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100 International Drive Baltimore, Maryland 21202-1099 www.carey.jhu.edu Welcome to the 2015 ISMS Marketing Science Conference! Dear Colleagues: We are delighted that you are attending the 2015 ISMS Marketing Science Conference. This 37 th Marketing Science conference features nearly 600 scheduled presentations that span the marketing discipline. We hope that the featured research will not only lead to successful publications, but also stimulate interactions that will spawn future research projects and collaborations. The Johns Hopkins Carey Business School is proud to host this exciting and important event for the marketing science community. The papers being presented at this conference were selected from among many contributed abstracts and special session proposals. We also received many submissions in the innovative new category of “abstract plus working paper” initiated last year. We are very pleased with the response in each category and are hopeful that each session will feature quality presentations, and also stimulate significant discussion among the session participants. The conference though cannot be all work! Please make the time to catch up with old friends and make new ones during the coffee breaks, luncheon events and the evening receptions. We offer a particularly warm welcome to those attending for the first time. Ours is an amazingly open and welcoming discipline that benefits from interactions among people from diverse perspectives and backgrounds – all focused on the scientific study of marketing phenomena. Even as all formal events are scheduled at the hotel, you must also take in the ambience of the waterfront in “happening” Harbor East, the delectable cuisine at the local restaurants, as well as the historical sites in “Charm City” Baltimore. The conference would not be possible without unstinting help from many people. We thank the ISMS leadership for selecting the Johns Hopkins Carey School, the JHU Carey Business School administration, faculty and staff for their support. A special thank you to the wonderful INFORMS staff who helped us put it together. We gratefully acknowledge the invaluable contributions of Paulette Bronis, Ellen Tralongo, Cheryl Clark, Jessica Bennett and Laura Payne. And we absolutely must acknowledge Terry Cryan whose experience guided us through the budgeting and setup process last year. Please play your role in making this a successful conference for you. Attend the sessions and participate by sharing your ideas and engaging in discussion and dialogue. No less important, make sure you make use of the networking opportunities during coffee breaks, lunches, the evening reception and the gala dinner. This is your conference and your discipline – please own it and enjoy being a part of it. Warm regards. The Organizing Committee of the 2015 Marketing Science Conference. Dipankar Chakravarti, Jian Ni, and Shubhranshu Singh onal i nat er nt I 100 a M , e r o m i t l Ba u h j . y e r a c www. me o c l We e v i r D onal 2 0 2 1 2 d n a l y r -1099 u d e . u S I 5 1 0 2 e h t o t k r Ma MS n e r e f n o C e c n e i c S g n i t e k ! e c n me o c l We a e l l o C r a e D d e r a e W g i l e n o c e c n e i c S t th a th e p o h a p s l l i t w a th proud s o h to S I 5 1 0 2 e h t o t k r Ma MS e u g a s: e r a u o t y a th d te h g d n tte a ing 0 0 6 y l r a e n s e r tu a fe e c n e r fe n t o o n l l i w h c r a e s e r d e r tu a fe e t th a ts c e j o o r p h c r a e s e r e r tu fu n w a t e n ta r o p m i d n a g n ti i c x e s i t th s n e r e f n o C e c n e i c S g n i t e k c S g n ti e k r a M S M IS 5 1 0 2 e th n o ti ta n e s e r p d e l u d e h c s s a th c i l b u p l fu s s e c c u s to d a e l y l n t o . s n o ti a r o b a l l o c d n a h o J e Th e i c s g n ti e k r a m e th r r t fo n e v t e ! e c n . e c n e r fe n o C e c n e i c 7 3 s i Th th i l p i c s i d g n ti e k r a m e th n a p t s a , s n o ti a c te n