marketing secretsmarketing guide - teleflora · hard goods & shipping whsle. cost –$11.84...
TRANSCRIPT
To give you your most profitable holiday season yet.
M A R K E T I N G S E C R E T STo give you your most profitable holiday season yet.
M A R K E T I N G G U I D E
Spring &Administrative Professionals
Week2017
2Teleflora’s Marketing ToolsSPRING 2017
T17E100A Teleflora’s Blooming Spring Bouquet
one-sided approx. 14½" w x 19" h
estimated total your totalflowers & foliage whsle. cost whsle. cost
3 roses, 40cm, lavender $2.04 _______1 stem lilies, asiatic, white $1.11 _______1 stem carnations, miniature, pink .45 _______2 stock, pink $1.50 _______½ stem statice, sinuata, white .30 _______½ stem heather, lavender .40 _______½ stem seeded eucalyptus .31 _______1 stem dusty miller .35 _______½ stem spiral eucalyptus .30 _______
total whsle. cost $6.76 _______ a. retail = whsle. cost x 3.5 $23.66 _______
hard goods & shipping1 blooming spring vase, teleflora 17E100 $6.99 _______ shipping & handling estimate $1.08 _______
total whsle. cost $8.07 _______ b. retail = whsle. cost x 2 $16.14 _______ TOTAL a + b = c $39.80 _______ labor (c x 25%) $9.95 _______ grand total retail value $49.75 _______
RETAIL BOUQUET PRICE $49.95 _______
flowers & foliage whsle. cost –$6.76 _______ hard goods & shipping whsle. cost –$8.07 _______ labor –$9.95 _______
ESTIMATED PROFIT PER BOUQUET $25.17
T17E200A Teleflora’s Songs Of Spring Bouquet
one-sided approx. 14¼" w x 16¾" h
Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.
estimated total your totalflowers & foliage whsle. cost whsle. cost
3 tulips, pink $1.80 _______1 stem asters, matsumoto, pink .76 _______1 stem chrysanthemums, button spray, green .50 _______1 stem chrysanthemums, daisy spray, white .50 _______1 stem heather, pink .80 _______3 stems sword fern .63 _______½ stem bupleurum .35 _______½ stem pittosporum, variegated .31 _______ total whsle. cost $5.65 _______ a. retail = whsle. cost x 3.5 $19.78 _______
hard goods & shipping1 songs of spring lantern, teleflora, 17E200 $6.99 _______ shipping & handling estimate $1.08 _______
total whsle. cost $8.07 _______ b. retail = whsle. cost x 2 $16.14 _______ TOTAL a + b = c $35.92 _______ labor (c x 25%) $8.98 _______ grand total retail value $44.90 _______
RETAIL BOUQUET PRICE $44.95 _______
flowers & foliage whsle. cost –$5.65 _______ hard goods & shipping whsle. cost –$8.07 _______ labor –$8.98 _______
ESTIMATED PROFIT PER BOUQUET $22.25
3Teleflora’s Marketing ToolsSPRING 2017
T17E300A Teleflora’s Country Spring Bouquet
one-sided approx. 14¼" w x 13¾" h
T11E400A Teleflora’s Crystal Cross Bouquet
one-sided approx. 16" w x 21" h
estimated total your totalflowers & foliage whsle. cost whsle. cost
2 gerberas, miniature, peach $1.60 _______1 stem alstroemeria, peach .68 _______1 stem carnations, miniature, peach .45 _______1 stem asters, matsumoto, white .76 _______1 stem chrysanthemums, button spray, yellow .50 _______1 stem solidago .60 _______ ½ stem leptospermum, pink .40 _______ ½ stem myrtle .27 _______½ stem ivy, green .30 _______ total whsle. cost $5.56 _______ a. retail = whsle. cost x 3.5 $19.46 _______
hard goods & shipping¹/³ block floral foam .20 _______ 1 country spring pail, teleflora, 17E300 $4.99 _______ shipping & handling estimate .77 _______
total whsle. cost $5.96 _______ b. retail = whsle. cost x 2 $11.92 _______ TOTAL a + b = c $31.38 _______ labor (c x 25%) $7.85 _______ grand total retail value $39.23 _______
RETAIL BOUQUET PRICE $39.95 _______
