MARKETING PROJECTMARKETING PROJECT

PRESENTED BY:PRESENTED BY:

Maya Maya

Project name:PINK W00D IDEAS!!

'PINK IDEAS' is the business for the purpose of

bringing the pink colour in front..’

PINK IDEAS IS THE TRADEMARK AND ITS MAIN PRODUCT LINES ARE:

• PINK FASHION IDEAS• PINK WOOD IDEAS

Why did u chose PINK COLOUR

Pink is the symbol of “freshness“.

Put some pink in your life when you want:

* calm feelings * relaxation * contentment Pink is normally a color associated with girls and

femininity.

Pink is considered a color of good health and life.

The "freshness" like a newborn baby.

EXSISTING BUSINESSEXSISTING BUSINESS

Our BUSINESS is dedicated to providing quality pink products with excellent service.

PINK FASHION IDEAS, include the pink out fits, dresses & fashion accessories (glass beads and plastic, metal jewelry, glasses, hair accessories etc) at our outlets all over the country.

• We also maintain a friendly and creative environment to give customers what they really need, 'pink products' with 'pink suggestions' to look 'pretty pink‘.

OUR MISSION

To supply services and pink products to the customers in an innovative and unique manner.

““CREATIVITY IS FOCUSED, WHICH N0 CREATIVITY IS FOCUSED, WHICH N0 DOUBT APPEALS EVERYONE”DOUBT APPEALS EVERYONE”

OUR MOTTO:

“The Pink Era Begins Here!!The Pink Era Begins Here!!””

EXECUTIVE SUMMARYEXECUTIVE SUMMARY NEW BUSINESS LINE

'PINK IDEAS' is the business for the purpose bringing the pink colour all around you..

We are already in the business of pink fashion and now proudly started a new business line.

Our SBU of fashion products went very successful and cash generating, so we thought to start a new business line of wooden furniture named as (PINK WOOD IDEAS).

Our motto is to provide quality and durable wooden items for children.

FINANCIAL SUMMARY

To achieve our objectives, 'PINK WOOD IDEAS' along with its present capital, is seeking additional loan financing.

This loan will be paid from the cash flow from the existing business and it will be backed by the character, experience, and personal guarantees of the owner.

LOCATION

• Location of our main furniture showroom is in Gulberg phase-III, Lahore.

• And the manufacturing plant’s location is outside Lahore, near Raiwind Road.

Marketing

• Marketing is a "process"

which involves researching, promoting, selling, and distributing your products or services,

to your target customers.

Marketing Plan of the New product

SITUATION AnalysisSITUATION Analysis

• 4 C’s Analysis - company,

customers, competitors, climate. • PEST analysis –

for macro-environmental political, economic, social, and technological factors.

• SWOT analysis - strengths, weaknesses, opportunities, and threats - for the internal and external situation.

Market Segmentation

Dividing a market into distinct group of buyers with different needs, characteristics, or behavior who might require separate product marketing mix

TARGET MARKETTARGET MARKET

Our target market is a person who wants to have very fine furniture with the latest in style, combined with colours and designs and fine woodworking.

As far as PINK W00D IDEAS is concerned company targeted the well developed areas of every city. Like in Lahore we targeted the following areas:

• GULBERG.• DEFENCE.• ALLAMA IQBAL TOWN.• GARDEN TOWN.• MODEL TOWN.

CUSTOMER ANALYSIS

DEMOGRAPHICS:• Country : Pakistan (Asia)• Age : baby-20 yrs age• Gender : both, but mostly girls (that’s what

we focus)• Social class: Elite, high ,middle class• Education: College going, University going,

School going.• Generation: Young Generation.

DIFFERENTIAL ADVANTAGE:

How our product is distinguished from other competitors??

• Quality wood is used to make it durable and lifetime.• Art and craft designing makes it unique attractive.

• Fine imported furniture polishes, factory lasani sheets and enamel paints (DECO) are used to give an

everlasting colour• All sizes and colour are available at customers order.

MARKETING MIXMARKETING MIX

The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives.

• Price,

• Product,

• Promotion,

• Place.

PRODUCT

• We are introducing the wooden bedroom furniture, in the market, targeting the children population of Pakistan.

• Offering them what they really need, what they were waiting for.

DESCRIPTION OF OUR PRODUCT

• Brand name: PINK WOOD IDEAS’S FURNITURE• Quality: IMPORTED• Colour: PINK (and may change on demand)• Packaging: SAFE PACKING• Warranty : 1 Year• Variety: INFINITE• Features: UNIQUE DESIGN & STYLE

• Focus: TARGET CUTOMER’S NEED

• Aim: CUSTOMER SATISFACTION

• Slogan: “The Pink Era Begins Here!!”

• Size: ALL SIZE OFFERED ON ORDER

(according to customers demand)

• Services: FREE HOME DELIVERY

& UNPACKING

Our Manufacturing Process • Step 1: Best quality wood from wood suppliers• Step 2: Cutting.• Step 3: Machine the Parts/shaping• Step 4: Assemble the Furniture parts• Step 5: Perform Finish Sanding• Step 6: Check Furniture and Components for Quality.• Step 7: Perform the Final Assembly and polishing• Step 8: Ready to Deliver the Furniture To the showroom or direct to the

customer

The widely used coatings and colored paints:•Furniture polish•Enamel paints (deco paints)•Factory Lasani sheets•Lasani Designing chip boards.

Kinds of Woods;

Following are the different types of wood are available us for manufacturing process.

PRICING

• PRICE: The amount of money charged for a product or service

• Pricing Method we chose:

Value base method

(based on customer perceived value)

Pricing Strategy we adopted:

Penetration pricing:

(setting the lower price to capture the market but maintaining the quality)

PROMOTION

“Promotion means to promote, to develop awareness of our product among the users who want to buy and consumes product.

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

ADVERTISEMENTADVERTISEMENT PINK IDEA’S is using an advertisement media

because • to make strong position in customer’s mind &• to build charming customer relationship. Advertising media which will be used:• Newspaper• Television• Magazine• Outdoor Advertising.

SALES PROMOTION

• We will use different ways to attract the customer in order to increase sales.

• Offering special discounts

• Like giving pink wooden gifts along with purchased items.

PLACEMENT

” In short in marketing mix, place

refers to DISTRIBUTION of product

• Distribution channel will be direct and through distributors.

• Motivating the channel :fair margins for distributors and related facilities will be given.

• Logistics, including transportation, warehousing, and order fulfilment for the pink wood items.

OUR PLACEMENT

The PINK FURNITURE ITEM will be launched in six major cities of Pakistan. (ISB, LAHORE,KARACHI,PESHAWAR,QUETTA, GUJRAT etc.)

In future we will have: • 1 Showroom in Karachi • 1 Distributor showroom in Islamabad• 3 Distributor showroom in Lahore and Gujarat.• 1 Distributor In remaining city*Note: The wholesaler will be legally bound to distribute the

product in all major markets of city especially near other company’s furniture showrooms.

Competitors ANALYSISof Pink Ideas in Pakistan:

• Koncept Furnishers.• ASIAN ARTS & CRAFTS (PVT)• INTERWOOD FURNITURE (PVT) LTD.• Rosewood FURNITURE ™• LEVANZA FURNISHERS.• PAKISTAN FURNITURE Etc.

Future Plans

• To Increase Sales

• Product innovation and development

• To increase market share

• To make strong positioning of the brand

• To have retained and loyal customers

THE ENDTHE ENDTHANK YOU!!THANK YOU!!

THANK YOU!!THANK YOU!!