i te a l u m ti s o s l t a u b s s e n i s u B y e r a C s n i k p o H s n . ty i n u m m o c e c n e th g n ti e k r a M e . W e n i s n o ti c a r te c S s i l o o h s r e p a p e Th s s e s l a i c e p s g n i k r o w s u l p t e a th l fu e p o h n o i s s e s e th e r fe n o c e Th d s e n o w e n l d te n e s e r p g n i e b i t th a fe n o c s p n o i s e c e r o s l a e . W s l a s o p o r ” r e p a p g . W r a e t y s a l d te a ti i n i e r tu a fe l l i w n o i s s e s h c a t e u q . ts n a p i c ti r a p e t b o n n a c h g u o th e c n e o w l l a s k a e r b e ffe o c e th g n i r u c n u , l th to th fo i d tte e c n e r fe a m o fr d te c e l e s e r e w th n i s n o i s s i m b u s y n a m d e v i e e r a e . W very e th th i w d e s a e l p ty i l a u , s n o ti ta n e s e r p and also ! k r o e th e k a m e s a e l P to e m ti g n i n e v e e th d n a ts n e v e n o e h i . O t ti fi rt g n o m a many tr s b a d te u b i tr n o c e th o y r o g te a c w e n e v ti a v o n n i i e s n o p s e r e a y r o g te a c h c a e n also te a l u m ti s s s u c s i t d n a c fi i n g i s n a s d n e i fr d l o th i w p u h tc a c s n o ti p e c e r g . t r a p a r r ffe o e W i d i l d l i d n a ts c a tr t c a tr s b a f “ o e r a d n a g n o m a n o i s e k a m d y l r a l u c ti i l i i o c l e w m r a w ts fi e n e t b a th c fi ti n e i c s e th must also ta u ta s e r l a c o l e r fe n o c e Th leadership fo ty l u c fa s d n a rt e s o th to e m o e th r fo g n i d n tte a e p g n o m a s n o ti c a r te n i m o fr ts m o n e h p g n ti e k r a f m o y d tu s c a w e f th o e c n e i b m a e th n i e k ta a c i r to s i h e th s a l l e w s , a ts n a r o w e c n e w e l b i s s o p e t b o n d l u i k p o H s n h o J e th g n ti c e l e s r r fo ff ta s t r o p p u s r i e th r fo e p s . A e n a s i s r u . O e m t ti s r fi z a m a o e m o fr e l p diverse v ti c e p s r e p . a n e m l l a s a n e v E l a m r fo e v e b r a H ” g n i n e p p a h “ n t i n o fr r te a m ti l a B ” ty i C m r a h C “ n i s te i s l a t u o th i w n ti s n u p l e h g n ti m m o fr e , th l o o h c S y e r a C s n C U H J r e d n o w e th to u o y k n a th l a i c i d g n i m o c l e w d n a n e p o y l g n i z s d n u o r g k c a b d n a s e v – all c fo t a d e l u d e h c s e r a ts n te o h e th b ta c e l e d e t, th s a E r r o b i s i u c e l e r o m . y n a m IS e th k n a th e . W e l p o e p n i m d a l o o h c S s s e n i s u B y e r a C l fu S M R FO IN e p l e h o h ff w ta s e n i l p i c s i n o d e s u c u o , y l te e t th a e n S M IS a tr s i n , n o ti t t i u p s u d e . W r e th e g to i s s e , J k r a l C e c n e i r e p x e y a l p e s a e l P y g n i r a h s y b n e f th o e s u dinner. s i Th y l l fu te a r g e . W e th e g d e l w o n k c a e n y a P a r u a L d n tt a e n n e B a c e g d u b e th h g u o r th s u d e d i u g u s a s i th g n i k a m n i e l o r r r u o y d n i g n i g a g n e d n a s a e d i r r u o y n i r u d s e ti i n tu r o p p o g n i k r o tw e e r fe n o c r u o y s i s u o y d n a e c n e f o s n o ti u b i tr n o c e l b a u l a v n i e w d n . A e y l te u l o s b a c t a s u m t y s a l s s e c o r p p tu e s d n a g n ti e u o y r fo e c n e r fe n o c l fu s s e c c u e u g o l a i d d n a n o i s s u c s i . No , th s e h c n u , l s k a e r b e ffe o c g n e n i l p i c s i d r u – please t a i n w o n o l a Tr n e l l , E s i n o r B tte e l u a P e g d e l w o n k c n a y r C y r r Te whose . r a e t y e s e th d n tte . A a p d n a s n o i s s o y e r u s e k a t, m n ta r o p m i s s e l e , th evening e th d n a n o ti p e c e r d n t a t. f i t o r a p a g n i e b y o j n e h , C o g n eryl whose te a p i c ti r a e k a m u o a l a g r a g e r m r a W z i n a g r O e Th h C r a k n a p i D . s d r M 5 1 0 2 e f th o e tte i m m o C g n i z ti r a v a r k a h d n , a i N n a i , J Shubhranshu n e r fe n o C e c n e i c S g n ti e k r a M Shubhranshu Singh . e c

