marketing presentation@bharatpur division

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BHARATPUR DIVISION IT-GK जजजजज - 8 th Sep 2012

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Page 1: Marketing Presentation@Bharatpur Division

BH

AR

ATP

UR

D

IVIS

ION

IT-GKज्ञा�न-कें� द्र

8th Sep 2012

Page 2: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

r D

ivis

ion

DLC

sRKCL welcomes

all Divisional Districts !!!

BHARATPUR

SAWAI MADHO

PUR

KARAULI

DHOLPUR

Page 3: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

r D

ivis

ion

Page 4: Marketing Presentation@Bharatpur Division

chalo kuch IT mein karen

naya...RS-CIT karke

bane Job FIT…

Page 5: Marketing Presentation@Bharatpur Division

RS-CIT is where skill meets will

Page 6: Marketing Presentation@Bharatpur Division

2012-13 (April – Aug) Business Review

7

6

5

4

3

2

1

Ag

en

da Marketing Activities done by ITGKs

Business Projections : Sep – Oct, 2012

Page 7: Marketing Presentation@Bharatpur Division

Record

B

reakin

g

con

tin

ues…

Batch

Rajasthan Paid

AdmissionsAverage

April 2012 21236 18.69

May 2012 29920 23.93

June 2012 9230 12.08

July 2012 12867 13.25

Aug 2012 39907+ (as on 5th Sep

2012)

36.73

Total:- 1,13,160+

“Mission 1 Lakh Achieved”

Page 8: Marketing Presentation@Bharatpur Division

Record

B

reakin

g

con

tin

ues…

“Mission 1 Lakh Achieved…

congratulations”

Page 9: Marketing Presentation@Bharatpur Division

Ap

ril -

Au

g

201

2

Bharatpur Division Business Contribution (Apr – Aug 2012)

Page 10: Marketing Presentation@Bharatpur Division

Ap

ril -

Au

gu

st

201

2Bharatpur Division Business

Contribution(9120 / 113160) x 100 = 8.05 %

Page 11: Marketing Presentation@Bharatpur Division

Ap

ril -

Au

g

201

2

Bharatpur Division District wise Performance Summary (Apr – Aug 2012)

Bhara

tpur

Sawai

Mad

hopu

r

Karau

li

Dho

lpur

0500

1000150020002500300035004000

3626 3298

1558638

Apr - Aug Paid Admission

Page 12: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

r D

istr

ict

Bharatpur District (Apr – Aug 2012) Active ITGK= 35/50= 70 % Average = 3626/35 = 103.6

0

200

400

600

800

1000

1200

1400

698959

274 382

1313

Bharatpur Batch wise Paid Ad-missions

Page 13: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

r D

istr

ict

Bharatpur – Tehsil Wise PerformanceApr – Aug 2012

Bair

Bayan

a

Bhara

tpur

Deeg

Kam

an

Kum

her

Nadba

i

Nagar

Roopb

as0

200

400

600

800

1000

1200

1400

1600

145

777

1556

142 73314

466

98 55

Active ITGKsBair - 4Bayana - 6Bharatpur - 13Deeg - 2Kaman - 1Kumher – 1Nadbai - 5Nagar – 1Roopbas - 2

Page 14: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

rBharatpur – Tehsilwise – Not Eligible

Count for Renewal & Scheme

Bair

Bayan

a

Bhara

...

Deeg

Kaman

Kumhe

r

Nadba

i

Nagar

Roo0

2

4

6

8

10

12

14

16

21

15

1 12

1 10

21

8

10

1 10 0

Not Eligible for Renewal

Not Eligible for Scheme

Page 15: Marketing Presentation@Bharatpur Division

Saw

ai M

ad

hop

ur

Sawai Madhopur District (Apr – Aug 2012)

Active ITGK= 30/38= 79 % Average = 3298/30 = 110

AprilMayJune July Aug0

200

400

600

800

1000

1200

765 769

260435

1069

Sawai Madhopur Batch Wise Paid Ad-missions

Page 16: Marketing Presentation@Bharatpur Division

Saw

ai M

ad

hop

ur

Sawai Madhopur – Tehsil Wise Performance

Apr – Aug 2012

Baman

was

Boli

Chau

th K

a Bad

...

