marketing portfolio 2012
DESCRIPTION
Monica Moreno's marketingTRANSCRIPT
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Sandy Chan Monica D. Moreno
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Print Marketing
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Social Media
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Implemented Twitter background to promote AutoNation
employer information. sessions.
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Logos
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Guerilla Marketing
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Implemented electronic
digital frame to display
all upcoming events
and Office of Career
information
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Implemented an Office
of Career Development
spin wheel for outreach
and presentation to NSU
students. This particular
spin wheel is a collabo-
ration with the student
business fraternity of
Alpha Kappa Psi’s rush
week. The Office of Ca-
reer Development ad-
vises Alpha Kappa Psi.
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Implemented all office social
media signatures.
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One example of branding the various employers on campus.
These large, four-foot A-Frame signs are hard to miss on
campus.
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Awards/Certificates
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Marketing campaign
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Orzel Vodka was my advertising
capstone course client at the Univer-
sity of Florida. I was the leader of a
team of four advertising students
called Split Second Advertising. We
researched, created and presented a
complete integrated marketing plan
for Orzel Vodka.
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Big Idea
Split Second Advertising chose
“The Freeze Factor” as the big
idea for this campaign. By posi-
tively associating Poland’s cold
weather with Orzel brand, we
sought to make the product more
appealing, since vodka is best
served cold.
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Thank you