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Page 1: Marketing Science 2015 - carey.jhu.edu · Science conference features nearly 600 scheduled presentations that span the marketing discipline. We hope that the featured research will

100 International Drive Baltimore, Maryland 21202-1099 www.carey.jhu.edu Welcome to the 2015 ISMS Marketing Science Conference! Dear Colleagues: We are delighted that you are attending the 2015 ISMS Marketing Science Conference. This 37th Marketing Science conference features nearly 600 scheduled presentations that span the marketing discipline. We hope that the featured research will not only lead to successful publications, but also stimulate interactions that will spawn future research projects and collaborations. The Johns Hopkins Carey Business School is proud to host this exciting and important event for the marketing science community. The papers being presented at this conference were selected from among many contributed abstracts and special session proposals. We also received many submissions in the innovative new category of “abstract plus working paper” initiated last year. We are very pleased with the response in each category and are hopeful that each session will feature quality presentations, and also stimulate significant discussion among the session participants. The conference though cannot be all work! Please make the time to catch up with old friends and make new ones during the coffee breaks, luncheon events and the evening receptions. We offer a particularly warm welcome to those attending for the first time. Ours is an amazingly open and welcoming discipline that benefits from interactions among people from diverse perspectives and backgrounds – all focused on the scientific study of marketing phenomena. Even as all formal events are scheduled at the hotel, you must also take in the ambience of the waterfront in “happening” Harbor East, the delectable cuisine at the local restaurants, as well as the historical sites in “Charm City” Baltimore. The conference would not be possible without unstinting help from many people. We thank the ISMS leadership for selecting the Johns Hopkins Carey School, the JHU Carey Business School administration, faculty and staff for their support. A special thank you to the wonderful INFORMS staff who helped us put it together. We gratefully acknowledge the invaluable contributions of Paulette Bronis, Ellen Tralongo, Cheryl Clark, Jessica Bennett and Laura Payne. And we absolutely must acknowledge Terry Cryan whose experience guided us through the budgeting and setup process last year. Please play your role in making this a successful conference for you. Attend the sessions and participate by sharing your ideas and engaging in discussion and dialogue. No less important, make sure you make use of the networking opportunities during coffee breaks, lunches, the evening reception and the gala dinner. This is your conference and your discipline – please own it and enjoy being a part of it. Warm regards. The Organizing Committee of the 2015 Marketing Science Conference. Dipankar Chakravarti, Jian Ni, and Shubhranshu Singh

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Marketing Science_Marketing Science 2015 6/3/15 12:19 PM Page 1

Page 2: Marketing Science 2015 - carey.jhu.edu · Science conference features nearly 600 scheduled presentations that span the marketing discipline. We hope that the featured research will

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Guide to Exhibitors

Marketing Science_Marketing Science 2015 6/3/15 12:19 PM Page 2

Page 3: Marketing Science 2015 - carey.jhu.edu · Science conference features nearly 600 scheduled presentations that span the marketing discipline. We hope that the featured research will

