marketing self concept individuality: introduction
DESCRIPTION
Idea about self concept individually, its dimension, factors, relationship, benefits etc.TRANSCRIPT
Welcome
Outline:
What is Self-Concept? Dimensions of Self-Concept: Components of Self-Concept: Interrelationship of Components of Self-Concept Formation of Self-Concept: Stages in Development of Self: Marketing self-concept individuality: What is the benefits? What increase person’s self concept? Factors Affecting Self-Concept Questions
Title:
Marketing self-concept individuality
What is Self-Concept?
A multi-dimensional construct that refers to an individual's perception of "self" in relation to any number of characteristics, such as academics, gender roles and sexuality, racial identity, and many others.
The self-concept is an internal model which comprises self-assessments.
Positive and negative self-assessments in the physical, emotional, intellectual, and functional dimensions change over time.
Self-concept affects the ability to function and greatly influences health status.
Dimensions of Self-Concept:
Self-knowledge Self-expectation Social self Self-evaluation
Components of Self-Concept:
IdentityBody imageSelf-esteemRole performance
Interrelationship of Components of Self-Concept
Formation of Self-Concept:
1. Infant learns physical self different from environment.
2. If basic needs are met, child has positive feelings of self.
3. Child internalizes others people’s attitudes toward self.
4. Child or adult internalizes standards of society.
Stages in Development of Self-Concept:
Self-awareness (infancy)Self-recognition (18 months)Self-definition (3 years)Self-concept (6 to 7 years)
Marketing self-concept individuality:
Each person has personality characteristics that influence his or her buying behavior.
Personality is often described in terms of such traits as self-confidence, dominance, autonomy, deference, sociability, defensiveness, and adaptability.
Personality can be useful variable in analyzing consumer brand choices
Product brands also have personalities, and consumers are likely to choose brands whose personalities match their own
What is the benefits?
Make person happy Make confident Build up personality Develop behavior Increase ideas about marketing Make reliable Help to build up personality
What increase person’s self concept?
Sincerity
Imagination
Intelligent
Money
Behavior
Education
People
Factors Affecting Self-Concept
Altered Health Status Experience Developmental considerations Culture Internal and external resources History of success and failure Crisis or life stressors Aging, illness, or trauma
Question:
What is self-concept?How it help us?What is its component?What is the benefits? Is it always good or not?
Thank you