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M:\COMMITTEE MINUTES 2007-08\MP070814MINS.DOC

MP CTE MINS 14 AGUST 2007

MINUTES

MARKETING, SPONSORSHIP AND INTERNATIONAL RELATIONS

COMMITTEE

14 AUGUST 2007

P R E S I D I N G M E M B E R ’ S S I G N AT U R E

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MARKETING, SPONSORSHIP AND INTERNATIONAL RELATIONS COMMITTEE

INDEX

Item Description Page

MP210/07 DECLARATION OF OPENING 1

MP211/07 APOLOGIES 1

MP212/07 QUESTION TIME FOR THE PUBLIC 1

MP213/07 MEMBERS ON LEAVE OF ABSENCE AND APPLICATIONS FOR LEAVE OF ABSENCE 1

MP214/07 CONFIRMATION OF MINUTES 2

MP215/07 DISCLOSURE OF MEMBERS’ INTERESTS 2

MP216/07 BLACK SWAN PRIZE FOR PORTRAITURE - CHANGES IN SPONSORSHIP BENEFITS 2

MP217/07 BANNER BOOKINGS SEPTEMBER 2007 - FEBRUARY 2008 6

MP218/07 CITY OF PERTH EVENT BOOKINGS - SEPTEMBER 2007 - FEBRUARY 2008 8

MP219/07 EVENT AND CORPORATE SPONSORSHIP SUMMARY OF EXPENDITURE - 2007/08 9

MP220/07 EVENT SPONSORSHIP - OZ CONCERT 2008 14

MP221/07 EVENT SPONSORSHIP - 2007 IGA CAROLS BY CANDLELIGHT 20

MP222/07 CORPORATE SPONSORSHIP 2007 AUSTRALIAN HOTELS AWARDS FOR EXCELLENCE 26

MP223/07 EVENT SPONSORSHIP - CENTRAL TAFE CULTURE WEEK 2007 31

MP224/07 EVENT SPONSORSHIP - THAI FESTIVAL 2007 36

MP225/07 EVENT SPONSORSHIP - WA WEEK CELEBRATION OF OUR YOUTH 43

MP226/07 EVENT SPONSORSHIP - EAST PERTH TWILIGHT CHRISTMAS PICNIC IN THE PARK 49

MP227/07 EVENT SPONSORSHIP - COSMOPOLITAN NATIONAL MODEL SEARCH 55


14 AUGUST 2007

Item Description Page


MP228/07 EVENT SPONSORSHIP - WEST END FESTIVAL 2007 60

MP229/07 EVENT SPONSORSHIP – JOSH GROBAN CONCERT 70

MP230/07 AUSTRALIA DAY CELEBRATIONS 2008 – AUGUST UPDATE REPORT 75

MP231/07 SPECIAL EVENTS LOCAL LAW 2007 - APPROVAL TO ADVERTISE 80

MP232/07 GENERAL BUSINESS 85

MP233/07 ITEMS FOR CONSIDERATION AT A FUTURE MEETING 86

MP234/07 CLOSE OF MEETING 86


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Minutes of the meeting of the City of Perth Marketing, Sponsorship and International Relations Committee held in Committee Room 1, Ninth Floor, Council House, 27 St George’s Terrace, Perth on Tuesday, 14 August 2007.

MEMBERS IN ATTENDANCE

Cr Kay - Presiding Member Cr Evangel Cr Scaffidi

OFFICERS

Mr Mianich - Director Corporate Services Ms Parker - Acting Director Service Units Ms Morgan - Senior Events Team Leader Mr Cross - Manager Contract Management Mr Sillence - Administrative Services Team Leader Ms Hilton - Administrative Services Officer Ms Assaad - Administrative Services Officer

GUESTS

One member of the press.

MP210/07 DECLARATION OF OPENING The Presiding Member declared the meeting open at 4.05pm.

MP211/07 APOLOGIES Nil

MP212/07 QUESTION TIME FOR THE PUBLIC Nil

MP213/07 MEMBERS ON LEAVE OF ABSENCE AND APPLICATIONS FOR LEAVE OF ABSENCE

Nil


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MP214/07 CONFIRMATION OF MINUTES Given that Cr Kay is the only Member present to confirm the minutes for the Marketing, Sponsorship and International Relations Committee meeting held on 24 July 2007, it was agreed that the minutes of the Marketing, Sponsorship and International Relations Committee meeting held on 24 July 2007 be noted.

MP215/07 DISCLOSURE OF MEMBERS’ INTERESTS Nil

MP216/07 BLACK SWAN PRIZE FOR PORTRAITURE - CHANGES IN SPONSORSHIP BENEFITS

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Colleen Dixon RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 31 July 2007 MAP / SCHEDULE: N/A At its meeting held on 27 February 2007, the Marketing, Sponsorship and International Relations Committee approved an in-kind sponsorship amount of $8,404 for the inaugural Black Swan Portraiture Prize for the use of the Perth Town Hall in September 2007.

LEGISLATION / STRATEGIC PLAN / POLICY:

Strategic Plan Key Result Area: City Leadership.

Liveable City. Strategy: Leading City Strategy.

Unique City Strategy. Policy Policy No and Name: 18.8 - Provision of Sponsorship and Donations.


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DETAILS:

Since the original request for corporate sponsorship from the City of Perth was approved, Fire Dragon Creations Inc. has restructured its major prize arrangements. The original plan was to offer one $10,000 People’s Choice prize, plus five $1,000 sponsors’ prizes. Each sponsor’s prize was to be named, chosen and presented by a sponsor. Correspondence has been received from the Director/Curator of the Fire Dragon Creations Pty Ltd advising that it has been necessary to restructure the major prize arrangements for the Portraiture prize event. The Committee’s approval for in-kind sponsorship was conditional upon the event organisers providing a number of sponsorship benefits. However, some of the sponsorship benefits have changed and a decision needs to be made by the Committee to revoke the previous sponsorship benefits and replace them with the revised benefits. The original proposal was for a $10,000 People’s Choice prize, plus five $1,000 sponsors’ prizes. Due to concerns raised by a number of artists the proposal is now for a $10,000 Judges’ Award, plus one $5,000 People’s Choice Award. Youth prizes have been added to the Awards. The date for the Black Swan Portrait Portraiture Prize has also changed from 6-15 July to 14-23 September 2007.

FINANCIAL IMPLICATIONS:

ACCOUNT NO: 124 225 7901 BUDGET ITEM: Recreation and Culture - Public Halls, Civic Centre

- Perth Town Hall - Donations and Sponsorships BUDGET PAGE NUMBER: 11 BUDGETED AMOUNT: $15,000 AMOUNT SPENT TO DATE: $ 0 PROPOSED COST: $ 8,404 BALANCE: $ 6,596 All figures quoted in this report are exclusive of GST and are relevant to the original report of 27 February 2007.

COMMENTS:

For an in-kind investment of $8,404, the City of Perth has secured the benefits of a Gold Sponsorship and the minor changes to the sponsorship benefits have not materially changed the value of the sponsorship to the City.


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Moved by Cr Scaffidi, seconded by Cr Evangel

That in relation to the approved corporate sponsorship of $8,404 to Fire Dragon Creations Pty Ltd for the hire of the Perth Town Hall for the inaugural Black Swan Prize for Portraiture:-

1. the Marketing, Sponsorship and International Relations Committee

REVOKES BY AN ABSOLUTE MAJORITY part 3 of its decision of 27 February 2007 as follows:- “3. the event organisers being required to provide the following

sponsorship benefits:-

3.1 naming rights to one of the five supporting $1,000 prizes;

3.2 opportunity for the winner of this prize to be chosen by the City of Perth Elected Members;

3.3 media opportunity to present this award to the Artist;

3.4 potential for Artist’s works to be used in City

promotional material, including Town Hall promotional material;

3.5 invitation for the Lord Mayor or representative to open

the event;

3.6 twenty five invitations for Elected Members and representative staff to attend the award presentation evening to be held at the closing of the exhibition;

3.7 acknowledgement of the City of Perth as one of five

Silver Sponsors in all advertising and promotional materials, pre-and post-exhibition;

3.8 inclusion of the City of Perth crest in all promotional

material and publications relating to the event, including the catalogue and People’s Choice voting paper;

3.9 inclusion of City of Perth signage at the event;

(Cont’d)


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3.10 free public admission to a major arts event to be held at Perth Town Hall;

3.11 inclusion as a part of the City’s Winter Arts Festival;

3.12 workshops to be included in the City’s school holidays

programme.”;

2. the Marketing, Sponsorship and International Relations Committee approves the event organisers providing the following sponsorship benefits as follows:- “3. the event organisers being required to provide the following


3.1 naming rights to the $300 City of Perth Youth Portraiture Award;

3.2 media opportunity to present this award to the Artist;

3.3 potential for Artist’s works to be used in City

promotional material, including Town Hall promotional material;

3.4 naming rights to the Perth Town Hall Youth Portraiture

Award, consisting of $100 worth of art supplies;

3.5 opportunity for the winner of this prize to be chosen by the City of Perth Elected Members;

3.6 invitation for the Lord Mayor or representative to open

the event;

3.7 twenty five invitations for Elected Members and representative staff to attend the award presentation evening to be held at the closing of the exhibition;

3.8 acknowledgement of the City of Perth as one of five

Silver Sponsors in all advertising and promotional materials, pre-and post-exhibition;

(Cont’d)


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3.9 inclusion of the City of Perth crest in all promotional material and publications relating to the event, including the catalogue and People’s Choice voting paper;

3.10 inclusion of City of Perth signage at the event;

3.11 free public admission to a major arts event to be held at

Perth Town Hall;

3.12 opportunity for the Marketing, Sponsorship and International Relations Committee to nominate a school to be invited to display their artworks at the exhibition.”;

3. the Marketing, Sponsorship and International Relations Committee

nominates a school to be invited to display their artworks at the exhibition.

The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP217/07 BANNER BOOKINGS SEPTEMBER 2007 - FEBRUARY 2008

BACKGROUND:

FILE REFERENCE: P1011144-19 REPORTING OFFICER: Tabetha Rogers RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 26 July 2007 MAP / SCHEDULE: Schedule 1 – Banner Booking Sheet Policy 18.5 – Hire of City Banner and Flag Sites addresses the objectives and booking requirements for the City’s designated banner sites. Delegation 2.2 assigns the approval of banner bookings to the Director Service Units.


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Strategic Plan Key Result Area: Attractive and Functional City. Strategy: Outdoor City Strategy. Policy Policy No and Name: 18.5 - Hire of City Banner and Flag Sites.

DETAILS:

The attached Schedule 1 provides a copy of the banner booking sheet and provides information regarding banner bookings and site availability for the six month period from September 2007 to February 2008.


There are no financial implications related to this report.

COMMENTS:

This report is presented for the information of the Marketing, Sponsorship and International Relations Committee. Moved by Cr Scaffidi, seconded by Cr Evangel That the information on banner bookings for September 2007 to February 2008, as detailed in the report dated 26 July 2007, be received. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil


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MP218/07 CITY OF PERTH EVENT BOOKINGS - SEPTEMBER 2007 - FEBRUARY 2008

BACKGROUND:

FILE REFERENCE: P1011710-4 REPORTING OFFICER: Tabetha Rogers RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 26 July 2007 MAP / SCHEDULE: Schedule 2 - Marketing Unit venue/event booking sheets

Schedule 3 - Approval Services Unit venue/event booking sheet


Strategic Plan Key Result Area: Liveable City. Strategy: Unique City Strategy.

DETAILS:

This report provides information from the booking sheets for:- • Murray and Hay Street Malls and Forrest Place as managed by the Marketing

Unit. Schedule 2 is a monthly journal of the venue booking; • Langley Park, Supreme Court Gardens and The Esplanade as managed by the

Approvals Unit. Schedule 3 provides a listing of bookings and details for the various locations managed by the Approvals unit including the specified venues.


There are no financial implications resulting from this report.

