marketing & social media toolbox - leadership asheville
DESCRIPTION
Many businesses and nonprofits have a marketing and social media plan, but are you getting the most out of your efforts? Sure you’ve fired up your email list, started a Facebook page and maybe even uploaded a few YouTube videos, but now what? Learn how to maximize your marketing and social media strategies with high-impact ideas and tools to create a sustainable plan that brings dollars in the door.TRANSCRIPT
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Presented by
Dawn A Crawford Social Media & Communications Consultant
@SocMediaRckStr
Marketing & Social Media Marketing & Social Media Toolbox for Serious ImpactToolbox for Serious Impact
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Marketing is a Marketing is a ConversationConversation
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Do NOT Be This GuyDo NOT Be This Guy
http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
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Marketing Marketing is a is a
RelationshipRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
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Your Future is HERE– Over 50% of the world’s population is under 30-
years-old - 96% of them have joined a social network
– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts
– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing
record declines in circulation
http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
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Build TRUST
• 78% of consumers trust peer recommendations
– Only 14% trust advertisements– Only 18% of traditional TV campaigns
generate a positive ROI
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Creating Your Sustainable Plan
Master ToolsInteract
Explore & ExperimentTake It Off Line
Quit
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http://www.flickr.com/photos/bre/552152780/sizes/l/
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Listening is lead generation
http://www.digitaldesktopwallpaper.com/wallpapers/unknown/elephant_1.jpg
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Google Alerts – Google.com/Alerts
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Social Media DashboardHootSuite – HootSuite.com
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Analytics for $5 a Month!
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Sprout Social – http://www.socialsprout.com
Plans starting at $9 a month
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Email Marketing
Stay top of mindAdd value and then you are never spamList only offersListen your analyticsGrow your list through social media
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Be Part of the Community
Donate silent auction itemsSponsor eventsBe ever present
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Come HOME to Facebook - make your biz/cause mesh with people's personal lives = family, friends and community
More visuals the better – pack your page with photos, videos, fun stories
Give them value – Fan only coupons
Measure and evaluate
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Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates
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Video is the next social media revolution – be ready for it!
Like other videosPlay with on-screen messages & choose your
own adventureNonprofits: Take advantage of the YouTube
Nonprofit Program - http://www.youtube.com/nonprofits
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Claim your page – you never know
Run a competition among employees/volunteers to win a silly prize
Check out Sprout Social - sproutsocial.com
Nonprofits: Do check-in fundraiser with a corporate sponsor
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Think of other mediums other than words – video, scanned art, photos
Showcase your best features – people, places and things
Feature guest posts by bloggers = your customers
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InteractAsk questions
Engage bloggers
Tell Stories
Information Sharing
Events
Employee Engagement
Peek Behind-the-Scenes
Fundraising - Friendraising
BE REAL!
http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/
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Marketing & Marketing & Social Media is a Social Media is a
ConversationConversation
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Explore
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Nerd Out & ExperimentNerd Out & Experiment
http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
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Take It Off LineTake It Off Line
http://www.flickr.com/photos/motionblur/5558465371/sizes/l/
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Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
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Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
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Biz Card + Magic = Presentation + Reading List
Dawn CrawfordPrincipal Communicator
720-231-1930@SocMediaRckStr