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8/4/2019 Marketing Recommend

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NAME - ALVIN CHEW JUNJIE- ERNIE CHEN ENJIAO- IRIS TING WANYI

- LEE CHEE MENG- MERLAN NAGIDULIN- VARUN BANKA

GROUP - 5


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Recap: Issues

4 Recommendations

Conclusion


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Intensified competition

Limit to Expansion

Non-operating days

Lack Of CSR


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1. Improving the clubbing experience complementary goods of food and transportation

2. #butterhits Tweet us your favourite songs!

3.

Groupons utilise the power ob bulk-buying4. Drinking miles loyalty programme


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#butterhits:- Invite butterfactory followers to tweet in theirfavourite clubbing hits.

- Songs which are mostly being tweeted will

be played.

- Prize will be given to ONE (randomly chosen)lucky

follower per month; entitled to a jug of drink.


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Pros:

Youths are tech savvy,receptive to Sms,Internet, thus this is an

effective way to reachthem and track themusic trends.

http://www.scottmonty.com/2009/10/recent-twitter-statistics.html


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Pros:

Does not involve much costand allows easy computationof market research.

Provides more interaction withthe customers.

Improve customers

experience in butter factory

Exponential publicity of butterfactory.


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Cons: The songs being played may not suit

everyone.

In the short run, people may be enthusiastic adexcited about tweeting their favourite hits,however, in the long run, people may get tiredof it.

Other clubs are also able to play the latest andmost popular songs.


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Butterspace for RENT:- Lease the space outside butterfactory to mini

food vendors; for example hotdog stall orsnacks

stall every clubbing night. (Wed, Sat and Sun)


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Pros:

Allow clubbers to purchase food moreconveniently when they are hungry.

Increase revenue of butterfactory from thelease.


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Cons: Difficult to find mini food vendors willing to take

up the space because operating hours areshort and the profit margin earned may not be

sufficient to cover the rental cost.


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Groupons

Partnerships with Deal.com.sg/ BigDeal.sg/ etc.

Offer deep discounts on premium drinks

How it works: Economics of scale Drive down fixed costs


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Pros:

Attract younger customers

Build customer database

High exposure Cash disbursement even before customers use

vouchers

Cons:

Selectivity and exclusivity

Lower margins


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Drinking Miles

Like frequent flyer miles

Loyalty programme drink more, earn more

Rewards How it works:

Introduce switching costs

A symbol of status/prestige


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Pros:

Increase value of VIP membership

Increase customer loyalty

Cons: Protest from other groups


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Only operate for three days: Wednesday,Friday and Saturday

Fixed cost still incur on non-operating days

Less crowded on other weekdays


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Attract organization, student clubs andindividuals to organize parties, conferenceduring non-peak days

Promotion DJ is provided


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Collaborate with Student Union

Collaborate with Social Development Unit

Giving special price to the student organization

for the ad-hoc events Create an online platform to facilitate the booking

system


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Pros:

Able to attract large crowd in one day

Convert to higher revenue to cushion the fixed

costs Feasible to open non-operating days

Convenient booking system is able to increase

demand


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Organize special event on non-operating days Post- Exam Party

Monthly match making day

Fashion showDance Competition


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Pros:

Create new market A


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Nanyang Technological University

Planning to build at least one pub in campus tocreate more vibrant community


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Short Run

Become Buy1Give1 business

Organize Fund Raising Events

Long Run

Energy generating dance floor


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Become B1G1 business

Every time you buy a drink, a child getsaccess to water.

Every time you pay entrance fee, a tree getsplanted


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Fund Raising Events with celebrities.

Incredible nights of giving and generosity


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Energy generating dance floor


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Short Run Long Run

Focus on improving customerservice relationship

Expand into fashion, food andbeverage industries, etc

Attract new customers Improve on CSR

Provide promotion and create aspecial day for non-operating days

Gain support from tourism board(government) to promote the brandof Butter Factory to tourists

Collaborate with school, datematching companies and tourismrelated parties

Reduce cost (fixed and variable)


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Ultimate objective

Improve Brand name

Products are made in the factory, but brands arecreated in the mind~~ Walter Landor
http://www.finestquotes.com/author_quotes-author-Walter%20Landor-page-0.htmhttp://www.finestquotes.com/author_quotes-author-Walter%20Landor-page-0.htm


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