marketing recommendation
DESCRIPTION
A brief presentation looking at a specific market segment for a small technology consulting firm that supports the recommendation to actively target that market.TRANSCRIPT
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Market Research: Healthcare
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Should NSR focus their marketing campaign on the healthcare industry or target all SMBs?
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Recommendation:
NSR should target the healthcare industry.
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Reason #1 Clinics are increasing IT spend.
Reason #2 Practices require assistance.
Reason #3 NSR can leverage expertise.
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Increased IT spend Pricing pressures and government regulations driving change.
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Practices must become more efficient. Investment in long-term, cost-saving technologies is a must.
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From 1980 to 2000 (Erik Swain, MEDTAP International)
Technology strategy is central to the success of healthcare organizations.
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Cost Benefits
ROI per $100 Spent
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Dates (Source)
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2003 2005 2007 2009
Infrastructure
HIPAA
PracticeManagement
EMR
Spending is projected to increase to over 5% of revenues.
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Practices require assistance Practice managers are relying on outsourced support.
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“Technology is transforming healthcare, helping us improve lives and reduce spending.” Pamela Bailey, President, AdvaMED
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Compliance Bush Administration is pushing for standardized EMR system within 10 years.
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Limited internal resources Internal IT staff is not cost-effective, but technologies are too complex to implement alone.
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NSR can leverage expertise Limited competition and large experience curve.
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Experience Curve Lower overall costs and higher quality service.
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Existing Partnerships Single source for integrated solutions and support.
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Limited competition Specialized knowledge, experience, and reputation create a large barrier to entry.