COMMENTS:

This report provides information from the relevant venue booking sheets administered by the venues’ managing units. Detailed information on individual major events is also provided by way of:- • relevant sponsorship reports; • delegated approvals via the Desk of the CEO publication; • event updates in the Desk of the CEO;


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• listings of forthcoming events in the Desk of the CEO; • monthly What’s On circulated to Elected Members. Moved by Cr Evangel, seconded by Cr Scaffidi That the information on City of Perth event bookings, as detailed in the report dated 26 July 2007, be received. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP219/07 EVENT AND CORPORATE SPONSORSHIP SUMMARY OF EXPENDITURE - 2007/08

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Samantha Gale RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 30 July 2007 MAP / SCHEDULE: N/A SPONSORSHIP SUMMARY FOR 2007/08

EVENT & CORPORATE SPONSORSHIP – SUMMARY OF EXPENDITURE

Event Cash In-Kind Total Value

Funds Remaining

Total Funds CL1423 1000 (Event & Corporate Sponsorship) $508,000WALGA Banners In The Terrace - $3,190 $3,190 $504,8102007 Quit Targa West $30,000 $6,100 $36,100 $468,71040 under 40 Awards $13,500 $13,500 $455,210In Unison: Live, Work, Study and Play in WA

$10,000 $3,000 $13,000 $442,210

2007 Australian Safari $12,000 $1,091 $13,091 $429,119


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EVENT & CORPORATE SPONSORSHIP – SUMMARY OF EXPENDITURE


Funds Remaining

2007 City of Perth Barbarians Cup $3,000 - $3,000 $426,119Awesome International Arts Festival

$80,000 - $80,000 $346,119

RAC Channel Seven Christmas Pageant

$25,000 - $25,000 $321,119

NAIDOC Perth Opening Ceremony

$4,000 - $4,000 $317,119

Young Achievement Australia Trade Expo

$2,200 $300 $2,500 $314,619

Pride Festival Fairday and Parade $28,000 $15,520 $43,520 $271,099Perth International Boat Show $5,000 - $5,000 $266,099ABC Perth 75th Birthday Celebrations

$10,000 - $10,000 $256,099

Interhash 2008 $15,000 $273 $15,273 $240,826Indigenous Concert - Survival $14,000 $2,200 $16,200 $224,626Perth’s Biggest Office Party $5,000 $923 $5,923 $218,703Royal Show – Kylie Showgirl Royale Fashion Extravaganza

$10,000 - $10,000 $208,703

Transplant Games $15,000 - $15,000 $193,703Thai Cultural Festival $4,612 $5,388 $10,000 $183,703East Perth Twilight Christmas Picnic in the Park

$12,652 $702 $13,354 $170,349

Oz Concert $26,000 - $26,000 $144,349IGA Carols by Candlelight $16,000 $8,404 $24,404 $119,945Cosmopolitan Model (refusal) $29,800 - $29,800 $90,145Central TAFE Culture Week $3,000 - $3,000 $87,145AHA Concierge Awards $4,100 - $4,100 $83,045WA Week $10,000 - $10,000 $73,045Josh Groban Concert (refusal) $3,226 $9,485 $12,711 $60,334TOTAL $391,090 $56,576 $447,666 $60,334

SPORT SPONSORSHIP – SUMMARY OF EXPENDITURE Event Cash In-

Kind Total Value

Funds Remaining

Total Funds CL 1474 5000 (Sport Sponsorship) $265,000HBF City to Surf $11,500 - $11,500 $253,500The Great Bike Ride $44,500 $5,000 $49,500 $204,000TOTAL $56,000 $5,000 $61,000 $204,000


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OTHER SPONSORSHIP – FUNDED FROM OTHER BUDGETS Event Cash In-Kind Total Value

Perth Fashion Festival $183,000 - $183,000Perth Convention Bureau and Awards $250,000 - $250,000Indigenous Concert - Survival $13,500 - $13,500Red Bull Air Race 2007 - $41,582 $41,582TOTAL $446,500 $41,582 $488,082 SPONSORSHIP SUMMARY 2007/08

Cash In-Kind Total Budget

Event & Corporate Sponsorship $391,090 $56,576 $447,666 $508,000Sport Sponsorship $56,000 $5,000 $61,000 $265,000Other Sponsorship $446,500 $41,582 $488,082 N/ATOTAL $893,590 $103,158 $996,748 IN-PRINCIPLE SPONSORSHIP 2008/09 Cash In-Kind Total Value Transplant Games $15,000 - $15,000TOTAL $15,000 - $15,000 SPONSORSHIP SUMMARY FOR 2006/07

EVENT & CORPORATE SPONSORSHIP – SUMMARY OF EXPENDITURE Event Cash In-Kind Total

Value Funds

Remaining Total Funds CL1423 1000 (Event & Corporate Sponsorship) $452,000

40 Under 40 Awards $13,500 - $13,500 $438,500ABC FM ‘Sunday Live’ - $2,614 $2,614 $435,886AHA Concierge Award $4,100 - $4,100 $431,786All Fool's Medieval Fayre 2007 $5,000 $1,266 $6,266 $425,520Awesome Festival $80,000 - $80,000 $345,520Buddha Birthday Festival $15,000 $7,177 $22,177 $323,343Business Icon $5,000 - $5,000 $318,343Channel 7 Christmas Pageant $20,000 $20,000 $298,343City of Perth Family Night Gloucester Park

$15,000 - $15,000 $283,343

City of Perth International Comedy Festival

$20,000 - $20,000 $263,343

City of Perth International Comedy Festival (recision)

($20,000) - ($20,000) $283,343

City of Perth Race Day $10,000 - $10,000 $273,343


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EVENT & CORPORATE SPONSORSHIP – SUMMARY OF EXPENDITURE Event Cash In-Kind Total

Value Funds

Remaining City of Perth Royal Show Celebrations

$8,000 - $8,000 $265,343

Events Industry Association - $965 $965 $264,378French Rendez-vous Perth 2007 $10,000 - $10,000 $254,378Hearing Aid Family Concert $10,000 $5,000 $15,000 $239,378IGA Carols by Candlelight $16,000 - $16,000 $223,378Local Chambers Business Awards $3,700 - $3,700 $219,678National Sausage King Championships

$12,000 - $12,000 $207,678

Oz Concert $26,000 - $26,000 $181,678Perth International Boat Show $2,923 $6,992 $9,915 $171,763Pride Parade and Fairday $28,000 $15,520 $43,520 $128,243Red Bull Air Race - $9,900 $9,900 $118,343Summersun Festival Opening Ceremony

$5,000 - $5,000 $113,343

Targa West $30,000 $6,100 $36,100 $77,243Tourism WA Awards $3,500 - $3,500 $73,743Vietnamese Lunar New Year $10,000 $5,000 $15,000 $58,743WA Barista Championships $10,000 - $10,000 $48,743WALGA Banners in the Terrace - $3,190 $3,190 $45,553West End Festival $40,000 $5,000 $45,000 $553TOTAL $382,723 $68,724 $451,447 $553

SPORT SPONSORSHIP – SUMMARY OF EXPENDITURE Event Cash In-

Kind Total Value

Funds Remaining

Total Funds CL 1474 5000 (Sport Sponsorship) $217,000Asics Bridges Fun Run - $5,310 $5,310 $211,690BP Ultimate / BRW Corporate Triathlon

$7,500 $7,500 $204,190

City of Perth Barbarians Cup $10,000 $10,000 $194,190City to Surf $5,000 $5,000 $189,190City of Perth Triathlon $50,000 $4,800 $54,800 $134,390FINA World Masters Open Water Swim

$50,000 $50,000 $84,390

HBF City to Surf (Launch) $5,000 $5,000 $79,390Life Be In It Kid Fit Triathlon $3,000 $3,000 $76,390Lord Mayors Cup Rowing Regatta $7,700 $800 $8,500 $67,890Sanitarium Weet-Bix TRY-Athlon $5,000 $7,500 $12,500 $55,390The City of Perth Great Bike Ride $36,500 $5,000 $41,500 $13,890WA Squash Open 2007 $7,000 $7,000 $6,890TOTAL $186,700 $23,410 $210,110 $6,890


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OTHER SPONSORSHIP – FUNDED FROM OTHER BUDGETS


Chinese New Year Celebration 2007 $5,000 - $5,000East Perth Christmas Picnic in the Park $9,000 $1,000 $10,000Perth Convention Bureau $250,000 - $250,000Perth Fashion Festival $151,000 $15,000 $166,000Telstra Rally Australia - $71,957 $71,957WA Tourism Awards - Sir David Brand Award for Tourism

$3,500 - $3,500

TOTAL $418,500 $87,957 $506,457 SPONSORSHIP SUMMARY 2006/07

Cash In-Kind Total Budget

Event & Corporate Sponsorship $382,723 $68,724 $451,447 $452,000Sport Sponsorship $186,700 $23,410 $210,110 $217,000Other Sponsorship $418,500 $87,957 $506,457 N/ATOTAL $987,923 $180,091 $1,168,014

COMMENTS:

Event sponsorship requests not yet received, however, expected for the 2007/08 financial year include:- • All Fool’s Medieval Fayre; • Buddha Birthday Festival; • City of Perth Family Night Gloucester Park; • City of Perth Race Day; • French Rendez-vous Perth; • Hearing Aid Family Concert; • Local Chambers Business Awards; • Tourism WA Awards; • Vietnamese New Year; and • West End Festival. It is expected that the total combined contribution for these potential sponsorships is approximately $160,000 (excluding GST). It is recommended that the Marketing, Sponsorship and International Relations Committee receives the information on the Summary of Event and Corporate Sponsorship for 2007/08.


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Moved by Cr Scaffidi, seconded by Cr Evangel That the summary of expenditure for event and corporate sponsorship, as outlined in the report dated 30 July 2007, be received. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP220/07 EVENT SPONSORSHIP - OZ CONCERT 2008

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 20 July 2007 MAP / SCHEDULE: N/A The Oz Concert is an annual variety concert that celebrates Australia’s multi-cultural heritage. The event has been presented for 18 years and is co-ordinated by Celebrate WA and administered by the Oz Concert Committee, a voluntary committee of community and business leaders. The concert was historically held at the Perth Entertainment Centre until de-commissioning forced relocation to Supreme Court Gardens in 2003 where the event formed part of the City’s Australia Day program. Since 2004 the event has taken place on the eve of Australia Day in the grounds of Government House.


Strategic Plan Key Result Area: Liveable City. Strategy: Unique City Strategy. Policy Policy No and Name: 18.8 – Provision of Sponsorship and Donations.


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DETAILS:

The 2008 Oz Concert will be held in the grounds of Government House on Friday, 25 January 2008 and will showcase the diversity of Australia’s cultural heritage. The event will involve performers from Western Australia’s cultural and arts organisations and the wider community. The Government House venue has a capacity for 6,000 patrons and tickets to the concert will be distributed by a coupon system to be advertised in The West Australian throughout metropolitan and regional Western Australia. The concert is also available to a wider audience via a live broadcast on the Access 31 network and on the internet. The Department of Foreign Affairs and Trade, the Department of Defence, Australian Embassies and Consuls around the world will promote the internet broadcast to the expatriate community and servicemen and women posted overseas. Forrest Place Each year the organisers advertise in The West Australian inviting performers to audition for the Oz Concert. For the 2007 concert, auditions were held in Forrest Place and this will continue for the 2008 concert with auditions to be held at lunchtime on Sunday, 14 October and Saturday, 20 October. The auditions will take place during Celebrate WA’s, WA Week and will be included in the advertising and promotion of this event. The auditions in Forrest Place will provide an opportunity for the organisers to promote the Oz Concert. Funding The organisers have requested $26,000 (excluding GST) to assist with the presentation of the Oz Concert. The Council has provided the following support for similar community and cultural events:-

Event Cash In-Kind Total Duration Attendance

Carols by Candelight 2006 $16,000 0 $16,000 1 day 12,000Buddha’s Birthday Festival 2007 $15,000 $7,177 $22,177 2 days 20,000

Christmas Pageant 2007 $25,000 0 $25,000 1 day 200,000

Oz Concert 2007 $26,000 0 $26,000 1 day 6,000Oz Concert 2008 (proposed) $26,000 0 $26,000 1 day 6,000

Assessment of Application. To be eligible for event sponsorship:-


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The total value of the event must exceed the cost of sponsorship. The estimated total value of the event is $160,000. A contribution of $26,000 (16%) has been requested by the organisers. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. The concert attracts 6,000 people to Government House and is broadcast live on community television Access 31 and on the Internet via Highway 1. The concert is also telecast Australia-wide on SBS-TV at a later date. Although the Access 31 network reaches a limited audience, the broadcast helps to position the City as a place of cultural significance. The event must take place in the public spaces of the City of Perth. The event will be held in Government House gardens and is restricted to 6,000 tickets holders. Auditions for the event will be held in Forrest Place. The event may or may not be cultural or arts based. The event is culturally based. Preference will be given to events which provide free attendance. The concert is free but is limited to 6,000 patrons. The auditions in Forrest Place are free to the public. Preference will be given to events that will be held exclusively in the City of Perth. The Oz Concert is held exclusively in the City of Perth. Dates and amounts of any previous sponsorship to the applicant / event. The City has provided the following previous support for the Oz Concert:-


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Year Amount 2000 $15,000 2001 $15,000 2002 $15,000 2003 $20,000 2004 $25,000 2005 $25,000 2006 $25,000 2007 $26,000 2008 (proposed) $26,000

The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional

material; c) acknowledgement of the City of Perth in radio or television advertising; d) opportunities for the Lord Mayor, or their representative, to open the event or

make a presentation. The organisers will provide promotional support as outlined in the recommendation section of this report. The concert is broadcast live on community television Access 31 and via Celebrate WA’s website and an edited version is broadcast on SBS TV at a later date. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s

certificate; e) evidence of the capacity of the organising committee to manage, present and

market the event. The Oz Concert is an annual event that has a successful record of being staged in the City since 1989. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,

plus CPI;


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• State and National – Three years funding commitment, less than $50,000, plus CPI;

• Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the Annual category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. Annual Events are those to which the City has an historical connection and commitment. These events define the city locally and have a strong community involvement or interest. They aim to integrate with a broader program of events and activities. These events would generally be of a value less than $20,000 although variations may be agreed should the potential audience of the event be of a significant size, as in the case of the Oz Concert. Classifications are indicative only and subject to annual consideration.


ACCOUNT NO: CL 1423 1000 BUDGET ITEM: Recreation and Culture – Other Culture – Other

Cultural Activities BUDGET PAGE NUMBER: 12 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $1,234,687 $508,000 AMOUNT SPENT TO DATE: $ $314,297 PROPOSED COST: $ 26,000 $ 26,000 BALANCE: $ $167,703 All figures quoted in this report are exclusive of GST.