7:00am-8:30am Consortium Breakfast & Registration Harborside B, Marriott

8:45am-12:30pm Doctoral Consortium 4th Floor, Marriott

12:30pm-1:45pm Consortium Lunch Lebanese Taverna

719 S President St, Baltimore, MD

1:45pm-5:30pm Doctorial Consortium Carey Business School

100 International Drive, Baltimore, MD

5:30pm-8:30pm Consortium Reception Passano Lobby/ Great Hall/ 2nd Floor

Carey Business School

7:30am-8:30am Continental Breakfast Grand Ballroom 5/6, Marriott

8:30am-10:00am Session TA 3rd & 4th Floors, Marriott

10:00am-10:30am Morning Break Grand Ballroom Foyer

10:30am-12:00pm Session TB 3rd & 4th Floors, Marriott

12:00pm-1:30pm Lunch Grand Ballroom 5/6, Marriott

1:30pm-3:00pm Session TC 3rd & 4th Floors, Marriott

3:00pm-3:30pm Afternoon Break Grand Ballroom Foyer

3:30pm-5:00pm Session TD 3rd & 4th Floors, Marriott

5:30pm-7:30pm Welcome Reception Grand Ballroom Foyer & 5/6, Marriott

7:30am-8:30am Continental Breakfast Grand Ballroom 5/6, Marriott

8:30am-10:00am Session FA 3rd & 4th Floors, Marriott

10:00am-10:30am Morning Break Grand Ballroom Foyer

10:30am-12:00pm Session FB 3rd & 4th Floors, Marriott

12:00pm-1:30pm Lunch Grand Ballroom 5/6, Marriott

1:30pm-3:00pm Session FC 3rd & 4th Floors, Marriott

3:00pm-3:30pm Afternoon Break Grand Ballroom Foyer

3:30pm-5:00pm Session FD 3rd & 4th Floors, Marriott

6:00pm-7:00pm Reception Grand Ballroom Foyer

7:00pm-10:00pm Banquet Grand Ballroom 5/6, Marriott

7:30am-8:30am Continental Breakfast Grand Ballroom 5/6, Marriott

8:30am-10:00am Session SA 3rd & 4th Floors, Marriott

10:00am-10:30am Morning Break Grand Ballroom Foyer

10:30am-12:00pm Session SB 3rd & 4th Floors, Marriott

12:00pm-1:30pm Lunch Grand Ballroom 5/6, Marriott

1:30pm-3:00pm Session SC 3rd & 4th Floors, Marriott

Summary Schedule

WEDNESDAY, JUNE 17, 2015

THURSDAY, JUNE 18, 2015

FRIDAY, JUNE 19, 2015

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Special & Invitational Meetings

THURSDAY, JUNE 18, 2015

7:30am- 9:30am JMR Editorial Review Board Meeting Galena; Editorial Review Board members only

12:00pm- 1:30pm ISMS Board Luncheon Galena; ISMS Board Members only

3:30pm- 5:00pm Meet the Editors I Dover AB; open to all

5:15pm- 6:00 pm Wharton Customer Analytics Initiative Harborside Ballroom A

FRIDAY, JUNE 19, 2015

7:30am-9:00am Marketing Science Journal ERB Meeting Kent ABC; Editorial Review Board members only

10:30am-12:00pm Meet the Editors II Dover AB; open to all

12:00pm- 1:30pm Women in Marketing Science Luncheon Kent ABC; Open (priority for advance registrants)

1:30pm-3:00pm ISMS Doctoral Dissertation Winners I Falkland

3:30pm-5:00pm ISMS Doctoral Dissertation Winners II Falkland

5:00pm-6:30pm Marketing Science Editors’ Reception Atlantic; Area/Section Editors only

SATURDAY, JUNE 20, 2015

12:00pm-1:30pm ISMS Fellow’s Lunch Falkland; ISMS Fellows only

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MEET THE EDITORS ITD9: Thursday, June 18, 3:30 pm- 5:00 pm

Dover AB

Chair: Jacob Goldenberg, IDC, Herzliya

International Journal of Research in MarketingJacob Goldenberg, IDC, Herzliya; Roland Rust, University of Maryland

