Marketing Programfor MBAs

Ambidextrous brains required

2007 Entry

We offer the opportunity to:– work in the world’s best

communications servicescompanies

– gain global experience– work with many of the world’s

leading companies– develop multi-disciplinary skills– receive competitive pay with

excellent long-term careerprospects

We want people who:– are passionate about marketing– take a rigorous and creative

approach to problem solving– have a fine appreciation and

respect for creative work– are intellectually curious– take initiative– function well in a flexible,

loosely structured workenvironment

Eligibility:– 2007 MBA candidates

WPP Marketing Program 2007for MBAs

Cover illustration by Allan Sanders, winner of aWPP-sponsored Royal College of Art competition.

WPP is one of the world’s largestcommunications services groups.

Collectively, the Group has 92,000people working in 2,000 offices in 106 countries. WPP companies providecommunications services to clientsworldwide including more than 300 ofthe Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of theFortune e-50. Our companies work withover 230 clients in four disciplines; andnearly 200 clients in six or more countries.

Every WPP company is a distinctivebrand in its own right; all with their ownidentities and own areas of expertise.That is their strength. What they have in common is in harnessing intelligence,talent and experience to bring competitiveadvantage to their clients.

Through our companies andassociates, WPP offers a comprehensiveand, when appropriate, integrated rangeof communications services to national,multinational and global clients.

WPP, as a parent company,complements the professional activities of our individual companies throughinitiatives and programs that providegreater value to our clients, competitiveadvantage to our companies,opportunities and rewards for ourpeople, and accelerates our developmentin new media and technology.

To meet changing client needs, WPP has developed a MBA MarketingProgram. Its aim: to develop high-calibremanagement talent with experienceacross a range of marketing disciplines.

The Program is unique in itsmultidisciplinary approach and isdesigned to complement the recruitmentactivities of individual WPP companies.

Terms of the FellowshipWPP Marketing Program positions willbe awarded to applicants who obtain an MBA in 2007.

The Fellowship is comprised of threeone-year rotations through our WPPcompanies, with each rotation chosen

on the basis of the individual’s interestsand the Group’s needs. The multi-disciplinary rotation is unique in theindustry and grooms future leaders in the range of marketing needs of ourclients. A senior executive mentor, manyof whom are members of the WPP Boardof Directors, is assigned to provideoverall career guidance.

On completion of the Program, wework to find a position in the Group thattakes advantage of the broad experiencegained during the rotational Program.While most assignments are likely to belocated in North America, other locationscould be possible.

Those selected will be paid acompetitive starting salary, signing and annual performance bonuses andreimbursement of reasonable costs forrelocation to all assignment locations.

Career prospectsCareer paths will vary and will dependon the particular skills and aptitude of each individual and the companiesselected for the Program rotation. Insome cases, there will be an opportunityto work in more than one country.

At the end of the three-year Program,WPP will place Fellowship graduates into permanent roles in the businesses. In the past, Fellows have taken permanentplacements in virtually all disciplines.

Selection processAcceptance is conditional on successfulcompletion of an MBA.

All WPP companies are EqualOpportunity employers.

We will only accept onlineapplications. To apply, please go to www.wpp.com and submit anapplication by 10 November 2006.

Interviews will be conducted with short-listed applicants betweenNovember and December 2007. Program offers will be extended byJanuary 2007 and employment will begin first week of September 2007.

WPP Marketing FellowshipsWPP Marketing Fellowships

Apply at www.wpp.comby 10 November 2006

WPP communications servicesOur strengths

– WPP’s greatest strength is its client base: a remarkable list of blue-chipbusinesses, ranging from packaged goods to financial services and hi-tech companies. Many client relationships span several generations.

– In its range of skills and geographical coverage, the Group is unrivalledand has achieved balance in both. We derive 39% of our revenue from North America, 15% from the UK, 27% from ContinentalEurope and 19% from Asia Pacific, Latin America, Africa and theMiddle East. Less than half of our revenue is now derived fromconventional advertising.