COMMENTS:

The Oz Concert has been presented in the city since 1989. The concert celebrates Australia’s diversity and positions the city as a place of tolerance, unity and respect. The auditions in Forrest Place will provide a value-added benefit to the City’s sponsorship as it has the potential to attract visitors and add vibrancy to the CBD.


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Moved by Cr Evangel, seconded by Cr Scaffidi

That the Council approves:-

1. cash sponsorship of $26,000 (excluding GST) to Oz Concert Incorporated for the Oz Concert to be held at Government House on 25 January 2008;

2. the expenditure in part 1 above being charged to Budget Item ‘Recreation and Culture – Other Culture – Other Cultural Activities’;

3. the event organisers providing the following sponsorship benefits:- 3.1 the City being acknowledged as a major partner, in all

promotion, including:-

3.1.1 media releases; 3.1.2 performer correspondence; 3.1.3 during the Access 31 and SBS television broadcasts

of the event; 3.1.4 Oz Concert DVD; 3.1.5 Celebrate WA’s bi-monthly newsletter;

3.2 the City of Perth crest to appear on all promotional material,

including:-

3.2.1 tickets; 3.2.2 Oz Concert programs; 3.2.3 promotional flier; 3.2.4 Celebrate WA and Oz Concert 2008 website; 3.2.5 print advertising;

3.3 City of Perth signs in prominent locations at the concert; 3.4 auditions for the event to be held in Forrest Place on 14 and

20 October 2007; 3.5 18 invitations to Elected Members to a pre-concert function at

Government House;

3.6 18 VIP seats for Elected Members at the concert;

(Cont’d)


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3.7 20 complimentary admission tickets being provided to City of Perth representatives or community members;

3.8 provision of a post event sponsorship report.


MP221/07 EVENT SPONSORSHIP - 2007 IGA CAROLS BY CANDLELIGHT

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 24 July 2007 MAP / SCHEDULE: Schedule 4 - Budget The IGA Carols by Candlelight concert has become and integral part of the City’s traditional Christmas programme. This year marks the events 63rd anniversary and with over 12,000 people attending the event annually, it is now one of Perth’s longest running and most popular Christmas events. The event is organised by the Apex Club of Perth who aim to present a high quality family event and also raise money for charity. To date, organisers have raised over $535,000 for Perth charity groups.


Strategic Plan Key Result Area: Liveable City. Strategy: Unique City Strategy. Policy Policy No and Name: 18.8 - Provision of Sponsorship and Donations.


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DETAILS:

The Apex Club of Perth will present the 2007 IGA Carols by Candlelight in Supreme Court Gardens on Sunday, 23 December. The event program will be similar to 2006 with guest solo artists and choir performances. The organisers are also currently seeking a major headline act, yet to be confirmed. Due to the increasing competition from suburban carol concerts, the Apex Club has significantly increased expenditure in the last few years and will do so again for the 2007 event. The aim is to present Perth’s premier Carols by Candlelight event. The 2007 event will include a giant screen, introduced at the 2006 event, showing video footage of the stage, and a special fireworks finale that will be higher and more visible to the audience than previous years. The Apex Club continue to place a strong focus on audience participation. For the 2007 event the song book will include the words to all the songs being performed at the event, not just the audience participation songs, enabling the audience to sing along with the guest artists. Funding The organisers are seeking cash sponsorship of $16,000 (excluding GST) and in-kind sponsorship of $8,404 (excluding GST) from the City. The in-kind cost has increased from $5,000 funded in 2006 due to an increase in fees and hire charges by the City. Other similar events that have received support from the City include:-

Event Cash In-Kind Total Duration Attendance

Oz Concert 2007 $26,000 0 $26,000 1 day 6,000

Christmas Pageant 2007 $25,000 0 $25,000 1 day 200,000Carols by Candlelight 2006 $16,000 $5,000 $21,000 1 day 12,000

Carols by Candlelight 2007 (proposed) $16,000 $8,404 $24,404 1 day 12,000



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The total value of the event must exceed the cost of sponsorship. The estimated total value of the event is $104,000. A contribution of $24,404 (23%) has been requested from the City by the organisers. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. Carols by Candlelight in Supreme Court Gardens is a major capital city event that attracts visitors from all around the metropolitan area. The event attracts approximately 12,000 people. The event creates a vibrant and exciting experience for families visiting the city in the Christmas period and positions the City as the premier destination for Christmas activities. The event must take place in the public spaces of the City of Perth. The event is to be held in Supreme Court Gardens. The event may or may not be cultural or arts based. The event is cultural and arts based. Preference will be given to events which provide free attendance. A cost does apply to people attending the Carols by Candlelight; $20 for a family pass which includes two adults and two children, $8 for adults and $4 for children. All profits are donated to charity. Preference will be given to events that will be held exclusively in the City of Perth. The event is held exclusively in the City of Perth. Dates and amounts of any previous sponsorship to the applicant / event. The City has supported the Carols by Candlelight event for eleven years and has provided the following levels of contribution:-


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Year Amount

1996 - 1997 $8,0001998 - 2002 $9,0002003 - 2004 $17,0002005 $19,0002006 $21,0002007 (proposed) $24,404

IGA has been confirmed as naming rights sponsor, valued at over $65,000. The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional


make a presentation. The organisers will provide promotional support as outlined in the recommendation section of this report. The event organisers have confirmed the following advertising for the event:- • print advertising valued at $15,000 in the West Australian; • television advertising valued at $32,500 on Channel Nine; • radio advertising on 6PR valued at $22,500. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The event organisers have a 60 year history of presenting a professional, community Christmas event.


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Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,

plus CPI; • State and National – Three years funding commitment, less than $50,000, plus

CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the Annual category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. Annual Events are those to which the City has an historical connection and commitment. These events define the city locally and have a strong community involvement or interest. They aim to integrate with a broader program of events and activities. These events would generally be of a value less than $20,000 although variations may be agreed should the potential audience of the event be of a significant size, as in the case of the Carols by Candlelight. Classifications are indicative only and subject to annual consideration.




COMMENTS:

The City of Perth has been a long term sponsor of the Carols by Candlelight event. Carols by Candlelight is a component of the City of Perth’s Christmas calendar and attracts 12,000 people to the city on the Sunday before Christmas.


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Moved by Cr Scaffidi, seconded by Cr Evangel That the Council approves:- 1. cash sponsorship of $16,000 (excluding GST) to the Apex Club of

Perth Inc. for the IGA Carols by Candlelight, to be held on Sunday, 23 December 2007 in Supreme Court Gardens;

2. in-kind sponsorship of $8,404 (excluding GST) for reserve hire

($1,704), on-street parking ($500), road closure advertising and traffic management ($5,600) and rubbish bins ($600);

3. the expenditure in parts 1 and 2 above being charged to Budget Item

‘Recreation and Culture – Other Culture – Other Cultural Activities’; 4. the event organisers providing the following sponsorship benefits:-

4.1 the City of Perth crest on all promotional and advertising material, including:-

4.1.1 print and television advertising; 4.1.2 promotional banners; 4.1.3 candle holders; 4.1.4 t-shirts worn by 50 volunteers; 4.1.5 the event program;

4.2 the City of Perth acknowledged in all television, print and radio

advertising;

4.3 the Lord Mayor or representative invited to make a welcome address at the event.



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MP222/07 CORPORATE SPONSORSHIP 2007 AUSTRALIAN HOTELS AWARDS FOR EXCELLENCE

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Melissa Arbon RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 30 July 2007 MAP / SCHEDULE: N/A


Strategic Plan Key Result Area: Liveable City. Strategy: Unique City Strategy. Policy Policy No and Name: 18.8 - Provision of Sponsorship and Donations.

DETAILS:

A proposal has been received from the Australian Hotels Association (AHA) seeking sponsorship for the 2007 AHA Hotel Awards for Excellence. The 2007 AHA Awards for Excellence recognise the importance of the hotel industry and its contribution to Perth and Western Australia. Major 3, 4 and 5 star hotels located in Perth have a significant impact on the economy of the city. The Awards provide the City with an opportunity to recognise the value that these properties provide to guests and visitors to the city. The AHA provides a number of Award Categories, each recognised and supported by a sponsor. The AHA is seeking sponsorship from the City of Perth for the Concierge and Guest Services Award category. The Award will be presented to a Concierge Team that demonstrates:- • sound knowledge of tourist attractions, events and activities, shops and street

layout. • useful contacts and able to secure restaurant reservations, concert tickets, tour

itineraries and tickets.


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• a good working relationship with limousine services, taxi companies, charter and mini buses and tour operators.

• local information about the hotel (history and significant features), well known

landmarks and features and history of Perth.

• operate an efficient and quick valet parking system and luggage services.

• demonstration of service and attention by the Concierge Desk to all customers needs.

• staff qualifications and/or professional membership. The City’s support of this Award, to the value of $4,400 cash, will ensure that Concierge and Guest Services are recognised by the Industry. The Award will be presented by a representative of the City of Perth. Previous winners and finalists of the AHA Awards for Excellence Concierge and Guest Services category include Crowne Plaza Perth, Parmelia Hilton Perth, Sheraton Perth Hotel and InterContinental Burswood Resort Perth. Assessment of Application. To be eligible for corporate sponsorship:- The range of activities which may be considered for corporate sponsorship include:- a) awards, presentations, acknowledgement for excellence in relevant professional

fields; b) support for activities which award endeavour in community service; c) events and activities held outside the City of Perth which will increase

awareness of, and goodwill for, the City of Perth; d) support for promotional material (such as publications and films) which

positively position the City of Perth; e) support for the activities of organisations or individuals that provide positive

positioning for the City of Perth. The sponsorship of the AHA Hotel Awards for Excellence meets (a), (c) and (e) of the above criteria.


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The applicant must identify the markets / public who will be exposed to the sponsorship information. The markets exposed to the sponsorship will be primarily the:-

• Australian hotel industry through publications and promotions;

• general public through publicity of the Award recipient;

• 1200 state-wide guests at the annual Awards presentation;

• tourism industry representatives through publicity of the Award recipient. The applicant must detail how they will promote the support of the City of Perth to the markets / public. The Awards are heavily promoted through the industry association (AHA), via the industry work groups, committees and publications. Award winners will be publicised in industry and mainstream media. Specific benefits of the sponsorship are:- • Recognition of the City of Perth as a sponsor of the 2007 AHA Awards for

Excellence with the City of Perth Crest appearing on advertising and promotional material distributed to AHA members and public.

• The Lord Mayor to present the Award to the winning recipient.

• Recognition of sponsorship with the City of Perth Crest inscribed on the plaque presented to the award winner.

• Audio visual recognition at the Awards event.

• Exclusive advertising rates within the Awards for Excellence lift-out in The West Australian.

Dates and amounts of any previous sponsorships to the applicant. The City of Perth has sponsored the AHA Concierge and Guest Services Award category since 2002 for the following amounts:- 2002 $4,000 2003 $4,000 2004 $4,000 2005 $4,000 2006 $4,100


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Cost of current sponsorship application. The sponsorship request is for $4,400 cash, a slight increase on the 2006 sponsorship and discounted from the $5,100 sponsorship of other category awards. The companies below are confirmed sponsors of the event this year: 6PR, 92.9, Alinta, Aon Risk Services, APRA, Bacardi Lion, BOC, Coca-Cola Amatil, De Bortoli, Deluxe Guide, Diageo, Evans & Tate, Eventscorp, Fosters Australia, Furniture Options, H&L Australia, HISCO Hospitality & Healthcare, HLW, Hospitality Group Training, HostPLUS, Houghton Wine Company, Meat & Livestock Australia, Members Equity Bank, Oakover Wines, Pernod Ricard Australia, Perth Convention Bureau, Pitcher Partners, Reward Distribution, The Swan Brewery, and Watershed Wines. Further funding is being sought from Tourism WA, Meat & Livestock and Mal Atwell Leisure Group. Assessment of value of naming rights sponsorship application. Naming rights of the award category are a benefit of this sponsorship. Identification of opportunities to add value to the sponsorship. The City benefits from being able to actively demonstrate its corporate commitment to the tourism industry by way of promotion of its ongoing support of the industry awards.


ACCOUNT NO: CL 1454 3000 BUDGET ITEM: Economic Services – Tourism and Area Promotion

– City Vibrancy. BUDGET PAGE NUMBER: 14 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $860,939 $177,700 AMOUNT SPENT TO DATE: $ $ 0 PROPOSED COST: $ 4,400 $ 4,400 BALANCE: $ $173,300 All figures quoted in this report are exclusive of GST.


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COMMENTS:

The sponsorship of the 2007 Australian Hotels Awards for Excellence (Concierge and Guest Services category) is an opportunity for the City to acknowledge the important role that the Concierge makes to a visitors experience and perception of Perth. It is recommended that the Marketing, Sponsorship and International Relations Committee considers supporting this professional body with this sponsorship. Moved by Cr Scaffidi, seconded by Cr Evangel That the Marketing, Sponsorship and International Relations Committee approves:- 1. cash sponsorship of $4,400 (excluding GST) to the Australian Hotels

Association for the 2007 AHA Awards for Excellence “Concierge and Guest Services”;

2. the expenditure in part 1 above being charged to Budget Item

‘Economic Services – Tourism and Area Promotion – City Vibrancy’; 3. the Australian Hotels Association providing the following


3.1 recognition of the City of Perth as a sponsor of the Awards, with the City of Perth name appearing on advertising and promotional material distributed to AHA members and to the public;

3.2 the City of Perth logo inscribed on the award plaque to be presented to the winner;

3.3 the Lord Mayor, or a representative, to present the Award to the

winning recipient on 12 November 2007 at the AHA Awards Gala Ball to be held at Burswood Entertainment Complex;

3.4 recognition of sponsorship in the Association’s magazine and journal;

3.5 recognition of sponsorship in the AHA Awards lift out that will run in The West Australian following the event;

(Cont’d)


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3.6 acknowledgement as a sponsor of the Award through audio-visual promotional signage at the Awards event;

3.7 exclusive advertising rates within the Awards for Excellence lift

out in The West Australian;

3.8 two complimentary tickets to the Awards Night Dinner and Gala Ball.