flowers & foliage whsle. cost –$5.56 _______ hard goods & shipping whsle. cost –$5.96 _______ labor –$7.85 _______
ESTIMATED PROFIT PER BOUQUET $20.58
estimated total your totalflowers & foliage whsle. cost whsle. cost
2 stems gladioli, yellow $2.00 _______2 stems carnations, miniature, pink .90 _______2 stems chrysanthemums, daisy spray, lavender $1.00 _______2 stems solidago $1.20 _______1 stem myrtle .53 _______ ¼ stem pittosporum, variegated .15 _______ total whsle. cost $5.78 _______ a. retail = whsle. cost x 3.5 $20.23 _______
hard goods & shipping½ block floral foam .30 _______ 1 crystal cross keepsake, teleflora, 11E400 $9.99 _______ shipping & handling estimate $1.55 _______
total whsle. cost $11.84 _______ b. retail = whsle. cost x 2 $23.68 _______ TOTAL a + b = c $43.91 _______ labor (c x 25%) $10.98 _______ grand total retail value $54.89 _______
RETAIL BOUQUET PRICE $54.95 _______
flowers & foliage whsle. cost –$5.78 _______ hard goods & shipping whsle. cost –$11.84 _______ labor –$10.98 _______
ESTIMATED PROFIT PER BOUQUET $26.35
Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.
4Teleflora’s Marketing ToolsADMINISTRATIVE PROFESSIONALS WEEK 2017
T17S100A Teleflora’s Brilliant Butterflies Bouquet
one-sided approx. 11" w x 15½" h
estimated total your totalflowers & foliage whsle. cost whsle. cost
3 roses, 40cm, dark pink $2.04 _______1 stem lilies, stargazer, pink $2.00 _______1 stem chrysanthemums, button spray, green .50 _______½ stem statice, seafoam, purple .30 _______¹/³ stem huckleberry .16 _______
total whsle. cost $5.00 _______ a. retail = whsle. cost x 3.5 $17.50 _______
hard goods & shipping¹/³ block floral foam .20 _______1 brilliant butterflies vase, teleflora, 17S100 $5.99 _______ shipping & handling estimate .93 _______
total whsle. cost $7.12 _______ b. retail = whsle. cost x 2 $14.24 _______ TOTAL a + b = c $31.74 _______ labor (c x 25%) $7.94 _______ grand total retail value $39.68 _______
RETAIL BOUQUET PRICE $39.95 _______
flowers & foliage whsle. cost –$5.00 _______ hard goods & shipping whsle. cost –$7.12 _______ labor –$7.94 _______
ESTIMATED PROFIT PER BOUQUET $19.89
Due to regional and seasonal availability of flowers, reasonable substitutions may be needed and prices may vary.
5Teleflora’s Marketing ToolsSPRING 2017
teleflora’s blooming spring bouquetSend your best spring greetings with this fresh spring surprise! Dramatic roses, lilies and stock in cheerful shades of lavender, white and pink herald the new season in this charming ceramic vase. Hand-painted in soft shades of sage and cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor favorite! Call or stop by to place your order today!
5
Ad slicks add sales in lots of ways.
1 col x 8"
Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.
Hot tips for newspaper advertising:
$$$01
122
33
44
556
67
78
89
9$
$$0
112
23
34
45
56
67
78
89
9
1. In most papers, the main news section has the largest general readership.
2. Many papers give up to 50% off when you run the same ad more than once in the same week.
3. Sunday papers cost more to advertise in but they have greater readership.
4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.
5. Ads located in the lower-right section of the page attract more notice.
6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.
7. Ask about the local retail rate. It’s usually the cheapest ad rate.
8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.
✂
2 co
l x 5
-1/2
"
© 2
017
Tele
flora
LLC
.
