marketing & product guide only promotion dates: copy …€¦ · september 13 – october 10,...

Trade C

opy Only

M arketing & Pro duc t

G uide

Promotion Dates:

September 13 – October 10, 2009

Trade C

opy Only

Promotional Turn 7: goLOCAL Meet Ontario’s Talent2

Table of Contents

© Liquor Control Board of Ontario, 2009No part of this guide may be reproduced or transmitted in any form by any electronic, mechanical or other means, including photocopying, recording, or used in any store retrieval system, without permission in writing from the Liquor Control Board of Ontario.

Liquor Control Board of OntarioMarketing Communications – Dept. # 90355 Lake Shore Blvd. EastToronto, Ontario M5E 1A4

The information contained in this publication is for the Liquor Control Board of Ontario internal use only.Published in Canada.Printed on 100% recycled paper.

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Thematic Signage . . . . . . . . . . . . . . . . . . . . . 5Winemaker Shelf Talkers . . . . . . . . . . . . . . 15

Kosher Signage . . . . . . . . . . . . . . . . . . . . . . 17

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Participating Stores . . . . . . . . . . . . . . . . . . 27

Pod Program . . . . . . . . . . . . . . . . . . . . . . . . . 35

Gifting & Packaging . . . . . . . . . . . . . . . . . . 39

Ontario Beer . . . . . . . . . . . . . . . . . . . . . . . . . 45

Promotional Fixture . . . . . . . . . . . . . . . . . . 49

Corporate Promotional Programs . . . . . . 53Ontario Superstars/ Popular Pick Program . . . . . . . . . . . . . . . . . 54Mixed Drink Fixtures . . . . . . . . . . . . . . . . . 55Premium/Specialty Beer Program . . . . . . 56

Special Events . . . . . . . . . . . . . . . . . . . . . . . 57Sold Space Programs . . . . . . . . . . . . . . . . . 59

End Aisle Display – Brands . . . . . . . . . . . . 60Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . 63Discovery Shelf Extenders . . . . . . . . . . . . . 66Community Shelf Extenders . . . . . . . . . . . 66Green Extender . . . . . . . . . . . . . . . . . . . . . . 66IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . 67Limited Time Offers . . . . . . . . . . . . . . . . . . 68Value Added Program . . . . . . . . . . . . . . . . 72AIR MILES® Reward Miles . . . . . . . . . . . . . 75Bundling AIR MILES® Reward Miles . . . . 80Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

Food & Drink . . . . . . . . . . . . . . . . . . . . . . . . 85Display Table Guidelines . . . . . . . . . . . . . . 87

STOrES wITh DISPlAy TABlES wIll hAvE An ExTrA SECTIOn AT ThE BACK OF ThIS GuIDE .

Trade C

opy Only

Promotional G uide

Trade C

opy Only


Introduction

Overview

The goLOCAL campaign is all about showcasing the talented Ontario winemakers who are passionate about the wines they produce . We are going to show customers:

The best local products to serve at their occasions . •The phenomenal range of styles that result from Ontario’s cool climate and unique •terroirs . Theenvironmentalbenefitofbuyinglocallyproducedproducts.•

During the goLOCAL thematic promotion, a series of four staff tastings have been planned – in addition to the Staff Picks program – one per week throughout the promotional period . This is a great opportunity to engage staff and help them feel comfortable recommending Ontario wines . Retail’s overwhelming support of last year’s goLOCAL promotion resulted in sales far beyond forecasted projections . We are hoping that this year’s campaign will be as successful .

P7 Music

Jazz and wine are the perfect partners and P7, “goLOCAL” mixes the best in jazz and pop standards . For the enjoyment of the true jazz lover and all those jazz wannabes out there, we feature the icons of jazz; Sarah, Billie, Louis, Ella and a whole host of young and exceptional jazz talent from around the world and right here at home .

Trade C

opy Only

Thematic Signage

Trade C

opy Only

Thematic Signage

Continued

Promotional Turn 7: goLOCAL Meet Ontario’s talent6

Component Where to install sign Re-order Code Images

End Aisle Backer Cards

Dimensions:30” w x 24” h

Where Product CodeGeneric Man holding Grapes with Type 10070-50

End Aisle 1 XOXO 10070-01

End Aisle 2 Jackson-Triggs Proprietors’ Selection 10070-02

End Aisle 3 Peller Estates French Cross 10070-03

End Aisle 4A Peller Estates Family Series and Trius 10070-04

End Aisle 4B Wayne Gretzky 10070-04

End Aisle 5 Pelee Island Monarch and Late Harvest 10070-05

End Aisle 6 Dan Aykroyd 10070-06

End Aisle 7 Henry of Pelham/Peninsula Ridge/Cave Spring 10070-07

End Aisle 8A Konzelmann 10070-08

End Aisle 8B Chateau Des Charmes 10070-08

End Aisle 9A Inniskillin 10070-09

End Aisle 9B Naked Grape 10070-09

End Aisle 10 Jackson-Triggs Proprietors’ Selection Casks 10070-10

End Aisle 11 Girls Night Out 10070-11

End Aisle 12A Eastdell Estates 10070-12

End Aisle 12B 20 Bees 10070-12

End Aisle 13 Peller Estates French Cross CARTONS 10070-13

End Aisle 14 Strewn 10070-14

End Aisle 15 Sawmill Creek 10070-15

End Aisle 16 Rosehall Run and Trumpour's Mill 10070-16

End Aisle 17 Colio Estate 10070-17

End Aisle 18 Hochtaler and Domaine CASKS 10070-18

End Aisle 19 L’Ambiance 10070-19

End Aisle 20 Brights Maria Christina and Sola Nero 10070-20

Generic Backer card

Branded Backer card

Trade C

opy Only

Marketing & Product Guide 7

Thematic Signage

Continued


Exterior Banner

Dimensions:Banner: 43” w x 87” h

Install on outside of your store.

Man holding Grapes with Type

# 10072-31

Hero DisplayBanner Stand Insert

Dimensions: 20” w x 70” h

Hero Display

OPEN Riesling-Gewurztraminer

# 10072-41

Pricer Cards


Hero Display

2 versions: 1. OPEN Riesling-

Gewurztraminer2. OPEN Cabernet-Merlot

# 10072-42

Thematic Insert


Metal Thematic Banner Stand (at front of store)


# 10072-46

These signs are made from recyclable material.

These signs are made from recyclable material.

This sign is made from recyclable material.

Trade C

opy Only

Thematic Signage

Continued



Tasting Bar /Backlit

Dimensions:21 15/16” w x 32 9/16” h

Tasting Baror Backlit Sign Holder


# 10072-51

Power Aisle Banner


Order of Signs:1. Front: Meet

Ontario’s Talent Back: Meet Ontario’s Talent

# 10071-11

Power Aisle Banner


2. Front: Woman holding Wine Glass with Type Back: Man holding Grapes with Type

ALTERNATE THE PATTERN OF SIGNS (See Page 13)

# 10071-12

Trade C

opy Only



Thematic Transparency

Dimensions:28.5” w x 28.5” h

Install in the light box closest to the main doors of the store.

1. Meet Ontario’s Talent

# 10073-01



Install in the second light box closest to the main doors of the store.

2. Niagara Peninsula

# 10073-02



Install in the third light box closest to the main doors of the store.

3. Prince Edward County

# 10073-03



Install in the fourth light box closest to the main doors of the store.

4. Pelee Island

# 10073-04

Thematic Signage

Continued

Trade C

opy Only



Perimeter Banner


1. FRONT: Meet Ontario’s Talent BACK: Meet Ontario’s Talent

# 10071-01

Perimeter Banner


2. FRONT: Niagara Peninsula BACK: Prince Edward County

# 10071-02

Perimeter Banner


3. FRONT: Pelee Island BACK: Lake Erie North Shore

ALTERNATE THE PATTERN OF SIGNS (See Page 13)

# 10071-03

Thematic Signage

Continued

Trade C

opy Only



Window Showcard


Order of Signs:Man holding Grapes with Type

# 10072-01

Social Responsibility Vinyl Cling

Install on Exit Door

ALWAYS REMOVE THE PREVIOUS VERSION

# 10078-06(English)

# 10078-07(French)

Thematic Signage

Continued

Trade C

opy Only


Thematic Signage

Continued

Component Code Notes:Mixed Drink Poster 10074-11 Creekside – Craig McDonaldMixed Drink Poster 10074-12 Hillebrand/Trius – Darryl BrookerMixed Drink Recipe Card 10074-01 Not applicableMixed Drink Recipe Card 10074-02 Not applicableMixed Drink Drum Sign 10074-16 Meet Ontario’s TalentOn shelf 10077-01 LTO Shelf TalkersOn shelf 10077-02 AIR MILES Shelf TalkersOn shelf 10077-03 New Product Shelf TalkersOn shelf 10077-04 BBAM Shelf Talkers (14 versions)On shelf 10077-05 Image Shelf TalkersOn shelf 10077-11 Thematic printed pricer cardsOn shelf 10077-12 Thematic regular extender stripsOn shelf 10077-13 Thematic community extender stripsOn shelf 10077-14 Thematic discovery extender stripsOn shelf 10077-15 Thematic blank shelf talkers (bundled in 20’s)On shelf 10077-16 Thematic blank pricer cards (bundled in 50’s)On shelf 10077-17 Thematic blank extender strips (bundled in 15’s)On shelf 10077-18 Go Green extenderOntario Wine Superstars – Full Kit 10078-01 Superstar complete kitOntario Wine Superstars Popular Pick 10078-02 Shelf Talkers & Popular PickOntario Wine Superstars 10078-03 Superstar Shelf Talkers onlyPod – New Pod Kit (Quad) 10074-21 Henry of Pelham/Sibling Rivalry Pod – Premium Pod Kit 10074-22 Equifera Estate Pod – Hot Pod Kit 10074-23 MalivoirePod – Pricer Cards 10074-67 GoLOCAL (8 versions)Promo Fixture – Gifting 10072-67 Featured GiftPromo Fixture Sign (short) 10072-61 Ontario BeerPromo Fixture Sign (long) 10072-62 Ontario BeerPromo Fixture Shelf Talkers 10072-63 12 versions

These signs are all made from recyclable material.

Trade C

opy Only


Thematic Signage

Continued

Power Aisle Banner

Perimeter Banner

Please ensure versions are displayed as follows:

Trade C

opy Only


During the goLOCAL promotion, an enhanced Tasting Bar will be implemented in 20 selected stores . The delivery and set up details will be sent to participating stores by the start of the promotion . The Visual Merchandising team will assist with the set up at all locations .

Participating Stores:21, 154, 168, 191, 200, 212, 252, 288, 325, 334, 361, 383, 523, 549, 555, 566, 624, 631, 632, 702

Merchandising Instructions:The products featured in the baskets are the ones to be tasted . Please gift wrap the •products with the cello bags and ribbons provided . Thetastingbar,canopy,basketsandproductsaretoremainontheflooratalltimes•during the promotion .

Thematic Signage

Continued

Trade C

opy Only


Here is another opportunity for customers to connect with winemakers when purchasing wine . We have provided shelf talkers with the winemakers image and a quote from them speaking about their product, reinforcing the “Meet Ontario’s Talent” promise of the goLOCAL campaign .

Winemaker Shelf Talkers

LCBO# Description Format Winemaker63966 Wayne Gretzky Merlot VQA 750 mL Rob Power

66266 Inniskillin Chardonnay VQA 750 mL Bruce Nicholson

89821 Girls Night Out Chardonnay VQA 750 mL Tim Reilly

126151 Sibling Rivalry Red VQA 750 mL Daniel Speck

141531 Malivoire White VQA 750 mL Shiraz Mottiar

234583 Cave Spring Riesling VQA 750 mL Len Pennachetti

303792 Trius Riesling VQA 750 mL Darryl Brooker

620724 Creekside Sauvignon Blanc VQA 750 mL Craig McDonald

58438 Jackson-Triggs Sauvignon Blanc VQA 750 mL Marco Piccoli

69336 Trumpour's Mill Pinot Gris VQA 750 mL Caroline Granger

Install the winemaker shelf talkers in front of each participating product in their regular shelf location .

Participating Products

Trade C

opy Only


Trade C

opy Only

Kosher Signage

Trade C

opy Only


Overview

Displays of Kosher Wines allow us to target a specific community and provide them with a customer solution specific to their needs for several of their high holidays within the calendar year.

Shipping Date

The Kosher Signage Package will be shipped for the week of August 24th. Install upon receipt.

Participating Stores

2, 10, 15, 25, 38, 40, 115, 143, 164, 185, 212, 217, 243, 248, 355, 360, 367, 393, 394, 400, 431, 452, 457, 515, 523, 525, 528, 542, 618, 623

Signage

These materials will be used for the following holidays:

Rosh Hashanah • (September 19)Yom Kippur• (September 28)Chanukah• (December 12 - 19)Purim • (March 10)Passover • (April 9 - 16)

Kosher Signage Package

Trade C

opy Only



Continued

Component Re-order Code Images

Pre-printed Shelf Talkers

Dimensions:4” w x 5” h, Eng/Fr

# 10078-23

(40 versions)

Category Signs (Large)

Dimensions:47.5” w x 6.375” h, Eng/Fr

# 10078-27

(5 versions)

Category Signs (Small)

Dimensions:28” w x 6.375” h, Eng/Fr

# 10078-26

(5 versions)

Holiday Specific Headers


# 10078-28

(6 versions)

Mini Backercards

Dimensions:14” w x 24” h, Eng only, double-sided

# 10078-21

(5 versions)

Trade C

opy Only



Continued

Component Re-order Code Images

Generic Pricer Card

Dimensions:8” w x 7” h, score 2” from top

# 10078-22

Kosher for Passover Shelf Talker


# 10078-25

Generic Shelf Talker


# 10078-24

Bin Tag Covers – Large


# 10078-29

Bin Tag Covers – Small

Dimensions:4” w x 1.25” h

# 10078-30

Trade C

opy Only

Adver tis ing

Trade C

opy Only


Overview

This FSI provides customers with a variety of affordable, versatile and popular wines, along with simple recipe solutions for entertaining . So whether it’s an impromptu gathering or a planned event, we’ve got you covered .

Circulations

The FSI will be going into the following newspapers:

Barrie Advance September 18•Peterborough This Week September 18 •Timmins Times September 18 •North Bay Nugget September 19•Sault Ste Marie Star September 19 •Sudbury Star September 19•Thunder Bay Chronicle September 19•Windsor Star September 19 •Ottawa Sun September 20 •Toronto Sun September 20 •

LCBO# Description Format Support Programs16568 XOXO Shiraz Cabernet 750 mL $1.00

58677 XOXO Pinot Grigio Chardonnay 750 mL $1.00

66290 Jackson-Triggs Proprietors' Selection Shiraz Cask 3000 mL $2.00

91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5 BAM

99184 Naked Grape Pinot Grigio 750 mL

383356 Sawmill Creek Autumn Blush 1500 mL $1.00

399428 Jackson-Triggs Proprietors' Selection Sauvignon Blanc 1500 mL $1.50

572891 Sola Nero White 1500 mL $1.00

593905 Kittling Ridge White Zinfandel Vidal 1500 mL $1.00

607903 Peller Estates French Cross Cabernet Merlot 1500 mL $2.00

669473 Peller French Cross Pinot Grigio 1500 mL $2.00

Advertising – Cellared in Canada FSI (Popular Picks)


Trade C

opy Only


Overview

These are exciting times to “goLOCAL” . Ontario has world class wines with incredible talent behind them . Fiveofthesebrilliantwinemakersalongwithfiveaccomplished food artisans, who embrace a strong “local”philosophy, are featured within this FSI . Customers are taken on a journey through wine country, Prince Edward County and Niagara, where they get to “Meet Ontario’s Talent”, by reading their stories, as well as product notes provided by the winemakers themselves .

Circulations

The FSI will be going into the following newspapers on September 19th:

Globe & Mail•Toronto Star•Ottawa Citizen•London Free Press•

Hamilton Spectator•Kingston Whig-Standard•St Catherines Standard•Kitchener Waterloo•

LCBO# Description Format Support Programs109 Mike Weir Wine Cabernet Merlot 750 mL

4705 20 Bees Chardonnay VQA 750 mL 4 BAM

26757 Coyotes Run Cabernet VQA 750 mL 5 BAM

56390 Hillebrand Artist Series Meritage VQA 750 mL 5 BAM

58594 Angels Gate Gewurztraminer VQA 750 mL 4 BAM

58628 Peller Estates Family Series Cabernet Merlot VQA 750 mL $1.00

63966 Wayne Gretzky Merlot VQA 750 mL

66266 Inniskillin Chardonnay VQA 750 mL $1.00

69336 Trumpour’s Mill Pinot Gris VQA 750 mL 4 BAM

70052 Peninsula Ridge Shiraz VQA 750 mL

89821 Girls Night Out Chardonnay VQA 750 mL 6 BAM

Advertising – VQA FSI (All in the Family)


Trade C

opy Only


Advertising – VQA FSI (All in the Family)

Continued

LCBO# Description Format Support Programs101857 Dan Aykroyd Riesling VQA 750 mL $1.50

126151 Sibling Rivalry Red VQA 750 mL

134163 Equifera Pinot Noir VQA 750 mL

134965 Open Riesling-Gewurztraminer VQA 750 mL

141531 Malivoire White VQA 750 mL

143545 Clos Jordanne Talon Ridge Pinot Noir 750 mL

219279 Konzelmann Pinot Blanc VQA 750 mL $1.00

234583 Cave Spring Riesling VQA 750 mL

303792 Trius Riesling VQA 750 mL 6 BAM

349191 Pillitteri Cabernet Merlot VQA 750 mL

565713 Reif Estate Cabernet/Merlot VQA 750 mL

594184 Pelee Island Late Harvest Vidal VQA 750 mL $1.00

609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL $1.00

620724 Creekside Sauvignon Blanc VQA 750 mL $1.00

669374 Vineland Estates Unoaked Chardonnay VQA 750 mL

Bolded items are Vintages Essential products

Trade C

opy Only

25

LCBO# Description Format Price828 Folonari Valpolicella Classico 750 mL $13.95

5363 Wyborowa Vodka 750 mL $24.45

14082 French Tom Merlot 750 mL $13.95

29835 Smirnoff Classic Caesar 4 Pk-B 4 x 330 mL $10.25

46946 Taylor Fladgate Late Bottled Vintage Port 750 mL $17.95

50575 Chanson P & Fils Bourgogne Pinot Noir 750 mL $19.95 92304 Prospect Winery Pinot Noir VQA 750 mL $14.95

106088 Barefoot Bubbly Pinot Grigio 750 mL $12.95

123505 Naked Grape Chardonnay Spritzer 4 x 341 mL $9.95

451641 Trius Brut VQA 750 mL $24.95

460360 El Jimador Tequila Reposado Gold 750 mL $32.95

526277 Jackson-Triggs Prop Rsv Riesling VQA 750 mL $11.45

551085 Inniskillin Vidal Icewine VQA Boxed 375 mL $49.95 558999 Kittling Ridge Icewine & Brandy 375 mL $19.95

627265 Yvon Mau Colombard Chardonnay 750 mL $9.95

637744 Creemore Springs Premium Lager 6 Pk-B 6 x 341 mL $12.75

681411 Sleeman Honey Brown Lager 6 Pk-B 6 x 341 mL $10.95

Bolded items are Vintages Essential products

Overview

Thanksgiving is a time when families get together and celebrate . How does someone create the perfect Thanksgiving dinner? How does a host create this fantastic event? This year, we focus on the preparation that goes into creating a wonderful Thanksgiving celebration . Our Thanksgiving FSI features 17 products, paired with recipes that will make your Thanksgiving meal one to remember .

