marketing project - miet.ac.in · products dabur amla, dabur chyawanprash, vatika hair oil &...
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MARKETING MARKETING PROJECT
SUBMITTED BY:
PROJECTSUBMITTED BY:‐
ABHAY GOYALABHAY GOYALABHISHEK RAJPUT
DEEPADEEPADEEPANSHU
GIRISH
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INTRODUCTIONOF DABUR COMPANYType Public company (NSE, BSE)
Industry FMCG, Health CareIndustry FMCG, Health Care
Founded 1884[1]
Founder Dr. SK Burman
Headquarters Dabur Tower, Kaushambi, Sahibabad, Ghaziabad ‐201010 (UP), India
A d ld idArea served WorldwideProducts Dabur Amla, Dabur Chyawanprash, Vatika hair oil
& shampoo, Dabur Honey, Fem, Hajmola, Réal & Réal Activ
Owner Burman family[ ]Number of employees 6,434 (2014‐15)[3]
Website Dabur.com
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INTRODUCTION OF MARICO COMPANY
MARICO COMPANYType Public (BSE: 531642)Type Public (BSE: 531642)
Industry Consumer goods, Hair Care,Skin Care
Founded 1987
Founder Harsh Mariwala
Headquarters Mumbai, India
K l ( )Key people ROHIT JAISWAL (DIRECTOR) ,Mr.ADITYA AJIT KUMAR SHOME,( MANAGING DIRECTOR), SAUGATA GUPTA (MANAGING DIRECTOR & CEO)
Products PARACUITE HAIR OIL, Aftershower Cream, Starz Shampoo, Aftershower styling gel
Number of employees 1000 (Approx.)
Website www.paracutecorp..com
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INTRODUCTION of BAJAJ CORP
TYPE Public (BSE: 533229)
LTD.INDUSTRY Consumer goods, Hair Care,Skin Care
Founded 1930
Fo nder Mr JAMNALAL BAJAJ Founder Mr. JAMNALAL BAJAJ
Headquarters Andhari, Mumbai, IndiaKey people Mr. KUSHAGRA BAJAJ (CHAIRMAN)
( )Mr. APOORV BAJAJ, (EXECUTIVE PRESIDENT)Mr. SUMIT MALHOTRA (MANAGING DIRECTOR)
Products BAJAJ ALMOND DROPS HAIR OIL
Number of employees 1000 (Approx.)p y 1000 (Approx.)
Website www.bajajcorp.com
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BOARD OF DIRECTOR DABUR
Dr Anand Burman (Chairman)
Mr. Amit Burman (Vice‐chairman)
Mr. Sunil Duggal (CEO)
Mr P D Narang (Group Director)Mr. P. D. Narang (Group Director)
Mr. Mohit Malhotra (CEO Dabur Internati)
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BOARD OF DIRECTORS OF MARICOBOARD OF DIRECTORS OF MARICO
VIVEK KARVE (Vice President & Head ‐ Corporate Finance)VIVEK KARVE (Vice President & Head Corporate Finance)ADITYA AJIT KUMAR SHOME (Managing Director)SAUGATA GUPTA (Managing Director & CEO)( g g )RUPALI CHOUDHARY (Independent Director)ROHIT JAISWAL (Director)
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BOARD OF DIRECTORS OF BAJAJ BOARD OF DIRECTORS OF BAJAJ CORP LTD.
Mr KUSHAGRA BAJAJ (CHAIRMAN)Mr. KUSHAGRA BAJAJ (CHAIRMAN)Mr. APOORV BAJAJ (EXECUTIVE PRESIDENT)Mr. SUMIT MALHOTRA (MANAGING DIRECTOR)Mr. SUMIT MALHOTRA (MANAGING DIRECTOR)Helen Shiner (Clerk Manager)Lynette Nolan (Communication Manager)( g )Alicia Gardner ( Director of Support Service)
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PRODUCT PRODUCT PRODUCTDABUR AMLA HAIR OIL
PRICEThe Price of Dabur Amla Hair Oil is Rs
O UCPARACHUTE HAIR OIL
PRICETHE PRICE OF PARACHUTE HAIR OIL
PRODUCTBAJAJ ALMOND DROPS
PRICEThe Price of Dabur Amla Hair Oil is Rs 35 – Rs 38 for 100ml, Rs 74 –Rs 78 for 200ml, Rs 105 – Rs 110 for 300ml and
Rs 175 – Rs 180 for 500ml.
PLACE
THE PRICE OF PARACHUTE HAIR OIL IS Rs 80 – Rs 85 for 190ml and Rs 110 –
Rs 125 for 300ml.
PLACEParachute sells all over India
The price of bajaj almond drops is Rs 45 – Rs 52 for 100ml and Rs
180 – Rs 186 for 500ml.
PLACEPLACEDabur authorities uses its salesforces as well as
distributionchannel to market its products
Parachute sells all over India both in urban and rural India. It is
also sold in Bangladesh and middle east.
PROMOTION
PLACEBajaj Almond Drops sells allover india both in Urban and Rural
area.its products.
PROMOTIONIn television, famous actors and sport person are advertising the
PROMOTIONIt advertises through television,
Print, Outdoor, Digital. The brand had been endorsed by
PROMOTIONIt advertising through Television, Print, Internet etc. It had been endorsed by celebrities like p p g
products. celebrities like DEEPIKA PADUKONE.
yLARA DUTTA.
MARKETING STRTEGY OF DABUR MARICO MARKETING STRTEGY OF DABUR, MARICO AND BAJAJ CORP LTD.
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STP Strategy of DADUR, MARICO & gy ,BAJAJ CORP LTD.
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PRODUCT MIX OF DABUR, PARACHUTE AND BAJAJ HAIR OIL
BAJAJ ALMOND DROPS
BAJAJ BRAHMI AMLA
BAJAJ AMLA SHIKAKAI
BAJAJ JASMINE HAIR OIL
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MARKET SHARE OF HAIR OIL COMPANY
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HYPOTHESIS TESTING OF HAIR HYPOTHESIS TESTING OF HAIR OIL
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OBJECTIVE OF HYPOTHESISOBJECTIVE OF HYPOTHESIS
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