– As ever, the key to servicing our client base lies with the talents of our 92,000 people and the skill with which they are developed and managed.

– Through increasing investment in information technology, training,career development and incentive programs, the Group facilitates,encourages and rewards exceptional work – both within individualcompanies and in partnership with others.

EWABespoke Communications

Advertising

Full service advertising agency activity –provided largely by five of the world’stop agency networks: JWT, Ogilvy & Mather, Y&R, Grey Worldwideand United – accounts for just under50% of WPP’s communicationsactivities and revenues. Major clientsinclude Ford, IBM, Unilever, HSBC,American Express and Kraft.

Media investment management

As media fragments and media ownersconsolidate, media investmentmanagement is increasingly critical.WPP offers three of the world’s top 10 media planning and buyingcompanies: MindShare, Mediaedge:ciaand MediaCom.

Information, insight & consultancy

Kantar is WPP’s insight, information andconsulting division. Kantar companieswork with clients to generate and applygreat insights that lead to better businessdecisions. The group has around 7,000people in its operating companies, whichinclude famous global insight networkssuch as Millward Brown and ResearchInternational, along with specialists in all aspects of brand, consumer andmarketplace insight, such as AddedValue, Glendinning, Henley Centre,Management Ventures, Mattson Jackand Ziment.

Public relations & public affairs

With three of the world’s leading PRcompanies – Burson-Marsteller, Hill &Knowlton and Ogilvy Public RelationsWorldwide – in addition to other leadingnames such as GCI Group, Cohn &Wolfe, Robinson Lerer & Montgomeryand Finsbury – WPP agencies offer a wide range of general corporate,consumer, financial and, increasingly,brand-building services.

Branding & identity

WPP branding and identity businessesoffer specialised expertise in corporateand brand consulting, corporatereputation research, branded events,brand architecture, employee motivationand training, product identity and design,from companies such as Enterprise IG,Landor, The Partners and Fitch.

Healthcare communications

WPP’s healthcare companies, whichinclude CommonHealth, OgilvyHealthworld, Sudler & Hennessey andGrey Healthcare Group, provideintegrated solutions – from professionaland consumer healthcare advertisingand marketing to medical education and the latest interactive technologies – to pharmaceutical, healthcare and life-sciences clients.

Direct, promotion & relationship marketing

Includes two of the world’s largest andmost recognised relationship marketingbrands in Wunderman and OgilvyOne,in addition to direct and promotionspecialists Grey Synchronized Partners,141 Worldwide, A. Eicoff, RTCRelationship Marketing, and VML.

Specialist communications

WPP offers a broad range of specialisedcommunications services, includinginteractive, promotion and relationshipmarketing; custom media; sectormarketing; sports marketing; media,technology and production services;strategic marketing services; audio visualand multimedia communications;business-to-business, financial andcorporate advertising; pharmaceuticaland healthcare; travel, recruitment, retailadvertising; sales promotion; investorcommunications; exhibitions andconferences; incentive and motivation;real estate and Hispanic marketing.

Some of the people on the Program

Caspar Schlickum, London Business School, 2005Caspar joined the WPP Fellowship Program in August 2005 upon hisgraduation from London Business School. He is currently completing his first rotation where he is a Project Director at Added Value, a branddevelopment and consulting agency that is part of the Kantar group.

In his current role, Caspar is responsible for advising clients like Vodafone,Coca-Cola, Royal Bank of Scotland and Moët Hennessy on product innovation

as well as brand strategy and positioning. In the case of Vodafone, Caspar has also played a key role in WPP’s Team Vodafone which has responsibility for providing a co-ordinatedapproach across all WPP agencies for this global account. Prior to joining WPP, Caspar worked in investment banking as well as Fairfax, a large Australian newspaper publisher.

Zoran Svetlicic, London Business School, 2004The first two years on the WPP Fellowship have taken Zoran to the far reaches of both left-brain and right-brain marketing disciplines. Currently a consultant in the London office of Landor Associates, he works with brand teams acrossEurope to develop brand strategies that balance creativity and rigour. He hasdeveloped brand architecture solutions, positioning platforms, and visualbranding strategies in categories ranging from paint to telecommunications.