MP223/07 EVENT SPONSORSHIP - CENTRAL TAFE CULTURE WEEK 2007

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Kerry Short RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 3 July 2007 MAP / SCHEDULE: Schedule 5 - Draft Program of Activities The Diploma of Event Management course at Central TAFE is designed to educate students with the skills required to organise events. The class of 2007 comprises 23 students who have been given the opportunity to gain practical experience by organising an event to be held at the Northbridge campus. There are currently over 1,000 international students from areas such as Asia, Brazil, France and Africa who attend Central TAFE to study a variety of courses. The organisers surveyed event theme ideas with the international students and it was identified that an event that raises awareness of the numerous nationalities within the TAFE community was important. The project has resulted in the development of a Central TAFE Culture Week 2007, to assist in raising awareness, as well as fostering friendships, and understanding amongst cultures.


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DETAILS:

Central TAFE Culture Week 2007 is an inaugural event to be held at Central TAFE between 3 and 7 September 2007. The event is being organised by the Diploma of Event Management students in consultation with the course lecturer. The organisers propose that the event will include a range of cultural entertainment and activities between 11.30am and 1.30pm daily, including:- • Chinese Lion Dancers. • Indigenous performances. • Mauritius dancing. • Capoeira demonstrations. • Pizza cooking. • Cultural food stalls. • Exhibitions and films. The entertainment and activities will encourage participation from the students and various faculties within Central TAFE, including the cooking students who will support the event by having special cultural food days including Mexican, Chinese and Japanese. The event organisers estimate that 3,000 people will attend the event. This includes international and local students from Central TAFE as well as the general public. A draft program is attached as Schedule 5. Funding: The event organisers are seeking cash sponsorship of $8,000 (excluding GST) from the City of Perth to assist with the successful delivery of the Central TAFE Culture Week 2007. The City is recommending a modest contribution of $3,000. Assessment of Application. To be eligible for event sponsorship:-


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The total value of the event must exceed the cost of sponsorship. The estimated total cost of the event is $15,460. A contribution of $3,000 (20%) by the City has been recommended. The event must contribute to the achievement of one or more of the City’s marketing objectives. a) to position the City of Perth as a city of regional and international significance; b) to increase visitation to the city; c) to increase economic investment in the city; d) to create a vibrant, energetic 24-hour city. The event will meet item (b) above and will assist in highlighting the City’s relationship with the Central TAFE as a major stakeholder in the Northbridge precinct. The event must take place in the public spaces of the City of Perth. The event will take place at Central TAFE, including the outdoor areas on Francis and Museum Streets. The event may or may not be cultural or arts based. The event is an education and cultural event. Preference will be given to events which provide free attendance. Central TAFE Culture Week is a free event. Preference will be given to events that will be held exclusively in the City of Perth. The event will be held exclusively in the City of Perth. Dates and amounts of any previous sponsorship to the applicant / event. The City of Perth has previously provided sponsorship to Central TAFE for the Photographic Awards and an Awards for Excellence grant. The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional

material; c) acknowledgement of the City of Perth in radio or television advertising;


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d) opportunities for the Lord Mayor, or their representative, to open the event or make a presentation.

The organisers will provide promotional support as outlined in the recommendation section of this report. The following promotional strategies will also be implemented:- • a media launch to be held at the College Open Day on 4 August 2007; • publicity opportunities have been arranged through local radio stations, Access

31 and Channel Nine; • poster and flyers within all TAFE WA campuses to promote the event. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The organisers have the full support of Central TAFE including the Managing Director and Manager of the International Learning Centre. The students also have the assistance of the course lecturer and support committee who specialise in marketing, budgeting and event management. The City of Perth has worked with Central TAFE on various projects and events, including the Photographic Awards, Awards for Excellence grant, the business training program and providing work experience to students. Event Sponsorship Category. • Major Civic Partnership – Three to five years funding commitment, $50,000,


CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the Start-Up/One-Off category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations.


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Classifications are indicative only and subject to annual consideration.



Cultural Activities. BUDGET PAGE NUMBER: 12 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $1,026,957 $508,000 AMOUNT SPENT TO DATE: $ $364,701 PROPOSED COST: $ 3,000 $ 3,000 BALANCE: $ $140,299 All figures quoted in this report are exclusive of GST.

COMMENTS:

Central TAFE Culture Week 2007 is a cultural celebration for and by the students at TAFE. A modest sponsorship has been recommended as the proposal provides only a small level of relevant benefits to the building of vitality and importance of the City main precincts. Moved by Cr Scaffidi, seconded by Cr Evangel That the Marketing, Sponsorship and International Relations Committee approves:-

1. cash sponsorship of $3,000 (excluding GST) to Central TAFE for

Culture Week 2007, to be held at Central TAFE, between 3 and 7 September 2007;

2. the expenditure in part 1 above being charged to Budget Item ‘Recreation and Culture – Cultural Activities – Other Cultural Activities’;

3. the event organisers providing the following sponsorship benefits:- 3.1 City of Perth signs to be installed at the TAFE campus;

3.2 inclusion of the City of Perth crest on:-

(Cont’d)


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3.2.1 the event program; 3.2.2 500 Culture Week flyers; 3.2.3 100 Culture Week posters; 3.2.4 TAFE intranet website;

3.3 acknowledgement of the City of Perth in media promotion;

3.4 eighteen invitations to the Elected Members to attend the

Culture Week event;

3.5 the Lord Mayor or representative invited to officiate at the opening the event.


MP224/07 EVENT SPONSORSHIP - THAI FESTIVAL 2007

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 20 July 2007 MAP / SCHEDULE: Schedule 6 - Budget Thai Festival Perth 2007 is a new initiative from Perth’s Thai community. The initial concept was proposed by the Ambassador of Thailand to Australia with the aim to promote the strong relationship between Australia and Thailand and increase the awareness of the Thai community in Perth. The Festival is to be organised by a committee of representatives from the Thai community that include those from the Royal Thai Consulate of Perth, Thai Airways International, Australian Asian Associations of WA, Thai Australian Association of WA and the Thai Cultural Association of WA.


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The committee has recently submitted an application to the Commissioner for Fair Trading for Incorporation as the Thai Festival Perth Inc. The application is currently under consideration.



DETAILS:

The Thai Festival Perth 2007 is to be held in Russell Square, the Hellenic Community Hall and on Parker Street on Sunday 21 October 2007 from 10.00am to 6.00pm. The festival is proposed to be similar to events organised by Thai communities in other states, including the Thailand Grand Festival in Sydney and the Thai Festival in Melbourne. This will be the first Thai Festival to be held in Perth and the event organisers aim to make it an annual event. Based on similar cultural events previously held in Perth and the Thai Festivals held in other states, the event organisers estimate that approximately 5,000 people will attend the festival. The proposed Thai Festival Perth will showcase the Thai culture and will include:- • displays on Thai products, culture and tourism information; • Thai food stalls; • stage performances of music and dance; • Thai boxing demonstrations; • fashion parades; • cooking classes. The event is also to include musical performances to celebrate the birthday of the King of Thailand who will turn 80 in December 2007. A VIP luncheon will be held in the Hellenic Community Hall during the festival. Invited guests will include representatives from State Government and the Honorary Thai Consul General to Perth.


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Promotion The event organisers propose to implement a promotional campaign that will include the following:- • television advertising on Channel Seven in the two weeks prior to the festival; • print advertising in The West Australian and Community Newspapers two

weeks prior to the festival; • radio advertising on MIX 94.5 two weeks prior to the festival; • production of a festival website; • 30,000 programs distributed to residents and retailers in a 15 kilometre radius

around the festival venue; • posters distributed to retailers in Northbridge. The West Australian has been confirmed as media partner for the festival and has proposed a promotional campaign on the west.com.au website to the value of $5,000. Marketing company, Sweetz Group, has been confirmed as providing in-kind marketing support for the festival valued at over $8,000. Funding The event organisers are seeking cash sponsorship of $4,612 (excluding GST) and in-kind sponsorship of $5,388 (excluding GST) from the City. Other similar community cultural events have received the following support:- Event Cash In-Kind Total Duration Attendees Chinese New Year Celebrations 2007

$5,000 0 $5,000 1 day 6,000

Vietnamese Lunar new Year 2007

$10,000 $5,000 $15,000 2 days 15,0000

All Fool’s Medieval Fayre 2007

$5,000 $1,266 $6,266 1 day 2,000

Buddha Birthday Festival 2007

$15,000 $7,177 $22,177 2 days 15,000

In Unison: Live, Work, Study and Play in WA

$10,000 $3,000 $13,000 1 day 18,000

Thai Festival Perth 2007 (proposed)

$4,612 $5,388 $10,000 1 day 5,000



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The total value of the event must exceed the cost of sponsorship. The estimated total cost of presenting the Thai Festival Perth 2007 is $80,694. The organisers are seeking $10,000 (12%) contribution by the City. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. The success of Thai Festivals in other capital cities has resulted in the event organisers proposing to hold a Thai Festival in Perth. The event will be the first Thai Festival held in Perth and event organisers estimate that 5,000 people will attend. The event will position the City as a regional centre of significance for community cultural events. It will increase visitation and add vibrancy to Northbridge. The event must take place in the public spaces of the City of Perth. The event will take place at Russell Square and the Hellenic Community Hall in Northbridge. The event may or may not be cultural or arts based. The event is culturally based. Preference will be given to events which provide free attendance. Entry to the Thai Festival Perth 2007 is free. Visitors will be encouraged to donate a gold coin for charity. The event organisers have yet to confirm the nominated charity for the event. Preference will be given to events that will be held exclusively in the City of Perth. The event will be held exclusively in the City of Perth. Dates and amounts of any previous sponsorship to the applicant / event. The event organisers have not previously requested sponsorship from the City.


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make a presentation. The organisers will provide promotional support as outlined in the recommendation section of this report. An advertising campaign is also proposed two weeks prior to the festival with media outlets Channel Seven, The West Australian, Community Newspaper Group and MIX 94.5. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The Thai Festival Perth 2007 is an inaugural event, however, key committee representatives have had experience co-ordinating smaller events and are confident that the event will be successfully implemented. The event organisers have received a $40,000 grant from the Royal Thai Embassy in Canberra on behalf of the Thai Government for the festival. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,


CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/one-off – Once only funding, less than $15,000.


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The applicant has been considered eligible for event sponsorship under the start-up/on-off category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. These are events that are of a one-off nature or are in their very early stages of development and which offer the potential to draw people into the city. Some events funded in this category may be of an innovative or unusual nature with some level of risk involved. Should such an event prove particularly successful, it may be considered for longer term funding. The event may be considered as an annual event in the future. Classifications are indicative only and subject to annual consideration.




COMMENTS:

The Thai Festival Perth 2007 is a cultural celebration that will add to the City’s existing programme of multi-cultural activities. The event will add vibrancy and increase visitation to Northbridge. Moved by Cr Scaffidi, seconded by Cr Evangel That the Marketing, Sponsorship and International Relations Committee approves:- 1. cash sponsorship of $4,612 (excluding GST) to Thai Festival Perth

for the Thai Festival Perth 2007 to be held in Russell Square and the Hellenic Community Hall on 21 October 2007;

(Cont’d)


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2. in-kind sponsorship of $5,388 (excluding GST) for reserve hire ($818), on-street parking ($420), road closure advertising and traffic management ($3,500) and rubbish bins ($650);

3. the expenditure in parts 1 and 2 above being charged to Budget Item ‘Recreation and Culture – Cultural Activities – Other Cultural Activities’;

4. the event organisers providing the following sponsorship benefits:- 4.1 the festival to be referred to as the ‘Thai Festival Perth 2007

supported by the City of Perth’; 4.2 acknowledgement of the City of Perth in all media promotions;

4.3 the City of Perth crest on all promotional and advertising

material, including;

4.3.1 print advertisements; 4.3.2 media releases; 4.3.3 30,000 festival programs; 4.3.4 20 posters; 4.3.5 festival banner; 4.3.6 festival website;

4.4 one full page advertisement in the festival program; 4.5 City of Perth signs in prominent locations at the festival;

4.6 eighteen invitations to the Elected Members to attend the VIP

luncheon at the festival;

4.7 the Lord Mayor or representative invited to officiate at the festival.



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MP225/07 EVENT SPONSORSHIP - WA WEEK CELEBRATION OF OUR YOUTH

BACKGROUND: FILE REFERENCE: P1010627-14 REPORTING OFFICER: Kerry Short RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 24 July 2007 MAP / SCHEDULE: Schedule 7 – Budget At its meeting held on 30 January 2007 the Council:-

1. noted the intention by Celebrate WA Inc. to host a WA Week from Sunday,

14 October to Sunday, 21 October 2007;

2. nominated Cr Evangel to serve on a WA Week Committee chaired by Celebrate WA;

3. suggested that a public event in Forrest Place and a civic event in the Perth

Town Hall be further considered as an appropriate contribution by the City for WA Week.

