marketing report - hrx by hrithik roshan & myntra unveil its first brand ambassador
TRANSCRIPT
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HRX Unveils its First Brand Ambassador - Tiger ShroffMarketing Report
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Media Net
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Bombay Times
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Bangalore Times
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Delhi, Gurgaon & NCR Times
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Social Media
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Highlights• Reach of more than 43 Lakh People on Facebook(HRX and Hrithik) and
Twitter(HRX) alone. • Increase in Facebook likes organically – 12,177• Increase in Twitter followers organically – 1,037• Increase in Instagram followers organically – 1,698• #TigerForHRX trended on Twitter on 9th (day of announcement) and
10th September (BT article)• Tiger Shroff trended on Twitter and Facebook for becoming HRX brand
ambassador
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Growth in Facebook likes due to #TigerForHRX campaign
Date Likes Increase in likes
07th September,2015 169,097 219
08th September,2015 169,257 160
09th September,2015 174,892 5,635
10th September,2015 179,926 5,034
11th September,2015 180,725 799
12th September,2015 181,055 330
Total Increase in Likes (organically)
12,177
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7th September, 2015 - Teaser Creative 1
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8th September, 2015 - Teaser Creative 2
Low performing post
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9th September, 2015 - Teaser Creative 3
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9th September, 2015 - Teaser Creative 4
Top performing post
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9th September, 2015 - Unveil
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9th September, 2015 – Unveil Cover photo
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10th September, 2015
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10th September, 2015 – Tiger Shroff trending on FB
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11th September, 2015
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Growth in Twitter Followers due to #TigerForHRX campaign.
Date Likes Increase in likes
07th September,2015 25,553 60
08th September,2015 25,636 83
09th September,2015 25,963 327
10th September,2015 26,215 252
11th September,2015 26,421 206
12th September,2015 26,530 109
Total Increase in Likes (organically)
1037
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Top Performing Post
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Twitter Trend
Within a few minutes post the announcement, Tiger Shroff started trending on Twitter
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Twitter Trend - #TigerForHRX
10,687 tweets were posted with #TigerForHRX from 9th - 14th September. #TigerForHRX was even trending on Twitter.
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7th September, 2015
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8th September, 2015
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9th September, 2015
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9th September, 2015
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9th September, 2015
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10th September, 2015
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10th September, 2015
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You Tube
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11th September
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Video insights
36,049 of total views were received on YouTube for the video. A total of 339 engagement was gained. Also 18 people added it to their playlists and 32 people subscribed to our YouTube channel through this video.
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Hrithik Roshan’s Contribution in #TigerForHRX campaign
Out of 36,049 total views on YouTube 30,151 were gained through Mr Roshan’s Facebook page.
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Thank You