marketing strategy at afaqs.com

8/8/2019 marketing strategy at Afaqs.com

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Group 1 Section B

ABHISHEK GOYAL (10P061)

DEBAJYOTI MITRA (10P072)HARSH GANDHI (10P076)

JAYANT BAHEL (10P081)

RICHA GUPTA (10P105)

SHANTANU DWIVEDI (10P110)

TERM 1 PROJECT REPORT

MARKETING PLANNING - 1

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Overview

y History

y Products

yMarketing Environment

y Competitors

y Customers

y Demand Trends

y Promotional Strategies

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Historyy Afaqs! was launched as agencyfaqs! on September 28,

1999

y The prime movers behind the site are Sreekant

Khandekar and Sandeep Vij.

y It is the only site in its segment to get an audit

certification (from ABCE, UK) and is also the leader in

terms of revenue

y In May 2008 it was renamed as Afaqs

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History (contd)

y Agency faqs has grown from just being an online portal

to a fortnightly magazine catering to the media and

marketing professionals

y Also ventured into new market spaces such as telecom

marketing with products like telecomyatra

y Becoming a hot destination for freelancers with its

latest project plugintoprojects

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Products

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Products (contd)

1. Afaqs.com

There are various divisions of the main website such as news,

advertising, media, directories, community and jobswitch.

Popular section of website

y Creative showcase

y Brand search

y Case studies

y Job switch

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Product (contd)

2.Telecom Yatra

y Telecom Yatra is an Indian telecom portal

y Telecom Yatra provides the latest news developments on

voice, VAS, technology and allied sectors.

y More than that, it is a community site for telecom

professionals to interact by sharing their views and

reading about the who's who of the telecom industry inIndia.

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Product (contd)

3. PLUG into PROJECTS

Plug Into Projects is aimed to

be the Indias largest exchange

for businesses and freelancers inthe marketing portal domain.

4. Magazine

afaqs! Reporter It was launched

in 2005 as a print magazine thatwould capture the essence ofnews in advertising,

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Marketing Environment

y A highly ROI driven environment since it targets the

marketing and branding fraternity in India

y Highly competitive as many online B2B portals vying for

attention

y Due to its massive recognition within the advertising

and marketing industry stands apart in terms of visitors

and industry reach frequency

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Competitors

Main competitors are -

Exchange4media.com

Indiantelevision.com

Campaignindia.in

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Competitors

Serial Number Name Alexa IndiaRank(based ontraffic)

1. Afaqs.com 409

2. Exchange4media.com 1341

3. Indiantelevision.com 3700

4. Campaignindia.in 7836

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Competitors

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Customers

y The target customer segment primarily consists of

advertising and media marketing professionals

y

Students of media and advertising

y Initial focus only on publicizing permanent job openings

y Launched a whole new service called

Plugintoprojects.com, catering to freelancers who can

easily get in touch with organizations looking forprofessionals for project basis jobs.

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Demand Trends

y Highest websites visits throughout the year amongst the

major market competitors

y Demand increases in the first quarter and the third

quarter

y Evident fall in demand during the last quarter

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Promotional Strategies

The promotion strategies of Afaqs.com bear strong

resemblance to the following model of online marketing

in the online space.

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Promotional Strategies

y It also services print advertisements in their own

magazines like Afaqs Reporter which earlier was named

as Brand Reporter

y Hosts a lot of industry events

y Tie ups with various brands

y An innovative promotional attempt through mobile

widgets across platforms and service providers has beenhugely successful

y Organizes many annual events such as The Future of

News, 101 Markets, Mobile Conversations and the

Agency & Media Cricket League

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References

REFERENCES

y http://www.afaqs.com/

y http://plugintoprojects.afaqs.com/freelancers/index.html

y http://telecomyatra.afaqs.com/

y http://www.exchange4media.com

y http://www.campaignindia.in/#

y http://www.alootechie.com

y http://www.indiantelevision.com/

y http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=2084&tag=2&pict=

y http://www.vccircle.com/2007/10/23/agencyfaqs-nets-second-round-investment-from-seedfund/

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Thank You

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marketing strategy at afaqs.com

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