Circulations

The FSI will be going into the following newspapers on Wednesday October 7th and Thursday October 8th:

Globe & Mail•Toronto Star•Toronto Sun•Ottawa Sun•Ottawa Citizen•London Free Press•

Hamilton Spectator•Windsor Star•Kingston Whig-Standard•Kitchener-Waterloo Record•Sudbury Star•


Advertising – Thanksgiving FSI

Trade C

opy Only

26

Trade C

opy Only

Par ticipating Stores

Column Heading Key

Hero Display Number of Inserts shipped

Thematic Banner Insert Number of Inserts shipped

POD Program 3 = Store builds all three Pods

End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Backer Cards Number of Backer Cards shipped for each period

Regular & Community Extenders

Number of Regular Extenders shipped See Sold Space Program Extender Section for participating extender locations.

5 = Community Extender Program

Discovery Extenders Number of Discovery Extenders shipped

Green Extenders Number of Green Extenders shipped

Exterior BannersNumber of Exterior Banners shipped, or (T) = Number of Exterior Transparencies shipped

Showcards Number of Window Showcards shipped

Power Aisle Banners Number of Power Aisle Banners shipped

Perimeter SignsNumber of Perimeter Banners shipped, or Number of Perimeter Transparencies shipped

Promo Fixture EndsS= Short FixtureL= Long Fixture

Feature Gift Y= Store participates in the program

Premium Fixture Y= Store participates in the program

Ontario Wine SuperstarsY = Store recieves the complete signage kit, orST = Store only recieves the Shelf Talkers

Ontario Popular Picks Y = Store participates in the program

Beer Specialty Program Y = Store participates in the program

Mixed Drink Y = Store participates in the program

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

1 1 3 20S 45 65 3 3 5 3 8 2S Y Y Y Y2 ST ST3 8P 10 40 6 Y4 1 8P 10 40 3 2 3 4 Y Y5 1 3 10P 20 65 3 3 9 5 4 2S Y Y Y Y6 1 8S 15 40 3 6 12 1S+1L Y Y Y8 1 10S 10 40 5 2 6 Y9 1 10 5 3 6 12 ST ST10 1 3 20P 40 55 3 3 7 8 Y Y Y Y 211 1 8S 10 40 2 6 12 1S+1L Y12 1 8P 10 40 4 Y13 1 10S 15 55 3 1 4 1S+1L Y14 10S 15 40 3 1 1S+1L Y Y Y15 1 3 15P 25 55 10 7 4 2S Y Y Y Y 216 ST ST18 8S 20 40 1 7 Y Y19 1 3 15S 25 65 3 6 5 4 2S Y Y Y Y20 1 10S 15 55 3 3 6 12 1S+1L Y Y21 1 3 20P 30 55 3 3 4 7 6 2S Y Y Y Y 222 1 20S 40 65 3 3 1 6 1 4 2S Y Y 223 1 10S 20 40 3 4 1S+1L Y24 8S 20 40 3 1 6 8 Y25 1 15P 20 45 3 5 3 4 1S+1L Y Y Y26 1 10P 25 40 3 3 6 1S+1L Y27 1 15S 25 45 1 1S+1L Y Y28 1 5S 10 5 2 6 12 Y29 10 5 1 10 Y30 1 5S 10 5 2 6 12 ST Y31 1 3 20P 25 55 3 6 6 2S Y Y Y Y 232 1 8S 10 40 3 6 8 1S+1L ST ST34 1 15S 25 50 4 5 6 2S Y Y Y35 1 3 15P 20 40 3 7 7 4 2S Y Y Y 236 1 15S 20 50 3 3 4 8 4 2S Y Y Y Y37 1 8P 10 40 3 10 Y38 1 3 15P 30 55 12 1 2S Y Y Y Y 239 1 8S 10 40 1 6 12 Y40 1 20P 25 40 3 3 1 4 19 6 2S Y Y Y Y42 1 5S 10 5 3 6 12 ST Y43 1 10S 10 40 2 6 Y44 1 3 10S 25 40 3 1 3 5 4 2S Y Y 245 3 8S 15 40 2 2 6 12 1S+1L Y46 3 5 1 4 ST Y47 10S 15 40 2 3 6 12 1S+1L Y Y48 10 4 6 ST ST

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

49 1 10 5 1 6 8 ST ST50 1 10S 15 40 1 6 3 6 2S Y Y51 ST ST52 ST Y53 5 5 3 1 ST ST54 5S 10 5 3 ST ST55 1 15S 20 40 3 3 6 12 Y56 1 5S 10 5 3 4 Y57 1 3 20S 25 60 3 7 8 6 2S Y Y Y 258 10S 15 40 4 1 Y Y59 1 10S 15 40 3 3 1S+1L Y60 1 10S 15 45 3 2 4 1S+1L Y Y Y Y61 1 8S 10 40 1 1S+1L Y Y62 1 15S 20 40 1 4 4 4 2S Y Y63 1 10S 15 50 5 6 8 1S+1L Y Y64 1 3 15S 25 45 3 3 4 6 2S Y Y Y65 1 8S 10 40 4 2 4 Y66 1 10 5 2 4 6 ST Y67 5 5 3 4 4 ST Y68 1 15S 25 40 3 1 6 12 1S+1L Y Y69 5S 10 5 6 8 ST Y70 8S 20 40 1 4 2 6 ST Y71 1 5 5 2 1 6 12 ST ST72 10S 10 55 3 6 1S+1L Y Y73 1 8S 10 40 4 1S+1L Y74 1 3 10S 10 40 2 6 12 Y75 1 5 5 2 4 6 ST Y76 5 1 4 ST Y77 1 10 2 6 8 Y78 5S 10 5 4 6 ST Y79 1 8S 10 50 1 10 1S+1L Y Y80 1 10S 15 45 1 1S+1L Y Y81 1 5S 10 5 3 2 4 6 ST Y82 1 8S 20 40 2 3 Y Y83 20 5 2 2 4 2S Y ST Y84 1 5 5 2 4 6 ST ST85 1 10S 20 40 1 3 4 Y86 1 8S 15 40 Y87 1 10 5 6 12 ST Y88 1 5S 10 5 1 6 8 ST Y89 5 5 1 4 ST Y90 1 10S 15 40 1 1S+1L Y Y91 1 5S 10 5 3 6 8 ST Y92 1 10 5 3 4 4 ST Y

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

93 1 10S 15 45 6 16 2S Y Y94 1 10 5 2 6 8 ST Y95 1 20S 30 55 3 3 3 3 6 2S Y Y Y Y96 1 5 5 2 4 6 ST Y97 10S 25 40 6 2 4 2S Y Y98 1 5 5 3 6 12 ST Y99 1 5S 10 5 3 4 6 ST Y100 1 5S 10 5 2 6 12 ST Y101 1 15S 25 40 3 6 12 1S+1L Y Y Y102 1 3 10S 25 45 6 2 4 2S Y Y Y 2103 1 5S 10 5 3 ST Y104 1 10 5 2 4 ST Y105 5 5 1 4 ST Y106 1 20S 30 55 1 3 4 6 2S Y Y Y 2107 1 5 1 4 6 ST Y108 1 15 5 3 4 ST Y109 1 5S 10 5 1 4 6 ST Y110 5S 15 5 3 4 6 ST Y111 1 5 5 3 4 4 ST Y112 10 5 4 4 6 ST Y113 1 5 2 6 8 ST Y114 5 5 4 ST Y115 1 20P 40 55 3 3 1 5 8 6 2S Y Y Y Y 2116 1 5 2 4 4 ST Y117 1 10 5 3 4 6 ST Y118 1 5 5 2 4 6 ST Y119 5 1 4 ST Y120 1 4 ST Y121 5 1 ST Y122 1 5 5 2 4 4 ST Y123 1 10 5 3 6 8 ST Y124 3 Y125 1 5 5 2 6 8 ST Y126 10 5 1 ST Y127 10 5 1 4 ST Y128 1 10 5 2 4 6 ST Y129 5 5 1 4 4 ST Y130 1 15S 25 50 2 4 1S+1L Y Y131 5 5 1 4 ST Y132 1 10S 25 40 7 1 4 2S Y Y 2133 10 5 1 4 ST Y134 3 5 1 4 ST Y135 1 15 5 6 8136 1 5S 10 5 2 4 ST Y

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

137 10 5 4 ST Y138 5 1 4 ST Y139 1 10 5 2 4 6 ST ST140 1 15P 25 55 3 3 6 12 1S+1L Y Y141 10 5 1 4 ST Y142 10 5 1 4 ST Y143 1 8P 20 40 4 4 1S+1L Y Y Y144 1 10S 10 40 2 6 12 Y145 1 15S 30 40 1 6 2 4 2S Y Y 2146 5 5 1 ST Y147 5 5 1 4 ST Y148 1 3 15P 45 55 3 1 3 4 2S Y Y Y Y 2149 1 3 20P 30 55 5 10 6 2S Y Y Y Y 2151 5 5 1 4 4 ST Y152 1 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 2S Y Y154 1 15S 25 40 1 6 3 4 2S Y Y Y155 1 10S 15 40 3 4 3 1S+1L Y Y156 1 20P 25 55 3 3 4 5 4 1S+1L Y Y Y157 1 15 5 3 4 ST Y158 1 10 5 3 4 ST Y159 1 5 5 1 4 ST Y160 5 5 1 4 6 Y161 1 5 5 4 4 ST Y162 1 10 5 2 4 4 ST Y163 1 15S 20 40 3 2 5 6 12 1S+1L Y164 1 15P 20 55 3 3 5 4 2S Y Y Y Y165 1 8S 15 45 4 4 1S+1L Y Y166 1 10 5 3 6 12 Y ST Y167 1 10S 10 45 3 3 3 10 Y168 1 10P 20 40 3 5 4 2S Y Y Y 2169 1 10 5 3 6 8 ST Y170 1 10 5 3 4 6 ST Y171 1 3 20S 25 60 3 3 2 8 6 2S Y Y Y Y 2172 5 5 1 4 6 ST Y173 5 5 1 ST Y174 1 10 5 3 6 8 ST Y175 1 10S 15 55 3 3 4 4 1S+1L Y Y Y176 5 5 1 4 ST Y178 1 10 5 1 6 12 ST Y179 1 15P 25 55 4 3 4 2S+2L Y Y Y180 5 5 1 4 ST Y181 5 5 1 6 8 Y182 1 15P 25 40 2 3 6 12 1S+1L Y Y

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

183 5S 15 5 3 4 4 Y Y184 1 5S 10 5 3 4 4 ST Y185 1 3 15P 20 55 3 4 1 6 12 1S+1L Y Y Y 2186 1 8S 10 40 1 4 Y Y187 1 3 20S 40 65 3 3 1 4 8 8 2S Y Y Y Y 2188 1 10S 15 40 3 1S+1L Y189 5 5 1 4 4 ST Y190 1 10S 10 40 1 10 1S+1L Y Y191 1 3 15S 30 40 3 3 4 4 6 2S Y Y Y 2192 8S 10 40 2 6 12 1S+1L Y Y193 10 5 1 4 6 ST Y194 1 10 5 2 6 8 ST Y195 1 3 20S 20 60 1 6 8 1S+1L Y196 1 10S 10 40 3 6 12 1S+1L Y Y197 1 5S 10 5 3 6 12 ST Y198 1 3 15S 25 55 6 3 4 2S Y Y Y Y 2199 5S 10 5 6 12 Y200 1 3 20S 25 65 3 3 1 5 7 4 2S Y Y 2201 1 3 15S 15 55 2 6 1S+1L Y Y202 8S 10 40 3 6 12 1S+1L Y Y203 Y204 5 5 1 4 ST Y205 1 10 5 3 6 ST Y207 1 15S 20 40 4 7 4 2S Y Y Y208 1 S 10 5 1 6 12 ST Y209 1 15S 20 60 6 6 4 2S Y Y Y210 10S 30 40 5 2 4 2S Y Y211 1 8S 10 40 1 4 6 Y Y212 1 15P 30 40 1 7 8 4 2S Y ST Y 2213 1 15 5 3 6 12 ST Y214 10S 25 40 2 2S Y Y216 1 8S 15 40 2 5 4 Y217 1 3 20P 30 55 3 3 1 6 6 2S Y Y Y Y218 1 15S 25 55 3 3 3 5 6 12 1S+1L Y Y Y219 1 5 5 2 4 6 ST Y220 1 10 5 3 4 ST Y221 1 10 5 1 ST ST222 1 5S 10 5 3 4 ST Y223 1 5S 15 5 2 6 ST Y224 1 10 5 4 4 ST Y225 1 5S 10 5 2 2 4 ST Y226 1 3 20S 30 55 3 3 3 8 9 6 2S Y Y Y Y 2227 1 5S 15 5 2 6 8 Y228 1 3 20S 25 40 3 3 4 3 4 1S+1L Y Y

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

229 1 5S 10 5 3 6 8 ST Y230 15 5 1 6 12 ST Y231 1 10 5 2 4 ST Y232 1 5S 10 5 3 6 8 ST Y233 1 10S 15 40 3 6 Y234 10S 15 40 3 4 4 1S+1L Y235 5 5 1 4 ST Y236 1 5S 10 5 1 4 6 ST Y238 1 10 5 1 6 8 Y239 1 10 5 2 4 6 ST Y240 5 5 1 4 4 ST Y241 5 5 1 4 4 ST Y242 1 3 15S 25 45 4 4 1S+1L Y Y243 1 20P 30 55 3 3 1 6 6 2S Y Y Y Y 2244 1 15S 20 40 5 3 4 2S Y Y245 5 5 1 4 ST Y246 1 8S 10 40 3 6 12 1S+1L Y Y247 1 5S 10 5 3 6 8 ST Y248 1 15P 30 40 3 4 4 4 1S+1L Y249 1 3 10S 20 40 2 4 4 1S+1L Y Y250 5S 10 5 1 4 ST ST251 5 5 1 4 ST Y252 1 20S 30 40 7 2 3 2S Y Y Y Y 2253 1 3 20P 30 55 3 6 2 4 2S Y Y Y Y 2254 1 10 5 3 6 8 ST Y255 1 10S 20 55 6 2 6 2S Y Y Y256 5 5 1 4 ST Y257 5 5 1 4 4 ST Y258 1 10 5 1 4 ST Y259 10 5 ST Y260 5S 25 5 4 2 6 ST Y261 1 10 5 1 4 ST Y262 5 5 1 4 ST Y263 1 15S 20 45 3 4 4 1S+1L Y Y264 1 10 5 3 6 8 ST Y265 1 15S 20 40 3 3 6 6 4 2S Y Y Y266 1 5S 15 5 3 ST Y267 1 10 5 3 ST Y268 5S 10 5 2 4 4 ST ST269 1 3 20S 25 40 8 18 4 2S Y Y 270 1 5S 10 5 3 4 ST Y271 5 5 1 10 ST Y272 5 5 1 ST Y273 1 5 4 6 ST Y

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

274 5 1 4 4 ST Y275 1 10 5 3 4 Y276 1 5 5 3 10 ST Y277 1 15 5 3 6 16 ST Y278 10S 15 40 7 3 4 2S Y Y Y279 1 8S 15 40 3 6 12 1S+1L Y Y280 3 5 1 4 ST Y281 1 10 5 3 4 6 ST Y282 1 10 5 3 6 12 ST Y283 5 5 1 ST Y284 1 10 2 6 12 ST Y285 3 5 3 4 ST Y286 5 1 4 4 ST Y287 1 15S 20 55 3 3 6 1S+1L Y Y Y288 1 3 20P 30 65 3 1 6 5 4 2S Y Y Y Y 2289 1 15 5 2 6 12 Y290 3 5 1 4 ST Y291 1 10 5 2 6 8 ST Y292 5 5 4 4 ST Y293 1 5 5 1 4 4 ST Y294 1 10 5 3 6 12 ST Y295 1 10P 15 40 3 3 1S+1L Y Y Y296 1 10 3 4 6 ST Y297 1 15 5 4 3 4 ST Y298 1 15P 25 40 3 4 4 4 1S+1L Y Y Y299 1 15 5 2 4 4 Y300 1 10S 15 55 3 3 4 1S+1L Y Y Y301 10 5 1 4 6 ST Y302 5S 5 5 ST Y303 1 10 5 3 4 6 ST Y304 1 5S 15 5 3 4 6 ST Y305 10 5 1 ST Y306 1 10 5 2 4 4 Y307 5 5 1 ST Y308 5 5 1 4 ST Y309 5 5 1 4 ST Y310 5S 10 5 2 4 Y311 1 10P 20 55 5 3 1S+1L Y Y Y312 1 15S 20 40 2 6 12 Y313 10 1 ST314 1 10 3 4 ST Y315 3 5 1 ST Y316 1 10 5 3 4 6 ST Y317 1 5 5 1 4 6 ST Y