At its meeting held on 17 July 2007 the Council approved the request received from Celebrate WA for the City of Perth to host a reception to honour WA’s Local Champions on Wednesday, 17 October 2007 at 5.30pm at an estimated cost of $11,000 (excluding GST). WA Week will take place between 14 and 21 October 2007, with the aim to:- • Provide a reason to be proud of the achievements of the past, the solid growth

of today and the prospects for a richer and more productive future. • Inspire in Western Australians a maximum degree of aspiration to strengthen

their living and working habits and environment. • Encourage the maximum involvement of the people of Western Australia,

individually or through their respective organisations, to demonstrate the part they play in the life of Western Australia.


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DETAILS:

The WA Week ‘Celebration of our Youth’ event will take place in Forrest Place on Saturday, 20 October 2007 between 10.00am and 4.00pm. The event is being presented by Celebrate WA in partnership with The West Australian News in Education (NIE), SES Volunteers Association of WA, the Western Australian Music Association, the Department of Education and Training and Healthway. The organisers estimate that 1,500 people will attend the event. Celebration of our Youth will include the following activities:- • ‘Walk of Wonder’ presentations; • musical entertainment by Western Australian bands; • dancing by Western Australia’s leading cultural, dance and performing arts

groups; • fashion parades featuring clothing from young WA designers; • SES activities and challenges with participation from well-known WA sporting

personalities; • food and art stalls. A highlight of the event will be the Walk of Wonder competition. Coordinated by Celebrate WA and NIE, the Walk of Wonder will be promoted to all Western Australian primary and secondary schools to develop a Walk of Wonder DVD about their suburb, city, town or region. The DVD is to showcase a walking tour unique to their area. The six winning DVDs, three primary and three secondary winners, will be telecast on a screen at the event. Funding: The event organisers are seeking cash sponsorship of $20,000 (excluding GST) from the City of Perth to assist with the successful delivery of WA Week Celebration of our Youth. The City is recommending $10,000 as it has already provide funding for a WA Week reception and believes this level of funding is suitable for the benefits provided and audience expected. Other similar community events have received the following support:-


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Event Total Attendees Duration Chinese New Year Celebrations 2007

$5,000 6,000 1 day

Vietnamese Lunar New Year 2007

$15,000 15,000 2 days

Buddha Birthday Festival 2007

$22,177 15,000 2 days

2007 In Unison Festival: Live, Work, Study and Play in WA

$13,000 18,000 1 day

French Rendez-vous Perth 2007

$10,000 30,000 + 1 month

WA Week 2007- Requested Recommended

$20,000 $10,000

1,500 + 1day

Assessment of Application. To be eligible for event sponsorship:- The total value of the event must exceed the cost of sponsorship. The estimated total cost of the event is $70,000. A contribution of $10,000 (14%) by the City has been requested by the organisers. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. The WA Week ‘Celebration of our Youth’ event is a major event on the state-wide WA Week program. The Walk of Wonder component of the event will be promoted to all Western Australian schools and will position the City of Perth as a city of regional significance. The event must take place in the public spaces of the City of Perth. The event will take place in the City of Perth The event may or may not be cultural or arts based. The event is a community celebration.


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Preference will be given to events which provide free attendance. The event is a free event. Preference will be given to events that will be held exclusively in the City of Perth. WA Week activities will happen throughout Western Australia, however, the WA Week ‘Celebration of our Youth’ event will be held in the City. Other city-based events by Celebrate WA include the reception to honour local heroes at the Perth Town Hall and the WA Week Parade to the Cultural Centre. Dates and amounts of any previous sponsorship to the applicant / event. Celebrate WA received funding of $11,000 to present the reception to honour local heroes, as part of WA Week on Wednesday, 17 October 2007. Celebrate WA have also requested $26,000 to present the Oz Concert 2008 in Government House gardens on 25 January 2008. The City of Perth has also provided infrastructure support to the Gunfire Breakfast at Stirling Gardens organised by Celebrate WA. The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional


make a presentation. The organisers will provide promotional support as outlined in the recommendation section of this report. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event.


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Celebrate WA was established in 1973 and organises major annual events including the Western Australian Citizen of the Year Awards, Performing Arts Perspectives, ANZAC Day Gunfire Breakfast and WA Week. Celebrate WA also manages Western Australia’s Australia Day Oz Concert on behalf of Oz Concert Inc, a not for profit organisation that presents the Oz Concert at Government House gardens on the eve of Australia Day. WA Week has the support of the Government of Western Australia, which funded a WA Week Small Grants Scheme to enable 20 regional and 13 metropolitan events throughout the State. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,


CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the start-up/one-off funding category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. It is likely that Celebrate WA will seek annual funding for their events to be held in the City of Perth for WA Week in the future. Classifications are indicative only and subject to annual consideration.





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COMMENTS:

WA Week is an important event that commemorates the inaugural WA Week. The WA Week Celebration of our Youth event will add to the City’s existing programme of community activities to be held in Forrest Place during the week. It was therefore recommended that the Marketing, Sponsorship and International Relations approves:- 1. cash sponsorship of $10,000 (excluding GST) to Celebrate WA for WA Week

‘Celebration of our Youth’, to be held at Forrest Place on 20 October 2007;


3. the event organisers providing the following sponsorship benefits:- 3.1 City of Perth signs at the event; 3.2 City of Perth crest to be included on promotional material including:-

3.2.1 print and electronic media promotion; 3.2.2 print advertising; 3.2.3 WA Week program; 3.2.4 Celebration for Youth program; 3.2.5 Celebrate WA’s website;

3.3 recognition of the City of Perth by the Master of Ceremonies during the

event;

3.4 the Lord Mayor or representative be invited to officiate at the event. Moved by Cr Evangel, seconded by Cr Scaffidi That the Marketing, Sponsorship and International Relations approves:- 1. cash sponsorship of $5,000 (excluding GST) to Celebrate WA for WA

Week ‘Celebration of our Youth’, to be held at Forrest Place on 20 October 2007;


(Cont’d)


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3. the event organisers providing the following sponsorship benefits:- 3.1 City of Perth signs at the event; 3.2 City of Perth crest to be included on promotional material

including:-

3.2.1 print and electronic media promotion; 3.2.2 print advertising; 3.2.3 WA Week program; 3.2.4 Celebration for Youth program; 3.2.5 Celebrate WA’s website;

3.3 recognition of the City of Perth by the Master of Ceremonies

during the event; 3.4 the Lord Mayor or representative be invited to officiate at the

event. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP226/07 EVENT SPONSORSHIP - EAST PERTH TWILIGHT CHRISTMAS PICNIC IN THE PARK

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 20 July 2007 MAP / SCHEDULE: Schedule 8 - Budget


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The East Perth Crime and Safety Committee presented the inaugural East Perth Christmas Picnic in 2004. The City of Perth provided a donation to assist with administrative and program initiative costs associated with community safety and crime prevention. The East Perth Crime and Safety Committee was established in 2001 under the Safer WA program, now known as the Community Safety and Crime Prevention program and is a member of the Investing in Communities (Western Australia) Incorporated. The program is based on the premise that the most effective approach to dealing with crime and community safety is through the development of partnerships involving the police, state government agencies, local government and the community. The annual picnic in Victoria Gardens helps to develop community awareness of crime and safety in East Perth and also raises money through gold coin donation and raffles to purchase Christmas gifts for those in care at St Bartholomew’s House in East Perth. Historically, the concert has received cash and in-kind support from the East Perth Redevelopment Authority (EPRA), however, EPRA have advised the event organisers that they will be unable to support the event in 2007.



DETAILS:

The East Perth Crime and Safety Committee is presenting the annual East Perth Twilight Christmas Picnic in the Park on 13 December 2007. The event will be held at Victoria Gardens, East Perth, and the event organisers estimate 2,000 people will attend the concert. The event is to be held from 6.30pm to 9.30pm and will feature James Flynn, Kewdale Primary School Children’s Choir, the City of Perth Concert Band and a media personality as MC. The event organisers also propose to include the “Choir of Hard Knocks” from St.Bartholomew’s House to perform four songs.


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Funding The event organisers are seeking a cash sponsorship of $12,662.50 (excluding GST) and in-kind sponsorship of $701.82 (excluding GST) from the City. The event organisers would appreciate the additional sponsorship from the City to cover the loss of funding from EPRA. The City has provided the following amounts for similar community and cultural events:- Event Cash In-kind Total Duration AttendanceCarols by Candlelight $16,000 0 $16,000 1 day 8,000Buddha Day Celebrations 2007

$15,000 $7,177 $22,177 2 days 20,000

Vietnamese Lunar New Year 2007

$10,000 $5,000 $15,000 1 day 2,000

East Perth Twilight Christmas Picnic in the Park 2006

$9,000 $1,000 $10,000 1/2 day 2,000

East Perth Twilight Christmas Picnic in the Park 2007 (proposed)

$12,662.50 $701.82 $13,354.32 1/2 day 2,000

The City is recommending additional funds be made available to the organising committee in lieu of the previous funding and resources provided by EPRA. The amount previously received from EPRA being $22,316 including $7,000 for an event management company to administer the event and seek sponsorship. The organising committee is undertaking this role themselves. Assessment of Application. To be eligible for event sponsorship:- The total value of the event must exceed the cost of sponsorship. The estimated total value of the event is $21,062. A contribution of $13,354.42 (63%) is requested from the City. The balance of funds is expected to come from a Lotterywest grant applied for by the committee. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city;


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• to create a vibrant, energetic 24-hour city. The event is a local community event that is attended primarily by East Perth residents and business owners. Although the event adds vibrancy to East Perth, it doesn’t increase visitation to the City, but does add vibrancy and some economic benefit to the trading precinct in Claisebrook Cove. The event must take place in the public spaces of the City of Perth. The event takes place in Victoria Gardens, Claisebrook Cove East Perth. The event may or may not be cultural or arts based. The event is a community Christmas picnic and concert. Preference will be given to events which provide free attendance. The Christmas picnic is a free variety concert. Event organisers will be requesting a gold coin donation from patrons to purchase Christmas gifts for those in care at St Bartholomew’s House. Preference will be given to events that will be held exclusively in the City of Perth. The event is held exclusively in the City. Dates and amounts of any previous sponsorship to the applicant / event. The City has provided the following previous support for the event:-

Cash In-kind Total 2004 $4,000 0 $4,000 2005 $5,000 $1,300 $6,300 2006 $9,000 $1,000 $10,000 2007 (proposed) $11,000 $2,354 $13,354



make a presentation.


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The organisers will provide promotional support as outlined in the recommendation section of this report. The event will also be supported by the ABC who will promote the event on radio 720 ABC. Flyers will be distributed to local residents and businesses and print advertisements will be featured in local newspapers. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The East Perth Crime and Safety Committee has been established since 2001 and the organisation has presented the East Perth Twilight Christmas Picnic in the Park since 2004. The event organisers have submitted a grant application to Lotterywest for $8,707. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,


CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the Annual category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. Classifications are indicative only and subject to annual consideration.


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COMMENTS:

Although the Christmas Twilight Picnic in the Park is an East Perth community event that is attended primarily by local residents, the event is an important activity that assists with building relationships between the community, police and local and state government agencies to deal effectively with crime prevention and community safety. The event also raises money for St Bartholomew’s House. Moved by Cr Scaffidi, seconded by Cr Evangel That the Council approves:-

1. cash sponsorship of $11,000 (excluding GST) to the East Perth

Crime and Safety Committee for the East Perth Twilight Christmas Picnic in the Park 2007 to be held in Victoria Gardens on 13 December 2007;

2. cash funding of $1,652.50 (excluding GST) for Santa Claus, Angel of Light and Master of Ceremonies;

3. in-kind sponsorship of $701.82 (excluding GST) for reserve hire;

4. the expenditure in parts 1, 2 and 3 above being charged to Budget Item ‘Recreation and Culture – Other Culture – Other Cultural Activities’;

5. the event organisers providing the following sponsorship benefits:- 5.1 the City of Perth crest to appear on all promotional material,

including:- (Cont’d)


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5.1.1 flyers; 5.1.2 media releases; 5.1.3 posters; 5.1.4 website;

5.2 acknowledgement of the City at the event;

5.3 City of Perth signs to be installed at the event;

5.4 the Lord Mayor or representative invited to officiate at the

event;

5.5 the Elected Members invited to attend the event. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP227/07 EVENT SPONSORSHIP - COSMOPOLITAN NATIONAL MODEL SEARCH

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 25 July 2007 MAP / SCHEDULE: Schedule 9 - Budget The Cosmopolitan Model Search is run annually and includes 200 competition heats held in retail precincts and shopping centres throughout Australia. The 2007 Grand Final is to be held in Melbourne in November, with the winners securing contracts with Cosmopolitan Model Management modelling agency, the organisers of the event.


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Cosmopolitan Model Management has been operating the event for 14 years and has held competition heats at various locations in Queensland, Victoria, New South Wales and South Australia each year. The event has not previously been held in Western Australia. The event organisers are offering the City of Perth the opportunity to host and finance the only Western Australia competition heat (200 Australia-wide) for the 2007 Cosmopolitan Model Search.