$0000Your Shop Name Here
5791 Main Street, Anytown, HI800.555.1212
www.yourshopname.com
spring forward.
spring forward.
easter is sunday, april 16
teleflora’s blooming spring bouquet
Send your best spring greetings with this fresh
spring surprise! Dramatic roses, lilies and stock in
cheerful shades of lavender, white and pink herald the
new season in this charming ceramic vase. Hand-painted in soft shades of sage and
cream, its alluring pearlized glaze and embossed flower details are sure to make it a perennial spring décor
favorite! Call or stop by to place your order today!
The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
© 2017 Teleflora LLC.
$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
easter is sunday, april 16
6Teleflora’s Marketing ToolsSPRING 2017
6
Ad slicks add sales in lots of ways.Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.
Hot tips for newspaper advertising:
$$$01
122
33
44
556
67
78
89
9$
$$0
112
23
34
45
56
67
78
89
9
1. In most papers, the main news section has the largest general readership.
2. Many papers give up to 50% off when you run the same ad more than once in the same week.
3. Sunday papers cost more to advertise in but they have greater readership.
4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.
5. Ads located in the lower-right section of the page attract more notice.
6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.
7. Ask about the local retail rate. It’s usually the cheapest ad rate.
8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.
✂
1 col x 8"
2 co
l x 5
-1/2
"
© 2
017
Tele
flora
LLC
.
$0000Your Shop Name Here
5791 Main Street, Anytown, HI800.555.1212
www.yourshopname.com
teleflora’s songs of spring bouquet
When it comes to whimsical spring surprises, nothing
holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums
and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with
flowers or a flickering candle, it‘s a perennial springtime favorite! Call or stop by to
place your order today!
easter is sunday, april 16
The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
© 2017 Teleflora LLC.
$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
easter is sunday, april 16
hello spring.
hello spring.teleflora’s songs of spring bouquetWhen it comes to whimsical spring surprises, nothing holds a candle to this delightful glass lantern! Filled with a cheerful arrangement of pink tulips, green mums and happy white daisies, this fresh-from-the-garden gift features a fun, frosted bird, a metal handle, and a fresh shade of green. Filled with flowers or a flickering candle, it‘s a perennial springtime favorite! Call or stop by to place your order today!
7Teleflora’s Marketing ToolsSPRING 2017
teleflora’s country spring bouquet This spring, send them on a beautiful country getaway in their very own home! Presented in a sunny metal pail, complete with wooden handle and charming distressed details, this warm mix of peach, white and pink blooms is reminiscent of a sun-drenched walk down a country road. Call or stop by to place your order today!
7
Ad slicks add sales in lots of ways.Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.
Hot tips for newspaper advertising:
$$$01
122
33
44
556
67
78
89
9$
$$0
112
23
34
45
56
67
78
89
9
1. In most papers, the main news section has the largest general readership.
2. Many papers give up to 50% off when you run the same ad more than once in the same week.
3. Sunday papers cost more to advertise in but they have greater readership.
4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.
5. Ads located in the lower-right section of the page attract more notice.
6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.
7. Ask about the local retail rate. It’s usually the cheapest ad rate.
8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.
✂
1 col x 8"
2 co
l x 5
-1/2
"
© 2017 Teleflora LLC.
$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
© 2
017
Tele
flora
LLC
.
$0000Your Shop Name Here
5791 Main Street, Anytown, HI800.555.1212
www.yourshopname.com
teleflora’s country spring bouquet
This spring, send them on a beautiful country getaway in their very own home!
Presented in a sunny metal pail, complete with wooden handle
and charming distressed details, this warm mix of peach,
white and pink blooms is reminiscent of a sun-drenched
walk down a country road. Call or stop by to place your
order today!
brighten their spring.
brighten their spring.
easter is sunday, april 16
The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
easter is sunday, april 16
8Teleflora’s Marketing ToolsSPRING 2017
8
Ad slicks add sales in lots of ways.
1 col x 8"
Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.
Hot tips for newspaper advertising:
$$$01
122
33
44
556
67
78
89
9$
$$0
112
23
34
45
56
67
78
89
9
1. In most papers, the main news section has the largest general readership.
2. Many papers give up to 50% off when you run the same ad more than once in the same week.
3. Sunday papers cost more to advertise in but they have greater readership.
4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.