Journal of Marketing ResearchRobert Meyer, University of Pennsylvania

Management ScienceMiguel Villas-Boas, UC-Berkeley

Journal of Consumer PsychologyAmna Kirmani, University of Maryland

Quantitative Marketing and EconomicsPradeep Chintagunta, University of Chicago

MEET THE EDITORS IIFB9: Friday, June 19, 10:30 am- 12:00 pm

Dover AB

Chair: Praveen Kopalle, Dartmouth College

Customer Needs and SolutionsMin Ding, Penn. State University, Fudan University

Journal of Consumer ResearchPraveen Kopalle, Dartmouth College

Journal of RetailingMurali Mantrala, University of Missouri

Journal of Service ResearchKatherine (Kay) Lemon, Boston College

Journal of MarketingV. Kumar, Georgia State University

Marketing SciencePreyas Desai, Duke University

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ISMS WOMEN IN MARKETING SCIENCE LUNCHEONFriday, June 19, 12:00 pm – 1:30 pm

Kent ABC

Organizers: Catherine Tucker (MIT), Juanjuan Zhang (MIT), Meng Zhu (Johns Hopkins University)

Open with priority given to advance registrants.Please visit the Registration Desk to register in advance.

SCHEDULE

12:00 pm Luncheon starts

12:15 pm Welcome and Opening RemarksSpeaker Introductions

12:20 pm Sha Yang, University of Southern Californiahttps://www.marshall.usc.edu/faculty/directory/shayang

12:35 pm Catherine Tucker, MIThttp://cetucker.scripts.mit.edu/

12:50 pm Q&A and Discussion with Audience

1:30 pm Adjournment

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Breakfast, Lunches, & Breaks

BREAKFAST Grand Ballroom 5/6

• Assorted baked goods, freshly cut fruit, individual yogurt parfaits

• Coffee, tea, ice water

MORNING BREAKS Grand Ballroom Foyer

Thursday, June 18 • Assorted granola bars • Hot tea, coffee

Friday, June 19 • Freshly baked sticky buns• Hot tea, coffee

Saturday, June 20 • Assorted granola bars• Hot tea, coffee

LUNCHES Grand Ballroom 5/6

Thursday, June 18 • Delicatessen Lunch Buffet

Friday, June 19 • Gourmet Sandwiches Lunch Buffet

Saturday, June 20 • Assorted boxed lunches

AFTERNOON BREAKS Grand Ballroom Foyer

Thursday, June 18 • Assorted freshly baked cookies• Hot tea, coffee, soft drinks, bottled water

Friday, June 19 • Soft hot pretzels with mustard• Hot tea, coffee, soft drinks, bottled water

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The Institute for Operations Research and Management Sciences (INFORMS) is an international not-for-profit scientificsociety with 10,000 members, including Nobel Laureates, dedicated to applying scientific methods to help improvedecision making, management and operations. The IINFORMS Society for Marketing Science (ISMS) sub-branch sponsorsthe Marketing Science Conference. Now in its 37th year, the Marketing Science Conference aims to foster thedevelopment, dissemination, and implementation of knowledge, basic and applied research, and science and technologiesthat improve the understanding and practice of marketing.

THE ISMS BOARD

Name Office E-mail Term

John Hauser President [email protected] 2014-2015

S. Siddarth Treasurer [email protected] 2015-2016

Ganesh Iyer Secretary [email protected] 2014-2015

Doug Bowman V.P. of Meetings [email protected] 2015-2016

Xueming Luo V.P. of Electronic Communications [email protected] 2015-2016

John Roberts V.P. of Practice [email protected] 2014-2015

K. Sudhir V.P. of Education [email protected] 2015-2016

Juanjuan Zhang V.P. of Membership [email protected] 2014-2015

Gerry Tellis V.P. of External Relations [email protected] 2015-2016

Dominique Hanssens President Elect [email protected] 2014-2015

Kannan Srinivasan Past President [email protected] 2014-2015

Bernd Skiera Advisory Council [email protected] 2014-2015

Yuxin Chen Advisory Council [email protected] 2014-2015

Oded Koenigsberg INFORMS Liaison Officer [email protected] 2015-2016

ISMSINFORMS Society for Marketing Science

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1979 Stanford UniversityDavid B. Montgomery, Dick Wittink