Strategic Plan Key Result Area: Liveable City Strategy: Unique City Strategy Policy Policy No and Name: 18.8 - Provision of Sponsorship and Donations

DETAILS:

The Cosmopolitan Model Search for Western Australia is proposed to be held in Forrest Place from Friday, 28 to Sunday, 30 September 2007. Registration will be held on Friday, competition heats held on Saturday and the final held on Sunday. The event organisers estimate 500 registrations and 500 spectators will attend the event. The event will be staged as a fashion parade using fashion from retail outlets in Forrest Chase. It will include a live disc jockey, dance performances prior to the parades and a celebrity judging panel. Contestants will receive a gift bag of sponsors’ products. The City is being offered the exclusive rights to the Cosmopolitan Search in Western Australia. Funding The cost of the event is estimated at $29,800 (excluding GST). The event organisers are requesting 100% funding from the City. The budget provided by the event organiser does not include a marquee structure. This may be required given the likelihood of inclement weather at the time of the event. This has been advised to the applicant. The budget includes a $6,000 ‘fee’ for the City to have exclusive rights to the Western Australian event.


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The administration has recommended to the event organisers that a cash sponsorship amount of $10,000 (excluding GST) would be more reasonable for the City to consider due to the scope of the event. It has also been suggested to the organisers that they may like to seek funding from other sponsors, including Forrest Chase. The organisers have indicated they are currently not seeking other sponsors for the proposed Forrest Place event. The Cosmopolitan Model Search has national sponsors including QV Face, SWISSE Vitamins, Smith & Miles and Soft Lips Lip Balm. The national sponsors will not be contributing cash funding to the Perth event but do provide in-kind sponsorship through products for the contestant gift bag. Model search events are also components of the Perth Fashion Festival and West End Festival activities. Assessment of Application. To be eligible for event sponsorship:- The total value of the event must exceed the cost of sponsorship. The event organisers are seeking cash sponsorship of $29,800 (100%) from the City. The event must contribute to the achievement of one or more of the City’s marketing objectives:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. The event will add vibrancy to the city. Visitation will be increased through young males and females coming into the city to specifically enter the event. The event must take place in the public spaces of the City of Perth. The event will take place in Forrest Place. The event may or may not be cultural or arts based. The event is a fashion parade and model search. Preference will be given to events which provide free attendance. The event is free for the public to attend.


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Preference will be given to events that will be held exclusively in the City of Perth. The Western Australia heat of the Cosmopolitan Model Search will be held exclusively in the City of Perth. Over 200 heats will be held throughout Australia with the final to be held in Melbourne in November. If the organisers do not receive full funding from the City that have advised they will seek an alternate venue in Western Australia. Dates and amounts of any previous sponsorship to the applicant / event. The organisers have not previously requested sponsorship from the City. The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional


make a presentation. The event organisers propose to advertise the event in local newspapers. A publicity campaign will also be run targeting all local media outlets which will be invited to attend the event. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The Cosmopolitan Model Management has been in operation for over 14 years and has run the Cosmopolitan Model Search annually during that time. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,

plus CPI;


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• State and National – Three years funding commitment, less than $50,000, plus CPI;

• Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered ineligible for event sponsorship, however, it may be considered as a Start-Up/Once-Off sponsorship. Classifications are indicative only and subject to annual consideration.



Cultural Activities BUDGET PAGE NUMBER: 12 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $1,234,687 $508,000 AMOUNT SPENT TO DATE: $ $401,055 PROPOSED COST: $ 29,800 $ 29,800

(if approved). BALANCE: $ $ 77,145 All figures quoted in this report are exclusive of GST.

COMMENTS:

The event organisers are requesting the City to fully fund the cost of the event. The event is likely to not take place in Forrest Place if it is not fully funded by the City. Consideration could be given to providing cash sponsorship of $10,000 (excluding GST) for the event and directing the organisers to approach other parties, such as Forrest Chase, for additional sponsorship. Should the City wish to sponsor the event for the value of $29,800 (excluding GST) it will receive the following benefits:- • the City of Perth acknowledged in the name of the event being ‘QV Face

presents the Cosmopolitan Model search at the City of Perth’; • City of Perth signs at the event; • City of Perth promotional material distributed to attendees and contestants

during the event; • the City of Perth crest to be included in event posters and flyers;


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• the Lord Mayor or representative invited to be a guest judge at the Perth event; • the Lord Mayor or representative invited to the Cosmopolitan Model Search

Grand Final in Melbourne, including accommodation and flights. Given the City’s financial commitment to the Perth Fashion Festival which will be hosting 18 parades in Forrest Place earlier in September, this event does not add significantly to the City’s status as a fashion destination nor promises extensive promotion and visitation. It is recommended that this request is declined. Moved by Cr Evangel, seconded by Cr Scaffidi That the request for cash sponsorship of $29,800 (excluding GST) from Cosmopolitan Model Management for the Cosmopolitan National Model Search to be held in Forrest Place from 29 to 30 September 2007, be declined. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP228/07 EVENT SPONSORSHIP - WEST END FESTIVAL 2007

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 3 July 2007 MAP / SCHEDULE: Schedule 10 – Budget

Schedule 11 – West End Festival Inc. Certificate of Incorporation

This item was referred back to the Marketing, Sponsorship and International Relations Committee by the Council at its meeting held on 7 August 2007.


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At the Marketing, Sponsorship and International Relations Committee meeting held on 24 July 2007 the following alternative recommendation to the administration was adopted:- That the Council:- 1. notes the request by West End Festival Inc. for cash sponsorship of $150,000

(excluding GST) to the West End Festival to be held from 23 November to 1 December 2007;

2. notes that any sponsorship above $45,000 will have an impact on the City

providing sponsorship for other requests that may be received during the year; 3. directs the administration to initiate discussions with the event organiser to seek

additional sponsorship from other sources. A group of business people comprising key stakeholders of the city’s ‘West End’ precinct produced the inaugural West End Festival in October 2004. The Festival was developed to promote the business, social and cultural sectors bounded by King Street, Thomas Street, Kings Park Road and the railway line. The festival celebrates the West End as a great place to work, live and play and activities have added vibrancy to the precinct and have encouraged visitation to the precinct. In 2006 the traders formed the incorporated body, West End Festival Inc., as detailed in Schedule 11. The event organisers have provided a 2006 post event report which indicated the following:- • the 2006 Festival included 43 events; • the 2006 Festival attracted an audience of over 23,000; • the Festival received media exposure to the value of $302,000; • this included media partnerships with The Sunday Times, Nova 93.7, Picton

Press and Foxtel; • in-kind sponsorship to the value of $230,000 was received; • total expenditure for the 2006 Festival was $45,997.




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DETAILS:

The 2007 West End Festival will take place from Friday, 23 November to Saturday, 1 December 2007. Total attendance at the 2006 Festival activities was over 23,000 and the event organisers expect an increase in attendance for the 2007 Festival. The Festival is organised by the West End Festival Inc, members being from key West End businesses that included Box Deli, The Melbourne Hotel, Woodside, Parmelia Hilton, Shafto Lane, Linc and the Local Chambers. Key events proposed for the 2007 West End Festival include:- King Street Launch and Concert The Festival will be launched in King Street on Friday, 23 November and will include a fashion parade by entrants of the Face of Perth model competition, dancers and music. The event organisers propose to utilise the closure of King Street for the launch to present entertainment in King Street on Friday evening and Saturday. This will include a variety of activities and a free open-air concert. Outdoor Markets A new event for 2007 is outdoor markets to be held on Hay Street in the West End from Saturday, 24 to Sunday, 25 November. The markets will feature food, clothing and other products from West End retailers presented on the pavement and parking bays along Hay Street east of King Street to Milligan Street. Westend vs Eastend Corporate Relay Race Challenge On Thursday, 29 November the inaugural Westend vs Eastend Corporate Relay Race Challenge will be held in Forrest Place and Murray Street Mall. The event seeks to directly involve the business community in the Festival. A series of races will be held to determine the winning corporate team. Awards will be given to the fastest team, slowest team, craziest dressed team and individual. Other proposed Festival activities include:- • vintage car exhibition; • local jazz and swing bands performing at various venues; • art exhibition; • heritage walks; • His Majesty’s tour; • Friday fashion lunch; • Face of Perth Final; • West End Festival wrap party.


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Funding The City provided $45,000 (excluding GST) for the 2006 Festival. The Festival organisers are requesting cash sponsorship of $150,000 from the City to present the 2007 West End Festival. The Festival organisers have indicated that the increased level of sponsorship is to:- a) cover the shortfall in funding of individual activities; b) contract an event manager to manage the operations and to source further

sponsorship; c) cover the cost of road closures and infrastructure for the King Street events and

Outdoor Markets in Hay Street; d) contract a marketing company to promote the event. The event organisers wish to make the West End Festival a significant event but lack the staff resources and finance to enable this to happen. Tasks they require funding for include administration, sourcing sponsorship, liaising with retailers and suppliers and coordinating the Festival’s events. The City of Perth’s resources would not extend to provide this service for the Festival. The following table shows other events that receive similar funding from the City:-

Event Funding Duration Attendees Strategic Objective Perth International Arts Festival (PIAF)

$300,000 3 weeks 140,000 The City supports PIAF so as to realise the City’s objective ‘for Perth, as the capital city of our state, to be recognised for its leadership in showcasing the City’s vitality, innovation and cultural diversity, through its distinctive Western Australian cultural expression.’ The event is estimated to have an economic impact of $6.7 million.

Perth Fashion Festival

$168,000 8 days 15,000 This event positions the City as a fashion and style centre by creating retail and promotional opportunities for the city and state’s growing fashion and associated industries.

Awesome International Children’s Festival

$80,000 9 days 100,000 The City supports Awesome Festival as the state’s major children’s festival, and positions the City as a destination for families, young people, arts consumers and schools.


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Event Funding Duration Attendees Strategic Objective Northbridge Festival $312,000 2 days 20,000 The City presents the

Northbridge Festival to showcase Northbridge as the state’s pre-eminent entertainment precinct.

West End Festival 2007 (proposed)

$150,000 9 days 23,000 For the City to support the West End Festival to this extent it would need to have a strategic objective equivalent to the events detailed above and recognised in its annual Marketing Plan and budget.

The West End Festival activities are held throughout the West End area, bordered by St Georges Terrace, King Street, Hay Street Mall and Milligan Street. The rates earned from this area are as follows:- • Independent traders – $1.7 million. • Woodside – $860,000. • QV.1 – $1.31 million.

The Northbridge Festival is held on James and Lake Street to showcase the Northbridge precinct, bordered by Roe Street, Milligan Street, Newcastle Street and William Street. The equivalent value of rates earned in this area is $1.08 million. The Perth’s Biggest Office Party, an activity that has historically been part of the West End Festival is currently seeking direct sponsorship from the City for their event to the value of $5,923. There is the potential for organisers of other West End Festival events to seek direct sponsorship from the City. Consideration could be given to deducting the value of the sponsorship to the Perth’s Biggest Office Party or other individual Festival events from the total given to West End Festival. Assessment of Application. To be eligible for event sponsorship:- The total value of the event must exceed the cost of sponsorship. The estimated total cost of the Festival is $150,000. The organisers have requested the City contribute the full cost of the Festival. The event must contribute to the achievement of one or more of the City’s marketing objectives. • to position the City of Perth as a city of regional and international significance;


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• to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. The Festival is a retail and destination initiative developed by key business representatives from the West End precinct to add vibrancy to the city and increase economic investment to the area. The event must take place in the public spaces of the City of Perth. The Festival takes place in the City’s public spaces and in buildings accessible to the public. The event may or may not be cultural or arts based. The Festival is diverse in content and includes activities associated with the arts, business and hospitality. Preference will be given to events which provide free attendance. All activities are free to the public, with the exception of the final of the Face of Perth model competition. Tickets for the Face of Perth final are $25 with part proceeds going to a charity. Preference will be given to events that will be held exclusively in the City of Perth. The Festival is held exclusively in the City of Perth. Dates and amounts of any previous sponsorship to the applicant / event. The City has sponsored the Festival since its inception and has previously provided the following support:-

Year Cash In-kind Total 2004 $6,570 from operational budget $0 $6,5702005 $20,000 $0 $20,0002006 $40,000 $5,000 $45,0002007 (proposed) $150,000 $150,000


material;


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c) acknowledgement of the City of Perth in radio or television advertising; d) opportunities for the Lord Mayor, or their representative, to open the event or

make a presentation. The organisers will provide promotional support as outlined in the recommendation section of this report. The Sunday Times has been confirmed as media partner for the Festival and has proposed a promotional campaign valued at $180,000. The package includes an eight-page feature in STM lift-out the week prior to the Festival and numerous features in the social pages prior to and during the Festival. Radio station Nova 93.7FM has also been confirmed as a media partner, committing to radio advertising and an outside broadcast at one of the Festival activities, at a total estimated value of $50,000. Foxtel will feature the West End Festival and Face of Perth event in a one hour documentary on the Aurora and Lifestyle channels. The event organisers have confirmed sponsorship with Picton Press to assist in the production of promotional material for the Festival, including:- • 100 posters; • 2,000 flyers; • 15,000 programs; • 1,000 Face of Perth calendars. The applicant has estimated the value of media exposure as $345,000. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event. The West End Festival has been presented since 2004. The event receives a high level of non-financial support from the local entertainment and business sectors and activities have previously been well attended. The organisers work closely with the City to ensure that activities comply with the City’s requirements.