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

318 1 5 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 1S+1L ST ST321 1 8S 10 45 3 10 Y322 5 5 1 4 ST Y323 1 10 5 3 6 ST Y324 1 8P 15 40 3 6 8 1S+1L Y Y325 1 20S 30 50 3 1 5 3 4 2S Y Y Y Y 2326 1 3 10S 10 40 3 3 6 Y327 1 5S 10 5 3 4 ST Y328 1 5 5 2 4 4 ST Y329 1 3 20P 30 55 3 8 2S Y Y Y Y 2330 1 3 5 3 6 8 ST Y331 5 5 1 ST Y332 5 1 4 ST Y333 Y ST ST Y334 1 3 20S 30 65 3 3 3 1 6 8 2S Y Y Y Y 2335 1 5 5 3 6 8 ST Y336 5 5 1 ST Y337 5 1 ST Y338 5 1 4 ST Y339 10 5 1 4 4 ST Y340 1 10S 20 40 1 6 5 4 2S Y Y342 10S 10 40 3 6 8 Y343 15S 20 45 4 3 4 2S+1L Y Y344 1 5 2 6 8 Y345 1 8S 10 40 2 4 6 1S+1L Y Y346 1 3 20P 25 65 3 3 1 6 8 6 2S Y Y Y 2347 5 5 1 4 ST Y348 5 5 4 6 ST Y349 5 1 4 ST Y350 10 5 1 4 4 ST Y351 1 10S 15 40 1 4 1S+1L Y Y352 1 10 5 2 4 4 ST Y353 1 10P 15 60 5 4 1S+1L Y Y Y354 5 5 1 6 8 Y355 1 3 20P 30 65 3 3 3 1 11 10 4S Y Y Y Y 2356 1 15S 20 55 2 6 Y358 3 3 4 ST ST359 1 15S 15 55 4 4 4 1S+1L Y Y360 1 15P 25 55 3 3 3 8 5 4 2S Y Y Y Y 2361 1 3 15S 25 45 6 4 2S Y Y Y Y 2362 1 20S 20 60 3 1 6 12 2S Y Y363 5S 10 5 4 1 4 6 ST ST

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

364 1 10 5 3 6 8 ST Y365 ST ST366 1 10S 15 40 3 1S+1L Y367 1 3 20P 30 65 3 3 3 1 10 6 4 2S Y Y Y Y 2369 1 10 4 ST Y370 10 5 3 ST Y371 1 10S 20 60 3 3 7 4 2S Y Y Y Y372 1 15 5 2 6 8 ST Y373 1 3 15S 20 60 5 4 4 2S Y Y Y374 1 15 5 2 6 12 Y375 5 5 1 4 ST Y376 ST Y377 5 5 1 4 4 ST Y378 1 3 20S 45 65 3 3 1 7 8 2S Y Y Y 2379 1 3 5 3 6 8 ST Y380 1 10 5 4 6 ST Y381 1 10 10 40 3 3 3 6 8 1S+1L Y Y382 1 15S 15 45 3 1 6 1S+1L Y Y383 1 3 15S 25 40 5 2 4 2S Y Y Y 2384 1 8P 15 40 3 3 2 4 1S+1L Y Y385 1 20S 30 65 3 3 3 1 7 4 2S Y Y Y Y386 1 10S 20 40 3 3 5 3 6 2S Y Y Y387 1 15S 20 55 7 3 4 2S Y Y388 1 10P 15 40 3 8 4 4 2S Y Y Y389 1 15S 25 40 4 3 4 1S+1L Y Y Y390 1 3 20P 25 65 3 1 6 5 4 2S Y Y Y 2393 1 20P 25 65 3 3 3 6 6 2S Y Y Y Y 2394 1 10S 10 55 2 6 12 1S+1L Y Y395 10 5 2 10 ST Y398 1 20S 40 55 0 6 3 4 2S Y Y Y 2399 15 5 1 ST Y400 15S 20 40 2 4 1S+1L Y Y401 8S 15 40 1 6 12 Y402 1 3 10S 10 45 3 6 12 2S+2L Y Y403 10 5 1 4 4 ST ST404 1 15S 20 55 3 4 6 4 2S Y Y Y405 5 5 1 4 ST Y406 5S 15 5 5 3 4 Y407 1 15P 25 45 3 1 4 3 6 1S+1L Y Y408 1 15S 20 50 3 3 6 4 1S+1L Y409 5 5 1 4 ST Y410 10 5 2 4 4 ST ST411 8P 10 40 1 4 1S+1L Y412 1 3 20P 25 55 1 10 10 4 2S Y Y Y Y 2

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

413 3 5 1 4 ST Y414 1 10 5 1 4 4 ST Y415 1 10P 10 40 2 6 Y416 1 3 20S 25 55 3 3 3 11 7 6 2S Y Y Y Y 2417 1 3 20P 25 60 3 3 10 5 6 2S Y Y Y Y 2418 1 5 5 2 4 4 ST ST419 1 3 5 3 4 6 Y420 ST ST421 5 5 1 ST Y422 5 5 1 4 ST Y423 5 5 1 4 ST Y424425 1 10S 20 40 3 4 4 2S Y Y Y426 1 10S 15 40 5 1 6 12 1S Y Y427 ST ST428 1 3 20S 30 65 3 3 3 1 10 3 6 2S Y Y Y429 5 2 4 6 Y430 5 5 1 4 4 Y431 1 15S 20 55 3 3 3 1 6 5 4 2S Y Y Y432 1 20S 25 55 3 3 1 6 4 4 2S Y Y Y Y433 5 1 4 ST Y434 1 15S 25 45 1 6 12 2S Y Y Y435 5 5 1 4 ST Y436 5S 25 5 3 6 12 ST ST437 1 3 10S 25 40 1 6 4 2S Y Y Y 2438 1 3 20S 30 55 3 3 1 9 5 6 2S Y Y Y Y 2439 1 ST Y440 1 10 5 4 4 4 ST Y441 10 5 3 4 6 ST Y442 5 2 4 6 ST Y443 1 15P 20 60 3 3 6 12 1S+1L Y Y Y444 1 3 15S 15 40 3 3 1 3 6 8 1S+1L Y Y445 1 3 20S 30 60 3 3 1 9 8 2S Y Y Y Y 2446 1 10 5 1 6 8 Y447 5 5 1 6 8 ST Y448 1 5 5 1 4 4 ST Y449 3 5 1 4 ST Y450 1 5 5 6 8 Y451 5 5 1 4 4 ST Y452 65 Y Y Y 2453 10P 15 40 4 1 6 12 1S+1L Y Y454 1 10 5 2 6 16 ST Y455 1 10 5 6 8 ST Y457 1 3 10P 20 55 3 7 4 6 2S Y Y Y Y 2

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

458 1 8S 15 45 2 2 6 12 Y459 1 3 15S 25 55 3 6 4 2S Y Y Y 2460 3 1 4 ST Y461 1 5 5 3 6 8 Y462 1 10 5 2 4 6 ST Y463 3 5 4 ST Y464 5 5 1 ST Y465 1 15S 20 55 3 3 1 5 4 2S Y Y Y466 1 4 ST Y467 1 10S 10 40 3 6 Y468 1 15 5 3 4 ST Y469 5 5 1 4 ST Y470 1 10S 15 40 5 3 6 1S+1L Y Y Y471 10 5 3 10 ST Y472 10 5 1 4 ST Y473 5 5 1 4 ST Y474 5 5 2 4 ST Y475 10 5 1 ST Y476 1 4 ST Y478 1 10 3 6 12 ST Y479 3 1 ST Y480 5 5 1 4 ST Y481 1 3 15P 25 45 1 5 3 4 1S+1L Y Y Y482 5 5 1 ST Y483 5 6 Y484 1 10S 15 40 2 4 4 1S+1L Y Y485 1 3 15P 15 40 6 12 Y487 5 5 1 4 ST Y488 3 5 1 4 4 ST Y489 10 5 3 10 ST Y490 1 3 20S 30 55 5 3 4 2S Y Y Y492 1 5 5 4 4 ST Y493 3 5 1 4 ST Y494 1 15P 25 55 2 4 1S+1L Y Y Y Y495 1 3 15S 20 55 3 3 6 9 4 2S Y Y Y Y496 1 3 2 6 8 ST Y497 1 10S 20 45 6 12 Y498499 1 20P 40 60 3 3 1 7 3 4 2S Y Y Y Y501 1 15S 20 45 9 4 1S+1L Y Y Y502 10 2 4 6 Y503 3 1504 1 10 5 2 4 6 ST Y505 1 3 20P 30 55 3 4 3 6 2S Y Y Y Y

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

506 3 5 4 ST Y507 1 5S 10 5 2 6 12 ST Y508 1 10 5 3 ST Y509 1 15 5 2 6 12 ST Y510 5 5 1 4 6 ST Y512 ST ST513 5 5 1 Y514 5 5 1 ST Y515 ST ST516 5 1 4 4 ST Y517 1 5S 10 5 3 ST Y518 1 15S 25 40 3 1 4 1S+1L Y Y519 5 5 1 ST Y520 1 5 3 4 4 ST Y521 1 15P 20 55 3 1 4 1S+1L Y Y522 1 3 10P 15 55 5 4 4 2S Y Y 2523 1 3 20P 45 40 3 1 6 3 8 2S Y Y Y 2524 1 5 2 6 12 ST Y525 1 3 20P 25 55 1 11 10 6 2S Y Y Y Y 2526 ST ST527 1 10 5 3 6 12 ST Y528 1 15P 30 40 1 6 2S Y Y Y Y 2529 1 5S 15 5 3 6 12 ST Y530 1 10 3 6 8 ST Y531 1 3 5 4 ST Y532 10 5 2 ST ST Y533 10S 20 40 3 1 6 Y535 5 5 1 ST Y536 1 3 10P 15 40 3 10 7 4 2S Y Y 2537 10 5 2 4 ST Y538 ST ST539 1 5S 10 5 2 6 8 Y540 1 15S 20 55 3 5 4 2S Y Y541 5 5 1 4 4 ST Y542 1 3 20P 30 55 3 4 6 2S Y Y Y Y 2543 1 10 5 1 4 4 ST Y544 1 3 15S 20 60 3 3 6 7 4 2S Y Y 2545 1 3 15S 25 55 5 6 4 2S Y Y 2546 1 15S 30 40 5 7 4 2S Y Y Y 2547 ST Y548 10 5 1 4 ST Y549 1 20S 30 60 5 9 4 2S Y Y Y Y550 10 5 6 12 ST Y552 8S 15 40 3 3 Y

Trade C

opy Only



Continued

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

553 1 3 15P 25 55 3 6 8 1S+1L Y Y555 1 8S 20 40 1 6 4 2S Y Y Y 2556 1 3 15P 20 40 3 3 10 4 2S Y Y Y Y557 5 5 1 4 ST Y558 10 5 1 6 8 ST Y559 1 15S 20 40 1 6 3 4 2S Y Y560 1 5 5 1 ST Y561 1 5 5 ST Y562 1 5 5 1 4 ST Y563 1 10S 10 40 2 6 Y564 1 8S 20 40 3 3 3 4 6 1S+1L Y565 5 5 1 4 ST Y566 1 3 20P 30 60 3 3 1 8 6 4 1S+1L Y Y 2567 10 5 1 4 4 ST Y568 1 10P 15 60 6 6 1S+1L Y Y Y569 1 5S 10 5 2 6 Y570 5 5 1 ST Y571 Y Y572 1 10S 15 40 2 6 12 1S+1L Y Y573 1 3 10P 15 55 4 4 4 2S Y Y Y Y574 5 1 ST Y575 1 3 15S 25 40 3 7 4 2S Y Y Y Y 2576 1 10 5 2 6 ST Y577 5 5 1 4 ST Y578 1 5S 10 5 3 4 6 ST Y579 1 10S 10 55 3 4 1S+1L Y Y Y581 1 5 5 3 4 4 ST Y582 1 5 5 3 6 8 ST Y583 5 1 4 4 ST Y584 1 3 15S 15 40 3 3 3 4 2S Y Y Y 2586 1 15S 20 40 3 5 3 6 12 2S+2L Y Y Y Y587 1 15S 15 55 2 10 1S+1L Y Y588 5 5 1 ST Y589 20 5 1 6 Y590 1 20P 30 60 3 3 1 5 8 2S Y Y Y Y 2591 3 1 4 ST Y593 1 15P 20 45 2 5 4 1S+1L Y Y594 1 10 5 3 4 4 ST Y595 1 5 5 1 ST Y596 1 10 5 2 4 6 ST Y597 1 ST Y598 ST ST599 1 15 2 4 6 ST Y601 1 15S 30 55 3 1 7 4 2S Y Y Y 2

Stor

e #

Her

o D

ispl

ayTh

emat

ic B

anne

r Ins

ert

Them

atic

PO

DSo

ld E

nd A

isle

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rSh

owca

rds

Pow

er A

isle

Ban

ners

Peri

met

er B

anne

rs

Prom

o Fi

xtur

e En

ds

Feat

ure

Gif

tPr

emiu

m F

ixtu

reO

ntar

io W

ine

Supe

rsta

rsO

ntar

io P

opul

ar P

icks

Beer

Spe

cial

ty P

rogr

amM

ixed

Dri

nk

602 1 20S 25 40 3 2 1 6 8 1S+1L Y Y Y603 10 5 1 6 8 ST Y604 3 5 1 ST Y605 10 5 1 4 ST Y606 3 5 1 ST Y607 5 5 1 ST Y608610 3 1 4 ST Y611612 1 15 5 3 6 12 ST Y613 5 5 1 ST Y615 1 ST Y616 1 10S 15 40 3 1 4 7 4 2S Y Y617 1 15S 25 55 1 5 6 4 2S Y Y Y 2618 1 15S 25 55 3 4 Y621 10 1 Y622 5 1 ST Y623 1 3 20P 25 55 3 3 6 4 4 2S Y Y Y Y 2624 1 3 20P 45 55 1 3 4 6 2S Y Y Y Y 2626 3 5 1 ST Y629 1 15S 25 45 3 3 1 3 9 4 2S Y Y Y 2630 1 3 20P 45 55 3 3 3 1 8 6 4 2S Y Y Y Y 2631 1 3 20S 40 50 1 4 6 2S Y Y Y Y 2632 1 3 20S 50 65 3 6 4 4 2S Y Y Y 2693 ST ST697 ST ST698 1 3 15S 30 40 2 4 2S Y Y Y 2700 1 3 20S 30 50 3 3 1 3 4 2S Y Y ST Y Y 2702 1 15P 25 40 1 3 4 4 2S Y Y Y 2705742 Y771 1 20P 30 55 4 6 1S+1L Y Y Y776 1 3 20S 25 65 3 3 1 6 8 4 2S Y Y Y Y

Trade C

opy Only

Po d Pro gram

The pod program consists of three Sold Space displays that will feature New, Hot or Premium productsinthemostfavourableandhightrafficlocations of participating stores .Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager.

The following guidelines apply for all pods inanyconfiguration:

Keep the product at good reach level – •use wooden risers when needed. Podsarealwaysfreestandingfloor•displays .Pods should not encroach on other sold •programsorimpedestoretraffic.The positioning and size of the pods are •not open to negotiation by suppliers .Only feature the products listed in •this guide .Always keep the pods visible, accessible •and safe to shop from .Maintain signage for the duration of the •promotion . Replace or update signage as necessary .Re-merchandise and consolidate as •displays sell down .

Trade C

opy Only


Pod Program

Continued

New Pod – Henry of Pelhamh

The New Pod showcases two new wines from Henry of Pelham Winery called Sibling Rivalry Red VQA and White VQA along with two of their signature varietal wines .

LCBO #126144 Sibling Rivalry White VQA • 750 mLLCBO #126151 Sibling Rivalry Red VQA • 750 mLLCBO #270926 Henry of Pelham Baco Noir VQA • 750 mLLCBO #283291 Henry of Pelham Riesling Reserve VQA • 750 mL

Components:Quad Merchandiser with Topper•Preprinted Pricer Card (4 versions x 1 )•

Hot Pod – Malivoire

LCBO #141523 Malivoire Red VQA • 750 mL LCBO #141531 Malivoire White VQA • 750 mL

Components:Flat Merchandiser with Topper•Preprinted Pricer Card (2 versions x 1)•

Premium Pod – Equifera

LCBO #134155 Equifera Chardonnay VQA • 750 mLLCBO #134163 Equifera Pinot Noir VQA • 750 mL

Components:Flat Merchandiser with Topper•Preprinted Pricer Card (2 version x 1 )•

All participating products ARE NOT being force-shipped. Please ensure you order (adjustyourMINS)andhavesufficientquantitytobuildandmaintainthePODdisplay throughout the promotion.

Trade C

opy Only


Pod Program

Continued

Product Planogram Backer Cards

The NEW Pod should always be built at the front of the store (in the power aisle).

The HOT & PREMIUM PODs should be built in the power aisle or in another prominent location.