Ganga

pur C

ity

Khand

ar

Sawai

Mad

hopu

r0

500

1000

1500

2000

2500

7227

46831

152

2035

Active ITGKsBamanwas - 1Boli - 2Chauth ka - 1Gangapur - 10Khandar - 1Sawai Madho – 15

Page 17: Marketing Presentation@Bharatpur Division

Saw

ai M

ad

hop

ur

Sawai Madhopur – Tehsil Wise – Not Eligible Count for Renewal &

Scheme

0

2

4

6

8

3

10

5

0

8

3

0 0

3

0

2

Not Eli-gible for Renewal

Not Eli-gible for Scheme

Page 18: Marketing Presentation@Bharatpur Division

Marketing Efforts by ITGKs

Page 19: Marketing Presentation@Bharatpur Division

4th April 2012-Mega Event

Page 20: Marketing Presentation@Bharatpur Division

Lectures/Demo at Schools

Page 21: Marketing Presentation@Bharatpur Division

Bharatpur ITGKs at work

Page 22: Marketing Presentation@Bharatpur Division

Group Marketing

Page 23: Marketing Presentation@Bharatpur Division

Tour for RS-CIT Learners – Send off

Page 24: Marketing Presentation@Bharatpur Division

Road Rallies & Shivirs

Page 25: Marketing Presentation@Bharatpur Division

Other Promotional Activities

Posters on Buses, Auto Rickshaw and Vans…

Referral Marketing – IT mitra

Door to Door Pitching/Pamphlet

Page 26: Marketing Presentation@Bharatpur Division

Road Ahead….

Mission “Take A

Challenge”188 out of 250

must

Page 27: Marketing Presentation@Bharatpur Division

Bigger Achievement.. Broader Challenges..

Need of the Hour

Take A Challenge (TAC) on ERA

Quality education is the way forward

Page 28: Marketing Presentation@Bharatpur Division

CHALLENGES

1. Approx. 50% of RSCIT August batch learners are Govt. JOB Aspirants.

2. Brand Ambassadors for future Batches.3. Mega Batches ahead4. Ensure quality training5. Minimum 75% TAC for permission letter

generation.6. Intake capacity of the IT Gyan kendras

linked to WORM data upload

Page 29: Marketing Presentation@Bharatpur Division

ITGK ROLE

1. Setup your own Gyan Kendra as ideal Gyan kendra.

2. Your presence should reflect in terms of interior, exterior, equipment and manpower.

Page 30: Marketing Presentation@Bharatpur Division

ITGK’S ROLE

3. Gyan Kendras infra in proportion to number of admission.

4. ERA ready systems.5. One and one talk with learner for

learning feedback. 6. Ensure 75% TAC completion for

exam & payment.

Page 31: Marketing Presentation@Bharatpur Division

OPPURTUNITIES GALORE

1.LDC, etc posts2.Teachers3.Govt. Employees4.10/10+2 Students5.Govt. Schemes

Page 32: Marketing Presentation@Bharatpur Division

ENCASH ON LDC NEWS

Page 33: Marketing Presentation@Bharatpur Division

EDUCATION DEPARTMENT ORDER – RS-CIT FOR TEACHERS

Press

News

&

Formal Order

Page 34: Marketing Presentation@Bharatpur Division

RKCL AD WITH GOVT. JOB FOCUS

Page 35: Marketing Presentation@Bharatpur Division

JAIPUR DISCOM VACANCY – 807 DATA ENTRY OPERATOR (DEO) POSTS

Page 36: Marketing Presentation@Bharatpur Division

DEO JOB AD – RS-CIT PASS OUTS ALL ELIGIBLE

Page 37: Marketing Presentation@Bharatpur Division

RKCL PUBLIC NOTICE AGAINST FAKE CENTERS..PLEASE REPORT ALL SUCH

CASES

Page 38: Marketing Presentation@Bharatpur Division

Business Projections – Sep – Oct 2012

Page 39: Marketing Presentation@Bharatpur Division

Pro

jecti

on

s f

or

Sep

to

Oct

2012

Apr – Aug: (8.05 % share)Sep - Oct: as per mkt.

potential

Bhara

tpur

Sawai

Mad

hopu

r

Karau

li

Dho

lpur

0

500

1000

1500

2000

2500

3000

3500

4000 36263298

1558

638

3000 3000

1500

500

Apr - Aug

Sep - Oct

Page 40: Marketing Presentation@Bharatpur Division

Bh

ara

tpu

r Te

hsil-w

ise

Pro

jecti

on

s

Apr - Aug: 3626 Sep - Oct: 3000

0

200

400

600

800

1000

1200

1400

1600

145

777

1556

142 73

314466

98 55100

600

1330

100 60

300400

60 50

Apr - Aug

Sep - Oct

Page 41: Marketing Presentation@Bharatpur Division

Saw

ai M

ad

hop

ur

Teh

sil-w

ise

Pro

jecti

on

s

Apr - Aug: 3298 Sep - Oct: 3000

Bam

anwas Bo

li

Chaut

h Ka

Bad

wad

a

Ganga

pur C

ity

Khan

dar

Sawai

Mad

hopu

r0

500

1000

1500

2000

2500

7227

46

831

152

2035

15

20040

700

145

1900

Apr - AugSep - Oct

Page 42: Marketing Presentation@Bharatpur Division

All the Best...