1980 University of Texas, AustinRobert Leone

1981 New York UniversityJohn Keon

1982 University of PennsylvaniaVijay Mahajan, Yoram Wind

1983 University of Southern CaliforniaFred Zufryden

1984 University of ChicagoSteven Shugan

1985 Vanderbilt UniversityRussell Winer, Allan Shocker

1986 University of Texas, DallasRam Rao

1987 HEC, FranceDominique Hanssens, Gilles Laurent

1988 University of WashingtonAllan Shocker, Robert Jacobson

1989 Duke UniversityJohn McCann, Richard Staelin

1990 University of IllinoisS. Sudharshan

1991 University of Delaware/DupontMeryl Gardner, John Frey

1992 London Business SchoolMark Uncles, Gerald Goodhardt

1993 Washington UniversityChakravarthi Narasimhan

1994 University of ArizonaDipankar Chakravarti, Ambar Rao

1995 University of New South WalesJohn Roberts, Pamela Morrison

1996 University of FloridaSteven Shugan, Barton Weitz

1997 University of California, BerkleyTulin Erdem, Miguel Villas-Boas, Russell Winer

1998 INSEAD, FranceErin Anderson, Hubert Gatignon

1999 Syracuse UniversityAmiya Basu, T. Mazumdar, S. P. Raj

2000 University of California, Los AngelesRandolph Bucklin, Donald Morrison

2001 University of MainzOliver Heil

2002 University of AlbertaPeter T. L. Popkowski Leszczyc

2003 University of MarylandBrian Ratchford, Roland Rust, Venky Shankar

2004 Erasmus University, RotterdamStefan Stremersch

2005 Emory UniversitySundar Bharadwaj, Douglas Bowman, Sandy Jap

2006 University of PittsburghRabi Chatterjee, Jeff Inman, R. Venkatesh

2007 Singapore Management UniversitySundar Bharadwaj, Jin K. Han, David B. Montgomery, Chin Tiong Tan

2008 University of British ColumbiaCharles B. Weinberg, Darren Dahl, Daniel Putler

2009 University of MichiganEugene Anderson, Fred Feinberg

2010 University of CologneWerner Reinartz, Karen Gedenk, Franziska Vˆlckner

2011 Rice UniversityRichard R. Batsell, Sharad Borle, Ajay Kalra, Amit Pazgal

2012 Boston UniversityShuba Srinivasan, Patrick Kaufmann

2013 Ozyegin University Erhan Erkut, Tulin Erdem (NYU), Koen Pauwels

2014 Emory University Douglas Bowman, Sandy Jap

2015 Johns Hopkins University Dipankar Chakravarti, Jian Ni, Shubhranshu Singh

2016 Fudan University, Ming Ding, Xiongwen Lu

INFORMS Marketing Science Conference

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RESTAURANT RECOMMENDATIONS(Please check with restaurant or hotel concierge for locations and transportation/distance information.)

American

Woodberry Kitchen: www.woodberrykitchen.com 2010 Clipper Park Rd, Baltimore Charleston Restaurant: www.charlestonrestaurant.com 1000 Lancaster St, Baltimore Fleet Street Kitchen: www.fleetstreetkitchen.com 1012 Fleet St, BaltimoreWit & Wisdom: www.witandwisdombaltimore.com 200 International Dr, BaltimoreBrewer’s Art: www.thebrewersart.com 1106 N Charles St, Baltimore The Food Market: www.thefoodmarketbaltimore.com 1017 W 36th St, BaltimoreWaterfront Kitchen: www.waterfrontkitchen.com 1417 Thames St, BaltimorePen & Quill: www.penandquill.net 1701 N Charles St, Baltimore The Fork & Wrench: www.theforkandwrench.com 2322 Boston St, BaltimoreBond Street Social: www.bondstreetsocial.com 901 South Bond St, BaltimoreRoy’s: www.roysrestaurant.com 720 Aliceanna St. Baltimore, (Hawaiian)

Bistros

Petit Louis: www.petitlouis.com 4800 Roland Ave, BaltimoreJack’s Bistro: www.jacksbistro.net 3123 Elliott St, BaltimoreTen Ten: www.bagbys1010.com 1010 Fleet St, Baltimore Dooby’s: www.doobys.com 802 N Charles St, Baltimore