H Hot Product PodMalivoire Red VQAMalivoire White VQA

+141523

B A C K E R C A R D

TRA

FF

IC F

LOW

FAC

E PR

OD

UC

TFA

CE

PRO

DU

CT

+141531

FRONT OF STORE

+126151 B A C K E R C A R DB A C K E R C

A R D

New Product PodHenry of Pelham Riesling Reserve VQA, Sibling Rivalry Red VQA,Henry of Pelham Baco Noir VQA,Sibling Rivalry White VQA

TRA

FF

IC F

LOW

FACE PRODUCT

FACE P

RODUCT

FACE P

RODUCT

+270926FACE PRODUCT

+126144

+283291

N

NP

+134155

B A C K E R C A R D

Premium Product PodEquifera Chardonnay VQAEquifera Pinot Noir VQA

TRA

FF

IC F

LOW

FAC

E PR

OD

UC

TFA

CE

PRO

DU

CT

+134163

Hot Pod -Malivoire red vQa

Malivoire WHite vQa

PreMiuM Pod - eQuifera cHardonnay vQaeQuifera Pinot noir vQaHot Pod -

Henry of PelHaM rieslinG reserve vQa

siBlinG rivalry red vQaHenry of PelHaM Baco noir vQa

siBlinG rivalry WHite vQa

Trade C

opy Only


Trade C

opy Only

G if t ing & Pack aging

Please note - These items are always available for ordering:

year round Gift wrapping Kit (+151688)Order from your supplying warehouseEach case contains: 24 cello bags (20 x 30) 20 lbs of French Vanilla krinkle shred 24 sheets of newsprint (18 x 24) 1 roll of matte oatmeal wraphia

year round Sheeted wrap (+152629)

Order from your supplying warehouse

Plexi Gift Bag holderOrder from IMAGE Hotline (order #GFT 100)

Generic header Card for the Acrylic Gift Card holder

Order from IMAGE Hotline (order #GFT 095)

reusable Bags Order from your supplying warehouse+150904 Envirobag 4-pocket carrier+153213 Seasonal Eco-Chic 6-pocket

Bag Spring 2008+153528 Woven Polypropylene Shopper+152454 Year-round Medium Shopper

Trade C

opy Only


Gifting & Packaging

PT7 – Gift Items Distribution

Autumn Gift Bags:

Single-bottle corduroy +135921 • $4.95

Double-bottle corduroy +135954 • $6.95

Double-bottle quilted +135962 • $6.95

The following stores will receive 4 cases of each bag:10, 38, 355

The following stores will receive 3 cases of each bag:1, 149, 171, 217, 329, 390, 417, 525, 555, 573, 698

The following stores will receive 2 cases of each bag:214, 252, 253, 383, 385, 528, 542, 575, 593, 632

The following stores will receive 1 case of each bag:15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226, 243, 269, 295, 334, 346, 353, 371, 373, 387, 412, 416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522, 523, 536, 540, 544, 549, 556, 566, 623, 630, 5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156, 165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 191, 192, 196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242, 244, 246, 249, 255, 263, 265, 278, 279, 287, 288, 298, 300, 311, 324, 325, 333, 340, 343, 351, 359, 360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389, 393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431, 434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495, 499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584, 586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700, 702, 771, 776

NOTE: Each case contains 4 units.

Trade C

opy Only


Gifting & Packaging


Fabric Gift Bags +136325 • $4.95 each






Trade C

opy Only


Gifting & Packaging

Continued


Mango wood Tray +135913 • $12.95

We encourage you to use the Year Round Wrap Kit ( +151688) to assemble the Mango Wood Tray. The Year Round Wrap Kit assembles 24 gifts.

$12.05 Tray (+135913) + $3.50 Wrap (+151688) + Products = $ TOTAL COST

(No specific product is listed, however, we encourage stores to use VQA wines or products featured in our FSI.)






Trade C

opy Only



Autumn 95c Bags+140574 • $0.95

This item will nOT be force-shipped . All stores are encouraged to order as needed . Each case contain 100 units (50 per design) .

Gifting & Packaging

Continued

Trade C

opy Only


Gifting & Packaging

Key Dates

Gift items will arrive by the start of P7•Signage will be shipped to all participating stores via store mailbag by the start •of P7 .

Merchandising Instructions

DisplaytheMangoWoodTraysonthegiftfixture.1 . Stores may choose brands featured in the FSI or brands that best represent their 2 . customer segments to display on the tray .We encourage you to use the Year Round Wrap Kit ( +151688) to assemble the 3 . Mango Wood Tray . The Year Round Wrap Kit assembles 24 gifts . Please ensure preprinted gift tags are attached and lists all components .4 . MerchandisethefinishedgiftsontheFrontEndofthePromotionalFixturein5 . IMAGE Rollout stores . Flagship and Full Service Stores should merchandise them in the Gift Center . Install pre-printed shelf talkers in front of the gifts .6 .

Trade C

opy Only

O ntario B eer

Category In-section Ontario Beer

Trade C

opy Only


Overview

During P7, we will promote 12 world-class quality beers all from right here in Ontario . Forthosecustomerswhoenjoyspecialtyselectionsanddistinctiveflavours,wehavedevelopeda28-pagebrochurefilledwithpersonalizedquotesfromeachoftheparticipating breweries . In addition, a set of perpendicular shelf talkers will be shipped to all participating stores to promote a beer contest .

Contest details: Enter online for your chance to win a $600 gift voucher to Toronto’s beerbistro . To enter the contest, visit www .lcbo .com and click on the “LCBO’s Ontario Beer Contest” button . Contest starts on September 14, and ends October 10, 2009 . Visit www .lcbo .com for complete contest rules .

Key Dates

Install: September 13, 2009Take Down: October 10, 2009


1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 31, 32, 34, 35, 36, 37, 38, 39, 40, 44, 45, 47, 50, 51, 53, 54, 55, 57, 59, 60, 61, 62, 63, 64, 65, 68, 71, 72, 73, 74, 77, 79, 80, 82, 83, 84, 85, 88, 90, 93, 95, 97, 101, 102, 106, 115, 116, 119, 130, 132, 140, 143, 144, 145, 146, 148, 149, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 190, 191, 192, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 214, 217, 218, 219, 221, 223, 226, 227, 228, 229, 233, 234, 242, 243, 244, 246, 248, 249, 251, 252, 253, 254, 255, 259, 261, 263, 265, 266, 267, 268, 269, 270, 278, 279, 287, 288, 293, 295, 297, 298, 300, 310, 311, 312, 313, 314, 318, 320, 321, 323, 324, 325, 326, 329, 330, 331, 333, 334, 340, 343, 344, 345, 346, 351, 353, 355, 356, 358, 359, 360, 361, 362, 365, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 398, 400, 402, 403, 404, 406, 407, 408, 411, 412, 415, 416, 417, 419, 420, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 448, 450, 452, 453, 454, 457, 459, 461, 465, 470, 481, 482, 483, 484, 485, 489, 490, 494, 495, 497, 499, 501, 505, 512, 513, 515, 518, 521, 522, 523, 525, 526, 528, 529, 530, 532, 533, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 553, 555, 556, 559, 561, 562, 563, 564, 566, 568, 569, 571, 572, 573, 575, 579, 581, 582, 584, 586, 587, 590, 593, 596, 599, 601, 602, 612, 616, 617, 618, 623, 624, 626, 629, 630, 631, 632, 697, 698, 700, 702, 742, 771, 776

Ontario Beer

Trade C

opy Only


Ontario Beer


LCBO # Description Format

34660 Hockley Dark 473 mL

39651 Sleeman Honey Brown Lager 473 mL

39677 Sleeman Original Draught 473 mL

73361 Sleeman Cream Ale-Can 473 mL

84210 Mill Street Original Organic Lager 2046 mL

86439 Waterloo Dark 473 mL

131508 Muskoka Premium Dark Ale 6 Pk-B 2046 mL

142356 Amsterdam Blonde 500 mL

547430 Black Oak Pale Ale 6 Pk-B 2046 mL

547646 Steam Whistle Pilsner 6 Pk-B 2046 mL

615880 Devil’s Pale Ale 473 mL

637744 Creemore Springs Premium Lager 6 Pk-B 2046 mL

Signage and Merchandising Instructions

Pre-printed shelf talkers (12 versions)Install the pre-printed shelf talkers in front of each participating product in their regular shelf location .

Perpendicular Contest shelf talker (1 version)Install the perpendicular contest shelf talker in the beer and fridge section .

Customer take-away brochuresDisplay the takeaway brochures in metal holders and place in front of the participating brandsintheregularbeerin-sectionandpromofixturesection.Stockthebrochureholderthroughout the promotion (while quantities last) .

Trade C

opy Only


Trade C

opy Only

Promotional Fix ture

Trade C

opy Only


Promotional Fixture Ontario Beer

Overview

During P7, 12 world-class quality beers, all from right here in Ontario, will be promoted . The same products will also be promoted in-section . Please refer to “Ontario Beer” section of this guide for more details (pages 45-47) .


Please see the Participating Stores section of this guide .

Signage

Use the pre-printed Category Signs in the sign bands .•

Use the pre-printed shelf talkers to communicate the product information .•


LCBO # Description Format

34660 Hockley Dark 473 mL

39651 Sleeman Honey Brown Lager 473 mL

39677 Sleeman Original Draught 473 mL

73361 Sleeman Cream Ale-Can 473 mL

84210 Mill Street Original Organic Lager 2046 mL

86439 Waterloo Dark 473 mL

131508 Muskoka Premium Dark Ale 6 Pk-B 2046 mL

142356 Amsterdam Blonde 500 mL

547430 Black Oak Pale Ale 6 Pk-B 2046 mL

547646 Steam Whistle Pilsner 6 Pk-B 2046 mL

615880 Devil’s Pale Ale 473 mL

637744 Creemore Springs Premium Lager 6 Pk-B 2046 mL

Trade C

opy Only



Merchandising Instructions

The Promotional Fixture is two rounded ends at the front of the Power Aisle .

Promotional FixtureStores with two ends and a Promo Table

(Featured Gifts would be merchandised on the Promo Table)

Promotional FixtureStores with two Ends and without a Promotional Table

Trade C

opy Only



Merchandising Instructions (continued)

The Promotional Fixture is divided into two separate parts, the front end and the four-foot side .

All the participating products that the store currently lists should be merchandised •onthesideofthefixturewithaminimumoftwofacingseach.Expand the facings (if necessary) to maintain a full looking display .•Featured Gifts should be displayed on the rounded end .•

Promotional FixtureStores with two ends and a Promo Table

(Featured Gifts would be merchandised on the Promo Table)

Promotional FixtureStores with two Ends and without a Promotional Table

Stores that only have one end dedicated for the Promotional Fixture .

All the participating products that the store •currently lists should be merchandised on the fixturewithaminimumoftwofacingseach.Merchandise Featured Gifts on the top shelf . •

Trade C

opy Only

Corp orate Promotional

Pro grams

Trade C

opy Only


Ontario Superstars/ Popular Pick Program

Promotion Dates: September 13 – October 10, 2009

Ontario Superstars

LCBO 233635 • Cave Spring Riesling Dry VQA 750 mL • $14.25LimeandgrapefruitflavoursalongwitharichtexturemakethisRiesling a perfect match for Cheese and scallion quesadillas .

LCBO #620096 • Angels Gate Cabernet Merlot VQA 750 mL • $15.95This smooth, rich, dark and fruity wine pairs well with Chestnut and bacon risotto with savory cabbage .

Components:Backercard •Shelf Talker•Recipe Card•Pricer Card•

Popular Pick

LCBO #470823 • Pelee Island Merlot • 750 mL This Merlot has a dark ruby appearance with blackcurrant, cherry andchocolateflavours.Anidealpartnerforbarbecuesandmostpasta dishes .

LIMITED TIME OFFERValid until October 4, 2009 Was: $ 9 .95Save: $ 1 .00 Now: $ 8 .95

Components:Backercard •

Trade C

opy Only


Mixed Drink Fixtures

Promotion Dates: September 13 – October 10, 2009

Display Spot #1 – Craig McDonald from Creekside Estate Winery

Please place the appropriate shelf talker in front of each product .

LCBO# Description Format# of

Shelves

Original Fixture

New Fixture

# of bottles # of bottlesCraig McDonald

620724 Creekside Sauvignon Blanc VQA 750 mL 4 36 16

83196 Creekside Estate Pinot Grigio VQA 750 mL 4 36 16

66654 Creekside Shiraz VQA 750 mL 4 36 16620708 Creekside Cabernet VQA 750 mL 4 36 16

Display Spot #2 – Darryl Brooker from Trius and Hillebrand Estates Winery

Please place the appropriate shelf talker in front of each product .

LCBO# Description Format# of

Shelves

Original Fixture

New Fixture

# of bottles # of bottlesDarryl Brooker

58610 Hillebrand Artist Series Gamay Noir VQA 750 mL 4 36 16

88377 Hillebrand Artist Series Riesling VQA 750 mL 4 36 16

497248 Trius Chardonnay VQA 750 mL 4 36 16

587956 Trius Cabernet Sauvignon VQA 750 mL 4 36 16

Overview

To help customers connect with the wines they are purchasing, we have asked the winemakers to personally speak about their Ontario Wines .

Components

Posters (2 versions)Shelf talkers (8 versions)Drum Signs ( 1 version)


See the Participating Stores section of this guide .

Trade C

opy Only


Premium / Specialty Beer Program

Promotion Dates: September 13 – December 5, 2009

Overview

This selection of delicious local and international beers, is sure to excite beer lovers this autumn . Products are one-time purchases, for this promotion only . Once your allotment begins to sell down, please re-order these items from your supplying warehouse to replenish your displays .


1, 4, 5, 6, 10, 14, 15, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 287, 288, 295, 300, 325, 329, 333, 334, 355, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 438, 443, 445, 452, 457, 481, 494, 495, 499, 501, 505, 525, 528, 532, 542, 549, 556, 568, 573, 575, 579, 586, 590, 602, 623, 624, 630, 700, 771, 776

Promotion Dates

Start Date: September 13, 2009End Date: December 5, 2009


LCBO # Description Format Price Country/Region74484 Bombardier Burning Gold 500 mL $3.45 England96180 Rogue Hazelnut Brown Nectar 650 mL $5.95 Oregon96198 St. Peter's Cream Stout 500 mL $3.75 England125153 Affligem Dubbel 330 mL $2.75 Ontario125401 Peche Mortel 341 mL $3.80 Quebec125435 Weihenstephaner Hefeweissbier Dunkel 500 mL $3.05 Germany125443 Hofbraeu Oktoberfestbier 500 mL $3.25 Germany125476 Southern Tier Porter Dark 355 mL $2.20 New York125486 Gouden Carolus Classic 330 mL $3.05 Belgium127316 Innis & Gunn Triple Matured Oak Aged Beer 330 mL $4.95 England417816 Belhaven St. Andrews Ale 500 mL $3.45 England574236 Erdinger Dunkel Weissbier 500 mL $3.15 Bavaria676965 Westmalle Dubbel 330 mL $3.75 Belgium

Trade C

opy Only

Sp ecial Events

Trade C

opy Only


Special Events

Special Events

There are 11 LCBO locations that play host to the Special Events Program . The mission of the LCBO Special Events program is “to engage our customers in a world of discoverythroughexciting,entertainingandknowledge-filledspecialevents.”Wherepossible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events .

“What’s On Board” Signage

A “What’s On” Board will be distributed to each Full Service store for September . The signage will encourage customers to speak with the Special Event Coordinator to findoutwhatexcitingcoursesandOpenEventswillbetakingplace.

For more information about upcoming events, log on to www .lcbo .com and click on Learn .

Sibling Rivalry at Henry of Pelham

September 18 All storesShowcasing two new wines from Henry of Pelham Winery - Sibling Rivalry Red VQA and White VQA . The label features a picture of the three brothers Paul, Matthew and Daniel Speck of Henry of Pelham Winery who inspired the idea between these new wines . Try these two new wines and see what you think, or pick up a bottle for your next family gathering .

Living the Reifstyle

September 19 #10, #536, #573October 3 #38, #149, #329, #452October 10 #355, #459, #522

Join us for a sampling of Reif Estate Winery’s Chardonnay Sauvignon Blanc VQA and Cabernet Merlot VQA . Select locations will have a tasting with the winemaker and chef demonstrations . Enter for your chance to win a Reifstyle contest which includes a day with Winemaker Klaus W . Reif; a stay at one of the Vintage Hotels properties and tickets to the Shaw Festival .

Trade C

opy Only

S oldSpace

Pro grams

Trade C

opy Only


End Aisle Display – Brands

End Aisle LCBO# Description Support Programs

Hero Display134957 Open Cabernet-Merlot VQA 750 mL134965 Open Riesling-Gewurztraminer VQA 750 mL

116568 XOXO Shiraz Cabernet 750 mL LTO58677 XOXO Pinot Grigio/Chardonnay 750 mL LTO

2328526 Jackson-Triggs Prop Select Chardonnay 1500 mL LTO377820 Jackson-Triggs Prop Select Merlot 1500 mL LTO399428 Jackson-Triggs Prop Select Sauvignon Blanc 1500 mL LTO

3289835 Peller Estates French Cross Vidal 1500 mL LTO607903 Peller Estates French Cross Cabernet/Merlot 1500 mL LTO669473 Peller French Cross Pinot Grigio 1500 mL LTO

4 Premium (A)58628 Peller Estates Family Series Cab/Merlot VQA 750 mL LTO303792 Trius Riesling VQA 750 mL 6 BAM587907 Trius Merlot VQA 750 mL LTO

4 Standard (B)63826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL BBAM63966 Wayne Gretzky Merlot VQA 750 mL BBAM75689 Wayne Gretzky Estate Cabernet Merlot VQA 750 mL

5107763 Pelee Island Monarch Red VQA 750 mL LTO393405 Pelee Island Monarch Vidal VQA 750 mL LTO594184 Pelee Island Late Harvest Vidal VQA 750 mL LTO

653827 Dan Aykroyd Cabernet Merlot VQA 750 mL LTO53934 Dan Aykroyd Chardonnay VQA 750 mL 4 BAM101857 Dan Aykroyd Riesling VQA 750 mL LTO

713904 Henry Of Pelham Pinot Noir VQA 750 mL70052 Peninsula Ridge Shiraz VQA 750 mL234583 Cave Spring Riesling VQA 750 mL

8 Premium (A)200501 Konzelmann Riesling VQA 750 mL200584 Konzelmann Pinot Noir Dry VQA 750 mL219279 Konzelmann Pinot Blanc VQA 750 mL LTO

8 Standard (B)57349 Ch Des Charmes Gamay Noir VQA 750 mL BBAM195511 Ch Des Charmes Pinot Noir VQA 750 mL BBAM391300 Ch Des Charmes St Davids Bench Sauv Blanc VQA 750 mL BBAM

Trade C

opy Only



Continued


9 Premium (A)

551085 Inniskillin Vidal Icewine VQA Boxed 375 mLIt is mandatory for the following top selling icewine stores to carry the icewine as a 4th SKU on EA 9A: 10, 38, 185, 217, 346, 355, 390, 505, 528, 542, 568, 590, 623. Merchandise the icewine on the removable EA shelf. Please note, the backer card for EA 9A does not include a product shot of the Inniskillin Vidal Icewine VQA. For all other stores, merchandising the icewine on the EA is optional. We do, however, encourage all stores to participate.

