead Goal Actual Lead #
Event a Date a Activity a Goal a Lead a
Events
Yearly Webinar Calendar
Webinar Name Date Speakers Registration Goal Actual Registration
Webinar a Date a Speaker a Goal a Registration a
Thank You!