Marketing Proposal

Company: Florida Eco ProductsStudent: Dung Huynh

Target Customer Pain Point

• Consumers could save a cumulative 287 billion gallons of water and over $4.7 billion in water and energy bills. (since 2006)

• 38.4 Kilowatt hours energy was reduced and 13 Million Metric Tons of greenhouse gas emissions was eliminated.

Target Market

• New House with Eco products to save them around 50,000 gallons of water per year, equivalent to $600 annually. Not only we target in individual houses but also condos and apartments. • The second target is old House with remodelling by

installing Eco products to save home owners tons of money by comparing the old utility bills with the new ones. • Small to large companies might interest in the trial of

installing Eco product, and could see the reducing number in their fixed cost monthly.

Company & Industry

• United States Environment Protection Agency.

• Almost 183 partners nationally in US have enrolled in EPA Partnership. We will focus the supply chains and/or competitive companies in Florida, then moving to closet state like Georgia and far dried state like Arizona with the high shortage of water.

Strategic Solution

1. Educate all the interested customers with the value lessons from saving water & energy by using Eco products.

2. Come straight to the saling point of Eco Products with Cheapest Price/ Best Service/ Quick Shipping/ Easy Installation: The only-benefit-investment with tiny deposits.

3. People who use Eco products is not only helping themselves with budget but also giving a hands to those who are in need of water and energy.

SMART Goals

1. Each customer coming to Florida Eco products has actually see the differences by using our products or services.

2. More improvements on existing products as well as new products come to our stores. We focus on the quality of Eco products and the ideas of customers.

3. Find the alternatives sources for our Eco products in other countries with cheaper materials and labors.

Marketing Communication & Promotions

• Showing how bad it is in other place outside of the United States of America that people is struggling with water and energy, not counting the clear water and atmosphere.

• We will set up the showroom with the new house model to let them experience to see the actual differences.

• Cooperate with WaterSense Program to get media attention. (Scientific American, The Washington Post, Builder magazine, FOX News, and Good Housekeeping)

Budget• I believe that because of the Eco products, the company might offer the

same products from Home depot stores but with different materials to provide the Green Environment. This may lead to the cost of hiring engineers for the ideas of products.

• I want to expand the market as well as the resources to outside of the US, so benefits that we could save from using the inputs from our country must outweigh the cost of shipping internationally. This issue could encounter the short of cash flow because other countries might only need cash upfront not taking credit like America suppliers.

• I need to research more on the company budget but this question might be a little bit hard for the company to disclose or explain.

Implementation and Control

• The company has the single product shipment data to see which products are actually ordered by our customers.• We have to compare and provide customers/ media with

the 2 scenarios from traditional models and new Eco Products model.• The actual numbers and statistics must come in papers to

make sure we are on tracks and target to save more water and energy each year.• We will work closely with more partners in the EPA

network to see the broad picture of saving the planet while doing business.

Call to Action

• Paul Price support@floridaecoproducts.com

• Phone: (813) 508-7556

• Address: 301 W Platt St, Suite 253 Tampa, FL 33606

• Interview Questions: 1. Could you help me with the general number in your company budget?2. Is it okay if the company expand the market to international market?3. How does the customers respond to your Eco Products the past years?4. Are there any obstacles the company encountering recently from all the sides, especially

the competitive companies?5. How many employees actually are working in the company now, and what do you think of

employee inputs with the economic recession in this country?