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Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,

plus CPI. • State and National – Three years funding commitment, less than $50,000, plus

CPI. • Annual – Annual or historic funding, less than $20,000. • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered eligible for event sponsorship under the Annual category, in accordance with Policy 18.8 – Provision of Sponsorship and Donations. Annual events are those to which the City has a strong historical connection and commitment to. These events should define the city locally and have a strong community involvement or interest. They should aim to integrate with a broader program of events and activities. Sponsorship may be reviewed and agreed annually. These events would generally be of a value less than $20,000 although variations may be agreed should the potential audience of the event be of a significant size. Classifications are indicative only and subject to annual consideration.


If the City was to allocate this sponsorship from the Events Sponsorship budget, it would have the following effect on the remaining funds. ACCOUNT NO: CL14231000 BUDGET ITEM: Recreation and Culture – Other Culture – Other

Cultural Activities BUDGET PAGE NUMBER: 12 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $1,234,687 $508,000 AMOUNT SPENT TO DATE: $430,855 PROPOSED COST: $ 150,000 $150,000 BALANCE: -($72,855) All figures quoted in this report are exclusive of GST.

COMMENTS:

The Council, at its meeting held on 18 July 2006, endorsed City Elements, which has been prepared by the Chamber of Minerals and Energy WA (CMEWA) and the Australian Petroleum and Exploration Association (APPEA) as a strategic conceptual vision and as a first step to bring together a partnership of relevant stakeholders, including the City of Perth, to develop a resources industry precinct for Perth.


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At its meeting held on 2 July 2007, the Works and Urban Development Committee endorsed further investigation by CMEWA and APPEA of specific events, among other activities, to be presented in the West End precinct. The City could encourage the West End Festival organisers to work with the CMEWA and APPEA on delivering some of CMEWA and APPEA’s proposals through the Festival with funding from CMEWA and APPEA members. The funding request is a considerable sum. The request places full funding responsibility on the City. The City needs to consider the strategic importance of funding precinct festivals to this extent. Should it be considered that sponsorship of the event be approved, then the following benefits will be requested to be provided to the City:- 1. the City of Perth to be recognised as a key partner; 2. recognition of the City of Perth in the following manner:-

2.1 on promotional material and signage; 2.2 inclusion of the City of Perth crest on all publications; 2.3 hyperlink to the City of Perth website from the Festival website;

3. City of Perth signs at all activities; 4. message from the Lord Mayor to be included in the Festival program; 5. the Lord Mayor or representative invited to launch the Festival; 6. Elected Members invited to Festival activities; 7. a post-event report. It was therefore recommended that the Marketing, Sponsorship and International Relations Committee:- 1. considers the request by West End Festival Inc. for cash sponsorship of

$150,000 (excluding GST) to the West End Festival to be held from 23 November to 1 December 2007, and makes a recommendation to the Council;

2. notes that any sponsorship above $45,000 will have an impact on the City

providing sponsorship for other requests that may be received during the year.


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Moved by Cr Scaffidi, seconded by Cr Evangel That the Council approves:- 1. cash sponsorship of $45,000 (excluding GST) to the West End

Festival Inc. for the West End Festival to be held from 23 November to 1 December 2007;

2 the expenditure in part 1 above being charged to Budget Item

‘Recreation and Culture – Other Culture – Other Cultural Activities’; 3 the event organisers providing the following sponsorship benefits:-

3.1 the City of Perth to be recognised as a key partner;

3.2 recognition of the City of Perth in the following manner:-

3.2.1 on promotional material and signage;

3.2.2 inclusion of the City of Perth crest on all publications;

3.2.3 hyperlink to the City of Perth website from the Festival website;

3.3 City of Perth signs at all activities;

3.4 message from the Lord Mayor to be included in the Festival

program;

3.5 the Lord Mayor or representative invited to launch the Festival;

3.6 Elected Members invited to Festival activities; 3.7 a post-event report.



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MP229/07 EVENT SPONSORSHIP – JOSH GROBAN CONCERT

BACKGROUND:

FILE REFERENCE: P1010627-14 REPORTING OFFICER: Samantha Gale RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 13 July 2007 MAP / SCHEDULE: N/A This item was referred back to the Marketing, Sponsorship and International Relations Committee by the Council at its meeting held on 7 August 2007. Dream Entertainment has requested sponsorship from the City of Perth for the Josh Groban Concert, to be held in Supreme Court Gardens on 14 October 2007. The event is being organised and promoted by Dream Entertainment, based in Mount Hawthorn, with principal Australian promoter Dainty Consolidated Entertainment. Tickets are available to the public at a cost, with varying price categories.



DETAILS:

The City has previously provided in-kind sponsorship to commercial promoters presenting concerts in Supreme Court Gardens. At its meeting held on 9 September 2003, the Council, approved in-kind sponsorship of $54,061.98 (excluding GST) for the Jose Carreras Concert on Sunday, 16 November 2003. At its special meeting held on 22 December 2003, the Council approved to provide in-kind sponsorship of $16,076 (excluding GST) for the David Bowie Concert on Monday, 1 March 2004.


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Dream Entertainment has requested cash sponsorship of $3,226 (excluding GST) and in-kind sponsorship of $9,485 (excluding GST) for their production of the Josh Groban Concert. Josh Groban is a soloist performer who has released two multi-platinum albums, his self-titled debut in 2001 and Closer in 2003. He has established himself in the classical crossover genre. Songs are performed mostly in English and Italian, although he has undertaken Spanish and French songs. His music includes many diverse classical and pop recordings. Dream Entertainment is seeking the following in-kind assistance:- • reserve hire and fee for Supreme Court Gardens ($5,055); • closure of Governors Avenue, traffic management and road closure advert

($3,455); • event parking tickets for VIP ticket holders and guests in the Terrace Road Car

Park ($975). The cash component is requested as a contribution towards the event’s clean-up. The application has been assessed under the Policy for event sponsorship. Assessment of Application. To be eligible for event sponsorship:- The total value of the event must exceed the cost of sponsorship. The event cost is $346,706 (excluding GST). A contribution of $12,711 (3.66%) has been requested from the City. The organisers have provided a budget which indicates a profit in excess of $75,000 is expected. The event must contribute to the achievement of one or more of the City’s marketing objective:- • to position the City of Perth as a city of regional and international significance; • to increase visitation to the city; • to increase economic investment in the city; • to create a vibrant, energetic 24-hour city. Major events held in the city meet the above marketing objectives. The event must take place in the public spaces of the City of Perth. The event will take place in Supreme Court Gardens, with an entry ticket fee priced in various categories, averaging $114 each.


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The event may or may not be cultural or arts based. The event is a commercial concert. Preference will be given to events which provide free attendance. The event is a privately run, commercial, operation at which the event organiser will make a significant return from ticket sales. Preference will be given to events that will be held exclusively in the City of Perth. The Western Australian performance is to be held in the City of Perth, however, other performances will be held in Sydney, Melbourne and Adelaide. Dates and amounts of any previous sponsorship to the applicant / event. Dream Entertainment has not previously received sponsorship from the City. The Director of Dream Entertainment was previously the event coordinator of Creative Events Management, which received sponsorship from the City for the Jose Carreras and David Bowie Concerts. The applicant must detail how they will promote the support of the City of Perth. This may be (but is not limited to) any of the following:- a) signage at the event; b) inclusion of the City of Perth crest in press advertising or any promotional


make a presentation. The organisers have proposed to spend $90,909 (excluding GST) on promotion for the national tour. Advertising has already commenced. The applicant must provide adequate guarantee that they can deliver the event. This proof of capacity may be (but not limited to) any of the following:- a) history of previous dealings with the City of Perth; b) evidence of support from governing body; c) evidence of funding from other sources; d) statement of the organisation’s income and expenditure, and auditor’s


market the event.


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Dream Entertainment has presented Oliver Dragojevic, A Salute to Heroes – ANZAC Tattoo and is currently the promoter of Gerry and The Pacemakers. The company Director has experience in promoting and presenting major concerts. Event Sponsorship Category:- • Major Civic Partnership – Three to five years funding commitment, $50,000,


CPI; • Annual – Annual or historic funding, less than $20,000; • Start-Up/One-Off – Once only funding, less than $15,000. The applicant has been considered ineligible for event sponsorship, however, it may be considered as a Start-Up/Once-Off sponsorship. Classifications are indicative only and subject to annual consideration.



Cultural Activities. BUDGET PAGE NUMBER: 12 BUDGET ITEM THIS COMPONENT BUDGETED AMOUNT: $1,234,687 $508,000 AMOUNT SPENT TO DATE: $580,855 PROPOSED COST: $ 12,711 $ 12,711 BALANCE: -($85,566) All figures quoted in this report are exclusive of GST.

COMMENTS:

The event does not meet the criteria for event sponsorship. Consideration needs to be given to the precedent that would be set in sponsoring commercial events held in the City’s public space. The City will forego budgeted income by providing sponsorship to commercial enterprises. Other commercial events to be held in the City’s public spaces in 2007/08 that may see approval of this sponsorship as an opportunity to seek sponsorship for their events are as follows:-


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• Cirque du Soleil; • Crowded House; • Summadayze; • Future Music Festival. Should the Council wish to sponsor the application for the value of $12,711 (excluding GST) it will receive the following benefits from the date of approval:-

• the City of Perth crest to appear on all promotional and advertising material; • acknowledgement of the City of Perth in all press, television and radio

advertising; • City of Perth signs will be installed in prominent locations at the event; • 80 ordinary tickets (40 doubles) valued at $9,090 (excluding GST) for the event; • an invitation to the Lord Mayor, or representative, to open the event. Moved by Cr Scaffidi, seconded by Cr Evangel That the request for sponsorship from Dream Entertainment for the Josh Groban Concert to be held in Supreme Court Gardens on 14 October 2007, be declined. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil


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MP230/07 AUSTRALIA DAY CELEBRATIONS 2008 – AUGUST UPDATE REPORT

BACKGROUND:

FILE REFERENCE: P1000133-6 REPORTING OFFICER: Zoe Morgan RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 27 July 2007 MAP / SCHEDULE: Schedule 12 – Menu options

Schedule 13 – Description of lasers Schedule 14 – Laser options Schedule 15 – Listener Party location


Strategic Plan Key Result Area: Liveable City. Strategy: Unique City Strategy.

DETAILS:

The Marketing, Sponsorship and International Relations Committee has delegated authority in relation to issues concerning the Australia Day Celebrations. This report provides an update in relation to each of these issues:- Delegated Authority Issues:- Decide on an appropriate name for the Australia Day Celebrations in association with the principal sponsor. The City has submitted its Grant Application to Lotterywest for Skyworks 2008 for funding of $485,000 to cover fireworks ($300,000), indigenous cultural festival on Supreme Court Gardens ($30,000), advertising production costs ($70,000), banners for community service messages ($10,000) and emergency services compounds ($75,000). The Grant Application will be considered by the Lotterywest Board in August. Naming rights is a benefit offered to Lotterywest in return for the grant. Determine the location of selling points and negotiate and issue exclusive selling rights on the foreshore for food and catering, drinks, amusements, merchandise and icecreams.


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The contract for Mobile Catering Services (Quotation 050-06/07) was approved for Skyworks 2007 and has been renewed for Skyworks 2008. An offer of renewal was made to the Merchandise Services (Quotation 106-05/06) contract for Skyworks 2007 and was declined by the contractor. Formal quotations will be sought for the Merchandise Services contract for Skyworks 2008. Engage the services of appropriate consultants to undertake actions in line with Australia Day Celebrations and project budget. Russell Lanyon has been re-appointed as co-ordinator of the Australia Day Air and Water Show components. Determine the location and number of entertainment boxes to be located on the foreshore and arrange sponsorships accordingly. The City has received six bookings for Corporate Boxes for Skyworks 2008. Invitations and information will be distributed by the end of August. It is expected that The Esplanade and William Street Stations will be operating by 26 January 2008. Due to the stations’ close proximity to the Corporate Box area, it is advised that each Corporate Box guest be provided with a ticket to travel to the event by train. Special arrangements will be made for ACROD guests. Negotiate the advertising and promotion campaign with the principal sponsors. The promotional and advertising campaign and schedule will be reported on later in the year. Negotiate the rights to broadcasting the Australia Day fireworks event with a radio network. At its meeting of 18 July 2006 the Council appointed Perth FM Radio Pty Ltd, trading as MIX 94.5, as the contractor to provide the radio station promotion and broadcast (Tender 113-05/06), and Channel Seven to provide the television promotion and broadcast (Tender 114-05/06) for Skyworks 2006 – 2009. The tender specification includes a requirement to deliver a draft soundtrack for consideration by the City and the pyrotechnic supplier by the end of October. Make recommendations to Council on tenders related to the Australia Day celebrations. The City has approved the following contracts effective for 2008:-

• licence for Merchandise Service; • provision of Concept Development and Supply of Goods and Services for the

Pyrotechnics, Laser and Special Effects Display;


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• provision of Promotion and Broadcast by a Radio Station; • provision of Promotion and Broadcast by a Television Station; • provision of Infrastructure; • corporate Box Equipment Hire and Installation; • provision of Waste Management Services; • provision of Corporate Box Catering Services; • licence for Mobile Catering Service. MENU SELECTION

At the meeting held on 31 October 2006 the Council approved the appointment of Mustard Catering to provide the catering service for the Skyworks Corporate Box facility. Three menu options have been provided by Mustard Catering for consideration by the Marketing, Sponsorship and International Relations Committee and are attached as schedule 12. GENERAL INFORMATION Consortium Steering Group A Consortium meeting was held on 27 July 2007 with representatives from Austereo (Mix 94.5), Channel Seven, Howard and Sons Pyrotechnics and Lotterywest. The meeting included discussion on the following creative elements for Skyworks 2008:-

• soundtrack content; • narration; • pyrotechnic and laser display content. Sound bites demonstrating the “multicultural” instrumental music were presented to the Consortium. The example included Australian music and traditional instrumental music indicative of cultures represented in Australia. Suggestions on the content of the narration included “Happy Australia Day” being said in different languages and representatives from the City of Perth’s sister cities wishing Perth a happy Australia Day. These options are being explored by the broadcast contractors. Howard & Sons presented a one minute example of the pyrotechnic content for Skyworks 2008. The example included pyrotechnic firing locations from six buildings and across 600 metres of Perth water, an increase of 200 metres from Skyworks 2007. Howard & Sons suggested using the western point of Heirisson Island as an additional pyrotechnic firing location. Using this location would not reduce the amount of pyrotechnics fired from the Perth water or buildings. This option is to be explored at the pyrotechnic operational meeting.


