VARIOUS WAYS OF

MARKETING

IntroductionMarketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

Marketing is everything a company does to acquire customers and maintain a relationship with them so that the product introduced by the company may be known to customers.

What it does??

Different Ways of Marketing

1. Guerilla Marketing.2. Marketing via social media.3. Marketing via Press.4. Marketing through electronic deceives 5. Word Of Mouth.6. Offline Marketing and hoardings etc7. Campaigns.

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way. 

It requires low budget for marketing and attracts customers.

Guerilla Marketing

The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a larger number audience.

It is the process of driving awareness about the product through various internet sites and blogs

Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online.

Marketing through social media

Social networking websites are based on building virtual communities, that allow consumers to express their needs, wants and values,

Marketing via press is a written or recorded communication directed at members of the news media for the purpose of announcing their upcoming product.

Various  journalists at newspapers, magazines, radio stations, online media, television stations or television networks are present at press.

Marketing via Press

Companies uses an electronic devices medium to advertise their product.

Companies tries to target customers through various ads and pop-ups

coming on cell phones , tabs, computers, etc

Marketing Through Electronic devices

Word of mouth is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.

This process relies on the added credibility of person-to-person communication, a personal recommendation

Word Of Mouth

Word-of-mouth marketing implies that an organisation takes active steps to encourage WOM (e.g. offering a reward to the WOM sender), whereas normal WOM implies that the sender is not rewarded

  

Which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers and social media marketing , as well as ambassador programs.

Along with positive aspects it also includes negative aspects

The word contains the meaning of offline Marketing itself.

It includes other methods of marketing apart from internet marketing. This industry is very popular since hundreds of years back.

Offline Marketing and hoardings

It comprises of advertisement in newspaper, magazines, hoardings, exhibition shows, and print media, etc

Marketing campaigns promote a product through different media, including television, radio, print and online platforms

Campaigns don't have to rely solely on advertising and can also include demonstrations and other interactive techniques.

Marketing campaign

Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Integrated marketing communication (IMC) is a concept approach used by majority of organisations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns.

Shopper marketing is a “ understanding how one’s target consumers behave a shopper, in different channels and formats, and leveraging this intelligence to the benefit pf all stakeholders, defined as brands, consumers, retailers and shoppers.

According to Chris Hoyt “Shopper marketing is brand marketing in retail environment.” Since it includes category management, displays, sales, packaging, promotion, research and marketing “shopper marketing is the elephant in the room that nobody sees the same way.”

 Shopper marketing

In shopper marketing, manufactures target portions of their marketing investment at specific retailers or retail enjoinments. Such targeting is dependent on congruency of objectives, targets and strategies between the manufacturer and a given retailer or a given type of retail environment.

Prepared by Siddhesh Chinmay Sumit Vinay Ajay

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