Chinese

Hunan Taste: www.yelp.com/biz/hunan-taste-catonsville 718 N Rolling Rd, Catonsville (great food but distant)Asian Court: www.asian-court.com 9180 Baltimore National Pike, Ellicott City

(great food but distant)

Greek

Mezze: www.kalismezze.com 1606 Thames St, Baltimore

Indian

Ambassador: www.ambassadordining.com 3811 Canterbury Rd, BaltimoreIndigma: www.indigmarestaurant.com 801 N Charles St, BaltimoreAkbar: www.akbar-restaurant.com 823 N Charles St, BaltimoreRoyal Taj: www.royaltajmd.com 8874 McGaw Rd, Columbia, MD (great food but distant)Darbar: www.darbarbaltimore.com 1911 Aliceanna St, Baltimore

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Italian

Amiccis of Little Italy: www.amiccis.com 231 S High St, BaltimoreSotto Sopra: www.sottosoprainc.com 405 N Charles St, BaltimoreAldo’s Ristorante Italiano: www.aldositaly.com 306 S High St, BaltimoreCinghiale: www.cgeno.com 822 Lancaster St, Baltimore Birroteca: www.bmorebirroteca.com 1520 Clipper Rd, BaltimoreLa Scala: www.lascaladining.com 1012 Eastern Ave, BaltimoreLa Tavola: www.la-tavola.com 248 Albemarle St, BaltimoreDalesio’s: www.dalesios.com 829 Eastern Ave, BaltimoreSabatino’s: www.sabatinos.com 901 Fawn St, BaltimoreVerde: www.verdepizza.com 641 S Montford Ave, Baltimore

Japanese

Pabu: www.pabuizakaya.com 725 Aliceanna St, BaltimoreRA Sushi Bar: www.rasushi.com/baltimore 1390 Lancaster St, BaltimoreAzumi: www.azumirestaurant.com 725 Aliceanna St, BaltimoreChiu’s Sushi: www.baltimorechiussushi.com 608 S Exeter St, Baltimore

Middle Eastern

Helmand: www.helmand.com 806 North Charles St, BaltimoreLebanese Taverna: www.lebanesetaverna.com 719 S President St, Baltimore

Spanish/Tapas

Pazo: www.pazorestaurant.com 1425 Aliceanna St, BaltimoreTio Pepe: www.tiopepebaltimore.com 10 E Franklin St, Baltimore Tapas Adela: www.tapasadela.com 814 S Broadway, BaltimoreTapas Teatro: www.tapasteatro.com 1711 N Charles St, Baltimore

Seafood

Rusty Scupper: www.rusty-scupper.com 402 Key Hwy, BaltimoreOuzo Bay: www.ouzobay.com 1000 Lancaster St, BaltimoreThames Street Oyster House: www.thamesstreetoysterhouse.com 1728 Thames St, BaltimoreBlack Olive: www.theblackolive.com 814 S Bond St, BaltimoreMussel’s Bar: www.musselbar.com 1350 Lancaster St, BaltimorePhilips: www.phillipsseafood.com 601 E Pratt St, BaltimoreOceanaire: www.theoceanaire.com 801 Aliceanna St, Baltimore

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Steakhouse

The Prime Rib: www.theprimerib.com 1101 N Calvert St, BaltimoreThe Capital Grille: www.thecapitalgrille.com 500 E Pratt St, BaltimoreFlemings: www.flemingssteakhouse.com 720 Aliceanna St, Baltimore

Thai

My Thai: www.mythaibaltimore.com 1300 Bank St, BaltimoreElephant Wok: www.thaielephantwokbaltimore.com 401 S Broadway, Baltimore Stang of Siam: www.stangofsiam.com 1301 N Calvert St, Baltimore

