AIESEC  in  Malta    

Quarter Report  

 

-MARKETING-

Quarter 1

 

AIESEC in Malta

 

 

TIMELINE PROGRESS PROJECT   ACTIVITIES  

PLANNED  STATUS   COMMENT  

DONE   INCOMPLETE   NOT  DONE  

Summer  Rush  

Design  of  Materials          

Launch  online  campaign  

       

Create  online  web  page  

      Wix  page  creation  for  online  promotion  of  oGCDP  

Attend  1  external  event  

      An  external  event  with  various  NGO’s  in  Malta  attending  

Goals  for  Signups         Goals  were  not  achieved    Design  Showcasing  materials  

       

Get  stories  from  EPs          Launch  Video  Channel  

       

Implement  LEARN  Project  

      Online  training  for  members  with  synergy  between  TM  &  MKT  

Winter  Project   Design  of  materials             Launch  Online  

Campaign          

  Organizational  Partnerships  

       

  Attending  external  events  

       

  Goals  for  Sign  Ups             Offline  Promotion             Creating  showcasing  

videos          

  Global  Citizen  Summit  

       

  MCAST  Event          

 

   

 

AIESEC in Malta

GOALS  

21  

7  

90  

155  

0  

20  

40  

60  

80  

100  

120  

140  

160  

180  

Summer  Peak   Winter  Peak  

Sign  Ups  -­‐  oGCDP  

Achieved   Quarter  Goals  

 

AIESEC in Malta

ANALYSIS Performance Self-Assessment of the Quarter (10 is highest)  

1 2 3 4 5 6 7 8 9 10

I give a performance assessment of the area 6 Explain main achievements

• Market Penetration – The summer campaign through the Facebook Ads was able to reach over 10,200 people around Malta. It was a good achievement to analyze the reach of the market for other peaks.

• Align mindset towards Peaks – This quarter helped with this achievement in terms of the entity understanding planning for peaks and how to drive operations in Marketing to drive oGCDP.

Explain main bottlenecks

• Talent Capacity – This is one of the major problems affecting operations and delivering on goals. Having few people focused on the action steps and activities was a problem for both MKT and oGCDP as a focus.

• Entity Reality (Calendar of WENA & Malta) – A lot of emphasis is on the SUMMER break, so like from my analysis the calendar is always dependent on this period to drive goals majorly.

• Finances for MKT Investment – This is very important to drive our product oGCDP and as for back office function, this would come in very handy to boost the goals of sign ups.

• Channels for Market Target - Aligning the targets of the campaigns with the plans for each peak and also how to reach them. This is like a major

 

AIESEC in Malta

Main conclusions and learning

• There needs to be more offline promotions done to drive MKT and get sign ups. It is a little problem now as a result of TC.

• There is a Mindset Shift for the entity which is a revolution of what is to come in the coming quarters.

• Winter Peak needs a more early start date for MKT functions because of the target.

• Each target needs specific projects to help market penetration to the specific targets. Having the exact projects for promotion