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MarketingStrategies & structures

Group “ G” 

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  GROUP

MEMBERS

ASMA HAMEED 05

ATIF REHMAN 06

RAHAT RAFIQUE 36 

AMMAD ASLAM 03 

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o Marketing strategies

o Examples of each type of marketing

strategies

o Marketing structures

o Examples of each type of marketing

structures

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NICHE OR FOCUS 

COST LEADERSHIP

3 TYPES

MARKETING STRATIGIES

DIFFERENTIATION 

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  Examples of Cost Leadership

o  Dell computers (making computers)

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  Examples of Cost Leadership

o  Black & Decker company (power tools)

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Examples of Cost-leadership

o Wal-Mart (super center)

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  Examples of Niche/Focus

o Silver jeans and PARASUCO (jeans)

o

  MAT & Nat company (travelling hand bags)

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  Examples of Niche/Focus

o Smokers tooth paste ( Mr. White)

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  Examples of Differentiation

o Johnson & Johnson (baby care products)

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  Examples of Differentiation

o  Campbell soup (BMW Mercedes)

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  Examples of Differentiation

o  SUNSILK’ s Co-creation formula is created by

experts

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Market Structures

Oligopoly

Monopoly

Competition

Duopoly

Pure-oligopoly

Differential oligopoly

Pure

competition

Monopolistic

competition

Types  Regulated

Unregulated

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  Examples of Oligopoly

o Cell phone network service provider in Pakistan

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  Examples of Oligopoly

o Engro fertilizers , Fuji fertilizers and Fatima

fertilizers

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  Examples of Duopoly

o Easy paisa (TELENORE) & Omni( UBL)

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  Examples of Duopoly

o NESCAFE & BRU Coffee In India

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Examples of pure oligopoly

o GOOGLE, BING & YAHOO

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Examples of Differential Oligopoly

o APPLE PHONE , NOKIA ,LG AND SAMSUNG

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  Example of Differential Oligopoly

o  Evening English news papers “The Star” by dawn 

group’s & “Daily News” by jang group’s 

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  Examples of Monopoly

o  Wal-Mart (USA) 

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  Examples of Monopoly

o De beers Diamond Company of South Africa

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Examples of Monopoly

o Business recorder , Pakistan's primer financial daily

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Examples of Monopoly

o  Ford Motor Vehicles (Trucks) 

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  Examples of Monopoly

o  World Bank

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  Examples of Regulated Monopoly

o Royal steel mill of Pakistan from Abdul Sitar

group of industries

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  Examples of Unregulated Monopoly

o KMS Buildings

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Example of Competition

o WATEEN, PTCL AND WORLD CALL

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Example of Competition

o Peak Freans (English Biscuits) & Lu ( Continental Biscuits)

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Examples of Pure Competition

o Farm markets & agricultural products

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  Examples of Pure Competition

o Egg sellers in market selling eggs – homogeneous

products ( all eggs are same)

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Examples of Monopolistic Competition

o Reeboks, Nike & Addiads

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Examples of Monopolistic Competition

o Electronic products retailers

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SUMMERY

Different marketing strategies

Examples of strategies such as:

Cost leadership  – DELLDifferentiation  – SUN SILK

Niche  – SMOKERS TOOTH PASTE

Different marketing structures

Examples of marketing structures such as:

Monopoly  – WALL MART

Duopoly -- EASY PAISA & OMNI

Competition  – NIKE , REBOCK & ADDIDAS

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