Fast Food/Sandwiches

Bagby Pizza Co: www.bagbypizzaco.com 1006 Fleet St, BaltimoreChipotle Mexican Grill: www.chipotle.com 621 E Pratt St, BaltimoreHaagen-Dazs Ice Cream Shop: 675 S President St, BaltimoreHarbor East Delicatessen & Pizzeria: www.harboreastdeli.com 1006 Aliceanna St, BaltimoreManchurian Rice Company Asian Grill: www.manchurianriceco.com 1010 Aliceanna St, BaltimorePotbelly Sandwich Shop: www.potbelly.com 621 E Pratt St, BaltimoreTaco Fiesta: www.tacofiesta.com 618 S Exeter St, BaltimoreWhole Foods Market: www.wholefoodsmarket.com 1001 Fleet St, Baltimore

Bars/ Pubs13.5: www.135winebar.com 1117 W 36th St, BaltimoreRye: www.ryebaltimore.com 807 S Broadway, BaltimoreBond Street Social: www.bondstreetsocial.com 901 S Bond St, BaltimoreThe Point: www.thepointinfells.com 1738 Thames St, BaltimoreTiki Barge: www.tikibargebmore.com 500 Harborview Dr, BaltimoreHeavy Seas Alehouse: www.heavyseasalehouse.com 1300 Bank St, BaltimoreJames Joyce Pub: www.thejamesjoycepub.com 616 S President St, BaltimoreGordon Biersch: www.gordonbiersch.com 1000 Lancaster St. BaltimoreAnnabel Lee Tavern: www.annabelleetavern.com 601 S Clinton St, Baltimore

(Please check with restaurant or hotel concierge for locations and transportation/distance information.)

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Sightseeing Recommendations

Transportation (check websites for schedule and route information)

Charm City Circulator http://www.charmcitycirculator.com/A fleet of 30 free shuttles that travel four routes in Baltimore City.

Baltimore Water Taxi http://www.baltimorewatertaxi.com/$14.00 Adult All Day Ticket, $8.00 Adult One Way Ticket

Area Attractions

B&O Railroad Museum 901 W Pratt St, Baltimore http://www.borail.org/

Babe Ruth Birthplace Museum 216 Emory St, Baltimore http://baberuthmuseum.org/

Baltimore Ghost Tours 731 S Broadway, Baltimore http://www.baltimoreghosttours.com/Award-winning haunted walking tour of the many ghost of the historic maritime village of Fell’s Point

Baltimore Museum of Industry Inner Harbor South, 1415 Key Hwy, Baltimore http://thebmi.org/

Cylburn Arboretum 4915 Greenspring Ave, Baltimore http://cylburn.org/

Edgar Allan Poe House and Museum 203 N Amity St, Baltimore http://www.poeinbaltimore.org/museum/

Fort McHenry National Monument 2400 E Fort Ave, Baltimore http://www.nps.gov/fomc/index.htm

Harborplace 201 E Pratt St, Baltimore http://www.harborplace.com/

Historic Ships Pier 1, 301 E Pratt St, Baltimore http://www.historicships.org/ Tours & activities

Horseshoe Casino 1525 Russell St, Baltimore https://www.caesars.com/horseshoe-baltimore

Maryland Science Center 601 Light St, Baltimore http://www.marylandsciencecenter.org/

National Aquarium Inner Harbor http://www.aqua.org/

Power Plant Live! 34 Market Pl, Baltimore http://www.powerplantlive.com/ Restaurants & nightlife

Pride of Baltimore 2700 Lighthouse Point E, Baltimore http://www.pride2.org/Reproduction of an 1812-era topsail schooner privateer

Ripley’s Believe It or Not Inner Harbor http://www.ripleys.com/baltimoreOdditorium, Ripley’s Moving Theater & Mirror Maze

Seadog Cruises 561 S Light St, Baltimore http://www.seadogcruises.com/baltimoreCruise along the Inner Harbor

The Gallery 200 E Pratt St, Baltimore http://www.thegalleryatharborplace.com/Shopping & dining

Top of the World Observation Level 401 E Pratt St, Baltimore http://www.viewbaltimore.org/A breathtaking view of Baltimore’s skyline, harbor and beyond from 27 floors up.

Marketing Science_Marketing Science 2015 6/3/15 12:19 PM Page 14

Shopping and Dining

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Conference Hotel Area Map

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