Marketing skills

Quiz

"The Power to Be Your Best."

“Just do it!”

"Finger-lickin' good."

“Because I'm worth it"

"The best a man can get."

“Moving forward.”

“I’m lovin’ it!”

“Keep walking”

MARKETING SKILLS!

Characteristics of good sellerKey success factors

Simple techniques SWOT AnalysisQuestions

Characteristics of a good seller

Selling skills?

• You are good speaker

• You communicate high level of knowledge

• Very high product knowledge

• Your prices are cost efficient, you are using negotiating techniques to colse the sale

• Your presentation skills are very good

• You use impatienceas a technique to drive the sale

• You are not afraid to close the sale – also early in the process

• You have a standarised and systematic way of selling

• You have a special skill of convincing the client that their doubts are not important

Selling skills?

• You are a good listener

• You ask alot of questions

• Your focus is always the clients needs

• You focus on solving problems rather than selling

• You talk way less than the client

• You are very patient

• You wait as long as possible before closing the sale

• You are converned about human relations and take the time to get to know the costumer

• You adress doubts as a sign of interest from the client

Extract from Dale Carnegie:”How to make friends and influence people.”

“Make the other person feel important - and do it sincerely.”

• Clear ambitions/goals and you know WHY you are doing what you are doing

• High level of motivation and drive

• Diciplined and hard worker

• Confidence

Key success factors

• Know what you are doing and why!• What do we want to achieve contacting this client?• What kind of meeting do we want to set up?• What do we want to achieve in that meeting?

Have a plan, and have clear objectives for everything you do. Only then we can be successful!

Intention:

• How motivated am I? • What motivates me?• Competence and learning = motivation?• Success = motivation?• Competition = motivation?

Achieving small milestones and having good experiences will contribute to make new good experiences and successes.

Motivation:

• Sales is hard work and is always challenging• Sales is systematic and time demanding • You must handle challenges – Never give up!• Without dicipline you won`t be successful in your

sales

If you are diciplied enough to do your job correct. To actually do the small but important things and follow up!

You will be successful and reach your target!

Dicipline:

• The competency we have • The experiences we get• The successes we achieve• Talent• External factors

Confidence in yourselve and your product is crucial for any salesperson! Why would anyone believe you or what you say about your product if you don`t?

What gives confidence?

Success factor!!The easiest formula to success is the one you can 100% decide and

influence yourself:

Activity * Activity = RESULTS!!

IT IS MY RESPONSIBILITY!

SWOT Analysis•Strengths - helpful to achieving the objective

•Weaknesses - harmful to achieving the objective

•Opportunities: external conditions that are helpful to achieving the objective

•Threats: external conditions which could do damage to the business's performance

Simple techniques:

Become genuinly interested in other peopleSmileRemember namesBe a good listenerTalk in terms of the other person`s interest

Of course you are interested in what you want. But no one else is. The rest of us are just like

you: we are interested in what we want.

”If there is any one secret of success, it lies in the ability to get the other person`s point of

view and see things from that person`s angle as well as from your own”

---------Henry Ford

Questions?