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Howard & Sons presented three laser show options for Skyworks 2008, these being:- 1. 10 blitz lasers presented on seven pontoons positioned on Perth water, 50 to

100 metres from the Corporate Box area. The special effects would be limited to the Corporate Box precinct.

2. The same laser display as above located on Perth water 50 to 100 metres from

Langley Park. The special effects would be limited to the audience on the west end of Langley Park and the foreshore area in front of Langley Park.

3. 4 x 40W YAG lasers located in the middle of Perth water, the same laser

display as Skyworks 2007. Two facing north and two facing south. A description of blitz lasers and YAG lasers is attached in Schedule 13. Within the allocated budget, only one of the three above options is possible. Option one would provide limited viewing for the public. Option two could be included in Skyworks promotions and used to attract crowds to Langley Park. Option three would provide viewing for all spectators, however, the display would be the same as Skyworks 2007. Maps showing the location of the three options are attached in Schedule 14. Foreshore Development MIX 94.5 have confirmed that the Listener Party for Skyworks 2008 will be relocated to the new foreshore area in front of The Esplanade. A map indicating the location is attached in Schedule 13. Emergency Services Meeting A meeting was held on 11 July and was attended by representatives from WA Police, St John Ambulance, Swan River Trust, Main Roads WA, Town of Victoria Park and the City of Perth. Issues addressed were:- • WA Police will increase the police presence along the Narrows Bridge to manage

and prevent pedestrians crossing the freeway. • Investigation of additional fencing in Sir James Mitchell Park, South Perth, to

assist with crowd management. • the WA Police’s recommendations for the Supreme Court Gardens event to

ensure public safety. • Department for Planning and Infrastructure Marine Safety to ensure better

containment of spectator crafts at the event. Waste Management Meeting A meeting was held on 18 July and was attended by representatives from Keep Australia Beautiful, the contracted waste management company and City of Perth. Issues addressed were:-


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• changing the distribution points of the litter bags to issue to people as they arrive at the event;

• investigation of a waste facility that is able to recover recyclable materials from the waste collected at the event.

Road Closure Meeting A meeting was held on 1 August and was attended by representatives from Main Roads WA, WA Police, Perth Transport Authority, Kings Park and Town of Victoria Park. Issues addressed were:- • the Narrows Bridge freeway to remain open during the pyrotechnic display; • an additional road closure on William Street between St Georges Terrace and

Riverside Drive to accommodate the pedestrians leaving and entering The Esplanade Train Station;

• all other road closures to remain the same.


There are no financial implications related to this report.

COMMENTS:

This report is submitted for information and discussion by the Committee. It was therefore recommended that the Committee receives the information on the progress of Australia Day Celebrations 2008 as detailed in the report dated 27 July 2007. Moved by Cr Kay, seconded by Cr Scaffidi That in relation to the Australia Day Celebrations 2008 the Marketing, Sponsorship and International Relations Committee:- 1. approves as detailed in Schedule 12:-

1.1 option A for the Adults Menu;

1.2 option B for the Children’s Picnic Hamper;

1.3 the selection of Sandalford white and red wines; 2. defers consideration of the placement of the lasers until the best

option to maximise visibility for the laser show is determined. The motion was put and carried


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The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP231/07 SPECIAL EVENTS LOCAL LAW 2007 - APPROVAL TO ADVERTISE

BACKGROUND:

FILE REFERENCE: P1022190 REPORTING OFFICER: Bill Strong RESPONSIBLE DIRECTOR: Garry Dunne, Director Service Units DATE: 31 July 2007 MAP / SCHEDULE: Schedule 16 – Special Events Local Law 2007. For a number of years, the City of Perth has been Australia Day celebrations, however in previous years the event experiences problems with large household items being left on the foreshore and the consumption of liquor. As a means for controlling such behaviour, the City of South Perth introduced a local law, prior to the 2006 event, that enabled officers to confiscate large items such as lounge suites, refrigerators, swimming pools and spas that were brought to the foreshore, as well as controlling the consumption and possession of liquor. Various operational briefings between the City and various stakeholders have highlighted the desire of the WA Police and the City’s enforcement officers to introduce a local law similar to that introduced by the City of South Perth to provide consistency of legislative provisions. At its meeting held on 13 September 2005, the Council approved the advertising of a Special Events Local Law 2005, which was modelled on the City of South Perth’s original local law. However the local law process was abandoned as deficiencies were identified by the City of South Perth and the Joint Standing Committee on Delegated Legislation. The introduction of the Red Bull Air Race in 2006 also highlighted the need to amend the City of South Perth Local Law and proceed with a City of Perth Local Law to include this event. These deficiencies have been rectified and provision has been made to include the Red Bull Air Race in the new Special Events Local Law. This report seeks approval from the Council to advertise a new City of Perth “Special Events Local Law 2007”.


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Legislation Local Government Act 1995. Section: 3.12 – Procedure for making local laws. Strategic Plan Key Result Area: Leading City. Strategy: City Leadership.

DETAILS:

The following information details the main provisions under the new “Special Events Local Law 2007” and a brief description of those provisions. PART 1 - PRELIMINARY Purpose and Intent The purpose of this local law is to provide for the regulation, control and management of the possession and consumption of liquor and the possession and use of large objects and sound equipment at special events held in public places within the district, and a means of enforcing those provisions. The effect of this local law is to establish the requirements with which any person attending a special event in the district with liquor, sound equipment and large objects, must comply. Inconsistency This clause removes any inconsistency between other City of Perth Local Laws and the Special Events Local Law 2007 only on special event days and within special event locations. The provisions of the City of Perth Parking Local Law 1999 will prevail over the Special Events Local Law 2007. This was required to account for the parking of vehicles within the special event location on special event days. Application The local law applies in those areas determined by the Council as special event locations on special event days. Details of a special event location, alcohol free location and special event day are included within the Second Schedule of the local law and are detailed further in this report. Definitions Describes the relevant definitions used within the local law to provide clarity and understanding of the terms used. As the local law has been created to control the use of large objects and stereos at special events, the following definitions have been included:-


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• “large object” includes-

(a) a lounge chair; (b) a couch; (c) a bed; (d) a mattress; (e) a refrigerator; (f) a spa; (g) a swimming pool; (h) a wading pool; (i) a table with any dimension that is greater than 1.2 metres; (j) an esky or box with any dimension that is greater than one metre; or (k) another object with any dimensions greater than 1.5 metres, but excludes-

(i) shade structures (such as beach umbrellas or beach tents) which may have a maximum permissible dimension of 2.5 metres; and

(ii) vehicles; • “loud stereo” means any electronic sound equipment with-

(a) any speaker that, when amplified, has a sound output greater than 40 watts root mean square; or

(b) any combination of speakers that, when amplified, have a total sound output greater than 60 watts root mean square.

Agreement to use local government property The City may from time to time engage contractors and other service providers for such special events and this clause ensures that such approved contractors can operate without being affected by the local law. PART 2 – POSSESSION AND USE OF ITEMS Possession of liquor Within a special event location and on a special event day, a person cannot possess any liquor within an alcohol free location unless the person is transporting the liquor to private property or a licensed premises or has the prior approval of the City. The definition of liquor also includes liquor in a sealed container. Possession and use of large objects A person cannot bring or use a large object (see “definitions”) in a public place within a special event location and on a special event day unless the person is transporting the large object to private property or has written approval from the City. Use of loud stereos A person cannot use a loud stereo in a public place within a special event location and on a special event day so as to cause a nuisance.


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PART 3 – SPECIAL EVENT LOCATIONS, SPECIAL EVENT DAYS AND ALCOHOL FREE LOCATIONS Local public notice to be given During the lead up to a special event days, the City must ensure that it advertises the area that is affected by the provisions of this local law. This advertisement will also assist in reducing the amount of large objects being brought into the City as well as provide education relating to the consumption of alcohol. PART 4 – GENERAL Substance seizure and impounding A contravention of a provision of this local law is a contravention that can lead to impounding. This clause enables the City to confiscate any item that is unauthorised to be brought into a special event location and the City is to take such items confiscated to an appointed place. The City is to withhold any items confiscated until such costs are paid or otherwise dispose of the item in accordance with the Local Government Act 1995. Furthermore, an authorised person or a member of the WA Police may seize any substance in an unsealed container that is thought to be liquor. FIRST SCHEDULE Modified Penalties The First Schedule lists all modified penalties that apply under this local law. The amounts set are in line with levels set by the City of South Perth when introducing their special event local law for the 2005 Australia Day Celebrations. SECOND SCHEDULE The Second Schedule details the description of the special event day, special event location and alcohol free location. The special event days are defined as being the period of the day commencing at 6.00am on 26 January and finishing at midnight, and that period of the day commencing at midnight and finishing at 6.00pm on 27 January each year and four consecutive days within the period 31 October and 30 November each year which must be advertised six weeks in advance of such events occurring. The special event location and alcohol free location are defined similarly as being all that area between St George’s Terrace, Adelaide Terrace and the Swan River foreshore; Heirisson Island; and the area between Mounts Bay Road and the Swan River foreshore. A detailed map and description is supplied in this schedule.


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Restrictions on the use of the Special Events Local Law 2007 During the development of the Special Events Local Law 2007, it was hoped that the local law could be used for events in the City such as the Christmas Pageant, Pride Parade, Northbridge Festival and the like. It was anticipated that special event locations could be developed for these particular events to control large objects and alcohol being brought into the area being defined as a special event location. Whilst the development of a special event location for these events can be defined, a problem exists in that the particular events occur on differing dates year to year and therefore the special event day for these events could not be specifically defined. The administration initially investigated including a clause within the local law that allowed the Council to determine a special event day and special event location by a formal resolution of the Council. Such a day and location would be advertised for public comment and once the comment period closed, it would need to be formally endorsed by the Council. However the Joint Standing Committee on Delegated Legislation is of the view that such a provision is a “determination” device and avoids the scrutiny by both the Department of Local Government and Regional Development and the Parliament as well as the requirements of section 42 of the Interpretation Act 1984 in relation to the publication of the determination in the Government Gazette, tabling in both Houses of Parliament and the possibility of disallowance. The City of South Perth included a similar clause in its original version of its local law, however the Joint Standing Committee on Delegated Legislation required the City of South Perth to remove the provision due to the reasons stated above. In view of this it is advised that this local law only applies for the Australia Day Celebrations event and the Red Bull Air Race as these events occur on the same day or within the same time span in each year and in the same location, and can therefore be specifically defined. It addition these events would be advertised six weeks in advance to ensure the necessary scrutiny is available. Local Law Creation Process The first step in creating a new local law is to advertise the City’s intention to adopt the local law detailed above. The public comment period is six weeks after which time the Council is to consider any public submissions prior to its adoption. The complete process from advertising to adoption is expected to take approximately three months. The local law is therefore unlikely to be in force in time for this year’s Red Bull Air Race event


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Costs associated with this report relate to advertising the proposed Special Events Local Law 2007 in both Saturday and Wednesday editions of The West Australian. This is a statutory requirement under Section 3.12(3) and (3a) of the Local Government Act 1995, that both local and state-wide notice be given.

COMMENTS:

The “Special Events Local Law 2007” will have the effect of providing suitable legislative framework for the City’s officers and WA Police to control the use and possession of large objects, stereos and liquor at the Australia Day Celebrations and Red Bull Air Race special events. By adopting this local law the WA Police will have common local law enforceable on both the Perth and South Perth Foreshore. Moved by Cr Kay, seconded by Cr Evangel That subject to the endorsement of the General Purposes Committee, the Council approves the advertising of the “Special Events Local Law 2007” as detailed in Schedule 16 to seek public comment in accordance with Section 3.12 of the Local Government Act 1995. The motion was put and carried The votes were recorded as follows:- For: Crs Kay, Evangel and Scaffidi Against: Nil

MP232/07 GENERAL BUSINESS 1. Tables and Chairs for Speakers Steps Cr Kay queried whether the tables and chairs at the speakers steps were at risk of vandalism. The Acting Director Service Units advised that arrangements were being made to replace the chairs as well as new arrangements with city staff to install and remove the chairs on Sundays. 2. Advertising Company’s Response to City’s Brief The Acting Director Service Units advised that information will be circulated to Elected Members relating to the City’s advertising agency’s response to the City’s brief.


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MP233/07 ITEMS FOR CONSIDERATION AT A FUTURE MEETING Outstanding Issues • EPRA –Event Sponsorship.

MP234/07 CLOSE OF MEETING There being no further business the Presiding Member declared the meeting closed at 5.05pm.

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