66266 Inniskillin Chardonnay VQA 750 mL LTO

83790 Inniskillin Riesling VQA 750 mL 4 BAM317016 Inniskillin Cabernet Franc VQA 750 mL

9 Standard (B)99184 Naked Grape Pinot Grigio 750 mL123505 Naked Grape Chardonnay Spritzer 1364 mL LTO665216 Naked Grape Shiraz 750 mL LTO

1066274 Jackson-Triggs Prop Select Sauvi Blanc Cask 3000 mL 6 BAM66290 Jackson-Triggs Prop Select Shiraz Cask 3000 mL LTO66662 Jackson Triggs Prop Select Pinot Grigio Cask 3000 mL LTO

1189821 Girls Night Out Chardonnay VQA 750 mL 6 BAM89847 Girls Night Out Merlot VQA 750 mL 6 BAM89862 Girls Night Out Merlot Chard Rosé VQA 750 mL

12 Premium (A)609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL LTO609875 Eastdell Estates Blk Cab Baco Nr Cab Fr VQA 750 mL LTO613059 Eastdell Estates Pinot Noir VQA 750 mL 6 BAM

12 Standard (B)4705 20 Bees Chardonnay VQA 750 mL 4 BAM6395 20 Bees Cabernet Merlot VQA 750 mL 4 BAM6452 20 Bees Baco Noir VQA 750 mL 4 BAM

13

16360 Peller Estates French Cross Shiraz Carton 1000 mL BBAM16394 Peller Estates French Cross Pinot Grigio Carton

1000 mLBBAM

91785 Peller Estates French Cross Malbec Cabernet 1000 mL BBAM

14

65342 Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 mL

522730 Strewn Chardonnay Barrel-Aged VQA 750 mL LTO616599 Strewn Semi-Dry Riesling VQA 750 mL 4 BAM

Trade C

opy Only



Continued


15235507 Sawmill Creek Reserve Red 1500 mL 5 BAM241950 Sawmill Creek Chardonnay 1500 mL LTO383356 Sawmill Creek Autumn Blush 1500 mL LTO

1669336 Trumpour's Mill Pinot Gris VQA 750 mL 4 BAM111914 Rosehall Run Chardonnay Sur Lie VQA 750 mL615062 Trumpours Mill Gamay Noir VQA 750 mL

17297184 Colio Estate Cabernet Franc VQA 750 mL432054 Colio Estate Cabernet/Merlot VQA 750 mL 4 BAM432062 Colio Estate Unoaked Chardonnay VQA 750 mL

1880788 Hochtaler Bib 4000 mL 10 BAM106179 Domaine D'Or White Bib 4000 mL 10 BAM108688 Domaine D'Or Red Bib 4000 mL 10 BAM

19204545 L'Ambiance White 1500 mL LTO204552 L'Ambiance Red 1500 mL LTO207860 L'Ambiance White Bib 4000 mL LTO

20249805 Brights Maria Christina White 1500 mL LTO572891 Sola Nero White 1500 mL LTO572917 Sola Nero Red 1500 mL 8 BAM

Trade C

opy Only


Shelf Extenders

* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many regular shelf extender locations your store has .

Extender Location LCBO # Description Support

Programs 40 45 50 55 60 65

R1: Vodka A 584888 Finlandia Lime Vodka 750 mL LTO Y YR2: Vodka B 24406 Reyka Vodka 750 mL VA Y Y Y Y YR3: Vodka C 400754 Iceberg Vodka 750 mL 6 BAM Y Y Y Y Y YR4: Vodka D 12476 Prince Igor Vodka (P.E.T.) 1140 mL 10 BAM Y Y Y Y Y YR5: Vodka E 3012 Alberta Pure Vodka 1140 mL VA Y Y Y Y Y YR6: Rum A 54528 Alize Mango Passion Liquor 750 mL LTO YR7: Rum B 104786 Leblon Cachaca Liquor 750 mL LTO Y Y Y Y YR8: Rum C 633685 Havana Club Añejo Blanco 750 mL LTO Y Y Y Y Y YR9: Rum D 200436 Appleton Estate Reserve Jamaica Rum

750 mLLTO Y Y Y Y Y Y

R10: Rum E 4788 Captain Morgan Gold Rum 750 mL Y Y Y Y Y YR11: Canadian Whisky A

113217 1800 Select Silver Tequila 750 mL LTO Y Y

R12: Canadian Whisky B

182931 Jack Daniel's Sour Mash 1750 mL LTO Y Y Y Y Y

R13: Canadian Whisky C

1487 Crown Royal 750 mL VA Y Y Y Y Y Y

R14: Canadian Whisky D

605733 Forty Creek Barrel Select Whisky 1140 mL LTO Y Y Y Y Y Y

R15: Canadian Whisky E

75317 Sauza Acai Tequila 750 mL LTO Y Y Y Y Y Y

R16: Scotch A 11148 Dewar's White Label 1140 mL LTO Y Y Y Y Y YR17: Scotch B 1867 Drambuie 750 mL LTO Y Y Y Y Y YR18: Gin A 131391 Smirnoff Vodka (P.E.T.) 1140 mL 8 BAM Y Y Y Y Y YR19: Liqueurs A 603357 Navan Liqueur 750 mL LTO Y Y Y YR20: Liqueurs B 600981 Hpnotiq Liquor 750 mL 8 BAM Y Y Y Y Y YR21: Liqueurs C 233742 Sauza Gold Tequila 1140 mL 10 BAM Y Y Y Y Y YR22: Liqueurs D 169441 Frangelico 750 mL LTO Y Y Y Y Y YR23: Brandy A 93419 The Balvenie Signature 12 Year Old 750 mL 10 BAM YR24: Brandy B 11494 Small Cask Brandy 1140 mL 8 BAM Y Y Y Y Y YR25: Tequila A 451187 Jose Cuervo Especial Gold Tequila 1140 mL VA Y Y Y Y

Trade C

opy Only


Shelf Extenders

Continued


Programs 40 45 50 55 60 65

R26: Ontario Blend A

621201 Pelee Island Shiraz 750 mL LTO Y Y Y Y Y Y

R27: Ontario Blend B

56390 Hillebrand Artist Series Meritage VQA 750 mL

5 BAM Y Y Y Y Y Y

R28: Ontario Blend C

88385 Hillebrand Artist Series Chardonnay VQA 750mL

5 BAM Y Y Y Y Y Y

R29: Ontario Non-VQA A

620724 Creekside Sauvignon Blanc VQA 750 mL LTO Y Y Y Y Y

R30: Ontario Non-VQA B

276170 Pelee Island Blanc De Blanc Seyval Blanc VQA 750 mL

LTO Y Y Y Y Y Y

R31: Ontario Non-VQA C

216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL

LTO Y Y Y Y Y Y

R32: Ontario Non-VQA D

526228 Jackson-Triggs Prop Rsv Meritage VQA 750 mL

LTO Y Y Y Y Y Y

R33: Ontario VQA A

598748 Peninsula Ridge Cabernet VQA 750 mL LTO Y Y Y

R34: Ontario VQA B

594200 Peninsula Ridge Inox Chardonnay VQA 750mL

4 BAM Y Y Y Y

R35: Australia/New Zealand A

37606 Yellow Tail Rose 750 mL LTO Y Y Y

R36: Australia/New Zealand B

602615 Angus The Bull Cabernet Sauvignon 750 mL

LTO Y Y Y Y

R37: Australia/New Zealand C

407544 Philippe De Rothschild Merlot Vdp 750 mL 4 BAM Y Y Y Y Y Y

R38: Australia/New Zealand D

189415 Wyndham Estate Bin 555 Shiraz 750 mL LTO Y Y Y Y Y Y

R39: USA A 828 Folonari Valpolicella Classico 750 mL LTO Y Y Y Y Y YR40: USA B 234617 Fetzer Valley Oaks Zinfandel 750 mL LTO Y Y Y Y Y YR41: Chile A 522649 Patriarche Pinot Noir Vdp 750 mL 4 BAM Y Y Y YR42: Chile B 426601 Villa Maria Private Bin Sauvignon Blanc

750 mLLTO Y Y Y Y Y Y

R43: France Blend A

580118 Black Tower Dornfelder Pinot Noir 750 mL 5 BAM Y

R44: France Blend B

627265 Yvon Mau Colomb Chard Vdp 750 mL LTO Y Y Y Y Y Y

R45: France South A

110197 Dauphins Carte Noire Cotes Du Rhone 750 mL

LTO Y Y

R46: France South B

392225 Robert Mondavi Private Selection Cab/Sauv 750 mL

5 BAM Y Y Y Y Y Y

R47: France Bordeaux/Burgundy A

308064 Mumm Carte Classique Extra Dry Champagne 750 mL

LTO Y Y Y

Trade C

opy Only


Shelf Extenders

Continued


Programs 40 45 50 55 60 65

R48: Italy Central A

588053 Il Prosecco 750 mL 4 BAM Y Y

R49: Italy Central B

458679 Lindemans Bin 40 Merlot 750 mL LTO Y Y Y Y Y Y

R50: Italy North A

580183 Giovello Pinot Grigio 750 mL VA Y Y Y Y Y

R51: Italy North B

144493 Montecillo Crianza La Rioja 750 mL 5 BAM Y Y Y Y Y Y

R52: Southern Europe A

386334 Dubonnet Rouge 750 mL 5 BAM Y

R53: Southern Europe B

665323 Obikwa Cabernet Sauvignon 750 mL 4 BAM Y Y Y

R54: Germany A 88591 Freixenet Cordon Negro Brut 750 mL LTO Y Y Y Y Y YR55: Sparkling A 341024 Southbrook Farms Framboise 375 mL 4 BAM Y Y YR56: Sparkling B 558999 Kittling Ridge Icewine & Brandy 375 mL 10 BAM Y Y Y Y Y YR57: Ontario Beer A

900266 Alexander Keith's India Pale Ale 6 x 341 mL 4 BAM Y Y

R58: Ontario Beer B

612978 Moosehead Beer 4 x 473 mL LTO Y Y Y Y Y Y

R59: Beer 1 924266 Big Rock Grasshopper Wheat Ale 6 x 341 mL V A YR60: Beer 2 56796 Heineken Draught 5L Keg VA Y Y Y Y Y YR61: Beer 3 322362 Becks 500 mL LTO Y Y Y Y Y YR62: Beer 4 123315 Stella Artois Legere 500 mL 1 BAM Y Y Y Y Y YR63: Party Zone 1

123711 Smirnoff Twisted Lime 1320 mL LTO Y Y Y Y Y Y

R64: Party Zone 2

698787 Seagram Orange Cream Swirl 4 Pk-B LTO Y Y Y Y Y Y

R65: Party Zone 3

698845 Mike's Light 4 Pk-B 1320 mL Y Y Y Y Y Y

* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many extender locations your store has .

Trade C

opy Only


Discovery Shelf Extenders

Extender Location LCBO # Description Support ProgramsD1: Discovery Wines 1 228551 Cave Spring Chardonnay VQA 750 mL LTO

D2: Discovery Wines 2 240416 Montresor Amarone 750 mL 6 BAM

D3: Discovery Wines 3 92304 Prospect Winery Fats Johnson Pinot Noir VQA 750 mL 6 BAM

D4: Discovery BSM 1 50922 Headstrong Munich Lager 473 mL 1 BAM

D5: Discovery BSM 2 54262 José Cuervo Golden Margarita 750 mL 5 BAM

D6: Discovery BSM 3 75200 Bacardi Breezer Tropical Orange Smoothie LTO

D7: Discovery Spirits 1 894014 El Dorado Demerara 5 Year Old Rum 750 mL LTO

D8: Discovery Spirits 2 293662 Henri Mounier Vs Cognac 750 mL 8 BAM

D9: Discovery Spirits 3 125732 Antica Sambuca Classic Liqueur 750 mL 5 BAM

Community Shelf ExtendersExtender Location LCBO # Description Support ProgramsC1: Community Extender 1 2089 Lamb's Palm Breeze 750 mL 8 BAM

C2: Community Extender 2 261768 Pure Gold Whisky (P.E.T.) 1750 mL 12 BAM

C3: Community Extender 3 593905 Kittling Ridge White Zinfandel/Vidal 1500 mL LTO

C4: Community Extender 4 78840 Citra Montepulciano D'Abruzzo Doc 1500 mL LTO

C5: Community Extender 5 598904 The Little Penguin Chardonnay 750 mL LTO

Green ExtenderExtender Location LCBO # Description Support ProgramG1: Green Extender 668970 Banrock Station Cabernet Sauvignon Carton 1000 mL 4 BAM

Trade C

opy Only


IMAGE Shelf Talker

LCBO # Description Support Programs19059 Colio Bianco Secco Carton 1000 mL19695 Straccali Chianti Classico DOCG 750 mL47845 J. Drouhin Cotes De Beaune-Villages 750 mL54312 Jackson-Triggs Esprit Chardonnay 750 mL 58347 Jackson-Triggs Esprit Merlot 750 mL84210 Mill Street Original Organic Lager 2046 mL 99044 A. Lurton Château Bonnet 750 mL158493 Segura Viudas Brut Sparkling 750 mL201871 Frascati Superiore 1500 mL 206516 Marino Superiore 750 mL 257329 Caliterra Cabernet Sauvignon 750 mL 387209 Centennial 10 Year Old Limited Edition Rye 750 mL 506519 Cesari Mara Vino Di Ripasso Valpolicella 750 mL526897 Catalans Rafale Merlot VDP 750 mL582130 Jeanjean Merlot VDP 750 mL615880 Devil's Pale Ale 473 mL 621227 Straccali Chianti DOCG 750 mL892315 Cortel Napoleon VSOP Brandy 375 mL 909994 Sleeman Cream Ale 6 x 341 mL

Trade C

opy Only


Limited Time Offers

LCBO# Description SAVE Support Programs794 Szekszardi Voros Kekfrankos 1000 mL $0.50 828 Folonari Valpolicella Classico 750 mL $1.00 Shelf Extender1750 Bacardi Big Apple Rum 750 mL $1.00 1867 Drambuie 750 mL $2.00 Shelf Extender2691 Tanqueray Dry Gin 750 mL $2.00 11148 Dewar's White Label 1140 mL $1.00 Shelf Extender12047 Newcastle Brown Ale 500 mL $0.25 12567 Gaston De Lagrange VS 750 mL $2.00 12781 Sogrape Mateus Rose 1500 mL $1.00 16568 XOXO Shiraz Cabernet 750 mL $1.00 EA 126971 Duchy Originals Organic Ale 500 mL $0.40 29835 Smirnoff Classic Caesar 4 x 330 mL $1.50 31120 Osborne Santa Maria Cream Sherry 750 mL $1.00 31146 Mill Street Coffee Porter 6 x 341 mL $1.00 32011 Osborne Dominio De Malpica Cabernet Sauvignon

750 mL$2.00

33928 Wiser's De Luxe 1750 mL $3.00 NT36855 Otard VSOP Cognac 750 mL $4.00 37606 Yellow Tail Rose 750 mL $1.00 Shelf Extender53827 Dan Aykroyd Cabernet Merlot VQA 750 mL $1.00 EA 654304 Harviestoun Bitter & Twisted 500 mL $0.20 54528 Alize Mango Passion Liquor 750 mL $1.00 Shelf Extender58628 Peller Estates Family Series Cabernet Merlot VQA 750 mL $1.00 EA 4A58677 XOXO Pinot Grigio Chardonnay 750 mL $1.00 EA 164352 360 Eco Luxury Vodka 750 mL $5.00 66266 Inniskillin Chardonnay VQA 750 mL $1.00 EA 9A66290 Jackson-Triggs Proprietors' Selection Shiraz Cask

3000 mL$2.00 EA 10

66662 Jackson Triggs Proprietors' Selection Pinot Grigio Cask 3000 mL

$2.00 EA 10

69781 Stolichnaya Vodka 750 mL $1.00 75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL $1.00 75317 Sauza Açai Tequila 750 mL $3.00 Shelf Extender78840 Citra Montepulciano D'Abruzzo DOC 1500 mL $1.00 Community Extender84277 Bombardier Ale 500 mL $0.50 88591 Freixenet Cordon Negro Brut 750 mL $1.00 Shelf Extender89201 Wyborowa Vodka 1140 mL $1.30 90472 J.P. Chenet Cabernet Syrah 750 mL $1.0093419 The Balvenie Signature 12 Year Old 750 mL $3.00 Shelf Extender101857 Dan Aykroyd Riesling VQA 750 mL $1.50 EA 6, LRO104786 Leblon Cachaca Liquor 750 mL $2.00 Shelf Extender107763 Pelee Island Monarch Red VQA 750 mL $1.00 EA 5