Zoran spent the first year of the fellowship within Kantar, the customer insights division of WPP. He was a consultant on Team Vodafone at Research International where he helpeddevelop and manage an innovation screening system for diagnosing and prioritising new mobileproducts. He also worked on special projects for the CEO of Research International, including a review of the agency’s strategy and evaluation of potential acquisitions.

He then joined Millward Brown Optimor, the ROI and marketing effectiveness unit of theleading research agency. While at Optimor he modelled the financial impact of brand strategydecisions for a major global financial services brand and was part of the team that developed the BrandZ Top 100 brand valuation ranking study published in the Financial Times.

Lauren Reiss, Harvard Business School, 2003Lauren Reiss is Director of Business Development, for the WPP Group. In this role, she works on the development of the Group’s strategy, partnerships and newbusiness opportunities, particularly in the technology area. Before assuming this rolelast November, Lauren was a member of WPP’s Fellowship Program. She entered theprogram upon her graduation from Harvard Business School in the summer of 2003and spent two years at Young & Rubicam Brands and Berlin Cameron/United.

While at Young & Rubicam Brands, she worked with Ann Fudge on a variety of network-wideinitiatives, including helping to develop Young & Rubicam Brands’ three-year strategic plan and to support its ongoing deployment. While at Berlin Cameron/United, Lauren worked on businessdevelopment. She was heavily involved in new business pitches, from small clients to major cross-group pitches, and helped to win several small, but growing, pieces of business for the agency.

Prior to that, she was an analyst in the Strategic Planning Department of The Walt DisneyCompany, where she focused on their domestic cable and international television businesses. She also served as Vice President of Corporate Development for iBlast Inc, a Los Angeles basedstart-up funded by many of the independently owned and operated television station groups(Tribune, Cox, The Washington Post Company and Gannett). She holds an AB (1998) and MBA (2003) from Harvard University.

Marshall Butler, Harvard Business School, 2002Marshall joined the MBA Fellowship Program in 2002 with Y&R Advertising’sbranding strategy group. Working with the agency’s National Football Leagueaccount, Marshall assessed positioning and launch strategies for the league’s newcable television network and developed quantitative approaches to understandbrand value in league sponsor relationships.

Thereafter, he worked in brand consulting for Landor Associates supportingthe Executive Director of Strategic Services. Marshall led engagement teams and managedprofitability for a set of Landor accounts including Verizon, Xerox, and Delta Air Lines.Marshall’s consulting work included the development of positioning platforms, visual brandingstrategies, and brand architecture solutions.

For his final rotation, Marshall joined WPP’s international marketing services team forHSBC. Working domestically as well as with WPP companies in Europe and Asia, Marshallfocused on marketing management initiatives relating to corporate social responsibility, consumerfinance, and insurance. Marshall also led the integrated communications team for HSBC’ssuccessful launch of its US direct banking business.

Having completed his Fellowship, Marshall joined JWT Advertising in Fall 2004 to lead day-to-day operations for the agency’s L.L.Bean account. In this role, Marshall directs all aspects of the integrated account service team including management of creative, direct, media,and strategic resources.

Michelle Gee, Harvard Business School, 2002Michelle is currently in her third and final rotation with the WPP MBA Program.As a senior strategist at Landor San Francisco, she works with clients in financialservices, retail and consumer products to develop brand strategies that havelasting business impact. Because clients are demanding greater evidence of ROI,Michelle has found her role constantly changing and expanding to meet thebusiness demands of her clients, providing new ways of thinking about the

intersection of brand and business strategy.Her first rotation was at Y&R Advertising in New York as a brand planner where she

worked with pharmaceutical and consumer packaged goods clients. In her second rotation,Michelle was a business strategist at The Bravo Group, the Hispanic marketing arm of Young & Rubicam Brands. While there, Michelle spearheaded efforts to develop intellectualcapital centered around the Hispanic youth market in America and helped to launch the 2005 Hispanic version of Y&R’s proprietary quantitative research tool, Brand Asset Valuator. As Bravo is a multi-disciplinary marketing firm, Michelle also helped clients build comprehensivemarketing programs encompassing direct marketing, events and promotions, advertising andpublic relations.

