It’s About international marketing process.

Welcome to Our presentation

since March 27, 1944 JOHN PEMBERTON,

COCA-COLA IS A CARBONATED SOFT DRINK SOLD IN STORES, RESTAURANTS, AND VENDING MACHINES THROUGHOUT THE WORLD. IT IS PRODUCED BY THE COCA-COLA COMPANY OF ATLANTA, GEORGIA, AND IS OFTEN REFERRED TO SIMPLY AS COKE (A REGISTERED TRADEMARK OF THE COCA-COLA COMPANY IN THE UNITED STATES SINCE MARCH 27, 1944). ORIGINALLY INTENDED AS A PATENT MEDICINE WHEN IT WAS INVENTED IN THE LATE 19TH CENTURY BY JOHN PEMBERTON, COCA-COLA WAS BOUGHT OUT BY BUSINESSMAN ASA GRIGGS CANDLER, WHOSE MARKETING TACTICS LED COKE TO ITS DOMINANCE OF THE WORLD SOFT-DRINK MARKET THROUGHOUT THE 20TH CENTURY.

History & Background of coca-cola company

Product & Brand of coca-cola

Business Area Of coca-cola

World marketing policies of coca cola company

1.Understanding Consumer Need 2.No Change in Test of coke 3.Made area basis product 4.Creating Attractive TV5. Bottling Plan 6.Made Area based Even & promotion 7.Spoons in game 8.Well culture segmentation 

Brand Value Analysis of Coca-cola world wide

Brand value compared with other beverage company

ACCORDING TO THE 2005 ANNUAL REPORT, THE COMPANY SELLS BEVERAGE PRODUCTS IN MORE THAN 200 COUNTRIES. THE REPORT FURTHER STATES THAT OF THE MORE THAN 50 BILLION BEVERAGE SERVINGS OF ALL TYPES CONSUMED WORLDWIDE EVERY DAY, BEVERAGES BEARING THE TRADEMARKS OWNED BY OR LICENSED TO COCA-COLA ACCOUNT FOR APPROXIMATELY 1.5 BILLION (THE LATEST FIGURE IN 2010 SHOWS THAT NOW THEY SERVE 1.6 BILLION DRINKS EVERY DAY). OF THESE, BEVERAGES BEARING THE TRADEMARK "COCA-COLA" OR "COKE" ACCOUNTED FOR APPROXIMATELY 78% OF THE COMPANY'S TOTAL GALLON SALES.

Revenue

In the end