Trade C

opy Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs110023 Bols Creme De Cacao White 750 mL $1.00 110197 Dauphins Carte Noire Côtes Du Rhone 750 mL $1.00 Shelf Extender112763 Jackson-Triggs Wine Discovery Set 3000 mL $3.85 113209 Sawmill Creek Pinot Grigio Chardonnay 750 mL $0.50 113217 1800 Select Silver Tequila 750 mL $1.00 Shelf Extender114967 Finlandia Vodka 1750 mL $2.00 119388 Pasqua Pinot Grigio Delle Venezie 1500 mL $1.00 123034 Alive - Lemon Lime 4 x 300 mL $1.00 123083 Appletini Vodka Cooler 1320 mL $1.50 123109 Woody's 99 Raspberry 1320 mL $1.00 123505 Naked Grape Chardonnay Spritzer 1364 mL $1.00 EA 9B123711 Smirnoff Twisted Lime 1320 mL $1.50 Shelf Extender127076 Sleeman Light 473 mL $0.20 169441 Frangelico 750 mL $1.00 Shelf Extender182931 Jack Daniel's Sour Mash 1750 mL $3.00 Shelf Extender189415 Wyndham Estate Bin 555 Shiraz 750 mL $1.50 Shelf Extender200436 Appleton Estate Reserve Jamaica Rum 750 mL $2.00 Shelf Extender204545 L'Ambiance White 1500 mL $1.00 EA 19204552 L'Ambiance Red 1500 mL $1.00 EA 19207860 L'Ambiance White Cask 4000 mL $2.00 EA 19215038 Gibson's Finest Sterling Edition 1750 mL $2.35 216028 Pelee Island Gamay Noir Zweigelt VQA 750 mL $1.00 Shelf Extender219279 Konzelmann Pinot Blanc VQA 750 mL $1.00 EA 8A228551 Cave Spring Chardonnay VQA 750 mL $1.00 Discovery Extender234617 Fetzer Valley Oaks Zinfandel 750 mL $1.00 Shelf Extender241950 Sawmill Creek Chardonnay 1500 mL $1.00 EA 15247056 Grant's Family Reserve 1750 mL $2.00 249805 Brights Maria Christina White 1500 mL $1.00 EA 20254946 DAB Original 500 mL $0.20 276170 Pelee Island Blanc De Blanc Seyval Blanc VQA 750 mL $1.00 Shelf Extender289835 Peller Estates French Cross Vidal 1500 mL $2.00 EA 3306019 Colio Extra Dry White Cask 4000 mL $2.00 306076 Bols Blue Curacao 750 mL $1.00 308064 Mumm Carte Classique Extra Dry Champagne 750 mL $5.00 Shelf Extender322362 Becks 500 mL $0.20 Shelf Extender328526 Jackson-Triggs Proprietors' Selection Chardonnay

1500 mL$2.00 EA 2

334276 Holsten Festbock 500 mL $0.25 354928 Konig Pilsner 500 mL $0.25 367672 Gosling's Black Seal Rum 750 mL $1.00 EA 2377820 Jackson-Triggs Proprietors' Selection Merlot 1500 mL $1.50 379032 O'Casey's Irish Cream 750 mL $1.00 EA 15

Trade C

opy Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs383356 Sawmill Creek Autumn Blush 1500 mL $1.00 EA 5393405 Pelee Island Monarch Vidal VQA 750 mL $1.00 EA 2399428 Jackson-Triggs Proprietors' Selection Sauvignon Blanc

1500 mL$1.50

415661 Sol 6 x 330 mL $1.50 Shelf Extender426601 Villa Maria Private Bin Sauvignon Blanc 750 mL $1.00 Shelf Extender451641 Trius Brut VQA 750 mL $3.00 458679 Lindemans Bin 40 Merlot 750 mL $1.00 460360 El Jimador Tequila Reposado Gold 750 mL $2.00 461467 Old Speckled Hen 500 mL $0.25 470823 Pelee Island Merlot 750 mL $1.00 477885 Polar Ice Vodka P.E.T. 1750 mL $1.00 EA 14522730 Strewn Chardonnay Barrel-Aged VQA 750 mL $1.00 525063 Smithwick's Ale 6 x 330 mL $1.00 Shelf Extender526228 Jackson-Triggs Proprietors' Reserve Meritage VQA

750 mL$1.00

526277 Jackson-Triggs Proprietors' Reserve Riesling VQA 750 mL $1.30 EA 20572891 Sola Nero White 1500 mL $1.00 584094 Fiddler's Elbow Ale 500 mL $0.40 Shelf Extender584888 Finlandia Lime Vodka 750 mL $1.00 EA 4A587907 Trius Merlot VQA 750 mL $1.30 588970 Da Luca Primitivo Merlot Tarantino Igt 750 mL $0.85 Community Extender593905 Kittling Ridge White Zinfandel Vidal 1500 mL $1.00 EA 5594184 Pelee Island Late Harvest Vidal VQA 750 mL $1.00 Shelf Extender598748 Peninsula Ridge Cabernet VQA 750 mL $1.00 Community Extender598904 The Little Penguin Chardonnay 750 mL $1.00 Shelf Extender602615 Angus The Bull Cabernet Sauvignon 750 mL $1.50 602995 Pravda Vodka 750 mL $2.00 Shelf Extender603357 Navan Liqueur 750 mL $3.25 605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL $1.50 Shelf Extender605733 Forty Creek Barrel Select Whisky 1140 mL $1.00 605956 Baileys Irish Cream Liquor 1140 mL $3.00 EA 3607903 Peller Estates French Cross Cabernet Merlot 1500 mL $2.00 EA 12A609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL $1.00 EA 12A609875 Eastdell Estates Black Cabernet Baco Noir Cabernet

Franc VQA 750 mL$1.00 Shelf Extender

612978 Moosehead Beer 4 x 473 mL $0.50 614909 Kozel Beer 500 mL $0.20 616540 Dos Equis Lager 6 x 355 mL $1.50 618876 Tequila Rose Cream Liquor 750 mL $1.55 Shelf Extender620724 Creekside Sauvignon Blanc VQA 750 mL $1.00 Shelf Extender621201 Pelee Island Shiraz 750 mL $1.00

Trade C

opy Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs623678 Carolans Irish Cream 1140 mL $3.00 627257 Mott's Clamato Caesar Original 12 x 355 mL $1.50 Shelf Extender627265 Yvon Mau Colomb Chardonnay VDP 750 mL $0.75 Shelf Extender633685 Havana Club Anejo Blanco 750 mL $1.00 EA 9B665216 Naked Grape Shiraz 750 mL $1.00 665430 A Luze & Fils Château Bel Air 750 mL $1.00 EA 3669473 Peller French Cross Pinot Grigio 1500 mL $2.00 676635 Caledonian 80/- 500 mL $0.20 676767 Fuller's London Pride 500 mL $0.20 681411 Sleeman Honey Brown Lager 6 x 341 mL $1.50 696989 Baltika #3 Classic Beer 500 mL $0.15 698787 Seagram Orange Cream Swirl 4 x 341 mL $1.00 Shelf Extender894014 El Dorado Demerara 5 Year Old Rum 750 mL $1.00 Discovery Extender895185 Dorlan VS Cognac 750 mL $2.00

Trade C

opy Only


LCBO # Description Support Programs Value Add Mother Carton #

1487 Crown Royal 750 mL Shelf Extender

Captain Morgan Original Spiced Rum

328625

3012 Alberta Pure Vodka 1140 mL Shelf Extender

Canadian Club Premium 341057

34579 Prince Igor Extreme Vodka 1140 mL Eight Below Luxury Vodka, 50 mL

622340

65284 Black Velvet (P.E.T.) 1750 mL Danfields mini 2x50 mL 892075

121822 Cracked Canoe Bottle 6 x 341 mL 1 Stainless-steel Paddle Bottle Opener

2700

286807 Buton Vecchia Romagna Brandy 750 mL

Luggage Tag 893990

Value Added Program

Available from your supplying warehouse

Trade C

opy Only


Value Added Program

Available from supplier’s representatives

LCBO # Description Support Programs Value Add

257 Seagrams Five Star 1140 mL Captain Morgan White Rum

471 Seagrams V.O. 1140 mL Captain Morgan Original Spiced Rum

1412 Wiser's Special Blend 1140 mL NT Wiser's Deluxe 50ml

1487 Crown Royal 750 mL Shelf Extender Captain Morgan Original Spiced Rum

2485 Sauza Silver 750 mL Shot glass

2600 Martini Extra Dry Vermouth White 1000 mL Bombay Sapphire 50 mL

3012 Alberta Pure Vodka 1140 mL Shelf Extender Canadian Club Premium

4341 Negra Modelo 6 x 325 mL TBD

6114 Chauvenet Beaujolais 750 mL Corkscrew

6262 Codorniu Brut Clasico Sparkling 750 mL Sparkling Wine Stopper

6882 Grand Macnish 750 mL Iceberg Vodka 50ml

6932 Lamb's White Rum 1140 mL Wiser's Deluxe 50ml

15628 Bols Apricot Brandy 750 mL Banff Ice 50mL

24075 Blue Nun Qualitatswein 1500 mL Drip Stop

24406 Reyka Vodka 750 mL Shelf Extender 50 ml. Hendricks Gin

34579 Prince Igor Extreme Vodka 1140 mL Eight Below Luxury Vodka 50mL

53645 Dab Original Pilsner 6 x 330 mL Bottle Opener

56796 Heineken 5L Draught Keg Shelf Extender Cooler Bag

65284 Black Velvet (P.E.T.) 1750 mL Danfields mini 2x50 mL

66118 Wente Beyer Ranch Zinfandel 750 mL Music Download

78568 Pillitteri Estates I Baci Pinot Grigio 750 mL I baci lip shine

78576 Pillitteri Estates I Baci Cabernet Merlot 750 mL I baci lip shine

103341 Canadian Club (P.E.T.) 750 mL Canadian Club Classic 50mL

111781 Reif Vidal VQA 750 mL White Wine Herb Pack

112771 Alvear's Fino Montilla 750 mL Pen

121822 Cracked Canoe Bottle 6 x 341 mL 1 Stainless-steel Paddle Bottle Opener

175430 Wente Chardonnay 750 mL Music Download

276436 William Fevre Champs Royaux Chablis 750 mL Branded Dropstop

286807 Buton Vecchia Romagna Brandy 750 mL Luggage Tag

289264 Jim Beam White Label Bourbon 1140 mL Baseball Cap

Trade C

opy Only


LCBO # Description Support Programs Value Add

301507 Wente Cabernet Sauvignon 750 mL Music Download

342246 Amarula Cream 750 mL Ceramic Mugs

410415 Skyy Vodka 750 mL 50 mL X-Rated Fusion

451187 José Cuervo Especial Gold Tequila 1140 mL Shelf Extender Captain Morgan Original Spiced Rum

565713 Reif Estate Cabernet/Merlot VQA 750 mL Red Wine Herb Pack

565812 Dunavar Muscat 750 mL Mobile Phone Accesories

565820 Dunavar Pinot Blanc 750 mL Mobile Phone Accesories

580183 Giovello Pinot Grigio 750 mL Shelf Extender Recipe Booklet

602920 Flor De Cana Black Label 5 Year Old Rum 750 mL

Flor de Cana 7YO

605162 Broker's Premium London Dry Gin 750 mL Mini Centennial Whisky

619205 Mont Gras Cabernet Sauvignon Reserva 750 mL

Drip stop

924266 Big Rock Grasshopper Wheat Ale 6 x 341 mL Shelf Extender USB Guitar Picks

Value Added Program

Available from supplier’s representatives (continued)