5. Ads located in the lower-right section of the page attract more notice.
6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.
7. Ask about the local retail rate. It’s usually the cheapest ad rate.
8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.
✂
2 co
l x 5
-1/2
"
© 2017 Teleflora LLC.
$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
© 2
017
Tele
flora
LLC
.
$0000Your Shop Name Here
5791 Main Street, Anytown, HI800.555.1212
www.yourshopname.com
The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
gift of glory.
teleflora’s crystal cross
bouquet Celebrate the reason for the season with radiant
Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope,
faith and prayer, this lovely gift will be a source of joy for years to come.
Call or stop by to place your order today!
easter is sunday, april 16
teleflora’s crystal cross bouquet Celebrate the reason for the season with radiant Easter flowers cradling an exquisitely crafted crystal cross. Symbolizing hope, faith and prayer, this lovely gift will be a source of joy for years to come. Call or stop by to place your order today!
gift of glory.
easter is sunday, april 16
9Teleflora’s Marketing ToolsADMINISTRATIVE PROFESSIONALS WEEK 2017
9
Ad slicks add sales in lots of ways.
1 col x 8"
Ad slicks make it easy and affordable to run a professional ad in your local paper. Just call to reserve space at least a week before you want your ad to run, and ask if they require digital files or camera-ready art. Digital files will produce better results. If camera-ready art is required, print and send one of the ads included here. Ad slicks can also be used to create your own in-store flyers or direct mail pieces.
Hot tips for newspaper advertising:
$$$01
122
33
44
556
67
78
89
9$
$$0
112
23
34
45
56
67
78
89
9
1. In most papers, the main news section has the largest general readership.
2. Many papers give up to 50% off when you run the same ad more than once in the same week.
3. Sunday papers cost more to advertise in but they have greater readership.
4. Adding color to your ad (if available) increases visibility and attracts readers’ attention.
5. Ads located in the lower-right section of the page attract more notice.
6. Consider an advertising contract. You get a substantial discount if you commit to running a series of ads.
7. Ask about the local retail rate. It’s usually the cheapest ad rate.
8. Some papers have lower ad rates for certain zones. You may save money by targeting only your local zone.
✂
2 co
l x 5
-1/2
"
© 2017 Teleflora LLC.
$0000Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
© 2
017
Tele
flora
LLC
.
$0000Your Shop Name Here
5791 Main Street, Anytown, HI800.555.1212
www.yourshopname.com
teleflora’s brilliant butterflies bouquet
Brighten their day–and their desk, with this gorgeous gift of fresh pink roses, pink lilies
and green mums. Hand-delivered in a white ceramic vase adorned with brilliant butterflies, it‘s a thrilling thank-you they‘ll never
forget! Call or stop by to place your order today!
talk of the office.
talk of the office.
administrative professionals week is april 23–29
The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
administrative professionals week is april 23–29
teleflora’s brilliant butterflies bouquet Brighten their day–and their desk, with this gorgeous gift of fresh pink roses, pink lilies and green mums. Hand-delivered in a white ceramic vase adorned with brilliant butterflies, it‘s a thrilling thank-you they‘ll never forget! Call or stop by to place your order today!
10
✂
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The Teleflora logo must be displayed in any advertising when depicting Teleflora products. The use of any other wire service logo in connection with Teleflora products is prohibited.
© 2017 Teleflora LLC.
Your Shop Name Here 5791 Main Street, Anytown, HI800.555.1212www.yourshopname.com
spring is in full bloom.
teleflora’s country spring bouquet
$0000
teleflora’s blooming spring bouquet
$0000
easter is sunday, april 16& administrative professionals week is april 23–29
$0000
teleflora’s songs of spring bouquet
teleflora’s brilliant butterfliesbouquet
$0000
teleflora’s crystal cross bouquet
$0000
11444 West Olympic BoulevardLos Angeles, California 90064800.421.2815MyTeleflora.com
For more information, call Teleflora Customer Service at 800.421.2815.
© 2017 Teleflora 17E100BK PD16838