marketing strategies and tips for small business owners

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Marketing strategies and tips for small business owners

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Page 1: Marketing strategies and tips for small business owners

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Page 2: Marketing strategies and tips for small business owners

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

Page 4: Marketing strategies and tips for small business owners

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WHATWE

AREGOING

TO COVERTODAY

• What is a Marketing Strategy?• 5 Non-Negotiable Strategies needed

today for Small Business Owners• 3 Things that must be tackled before

strategy planning begins• 3 Things the “PROS” do…

. . .

www.yourmarketingcoachonline.com

Page 5: Marketing strategies and tips for small business owners

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WHAT IS A MARKETING STRATEGY?

A Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

- David Aaker

. . .

www.yourmarketingcoachonline.com

Page 6: Marketing strategies and tips for small business owners

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Page 8: Marketing strategies and tips for small business owners

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5 NON-NEGOTIABLE STRATEGIESNEEDED FOR

SMALL BUSINESS OWNERS TODAY

1. Online Marketing Strategy2. Social Media Marketing Strategy3. Lead Generation Strategy4. Email Marketing Strategy5. Content Marketing Strategy

. . .

www.yourmarketingcoachonline.com

Page 9: Marketing strategies and tips for small business owners

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BEFORE STRATEGIC PLANNING BEGINS

Small Business Owners must determine:

• Their position• Their target market• Their branding

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www.yourmarketingcoachonline.com

Page 10: Marketing strategies and tips for small business owners

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POSITION AND TARGETING

“How to be seen and heard in an overcrowded marketplace.”

“What you do in the mind of the prospect.”

“In the communication jungle out there, the only hope toscore big is to be selective, concentrate on narrow targets,

and practice segmentation…in a word position”

- Al Reis and Jack Trout Authors of the book “Positioning”

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www.yourmarketingcoachonline.com

Page 11: Marketing strategies and tips for small business owners

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BRANDING

“A brand is the set of expectations, memories, stories and relationships that, taken together, account

for a consumer’s decision to choose one product or service over another. If the consumer

(whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word,

then no brand value exists for that consumer.”

- Seth Godin Author

. . .

www.yourmarketingcoachonline.com

Page 12: Marketing strategies and tips for small business owners

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ONLINE MARKETING STRATEGY

• Build a simple, current and effective website• Has a blog that you post to 1 x a week• Basic SEO and Listings• Engages the customer

• Downloadable content• Social media share and connect• Comments

• Can capture leads• Is mobile optimized

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www.yourmarketingcoachonline.com

Page 13: Marketing strategies and tips for small business owners

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SOCIAL MEDIA MARKETING STRATEGY

• Determine which platforms are best for your business• Grow your Network / Fans / Followers• Become an influencer• Build relationships• Listen, Grow, Improve• Capture leads

• Facebook custom applications• Opt in / Offers• Drive traffic to website

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www.yourmarketingcoachonline.com

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LEAD GENERATION STRATEGY

• Content marketing / Opt in Offers• Free report• eBooks• Trainings• Videos• Podcast

• eNewsletter• Referral system• Affiliate marketing• Power Partnerships

. . .

www.yourmarketingcoachonline.com

Page 15: Marketing strategies and tips for small business owners

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EMAIL MARKETING STRATEGY

• Personalized “intelligent” emails• Nurture• Follow up• Ask for Referrals• Survey• Upsell

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www.yourmarketingcoachonline.com

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CONTENT MARKETING STRATEGY

• Set clear goals• Create relevant and valuable content

• Visual• Infographics• Reports, eBooks• Photos

• Auditory• Podcast• Recorded Interviews

• Written• Develop an editorial calendar

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www.yourmarketingcoachonline.com

Page 17: Marketing strategies and tips for small business owners

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WHAT THE PRO’S DO…

• Automate• Auto Schedule• Plan and Execute

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www.yourmarketingcoachonline.com

Page 19: Marketing strategies and tips for small business owners

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WHATWE

COVEREDTODAY

• Defined Marketing Strategy• Discussed 2 biggest challenges Small Business

Owners worry about• The importance of:

• Positioning• Targeting• Branding

• 5 Non-Negotiable Strategies needed today for Small Business Owners

1. Online Marketing Strategy2. Social Media Strategy3. Lead Generation Strategy4. Email Marketing Strategy5. Content Marketing Strategy

• 3 Things the “PROS” do…

. . .

www.yourmarketingcoachonline.com

Page 20: Marketing strategies and tips for small business owners

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ACTION STEPS

1. Ask yourself “do I have a strategy?”2. If not, start creating one today!3. If you need help…contact a Marketing Coach 4. Attend my next webinar

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www.yourmarketingcoachonline.com