Marketing Strategies

Product / Service advertised Milk

People targeted Everyone in general, especially the ones who like milk

Slogan “Your fresh ideas dairy”

Aim Persuade people to buy their product

Main language features - Keywords: “quality”, “trust”- Pronouns: “our”, “you”

Other strategies used to persuade costumers

Enhancement of words;Layout, since the product is detached from the picture;Peaceful colors, reminding us of the country, where milk is produced;

Group 2 – Advocacy add, because it spreads a peaceful message, full of calm thoughts and words, that make me feel good about myself, giving me a calm mood.