WPP (UK), 27 Farm Street, London W1J 5RJ. T: +44 (0)20 7408 2204 F: +44 (0)20 7493 6819WPP (USA), 125 Park Avenue, New York NY10017-5529. T: +1 (212) 632 2200 F: +1 (212) 632 2222

www.wpp.com

Advertising

ADK 1

www.adk.jpBates Asiawww.batesasia.comBrandBuzz �

www.brandbuzz.comDentsu Y&R 1, 2, �

www.yandr.comDiamond Ogilvywww.diamond.co.krGrey Worldwide �www.greyglobalgroup.comLG Ad 1www.lgad.co.krJWTwww.jwt.comMarsteller Advertising �

www.marsteller.comOgilvy & Mather Worldwidewww.ogilvy.comRed CellSoho Squarewww.sohosq.comThe Voluntarily United Group of CreativeAgencieswww.group-united.comY&R �

www.yandr.com

Media investment management

GroupM:MAXUSwww.maxusglobal.comMediaComwww.mediacom.comMediaedge:ciawww.mecglobal.comMindSharewww.mindshareworld.comOutrider �

www.outrider.com

Other media agenciesKinetic Worldwide 2

www.kineticww.comKR Media 3

Information, insight & consultancy

The Kantar Group:www.kantargroup.comAdded Valuewww.added-value.comBPRIwww.bprigroup.comCannondale Associateswww.cannondaleassoc.comCenter Partnerswww.centerpartners.comEverystonewww.everystonegroup.comFocalyst 2

www.focalyst.comFusion 5www.fusion5.comGlendinningwww.glendinning.comHenley Centre HeadlightVisionwww.hchlv.comIMRB Internationalwww.imrbint.comKMR Groupwww.kmr-group.com– AGBNielsen Media Research 2

www.agbgroup.com– BMRB International

www.bmrb.co.uk– IBOPE Media Information 1

www.ibope.com.br– Marktest 1

– Mediafaxwww.mediafax-pr.com

Lightspeed Researchwww.lightspeedresearch.comMVIwww.mventures.comMattson Jack Groupwww.mattsonjack.comMillward Brownwww.millwardbrown.comResearch Internationalwww.research-int.comRMS Instorewww.rms-uk.comZiment Groupwww.zimentgroup.com

Other marketing consultanciesohalwww.ohal-group.com

Public relations & public affairs

BKSH BKSH �

www.bksh.comBlanc & Otuswww.blancandotus.comBuchanan Communicationswww.buchanan.uk.comBurson-Marsteller �

www.bm.comChime Communications PLC 1

www.chime.plc.ukClarion Communicationswww.clarioncomms.co.ukCohn & Wolfe �

www.cohnwolfe.com

Finsburywww.finsbury.comGCI Group �www.gcigroup.comHill & Knowltonwww.hillandknowlton.comOgilvy Public Relations Worldwidewww.ogilvypr.comPenn, Schoen & Berland �

www.psbsurveys.comQuinn Gillespiewww.quinngillespie.comRobinson Lerer & Montgomery �

www.rlmnet.comTimmons and Companywww.timmonsandcompany.comWexler & Walker Public Policy Associateswww.wexlergroup.comwww.bksh.comBlanc & Otuswww.blancandotus.comBuchanan Communicationswww.buchanan.uk.comBurson-Marsteller �

www.bm.comChime Communications PLC 1

www.chime.plc.ukClarion Communicationswww.clarioncomms.co.ukCohn & Wolfe �

www.cohnwolfe.comFinsburywww.finsbury.comGCI Group �www.gcigroup.comHill & Knowltonwww.hillandknowlton.comOgilvy Public Relations Worldwidewww.ogilvypr.comPenn, Schoen & Berland �

www.psbsurveys.comQuinn Gillespiewww.quinngillespie.comRobinson Lerer & Montgomery �

www.rlmnet.comTimmons and Companywww.timmonsandcompany.comWexler & Walker Public Policy Associateswww.wexlergroup.com

