marketing strategies 2017/2018
TRANSCRIPT
MARKETING STRATEGIES2017/2018
STRATEGIESFOR GERMAN
MARKETING
COMPANIES
EVERYONE
Source: Imgur
IS ONLINE.
WHICH
USING
APPSARE YOU
Source: AppAnnie
100%AMERICAN
88%AMERICAN
100%CHINESE
WHAT DOES THAT
IMPLY FOR THE
GERMAN
ECONOMYINTERNET
ERMAN NTERNET INDEG I XDigital Core Business | B2C | valued > €1 Billion
GERMANCOMPANIES
Source: Biesalsky & Company - The brands of Germany’s hidden champions
HIDDENCHAMPIONS
GERMAN
INTERNET
ARE YOU SAFE?
WHAT ARE WE
GOOD AT?
PERFORMANCE
MARKETING
0
125
250
375
500
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VS
Source: Sistrix
PERFORMANCE
MARKETING
LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DORIGHT.
PRODUCT
LET’SDECONSTRUCTWHAT SUCCESSFULPRODUCTS ANDBRANDS DORIGHT.
Goods or Services Marketing & Sales Payment & Fulfillment
Marketing & Sales
Goods or Services
Marketing & Sales
Payment & Fulfillment
Payment & Fulfillment Goods or Services
PRODUCT
IN GERMANY, ABOUT 2,000 COMPANIES ALREADY HAVE A GREAT PRODUCT/ MARKET FIT.
#1 STORES
#2 EVENTS
#2 EVENTS
KARL MAY FESTSPIELE
#2 EVEN TS
KARL M AY FESTSPIELE
#3 EASY ACCESS
T R Y O N G U A R A N T E E
If you don’t like your first pair of underwear, we’ll send you
a different size, style, or issue you a refund.
No returns required.
#4 NICHE INFLUENCERS
Tawnya Sutherland
Secretary
Fynn Kliemann
Craftsman
Florian Neuschwander
Jogger
#5 PODCASTS
MARKETING AMAZON#6