Trade C

opy Only


AIR MILES® Reward Miles

LCBO # Description Approved Support Programs

67 Smirnoff Vodka 750 mL 6

125 Canadian Club 1140 mL 10

141 Bacardi Superior 1140 mL 10

190 Smirnoff Vodka 1140 mL 8

539 Black Velvet 750 mL 6

802 Gordons Gin 1140 mL 8

1107 Bud Light 473 mL 1

1305 Alberta Premium 1140 mL 8

2063 Lamb's Navy Rum 750 mL 8

2089 Lamb's Palm Breeze 750 mL 8 Community Extender

4705 20 Bees Chardonnay VQA 750 mL 4 EA12B

4788 Captain Morgan Gold Rum 750 mL 7 Shelf Extender

5132 Silent Sam Vodka 750 mL 6

5322 Aveleda Vinho Verde Fonte 750 mL 5 BBAM

6361 Alberta Springs 750 mL 7

6395 20 Bees Cabernet Merlot VQA 750 mL 4 EA12B

6452 20 Bees Baco Noir VQA 750 mL 4 EA12B

7187 KWV Roodeberg 750 mL 5

8219 Prince Igor Vodka P.E.T. 750 mL 8

11494 Small Cask Brandy 1140 mL 8 Shelf Extender

12476 Prince Igor Vodka P.E.T. 1140 mL 10 Shelf Extender

13839 Stock 84 VSOP Brandy 1140 mL 7

16360 Peller Estates French Cross Shiraz Carton 1000 mL 5 EA 13, BBAM

16394 Peller Estates French Cross Pinot Grigio Carton 1000 mL 5 EA 13, BBAM

21113 Chat-En-Oeuf 750 mL 4

22079 Effen Vodka 750 mL 10

26740 Coyotes Run Unoaked Chardonnay VQA 750 mL 5

26757 Coyotes Run Cabernet VQA 750 mL 5

30072 Château Timberlay 750 mL 4

31757 Smirnoff Vodka P.E.T. 750 mL 6

31930 Seagrams V.O. 1750 mL 12

33308 Pure Gold Whisky 750 mL 7

34991 La Vieille Ferme Côtes Du Luberon 1500 mL 5

40196 Luxardo Sambuca Dei Cesari 750 mL 5

Trade C

opy Only



46946 Taylor Fladgate Late Bottled Vintage Port 750 mL 5

47290 Forty Creek Barrel Select 375 mL 4

50922 Headstrong Munich Lager 473 mL 1 Discovery Extender

53140 Havana Club Dry 7 Years Old 750 mL 8

53546 Russian Prince P.E.T. 1140 mL 10

53934 Dan Aykroyd Chardonnay VQA 750 mL 4 EA 6

54262 José Cuervo Golden Margarita 750 mL 5

56390 Hillebrand Artist Series Meritage VQA 750 mL 5 Shelf Extender

57349 Château Des Charmes Gamay Noir VQA 750 mL 4 EA 8B, BBAM

58594 Angels Gate Gewurztraminer VQA 750 mL 4

60707 20 Bees Pinot Grigio VQA 750 mL 4

65599 Reif Chardonnay Sauvignon Blanc VQA 750 mL 4

66274 Jackson-Triggs Proprietors' Selection Sauvignon Blanc Cask 3000 mL

6 EA 10

68627 O'Darby's Irish Cream 750 mL 7

69336 Trumpour's Mill Pinot Gris VQA 750 mL 4 EA 16

73395 Castillo De Monseran Garnacha 750 mL 5

73791 Carlsberg 6 x 330 mL 4

74609 Tuborg Gold Beer 6 x 330 mL 4

74690 De Sousa Dois Amigos Vidal VQA 1500 mL 4

78105 Charamba Douro 750 mL 5 BBAM

80317 Mickey Finn Sour Raspberry Liquor 750 mL 6

80325 Mickey Finn Sour Blueberry Pomegranate Liquor 750 mL 6

80788 Hochtaler Cask 4000 mL 10 EA 18

83782 Almaden California Classic White 1500 mL 5 BBAM

83790 Inniskillin Riesling VQA 750 mL 4 EA 9A

84244 Bass Pale Ale 500 mL 1 Shelf Extender

85811 Bacardi Gold Rum 1750 mL 12

88385 Hillebrand Artist Series Chardonnay VQA 750mL 5 Shelf Extender

89821 Girls Night Out Chardonnay VQA 750 mL 6 EA 11

89847 Girls Night Out Merlot VQA 750 mL 6 EA 11

89995 Quinta Da Aveleda Vinho Verde 750 mL 5 BBAM

91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5 EA 13, BBAM

92304 Prospect Winery Fats Johnson Pinot Noir VQA 750 mL 6 Discovery Extender


Continued

Trade C

opy Only



Continued


93419 The Balvenie Signature 12 Year Old 750mL 10 Shelf Extender

95968 Royal Reserve P.E.T. 750 mL 8

105304 Russian Prince P.E.T. 375 mL 4

106179 Domaine D'Or White Cask 4000 mL 10 EA 18

106435 Fuller's Extra Special Bitter 500 mL 1

107169 Raynal Napoleon VSOP 750 mL 6

107581 Canei Frizzante White 750 mL 3

108688 Domaine D'Or Red Cask 4000 mL 10 EA 18

114082 French Tom Merlot 750 mL 4

119826 Boris Organic Lager 500 mL 1

123158 Mike's Hard Pink Lemonade 1320 mL 4

125732 Antica Sambuca Classic Liqueur 750 mL 5 Discovery Extender

131391 Smirnoff Vodka P.E.T. 1140 mL 8 Shelf Extender

131508 Muskoka Premium Dark Ale 473 mL 1

141432 Sogrape Gazela Vinho Verde 750 mL 4

144493 Montecillo Crianza La Rioja 750 mL 5 Shelf Extender

144584 Kourtakis Kouros Patras 750 mL 4

161950 Bolivar Coffee Liqueur 750 mL 5

195511 Château Des Charmes Pinot Noir VQA 750 mL 4 EA 8B, BBAM

201269 Glayva 375 mL 6

213900 Alpenbitter No 7 750 mL 5

233742 Sauza Gold Tequila 1140 mL 10 Shelf Extender

235507 Sawmill Creek Reserve Red 1500 mL 5 EA 15

240416 Montresor Amarone 750 mL 6 Discovery Extender

247361 Almaden California Blush 1500 mL 5 BBAM

255448 Fetzer Valley Oaks Fume Blanc 750 mL 4

261768 Pure Gold Whisky P.E.T. 1750 mL 12 Community Extender

271395 Dujardin VSOP Brandy 375 mL 4

293662 Henri Mounier VS Cognac 750 mL 8 Discovery Extender

297184 Colio Estate Cabernet Franc VQA 750 mL 4 EA 17

303792 Trius Riesling VQA 750 mL 6 EA 4A

306472 Cono Sur Tocornal Sauvignon Blanc 1500 mL 5

330902 Holsten Premium Pilsener 6 x 330 mL 4

Trade C

opy Only



341024 Southbrook Farms Framboise 375 mL 4 Shelf Extender

350397 Banff Ice Vodka 750 mL 7

360552 Crus & Dom. De France Château De Courteillac 750 mL 4

366070 Schneider Weisse 500 mL 1

385286 Iceberg Vodka P.E.T. 375 mL 4

386334 Dubonnet Rouge 750 mL 5 Shelf Extender

390195 Legends Estates Cabernet VQA 750 mL 6

391300 Château Des Charmes St Davids Bench Sauvignon Blanc VQA 750 mL

4 EA 8B, BBAM

392225 Robert Mondavi Private Selection Cabernet Sauvignon 750 mL

5 Shelf Extender

400754 Iceberg Vodka 750 mL 6 Shelf Extender

404160 Mcclelland 5 Year Old Islay Malt Whisky 750 mL 6

407544 Philippe De Rothschild Merlot VDP 750 mL 4 Shelf Extender

454462 Banff Ice Vodka 1750 mL 10

470310 Skyy Vodka 375 mL 4

489872 Colio Estate Sauvignon Blanc VQA 750 mL 4 NT

522649 Patriarche Pinot Noir VDP 750 mL 4

534693 Kittling Ridge White Zinfandel Vidal 750 mL 3 Shelf Extender

544155 Iceberg Vodka 1750 mL 12

547430 Black Oak Pale Ale 6 x 341 mL 4

547893 Arbor Mist Island Fruits Pinot Grigio 750 mL 4

557108 St Remy XO Brandy 750 mL 5

558999 Kittling Ridge Icewine & Brandy 375 mL 10

572156 Birchwood Gewurztraminer Riesling VQA 750 mL 4 Shelf Extender

572917 Sola Nero Red 1500 mL 8

580118 Black Tower Dornfelder Pinot Noir 750 mL 5 EA 20

588053 Il Prosecco 750 mL 4 Shelf Extender

594200 Peninsula Ridge Inox Chardonnay VQA 750mL 4 Shelf Extender

600981 Hpnotiq Liquor 750 mL 8 Shelf Extender

605857 Amarula Cream 1140 mL 15

613059 Eastdell Estates Pinot Noir VQA 750 mL 6 EA 12A

614636 La Puerta Shiraz 750 mL 4

616599 Strewn Semi-Dry Riesling VQA 750 mL 4


Continued

Trade C

opy Only



Continued


637504 Hendrick's Gin 750 mL 10 Shelf Extender

665323 Obikwa Cabernet Sauvignon 750 mL 4 Green Extender

668970 Banrock Station Cabernet Sauvignon Carton 1000 mL 4

676122 Stella Artois 6 x 330 mL 4 Shelf Extender

698845 Mike's Light 4 x 330 mL 4

900266 Alexander Keith's India Pale Ale 6 x 341 mL 4

901157 Guinness Extra Stout 6 x 341 mL 4

Trade C

opy Only


Bundling AIR MILES® Reward Miles

Option LCBO # Description BAM BBAM Amount Total

163826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL

2 263966 Wayne Gretzky Merlot VQA 750 mL

183782 Almaden California Classic White 1500 mL 5

5 15247361 Almaden California Blush 1500 mL 5

3 904409 Molson Canadian 473 mL 4 4

4

5322 Aveleda Vinho Verde Fonte 750 mL 5

78105 Charamba Douro 750 mL 5 5 15

89995 Quinta Da Aveleda Vinho Verde 750 mL 5

4

16360 Peller Estates French Cross Shiraz Carton 1000 mL 5

10 2016394 Peller Estates French Cross Pinot Grigio Carton 1000 mL 5

91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5

4

57349 Ch Des Charmes Gamay Noir VQA 750 mL 4

4 12195511 Ch Des Charmes Pinot Noir VQA 750 mL 4

391300 Ch Des Charmes St Davids Bench Sauvblanc VQA 750 mL 4

Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are published on http://www .lcbotrade .com/programs_gpp_s_bbam .htm .

In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”•Option 2 - “Buy two of the same listed product and receive the BBAM”•Option 3 - “Buy three of the same listed product and receive the BBAM”•Option 4 - “Buy two of the three listed products and receive the BBAM”•

Trade C

opy Only


LCBO Description NT Approved

893 Wiser's Deluxe 750 mL Stop the Violence Campaign Donation

1412 Wiser's Special Blend 1140 mL Stop the Violence Campaign Donation

28506 Fat Bastard Cabernet Sauvignon VDP 750 mL Recipe Booklet

33928 Wiser's Deluxe 1750 mL Stop the Violence Campaign donation

80028 Rocamar Red 1500 mL Informational

140095 Smirnoff Twist Of White Grape 750 mL New Flavour & Recipes

189209 Gibson's Finest Sterling Edition 1140 mL Gibson's Finest Fan Contest

189217 Gibson's Finest Sterling Edition 750 mL Gibson's Finest Fan Contest

201855 Frescobaldi Campo Di Sassi 750 mL "A Baby Brunello" + Tasting Notes

470310 Skyy Vodka 375 mL Recipe Necktag

Necktags

Trade C

opy Only


Contests

Necktag Contest – Gibson’s Finest Fan Competition

how to Play: Upload a video entry or photo to www .tsn .ca/gibsons showing why you’re Gibson’s Finest Fan of your favourite CFL team .

Key Dates: August 1, 2009 – October 31, 2009

Prize: 4 tickets to attend the 2009 Grey Cup Game in Calgary, Alberta . Approximate Retail Value: $10,500 .00!

Participating brands: LCBO#189209•Gibson’sFinestSterlingEdition•1140mLLCBO#189217•Gibson’sFinestSterlingEdition•750mL

2009 COORS LIGHT Mystery Mansion Contest (“Contest”)

how To Enter: Contest begins on or around August 24, 2009 . Randomly assigned PIN numbers (“PIN”) will be printed on the inside of specially marked can packs of Coors Light . A PIN may be requested without product purchase by mail . To enter the sweepstakes, obtain a PIN and then visit www .coorslight .ca http://www .miller .ca/(the “Contest Website”) or text your PIN to short code “26677” (the “Contest Text-in Code”) . All PINs must be received by 11:59:59 pm (ET) on December 15, 2009 (the “Contest Close Date”) .

no Purchase necessary: To obtain a PIN without product purchase, clearly and legibly, hand print your complete full name and address (city/province) on a plain 3” x 5” card piece of paper (the “Card”) along with a hand-printed self addressed envelope and mail to: COORS LIGHT Mystery Mansion Contest c/o Molson Canada Sponsorship & Event Promotions Dept . 33 Carlingview Dr ., Toronto, ON, M9W 5E4 .

Trade C

opy Only


Contests

Continued

Frequency Prizes: There are 310* frequency prizes (the “Frequency Prize”) available to be won .

Frequency Prizes no . Available To Be won* Approx . value

Coors Light Poker Sets 100 $58.00

Coors Light Wallets 200 $10.00

Coors Light Watches 10 $200.00 *The number of Frequency Prizes available to be won will diminish as prizes are awarded throughout

theContest.FrequencyPrizeswillbedistributedrandomly;nospecificrequestswillbehonoured.Theapproximate odds of winning a Frequency Prize in ON is as follows: 1:3000 . Please note if an entrant wins a Frequency Prize, they are still eligible to win the Grand Prize . Limit: one (1) Frequency Prize per household .

Grand Prizes: There are four (4) COORS LIGHT Mystery Mansion grand prizes (the “Grand Prize”) available to be won, regionally allocated as follows: 1 in West Northern Region; 1 in Atlantic Region; 1 in ON; and 1 in PQ . The Grand Prize includes an invitation for the winner and one (1) guest to participate in the COORS LIGHT Mystery Mansion experience on or around March 26, 2010 to March 28, 2010 (the “Event”) . The exact location of the Event will not be disclosed to winner and their guest until they are enroutetotheEvent.TheexactdateoftheEventwillbedeterminedandconfirmedby Sponsor . The Grand Prize consists of: (i) two (2) round trip economy class airline tickets or two (2) round trip economy class train tickets or shuttle transportation tickets (depending on distance of winner’s home from the Event location) for the winner and one (1) guest to the Event; (ii) two (2) nights standard accommodation (double occupancy); (iii) two (2) passes to the Event; and (iv) return ground transportation between the airport, train or shuttle station to the Event .

Ontario Beer Contest

Enter online for your chance to win a $600 gift voucher to Toronto’s beerbistro . To enter the contest, visit www .lcbo .com and click on the “LCBO’s Ontario Beer Contest” button . Contest starts on September 14, and ends October 10, 2009 . Visit www .lcbo .com for complete contest rules .

Trade C

opy Only


Trade C

opy Only

86

The Autumn 2009 issue of FOOD & DRINK will be distributed in stores Wednesday, September 9, 2009 .

Features:Simplify hosting a huge Thanksgiving dinner with •great tips and a menu to please every palate .Four up and coming chefs create dishes that •showcase four wines from the exceptional 2007 vintage .Create gorgeously hued dishes with the wealth of •purple fall bounty available now .Delight your guests with decadent cocktails based •on classic desserts .Sweetandsavouryrecipesofferatasteofthefig’sdelectablepossibilities.•

This issue should be merchandised prominently in the magazine stands . The stands should be positioned in the selling area of the store . If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre .

Once your supply has been depleted, please store the stand until the next issue arrives in store . Do not use the stand to display other materials .

To request additional copies once your original supply has run out, please email wayne .leek@lcbo .com

Your email should include the following information:Store # and contact name# of additional copies and whyEnglish or French edition

We will distribute the magazine equitably among all stores who request overs 10 days after original distribution . As supply is limited, please understand that stores may not receive the quantity requested .

Watch for the Holiday 2009 issue of FOOD & DRINK, which will be in stores on Thursday, November 12, 2009 .

Trade C

opy Only

D isplay Table M erchandising

G uidelines

Promotion Dates:

September 13 – October 10, 2009

Trade C

opy Only


Merchandising Display Tables

Table of Contents Program Overview

The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn .

Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience .

Participating Stores*1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632

*Not all stores participate in all programs .

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416 .864 .6746 .

Participating Stores . . . . . . . . . . . . . . . . . . 88Merchandising Display Table Guidelines 89

Display Table Themes . . . . . . . . . . . . . 89Product Orders . . . . . . . . . . . . . . . . . . . 89Market Place Fixtures . . . . . . . . . . . . . . 90Product Placement . . . . . . . . . . . . . . . . 90Nesting Table Baskets . . . . . . . . . . . . . . 90

nesting Table Theme location . . . . . . . . . 92Promo Table Theme location . . . . . . . . . . 93nesting Table Display Themes . . . . . . . . . 94

Best for the BBQ . . . . . . . . . . . . . . . . . . . . . . 94goLOCAL Meet Ontario’s Talent . . . . . . . 94go LOCAL VQA . . . . . . . . . . . . . . . . . . . . . 96go LOCAL Craft Wine . . . . . . . . . . . . . . . . 98go LOCAL Craft Beer . . . . . . . . . . . . . . . . 100VIntAgES - September 12th Release . . . . . . 102VIntAgES – September 26th Release . . . . . . 103

Promo Table Display Themes . . . . . . . . . 104Ontario Wine Roundup . . . . . . . . . . . . . . 104Platters of Plenty . . . . . . . . . . . . . . . . . . . . 105Drinkable Desserts . . . . . . . . . . . . . . . . . . . 106Thrill of the Grilled . . . . . . . . . . . . . . . . . . 107

Store Floor Plans . . . . . . . . . . . . . . . . . . . . 108

Trade C

opy Only


Merchandising Display Table Guidelines

Display Table Themes

Merchandise tables according to the themes provided .•These themes have been selected to maximize •sales potential .

Product Orders

For each • Nesting Table, please order two or three cases of each of the participating products .For each • Promo Table, please order two or three cases of each of the six to eight participating products .The Store Manager may modify product selections, •based on customer buying patterns and demographics but alternative products should match the theme .

exaMPle of “like WitH like”

exaMPle of tHeMe siGnaGe

exaMPle of nestinG taBle

Trade C

opy Only


Market Place Fixtures

Merchandising

exaMPle of Basket WitH siGn

Product Placement

Avoid spreading products over the entire table . •Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted .By following the basic principle of ‘• like product with like product’, you will accomplish a themed, fully stockedandcustomer-friendlyfixture.Remember to consider the colour, size and type when •building your display .Placing complementary colours next to each other also •enhances the look of the display . Items on the Display Tables should not ‘compete’ with each other .

Nesting Table Baskets

All nesting tables must have a basket on each corner •of the table . Select one product to merchandise in each basket complementing the theme . Sign the product with metal sign holders and black sign inserts .Each medium sized basket holds two cases of 750 mL •product or one case of 1000 mL /1500 mL product .

exaMPle of colour, size, tyPe

Trade C

opy Only


Market Place Fixtures

Merchandising

Market Place(store 329)

Market Place Fixture Participating Stores

38, 329

Market Place (Centre Area)

Please use this premium selling space to highlight products that are from the “goLOCAL” promotion . These products may be chosen at your discretion, but be sure to feature themedproductsonthesefixtures.Pleasechoosefourtoeightbrandsperfixture.

Trade C

opy Only


Stor

e #

go L

OCA

L Ta

lent

go L

OCA

L V

QA

Craf

t W

iner

ies

Ries

ling

&

Icew

ine

V inta

ges

Vinta

ges

Es

sent

ials

1 N1

10 N1 N2 N3 N4 2 x V

15 N1

21 V

22 N1

31 V

35 N1

38 N1 N2 V

40 N1

57 N1

115 N1 N2 V

149 N1 N2

164 N1

171 N1

185 N1

187 N1 N2 V

198 N1

200 N1

212 N1

226 V

252 N1 V

329 V

334 N1

340 N1 N2 V

346 N1

355 N1 N2 V

360 N1 N2 N3 N4 V

361 N1

367 N1

371 N1 V

373 V

378 V

388 N1

390 N1

393 N1

412 N1

416 N1 V

417 N1 V

Stor

e #

go L

OCA

L Ta

lent

go L

OCA

L V

QA

Craf

t W

iner

ies

Ries

ling

&

Icew

ine

V inta

ges

Vinta

ges

Es

sent

ials

432 N1

438 V

445 N1

495 N1 N2 N3 V

511 V

522 N1

523 N1 N2 N3 V

525 N1 V

536 N1

542 N1

544 V

545 N1

555 N1

556 N1 V

573 N1

575 N1

590 N1 N2

601 N1

617 N1

623 N1

624 N1

631 N1 N2

632 N1

Refer to Store Floor Plan for •table location .Storeswillreceiveasignforspecific•themes . It is the Manager’s discretion to choose which themed tables to build .Choose twelve to sixteen products •from the Promo Table themes .

Nesting Table Fixtures

Product Theme Location

Trade C

opy Only


Promo Table Fixtures

Product Theme Location

Stor

e #

Feat

ured

G

ift

Ont

ario

W

hite

s

Ont

ario

Re

ds

Prou

d to

be

Gre

en

Mic

ro

Brew

erie

s

10 P1

15 1 FG

21 1 FG 2 x P1 P2 P3 P4

31 1 FG

57 1 FG

149 1 FG

115 P1 P2 P3

171 1 FG

185 1 FG

187 P1 P2 P3 P4

191 1 FG

200 1 FG

212 1 FG

226 1 FG

252 2 FG's P1 P2 P3 P4

253 P1 P2 P3

265 1 FG P1

329 3 FG's

334 P1 P2 P3 P4

346 P1 P2 P3 P4

355 1 FG P1

360 1 FG

361 1 FG

367 1 FG

371 1 FG

373 P1 P2

378 1 FG P1 P2 P3 P4

388 1 FG

390 1 FG

393 1 FG

412 1 FG P1

416 1 FG

417 1 FG

432 1 FG

438 1 FG

445 P1 P2 P3 P4

495 1 FG

511 1 FG P1

Stor

e #

Feat

ured

G

ift

Ont

ario

W

hite

s

Ont

ario

Re

ds

Prou

d to

be

Gre

en

Mic

ro

Brew

erie

s

522 1 FG

523 1 FG P1

525 1 FG

536 1 FG

545 1 FG P1

555 1 FG

556 1 FG

573 3 FG's

575 1 FG

590 P1 P2 P3 P4

601 1 FG

617 1 FG P1

623 1 FG

624 1 FG P1 P2 P3 P4

631 P1 P2 P3

632 1 FG P1 P2 P3 P4

Refer to Store Floor Plan for •table location .Storeswillreceiveasignforspecific•themes . It is the Manager’s discretion to choose which themed tables to build .Choose twelve to sixteen products •from the Promo Table themes .

