marketing practice in bangladesh
TRANSCRIPT
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Marketing Practices in Bangladesh:
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Group Members
M.M. Ruddro Shahriar (3-11-20-059)Debajit Sen Gupta (3-11-20-068)Tanzila Haq Norin(3-10-19-036)
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Practice of Marketing
Two Basic Ways
Communication Delivery
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The Practice of Marketing – Communications
The strategic operational planThe practice of direct marketing The practice of advertising The practice of sales promotionThe practice of direct sales operationsThe practice of e-marketingThe practice of pricingIntegrated marketing planning
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The Practice of Marketing – Delivery
Getting the goods to the customersHow selling is managedThe retail sceneCustomer relationship marketingThe customer satisfied, today and
tomorrow
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E-Marketing
E-Marketing refers to the application of marketing principles and techniques through electronic media (specifically the Internet)
The terms eMarketing, Internet marketing and online marketing mean the same
It includes direct response marketing
Uses technologies to connect businesses to their customers
Business activities via worldwide web includes attracting new business, retaining current business and developing brand name
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The benefits of e-Marketing
Reach• Due to Internet, businesses now have a global
reach
ScopeBusinesses can offer a wide range of products
and services. Includes• Information management• Customer relationship management
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Benefits of Online Marketing
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A generic internet marketing strategy development process
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Degree of Individualization
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Channel requiring integration as part of integrated e-marketing strategy
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Thank You