Branding & identity

Addison Corporate Marketing•www.addison.co.ukBDGMcCollwww.bdg-mccoll.comBDGworkfutureswww.bdgworkfutures.comColey Porter Bellwww.cpb.co.ukDovetailwww.dovetailfurniture.comEnterprise IG•www.enterpriseig.comFitchwww.fitchww.comLambie-Nairn•www.lambie-nairn.comLandor Associates �•www.landor.comThe Partners �•www.thepartners.co.ukVBAT•www.vbat.nlWalker Group•www.wgcni.comWarwickswww.warwicks-uk.com

Healthcare communications

CommonHealthwww.commonhealth.comFeinstein Kean Healthcarewww.fkhealth.comGrey Healthcare Group �

www.ghgroup.comOgilvy Healthworldwww.ogilvyhealthworld.comSudler & Hennessey �

www.sudler.com

Direct, digital, promotion & relationship marketing

A. Eicoff & Cowww.eicoff.comBridge Worldwidewww.bridgeworldwide.comBrierley & Partners 1www.brierley.comDialogue Marketingwww.dialmkg.comDigitwww.digitlondon.comEinson Freemanwww.einsonfreeman.comEWAwww.ewa.ltd.ukFullSIX 3www.fullsix.comGood Technology � �

www.goodtechnology.comGrass Roots 1www.grg.comG2 �www.g2.com– G2 Branding & Design– G2 Interactive

– G2 Direct & Digital– G2 Promotional MarketingHeadcount Worldwide Field Marketingwww.headcount.co.ukHigh Co 1

www.highco.fr KnowledgeBase Marketing �

www.knowledgebasemarketing.comMando Brand Assurancewww.mando.co.ukMaxx Marketingwww.maxx-marketing.comOgilvyOne Worldwidewww.ogilvy.comRMG Connectwww.rmgconnect.comRTC Relationship Marketing �

www.rtcrm.comsyzygy 1www.syzygy.netVML �

www.vml.comWunderman �

www.wunderman.com141 Worldwidewww.141worldwide.com

Specialist communications

Corporate/B2BBrouillardwww.brouillard.comOgilvy Primary Contactwww.primary.co.ukCustom mediaForwardwww.theforwardgroup.comSpafaxwww.spafax.com

Demographic marketingThe Bravo Group �

www.thebravogroupyr.comKang & Lee �

www.kanglee.comMosaicaMDUniWorld 1www.uniworldgroup.comWINGLATINO �

www.winglatino.com

Employer branding/recruitmentJWT Specialized Communicationswww.jwtworks.com

Event/face-to-face marketingMJMwww.mjmcreative.comPCI Fitchwww.fitch.comThe Event Union– MJM– Pro Deo

www.prodeo.com– facts + fiction

www.factsfiction.de

Foodservice marketingThe Food Groupwww.thefoodgroup.com

Sports marketingGlobal Sportnetwww.globalsportnet.comPerformance SportEntwww.performance-worldwide.comPSMwww.premiere.co.uk PRISM Groupwww.prismteam.com

Entertainment marketingAlliance �

www.alliance-agency.com

Youth marketingThe Geppetto Groupwww.geppettogroup.comG Whiz �

www.thinkgwhiz.com

Real estate marketingPacewww.paceadv.com

Technology marketingBanner Corporation �

www.b1.com

Media & production servicesClockwork Capital 1

www.clockworkcapital.comThe Farm Groupwww.farmpost.co.uk MEDIAPRO Group 1

www.mediapro.esMetro Groupwww.metrobroadcast.co.uk

WPP Knowledge Communities

The Channeldmuir@wpp.comThe Storem.johnson@the-store.org

1 Associate2 Joint venture3 Minority investment� A Young & Rubicam Brands company� A Mediaedge:cia company• A member of B to D Group� A Grey Global Group company

As at June 2006