Trade C

opy Only


Nesting Table Theme: N1

goLOCAL Meet Ontario’s Talent

A Nesting Table with a Selection of VQA Wine

There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product

LCBO # Description Format45609 Southbrook Cabernet/Merlot/Shiraz VQA 750 mL60707 20 Bees Pinot Grigio VQA 750 mL63826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL65599 Reif Chardonnay Sauvignon Blanc VQA 750 mL88377 Hillebrand Artist Series Riesling VQA 750 mL216044 Pelee Island Premium Select Chardonnay VQA 750 mL317768 Inniskillin Chardonnay Reserve VQA 750 mL349126 Pillitteri Gewurztraminer/Riesling VQA 750 mL407270 Cave Spring Cabernet/Merlot VQA 750 mL435321 Pelee Island Cabernet/Merlot VQA 750 mL439281 Konzelmann Merlot VQA 750 mL526269 Jackson-Triggs Prop Rsv Gewurztraminer VQA 750 mL572156 Birchwood Gewurztraminer/Riesling VQA 750 mL615062 Trumpours Mill Gamay Noir VQA 750 mLBaskets:4051 Henry Of Pelham Cuvee Catherine Brut Rosé VQA 750 mL107219 Strewn Select Late Harvest VQA 750 mL111799 Reif Riesling VQA 750 mL134197 Girls Night Out Riesling VQA 750 mL

Trade C

opy Only



goLOCAL Meet Ontario’s Talent

Basket C

1 case

+ 111799

Baske

t B 1 cas

e

+ 107219

Basket A

1 case

+ 134197

Basket D

1 case

+ 4051

SIG

NAG

ESO

FT

DRE

SSIN

G

+ 4353213 Facings

+ 435321 3 Facings

+ 638263 Facings

+ 63826 3 Facings

+ 407270 3 Facings

+ 407270 3 Facings

+ 45609 3 Facings

+ 456093 Facings +

3177

683

Faci

ngs

+ 31

7768

3 Fa

cing

s

+ 43

9281

3 Fa

cing

s

+ 43

9281

3 Fa

cing

s

+ 65

599

3 Fa

cing

s

+ 65

599

3 Fa

cing

s

+ 61

5062

3 Fa

cing

s

+ 61

5062

3 Fa

cing

s

+ 21

6044

3 Fa

cing

s

+ 21

6044

3 Fa

cing

s

+ 5262693 Facings

+ 5721563 Facings

+ 5262693 Facings

+ 5721563 Facings

+ 349126 3 Facings

+ 88377 3 Facings

+ 3491263 Facings

+ 883773 Facings

+ 60707 3 Facings

+ 60707 3 Facings

Trade C

opy Only



go LOCAL VQA

A Nesting Table with a Selection of Ontario Red and White Wine

There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product .

LCBO # Description Format36434 20 Bees Riesling VQA 750 mL53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL53934 Dan Aykroyd Chardonnay VQA 750 mL58479 Harbour Estates Midnight Cabernet/Merlot VQA 750 mL101121 De Sousa Cabernet Franc VQA 750 mL109959 Jackson-Triggs Proprietors’ Reserve Merlot VQA 750 mL130252 07 Merlot Cabernet Sketchesof Niagara (Tawse) 750 mL134205 Girls Night Out Cabernet/Shiraz VQA 750 mL326413 Pelee Island Pinot Grigio VQA 750 mL390211 Legends Estates Gewurztraminer VQA 750 mL454991 Ch Des Charmes Cabernet/Merlot VQA 750 mL503391 Colio Estate Pinot Grigio VQA 750 mL554378 Hillebrand Artist Series Gewurztraminer VQA 750 mL587956 Trius Cabernet Sauvignon VQA 750 mL627166 Inniskillin Cabernet Merlot VQA 750 mL669374 Vineland Estates Unoaked Chardonnay VQA 750 mLBaskets:228569 Cave Spring Gamay VQA 750 mL560243 Eastdell Estates Rosé VQA 750 mL591313 (V)07 Gamay VQA (Malivoire Wine Co.) 750 mL669390 Inniskillin Pinot Noir Reserve VQA 750 mL

Trade C

opy Only



go LOCAL VQA

Basket C

1 case

+ 560243

Baske

t B 1 case

+ 591313

Basket A

1 case

+ 669390

Basket D

1 case

+ 228569

SIG

NAG

ESO

FT

DRE

SSIN

G

+ 5879563 Facings

+ 5879563 Facings

+ 536783 Facings

+ 536783 Facings

+ 1099593 Facings

+ 1099593 Facings

+ 584793 Facings

+ 584793 Facings +

1342

053

Faci

ngs

+ 13

4205

3 Fa

cing

s

+ 53

934

3 F

acin

gs

+ 53

934

3 F

acin

gs

+ 45

4991

3 Fa

cing

s

+ 45

4991

3 Fa

cing

s

+ 66

9374

3 Fa

cing

s

+ 66

9374

3 Fa

cing

s

+ 62

7166

3 Fa

cing

s

+ 62

7166

3 Fa

cing

s

+ 5033913 Facings

+ 5543783 Facings

+ 5033913 Facings

+ 5543783 Facings

+ 3264133 Facings

+ 3902113 Facings

+ 3264133 Facings

+ 3902113 Facings

+ 364343 Facings

+ 364343 Facings

Trade C

opy Only



go LOCAL Craft Wine

A Nesting Table with a Selection of Wine Cellared in Canada


LCBO # Description Format1818 Angels Gate Chardonnay VQA 750 mL26740 Coyotes Run Unoaked Chardonnay VQA 750 mL26757 Coyotes Run Cabernet VQA 750 mL58479 Harbour Estates Midnight Cabernet/Merlot VQA 750 mL58552 Palatine Hills Cabernet Merlot VQA 750 mL58594 Angels Gate Gewurztraminer VQA 750 mL58602 Palatine Hills Riesling/Traminer VQA 750 mL60590 Harbour Estates Riesling VQA 750 mL64832 Angels Gate Cabernet Franc VQA 750 mL65714 Stonechurch Riesling VQA 750 mL65722 Stonechurch Cabernet/Sauvignon VQA 750 mL110049 Sandbanks Estate Baco Noir VQA 750 mL111914 Rosehall Run Chardonnay Sur Lie VQA 750 mL620112 Willow Springs Baco Noir VQA 750 mLBaskets:26880 Harbour Estates Sunrise Vidal/Chard VQA 750 mL28290 Willow Springs Vidal VQA 750 mL110031 Sandbanks Estate Dunes Vidal VQA 750 mL112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 mL

Trade C

opy Only



go LOCAL Craft Wine

Basket C

1 case

+ 26880

Baske

t B 1 case

+ 112144

Basket A

1 case

+ 28290

Basket D

1 case

+ 110031

SIG

NAG

ESO

FT

DRE

SSIN

G

+ 657223 Facings

+ 657223 Facings

+ 1119143 Facings

+ 1119143 Facings

+ 648323 Facings

+ 648323 Facings

+ 267573 Facings

+ 267573 Facings +

5860

23

Faci

ngs

+ 58

602

3 Fa

cing

s

+ 58

552

3 Fa

cing

s

+ 58

552

3 Fa

cing

s

+ 18

183

Faci

ngs

+ 18

18

3 Fa

cing

s

+ 58

479

3 Fa

cing

s

+ 58

479

3 Fa

cing

s

+ 65

714

3 F

acin

gs

+ 65

714

3 F

acin

gs

+ 605903 Facings

+ 1100493 Facings

+ 605903 Facings

+ 1100493 Facings

+ 6201123 Facings

+ 585943 Facings

+ 620112 3 Facings

+ 585943 Facings

+ 267403 Facings

+ 267403 Facings

Trade C

opy Only



go LOCAL Craft Beer

A Nesting Table with a Selection of Craft Beer

There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product •or 2 cases of 750 mL product .

LCBO # Description Format34660 Hockley Dark (W) 473 mL45922 Amsterdam Nut Brown 500 mL84210 Mill Street Original Organic Lager 2046 mL86439 Waterloo Dark 473 mL90753 Antigravity Light Ale 6 Pk-B (W) 2130 mL91157 Steam Whistle Premium Pilsner 500 mL131516 Muskoka Lager 2130 mL547430 Black Oak Pale Ale 6 Pk-B 2046 mL612903 Niagara's Best Blonde Premium Ale 6 Pk-B 2046 mL615138 Nickel Brook Green Apple Pilsner 6 Pk-B 2046 mL615880 Devil's Pale Ale 473 mL679506 Confederation Ale 6 Pk-B (W) 2130 mL679613 Red Leaf Lager 6pkb 2046 mL684902 Elora Esb 650 mLBaskets:6445 Creemore Springs Premium Lager 473 mL64642 Neustadt 10w30 Brown Ale 473 mL64642 Neustadt 10w30 Brown Ale 473 mL65029 Trailhead Lager 473 mL

Trade C

opy Only



go LOCAL Craft Beer

Basket C

1 case

+ 64642

Baske

t B 1 case + 6445

Basket A

1 case

+ 64642

Basket D

1 case

+ 65029

SIG

NAG

ESO

FT

DRE

SSIN

G

+ 864393 Facings

+ 864393 Facings

+ 911573 Facings

+ 911573 Facings

+ 6151383 Facings

+ 6151383 Facings

+ 6158803 Facings

+ 6158803 Facings +

3466

03

Faci

ngs

+ 34

660

3 Fa

cing

s

+ 84

210

3 Fa

cing

s

+ 84

210

3 Fa

cing

s

+ 61

2903

3 Fa

cing

s

+ 61

2903

3 Fa

cing

s

+ 68

4902

3 Fa

cing

s

+ 68

4902

3 Fa

cing

s

+ 45

922

3 Fa

cing

s

+ 45

922

3 Fa

cing

s

+ 907533 Facings

+ 5474303 Facings

+ 907533 Facings

+ 5474303 Facings

+ 679613 3 Facings

+ 1315163 Facings

+ 679613 3 Facings

+ 1315163 Facings

+ 6795063 Facings

+ 6795063 Facings

Trade C

opy Only


Nesting Table Theme

Vintages - September 12th Release

Nesting Table of Vintage Wines


LCBO # Description Format50930 Quinta Das Setencostas 2007 750 mL131813 Quinta Nova De Nossa Senhora Do Carmo 3 Pomares 2007 750 mL131821 Herdade Paço Do Conde 2006 750 mL131854 Quinta Da Falorca Colheita Seleccionada 2005 750 mL579862 Symington Family Estates Altano 2007 750 mL657452 Quinta De Ventozelo Touriga Nacional 2005 750 mL684753 Real Companhia Velha Porca De Murça Reserva Tinto 2005 750 mL

Trade C

opy Only


Nesting Table Theme

Vintages – September 26th Release

Nesting Table of Vintage Wines


LCBO # Description Format20313 Grgich Hills Estate Grown Merlot 750 mL25122 Stonehedge Reserve Cabernet Sauvignon 750 mL27409 Irony Chardonnay 750 mL38125 Joseph Phelps Innisfree Cabernet Sauvignon 750 mL41343 Duckhorn Decoy 750 mL71407 Grgich Hills Estate Grown Cabernet Sauvignon 750 mL84988 Beringer Napa Valley Vineyards Chardonnay 750 mL135145 Napa Cellars Cabernet Sauvignon 750 mL593525 Frog's Leap Zinfandel 750 mL684399 Avalon Cabernet Sauvignon 750 mL707489 Frog's Leap Merlot 750 mL948935 Rutherford Hill Merlot 375 mL980433 Rutherford Hill Chardonnay 750 mL

Trade C

opy Only


A Promo Table of Food & Drink Story (Wine)

Merchandise two or three cases of six to eight products of the following participating products .

LCBO # Description Format126144 Sibling Rivarly White VQA 750 mL126151 Sibling Rivarly Red VQA 750 mL134155 Equifera Chardonay VQA 750 mL134163 Equifera Pinot Noir VQA 750 mL134197 Colio Girls Night Out Riesling VQA 750 mL134205 Colio Girls Night Out Cabernet Shiraz VQA 750 mL134957 Open Cabernet Merlot VQA 750 mL134965 Open Gewurztraminer-Riesling VQA 750 mL

Promo Table Theme: P1

Ontario Wine Roundup

This merchandising option allows •for a select amount of products to be displayed .There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .

SIGNAGE

+ 134957+ 134965+ 126151

+ 134197+ 126144

+ 134205+ 134155+ 134163

Trade C

opy Only


A Promo Table of Food & Drink Story (Wine)


LCBO # Description Format1578 (VE) Flat Rock Cellars Twisted 750 mL58438 Jackson Triggs Proprietor’s Reserve Sauvignon

Blanc VQA751 mL

83790 Inniskillin Riesling VQA 752 mL94094 Domaine Pinnacle Ice Cider 375 mL415901 (VE) Cave Spring Indian Summer Riesling VQA 375 mL417642 Cave Spring Pinot Noir VQA 750 mL451641 Trius Brut VQA 750 mL609701 Muskoka Lakes Cranberry Wine 750 mL


Platters of Plenty


SIGNAGE

+ 417642+ 58438+ 415901 (VE)

+ 83790+ 1578 (VE)

+ 94094+ 609701 + 451641

Trade C

opy Only


A Promo Table of Food & Drink Story (Liqueurs)


LCBO # Description Format13607 Baileys Caramel Irish Cream 750 mL577957 Kahlua Coffee Liqueur 750 mL601674 Malibu Pineapple Rum Liqueur 750 mL50211 Malibu Tropical Banana Rum Liquor 750 mL561936 Dr.McGillicuddy French Kiss 750 mL 1867 Drambuie 750 mL631457 McGuinness Cherry Brandy 750 mL631416 McGuinness Creme De Cacao Dark 750 mL


Drinkable Desserts

This merchandising option allows •for a select amount of products to be displayed . There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .

SIGNAGE

+ 13607 + 50211+ 561936

+ 631416+ 601674

+ 577957 + 631457 + 1867

Trade C

opy Only



Thrill of the Grilled


A Promo Table of Food & Drink Story (Beer/Wine)

Merchandise two or three cases of eight products of the following participating products .

LCBO # Description Format22251 Durbanville Hills Sauvignon Blanc 750 mL45922 Amsterdam Nut Brown 500 mL65359 Strewn Gewurztraminer VQA 750 mL355347 Jeanjean Syrah Rosé Vdp 750 mL459370 County Cider (PET) 1 L72348 (VE) Briccotondo Barbera D'Alba (Fontanafredda) 750 mL

SIGNAGE

+ 45922+ 459370+ 355347

+ 65359+ 72348 (VE)

+ 22251 + 459370+ 45922

Trade C

opy Only


store #15

store #1

store #21

Store Floor Plans

FG

store #22

V

P1 P2

P4

P3 P1

Trade C

opy Only


Store Floor Plans

store #35

FG

store #38

FG

store #40

store #31

V

FG

Trade C

opy Only


Store Floor Plans

Continued

store #57store #115

P1 P2

P3

N2

N1

V

store #149

FG

store #164

FG

Trade C

opy Only


Store Floor Plans

Continued

store #185

FG

store #187 store #191

V

store #171

FG

ENTR

ANCE

WIN

EG

IFTS

VINTAGES

HERO

TASTING BAR

VQA

F+D

VQA

CHECKOUT

OFFICE

M1

M2

FG

D1

D2

D3

CUSTOMER SERVICE

Trade C

opy Only


Store Floor Plans

Continued

store #198

VINTAGES

Hero Display

BEER C

OLD

ROO

M

store #200

FG

store #212

FG

store #226

FG

Trade C

opy Only


Store Floor Plans

Continued

store #253store #252

VINTAGES

VINTAGES NESTING

ENTRANCE

D1

D2

D3

M1

N1N2

N4 N3

M2

FG

FG

GIFTS

HERO

TASTING BAR

TASTING BAR

CHECKOUT CUSTOMER SERVICE

WINEBEST OF ONTARIO

ENTR

ANCE

CHEC

K O

UT

Gift Centre

OFF

ICE

P1

P3

P2

Hero Display


FGFG

FG

Trade C

opy Only


store #355

FG

Store Floor Plans

Continued

store #340

Store 340

store #346

store #334

Trade C

opy Only


Store Floor Plans

Continued

V

FG

store #360

FG

store #361

VQAVQA

F&D

FG


Trade C

opy Only


Store Floor Plans

Continued

store #373

FG

store #378

store #388

FG

store #390

N1

FG

Trade C

opy Only


Store Floor Plans

Continued

store #393

Gift Centre

N1 FG

store #412

FG

N1

N2

store #416

N1

V

store #417

N1FG

Trade C

opy Only


Store Floor Plans

Continued

store #432

FG

V

store #438

FGN1

store #445

N2

N3

N1

v

store #495

v

Trade C

opy Only


Store Floor Plans

Continued

N1

FG

store #522

store #523

ENTRANCE

CUSTOMERSERVICE

Nes

tin

g T

able

1

Nestin

g Tab

le 2

Nesting Table 3

Nesting Table 4

FG P1

store #525

FG

N1

V

store #536

N1

FG

Trade C

opy Only


Store Floor Plans

Continued

store #542

FG

N1

store #544

V

FG

FG

store #545

FG

store #555

VINTAGES

ENTRANCE

CHECK OUT

TASTINGBAR

CUSTOMERSERVICE

GIF

T CE

NTR

E

M1

M5

OFFICE

Hero Display

N1

FG

Trade C

opy Only

121

Store Floor Plans

Continued

store #573store #556

FG

N1

V

FG

FGFG

N1

store #575

N1 FG

store #590

N1

N2

Trade C

opy Only


Store Floor Plans

Continued

store #601

FGN1

store #617

CUSTOMERSERVICE

ENTRANCE

TASTINGBAR

VINTAGES

N1

P1

FG

store #623

FGN1

store #624

Trade C

opy Only


Store Floor Plans

Continued

store 631

ENTRANCE

CHECK OUT

OFFICE

N1

CUSTOMERSERVICE

N2

TASTING BAR

HERO DISPLAY

F&D

MIX DRINK MIX DRINK

P1 P2

P3

ENTRANCE

OFFICEP4

FG

P2

P1P3

N1

store #632

Trade C

opy Only


Notes

marketing & product guide only promotion dates: copy …€¦ · september 13 – october 10,...

Documents